Maximizing the Value of Your Annual Report

| Strategic Design | 1

MAXIMIZING THE VALUE OF YOUR ANNUAL REPORT/


SPEAKERS/

CAROLINE BRUCKNER ANDREW [email protected]@equicomgroup.com


SO, YOU ARE CREATING AN ANNUAL REPORT/

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WHY IS IT SO IMPORTANT?


IMPRESSIONS MATTER/

vs.

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UNIVERSITY OF MIAMI / UCLA STUDY

AVERAGE INCREASE OF PERCEIVED

VALUATION

11PERCENT


HELPFUL IN TRACKING PORTFOLIO

LONG-TERM

80

RETAIL INVESTORS DO READ YOUR ANNUAL REPORT/

70PERCENT PERCENT

FIND AR HELPFULIN STOCK-BUYING

DECISION

69HELPFUL IN TRACKING

EXISTING STOCKOWNERSHIP

PERCENT


A CAPTIVE AUDIENCE/

AVERAGE AMOUNT OF TIME SPENT READING AN ANNUAL REPORT

MINUTES5


EMPLOYEE EMPOWERMENT/

THE BEST EMPLOYEES CARE

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ONLINE POLLQUESTION NO. 1/

Do you currently produce a printed

annual report?

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A. Yes, we produce a front end messaging piece together with the financials

B. No, we only produce financials


GETTING STARTED/

investor relations

strategic design

management


THE ANNUAL REPORT SHOULD BE SEEN AS PART OF AN IR STRATEGY—NOT A ONE-OFF ENDEAVOUR/

web

factsheet

investor presentation

messaging

annual report


ASSET CREATION/

messagingkey statements

positioning


infographics

maps

chartspipelines

process diagrams

messagingkey statements

positioning

ASSET CREATION/


infographics

digital assets

photograph executive team

photograph facilities/products

create videosselect

typography

colour palette

maps

chartspipelines

process diagrams

messaging

key statements

positioning

ASSET CREATION/


WHAT CAN WE DO WITH ALL THIS STUFF?



MessageItati bero et hil in nectum est ma quatem ratus pores vitiaepre simil id milleni mustist otatia dolorupta doluptiatin peria quis sitione ctoresed modicit earcienti at quae volorios experfe ruptum sus nost molest ius es escilliae. Elibus aut ommoluptatem rectia cusda volup-tatin conseque rerferum harit, culluptatur sequam, core sum fugitiatur, eumquam cum quis dolumqu idistiunt

Itati bero et hil in nectum est ma quatem ratus pores vitiaepre simil id milleni mustist otatia dolorupta doluptiatin peria quis sitione ctoresed modicit earcienti at quae volorios experfe ruptum sus nost molest ius es escilliae. Elibus aut ommoluptatem rectia cusda volup-tatin conseque rerferum harit, culluptatur sequam, core sum fugitiatur, eumquam cum quis dolumqu idistiunt





MessageItati bero et hil in nectum est ma quatem ratus pores vitiaepre simil id milleni mustist otatia dolorupta doluptiatin peria quis sitione ctoresed modicit earcienti at quae volorios experfe ruptum sus nost molest ius es escilliae. Elibus aut ommolupta-tem rectia cusda voluptatin conseque rerferum harit, culluptatur sequam, core sum fugitiatur, eumquam cum quis dolumqu idistiunt eritem non conesti untore non porepera dolorpores magnam fugiaectem. Ut ma vollorat minctus, qui odi ab ipsum





MessageItati bero et hil in nectum est ma quatem ratus pores vitiaepre simil id milleni mustist otatia dolorupta doluptiatin peria quis sitione ctoresed modicit earcienti at quae volorios experfe ruptum sus nost molest ius es escilliae. Elibus aut ommolupta-tem rectia cusda voluptatin conseque rerferum harit, culluptatur sequam, core sum fugitiatur, eumquam cum quis dolumqu idistiunt eritem non conesti untore non porepera dolorpores magnam fugiaectem. Ut ma vollorat minctus, qui odi ab ipsum Message

Itati bero et hil in nectum est ma quatem ratus pores vitiaepre simil id milleni mustist otatia dolorupta doluptiatin peria quis sitione ctoresed modicit earcienti at quae volorios experfe ruptum sus nost molest ius es escilliae. Elibus aut ommolupta-tem rectia cusda voluptatin conseque rerferum harit, culluptatur sequam, core sum fugitiatur, eumquam cum quis dolumqu idistiunt eritem non conesti untore non porepera dolorpores magnam fugiaectem. Ut ma vollorat minctus, qui odi ab ipsum


PRINT/ TRADITIONAL TYPESET ANNUAL REPORT


PRINT/TRADITIONAL TYPESET ANNUAL REPORT


PRINT/COVER WRAP WITH FINANCIALS

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PRINT/ MARKETING PIECE WITH POCKET FOR FINANCIALS

EXTEND THE LIFE OF YOUR FRONT-END MESSAGING PIECE

365DAYS PER YEAR

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ONLINE/ FULL HTML CONTENT

RETAIL INVESTORS USE THE INTERNET TO

MAKE DECISIONS

50PERCENT

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PRINT + ONLINE/ PRINT + SUMMARY WEBSITE

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PRINT/ SUMMARY/PROGRESS REPORT

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Do you currently produce an online

annual report?

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A. Yes, we produce a full html version of our annual report

B. Yes, we produce a summary version of our annual report online

C. No, we only post a PDF version

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ONLINE/ TRADITIONAL PDF

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ONLINE/ INTERACTIVE PDF

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ONLINE/ INTERACTIVE PDF

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PRESENTATION/ CORPORATE/AGM PRESENTATION

>

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PRESENTATION/ SLIDESHARE


TABLET & MOBILE/iPAD APP


TIMING IS EVERYTHING/

photography

start early

develop online concurrently

management buy-in



How far in advance of filing do you start your

annual report?

A. 10 months or more

B. 6-9 months

C. 3-6 months

D. 3 months or less


TRENDING NOW/

CEO MESSAGE – VIDEOIFRS/XBRLSOCIAL MEDIAINTEGRATED REPORTING


TRENDING NOW/



ONLINE POLL RESULTS


Q&A/

THANKS FOR ATTENDING/

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THANK YOU

for more information, contact:

Emily Gibbs, [email protected] Zupnik, [email protected] Sumrain, [email protected]

Maximizing the Value of Your Annual Report

Business

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