Maximizing – Partnering For Success

1. Getting together with other hotels through your hotel association.

2. Work closely with your tourist board through a task force to see which market/niche you want to target and how you want to target it.

3.Contact the publications or your islands Ad Agency/Media company and ask them for a coop proposal.

4.Tourist Offices usually cover 50-75% of the ad

5. Drive traffic to a website (or 800 number) in the ad.

6. Use minimal copy to describe your property

Coop print ads examples

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