Maximizing the Use of Digital Signage in Public Transportation (Presentation by Bing Kimpo at...
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Transcript of Maximizing the Use of Digital Signage in Public Transportation (Presentation by Bing Kimpo at...
![Page 1: Maximizing the Use of Digital Signage in Public Transportation (Presentation by Bing Kimpo at Digital Signage World Asia - Singapore, 09 Nov 2010)](https://reader033.fdocuments.us/reader033/viewer/2022051817/548f3d0cb479597e6a8b5011/html5/thumbnails/1.jpg)
Maximizing the Use of
Digital Signage in
Public Transportation
Chief Marketing Officer
DSWA ’10 Singapore, 09 Nov 10
![Page 2: Maximizing the Use of Digital Signage in Public Transportation (Presentation by Bing Kimpo at Digital Signage World Asia - Singapore, 09 Nov 2010)](https://reader033.fdocuments.us/reader033/viewer/2022051817/548f3d0cb479597e6a8b5011/html5/thumbnails/2.jpg)
Where I’m Coming From
‣ Philippine OOH Company
‣ Has managed marketing at the MRT for 12 years now
✓Broadcaster and Producer
✓Music Enthusiast
✓Marketing Communications - PR and Advertising
![Page 3: Maximizing the Use of Digital Signage in Public Transportation (Presentation by Bing Kimpo at Digital Signage World Asia - Singapore, 09 Nov 2010)](https://reader033.fdocuments.us/reader033/viewer/2022051817/548f3d0cb479597e6a8b5011/html5/thumbnails/3.jpg)
The Assignment
• How to maximize the use of digital signage for public transportation
‣ Critical factors involved in the placement of digital signages
‣ Taking advantage of the large moving traffic
‣ A memorable customer experience
![Page 4: Maximizing the Use of Digital Signage in Public Transportation (Presentation by Bing Kimpo at Digital Signage World Asia - Singapore, 09 Nov 2010)](https://reader033.fdocuments.us/reader033/viewer/2022051817/548f3d0cb479597e6a8b5011/html5/thumbnails/4.jpg)
My Agenda: A Point of View
✓Captivating the Captive
✓The Path to Purchase
✓Selling a Solution
![Page 5: Maximizing the Use of Digital Signage in Public Transportation (Presentation by Bing Kimpo at Digital Signage World Asia - Singapore, 09 Nov 2010)](https://reader033.fdocuments.us/reader033/viewer/2022051817/548f3d0cb479597e6a8b5011/html5/thumbnails/5.jpg)
A carpenter isn’t buying a drill,
he’s buying a hole.
![Page 6: Maximizing the Use of Digital Signage in Public Transportation (Presentation by Bing Kimpo at Digital Signage World Asia - Singapore, 09 Nov 2010)](https://reader033.fdocuments.us/reader033/viewer/2022051817/548f3d0cb479597e6a8b5011/html5/thumbnails/6.jpg)
The Mass Transit Marketplace:
Where Buyers and Sellers
Meet
Interact
Transact
![Page 7: Maximizing the Use of Digital Signage in Public Transportation (Presentation by Bing Kimpo at Digital Signage World Asia - Singapore, 09 Nov 2010)](https://reader033.fdocuments.us/reader033/viewer/2022051817/548f3d0cb479597e6a8b5011/html5/thumbnails/7.jpg)
CAPTIVATE the CAPTIVE
✓Content
✓Context
✓Consumer
✓Community
✓Connection
Are you relevant?
![Page 8: Maximizing the Use of Digital Signage in Public Transportation (Presentation by Bing Kimpo at Digital Signage World Asia - Singapore, 09 Nov 2010)](https://reader033.fdocuments.us/reader033/viewer/2022051817/548f3d0cb479597e6a8b5011/html5/thumbnails/8.jpg)
![Page 9: Maximizing the Use of Digital Signage in Public Transportation (Presentation by Bing Kimpo at Digital Signage World Asia - Singapore, 09 Nov 2010)](https://reader033.fdocuments.us/reader033/viewer/2022051817/548f3d0cb479597e6a8b5011/html5/thumbnails/9.jpg)
CAPTIVATE the CAPTIVE
✓Content
✓Context
✓Consumer
✓Community
✓Connection
Are you responsive to circumstances?
![Page 10: Maximizing the Use of Digital Signage in Public Transportation (Presentation by Bing Kimpo at Digital Signage World Asia - Singapore, 09 Nov 2010)](https://reader033.fdocuments.us/reader033/viewer/2022051817/548f3d0cb479597e6a8b5011/html5/thumbnails/10.jpg)
Can people really read this far?
![Page 11: Maximizing the Use of Digital Signage in Public Transportation (Presentation by Bing Kimpo at Digital Signage World Asia - Singapore, 09 Nov 2010)](https://reader033.fdocuments.us/reader033/viewer/2022051817/548f3d0cb479597e6a8b5011/html5/thumbnails/11.jpg)
CAPTIVATE the CAPTIVE
✓Content
✓Context
✓Consumer
✓Community
✓Connection
Are you aware that the audience is at the
periphery of sale, on the track to a
transaction?
![Page 12: Maximizing the Use of Digital Signage in Public Transportation (Presentation by Bing Kimpo at Digital Signage World Asia - Singapore, 09 Nov 2010)](https://reader033.fdocuments.us/reader033/viewer/2022051817/548f3d0cb479597e6a8b5011/html5/thumbnails/12.jpg)
![Page 13: Maximizing the Use of Digital Signage in Public Transportation (Presentation by Bing Kimpo at Digital Signage World Asia - Singapore, 09 Nov 2010)](https://reader033.fdocuments.us/reader033/viewer/2022051817/548f3d0cb479597e6a8b5011/html5/thumbnails/13.jpg)
CAPTIVATE the CAPTIVE
✓Content
✓Context
✓Consumer
✓Community
✓Connection
What is the common bond that binds some of them
together?
![Page 14: Maximizing the Use of Digital Signage in Public Transportation (Presentation by Bing Kimpo at Digital Signage World Asia - Singapore, 09 Nov 2010)](https://reader033.fdocuments.us/reader033/viewer/2022051817/548f3d0cb479597e6a8b5011/html5/thumbnails/14.jpg)
![Page 15: Maximizing the Use of Digital Signage in Public Transportation (Presentation by Bing Kimpo at Digital Signage World Asia - Singapore, 09 Nov 2010)](https://reader033.fdocuments.us/reader033/viewer/2022051817/548f3d0cb479597e6a8b5011/html5/thumbnails/15.jpg)
CAPTIVATE the CAPTIVE
✓Content
✓Context
✓Consumer
✓Community
✓Connection
How can you make your consumer-
commuter contact last longer?
![Page 16: Maximizing the Use of Digital Signage in Public Transportation (Presentation by Bing Kimpo at Digital Signage World Asia - Singapore, 09 Nov 2010)](https://reader033.fdocuments.us/reader033/viewer/2022051817/548f3d0cb479597e6a8b5011/html5/thumbnails/16.jpg)
*photo from Mobile Retail White Paper, Juniper Research
![Page 17: Maximizing the Use of Digital Signage in Public Transportation (Presentation by Bing Kimpo at Digital Signage World Asia - Singapore, 09 Nov 2010)](https://reader033.fdocuments.us/reader033/viewer/2022051817/548f3d0cb479597e6a8b5011/html5/thumbnails/17.jpg)
CAPTIVATE the CAPTIVE
✓Content
✓Context
✓Consumer
✓Community
✓Connection
![Page 18: Maximizing the Use of Digital Signage in Public Transportation (Presentation by Bing Kimpo at Digital Signage World Asia - Singapore, 09 Nov 2010)](https://reader033.fdocuments.us/reader033/viewer/2022051817/548f3d0cb479597e6a8b5011/html5/thumbnails/18.jpg)
Move the Consumer-Commuter along the Path to Purchase,
the Track to Transactions
Station Entry Train Wait Train Ride Station Exit Mall
Can you seal the deal in 30 minutes?
![Page 19: Maximizing the Use of Digital Signage in Public Transportation (Presentation by Bing Kimpo at Digital Signage World Asia - Singapore, 09 Nov 2010)](https://reader033.fdocuments.us/reader033/viewer/2022051817/548f3d0cb479597e6a8b5011/html5/thumbnails/19.jpg)
Sell a Solution, NOT Just a Spot
The 4-Screen Menu
‣ Static Screen
‣ DS Screen
‣ Live Screen
‣ Mobile Screen
![Page 20: Maximizing the Use of Digital Signage in Public Transportation (Presentation by Bing Kimpo at Digital Signage World Asia - Singapore, 09 Nov 2010)](https://reader033.fdocuments.us/reader033/viewer/2022051817/548f3d0cb479597e6a8b5011/html5/thumbnails/20.jpg)
My Agenda: A Point of View
✓Captivating the Captive
✓The Path to Purchase
✓Selling a Solution
![Page 21: Maximizing the Use of Digital Signage in Public Transportation (Presentation by Bing Kimpo at Digital Signage World Asia - Singapore, 09 Nov 2010)](https://reader033.fdocuments.us/reader033/viewer/2022051817/548f3d0cb479597e6a8b5011/html5/thumbnails/21.jpg)
A carpenter isn’t buying a drill,
he’s buying a hole.
![Page 22: Maximizing the Use of Digital Signage in Public Transportation (Presentation by Bing Kimpo at Digital Signage World Asia - Singapore, 09 Nov 2010)](https://reader033.fdocuments.us/reader033/viewer/2022051817/548f3d0cb479597e6a8b5011/html5/thumbnails/22.jpg)
BING KIMPO
(Skype / YM / Twitter / LinkedIn)
Thank you. Salamat po.