Maximizing Conversations:Creating a Simple Social Media Campaign for Your Church and Community

MAXIMIZING CONVERSATIONSCreating a Simple Social Media Campaign for Your Church and Community

#maxconvo

© Hobnob Connect LLC 2014

#maxconvo

March 1, 2014 NTD All Church Ministries Conference

Contact me:[email protected]/john.deisherTwitter.com/johndeisher

Who am I?John Deisher AGUS Missionary to Texas A&M DMin (Candidate), AGTS Church & New Media

#maxconvo



#maxconvo

BASICS

#maxconvo


The church should reflect concern withboth spiritual and social matters.

#maxconvo

Evangelize the lostWorship God

Disciple believersShow compassion

NTD All Church Ministries Conference

But, we have a problem.

• Decreasing religious involvement is one of the reasons for this countries decline in the value of relationships.

• The day has passed when the church stood in the circle of community influence by virtue of its position.

March 1, 2014 #maxconvo


What if…

March 1, 2014

…there were a public place for a church’s voice in the community?…there were a public place where a church could show the love of

God?…there were a public place where

a church could present themselves to others?

…there were a public place where a church could speak?

#maxconvo


• Social media is a living, breathing conversation people have with your church.

• Social media is the “front door" for your church.


#maxconvo

#maxconvo


Is Easter All About Eggs?

#maxconvo


Why have social media for events?

Conversations!

START

#maxconvo

#maxconvo


Why are we doing this event?

Whose “felt needs” are we meeting?

What is our goal?

#maxconvo


What is our strategy?

What value are we providing?

Who is responsible for what?

LISTEN

#maxconvo

#maxconvo

Twitter Twitter.com


@xajondee @JohnDeisher @ChiAlphaTAMU


#maxconvo

If we listen, we will learn.

Hootsuite.comFree version & Pro Version ($8.99 a month)


#maxconvo

Twitter

#maxconvo



#maxconvo

Sacred Conversations

http://www.slideshare.net/xajondee/sacred-conversations#

EVALUATE

#maxconvo


#maxconvo

#maxconvo


Social Media Timeline

6 months

3 months

12 months


CREATE

#maxconvo


#maxconvo

Keyword searches and alerts

#maxconvo

http://www.google.com/alerts

http://www.talkwalker.com/alerts


Feedly

#maxconvo

www.feedly.com


Original content

#maxconvo



#maxconvo


#maxconvo

Evernote (evernote.com)

SCHEDULE

#maxconvo

Determine posting frequency• Twitter

• 3-5 original Tweets daily• Also Retweets, Replies, Mentions, Direct Messages

• Facebook• 1 time a day• Occasional posts on other relevant Facebook pages

• Also respond to comments/requests

• 2 blog posts weekly• Email

• Monthly to start• Can move to bi-weekly/weekly depending on event

#maxconvo

Develop concepts and themes (2-5 themes a week)

•“Fun” themed post•Link to new blog or website content

•Post on created content•Motivational/inspirational quote•Infographic•Photo

#maxconvo


Trello https://trello.com/


Calendar

• Digital • Paper

#maxconvo



#maxconvo

Hootsuite.comFree version & Pro Version ($8.99 a month)

OUTPOSTS

#maxconvo


#maxconvo

#Hashtag

#maxconvo

www.hashtag.org


#maxconvo

Twitter Twitter.com


Facebook

#maxconvo

Facebook.com


Website

#maxconvo


YouTube

#maxconvo

Youtube.com


PROMOTE

#maxconvo

Daily - Engage in two-way conversation

• Listen and monitor for existing conversations

• Make your event attention-worthy

• Welcome honest feedback.

#maxconvo


Daily Social Media Schedule• Review your editorial calendar.• Twitter - 15 Minutes

• Respond• Schedule tweets• Share (others content)

• Facebook – 15 minutes• Respond to comments and engage• Promote and share content and images

#maxconvo


Weekly Social Media Schedule

• Write new, original content• Repopulate editorial calendar• Check statistics on Facebook, Website and Twitter• Number of views• Number of interactions

• Adjust content as needed

#maxconvo


Best Times to Post

•Twitter 1pm-3pm•Facebook 1pm-4pm•Google+ 9am-11am

•Pinterest 2pm-4pm or 8pm-1am

Test Event

6 to 8 weeks before the big event

#maxconvo




#maxconvoMarch 1, 2014

During the Event

• Real-time updates• Post pics• Follow online conversations• Alert proper people to problems• Using mobile apps is fine (if you are used to them)

#maxconvo


Post-Event

#maxconvo


CONTACT

#maxconvo


Contact me:[email protected]/john.deisherTwitter.com/johndeisher

Who am I?John Deisher AGUS Missionary to Texas A&M DMin (Candidate), AGTS Church & New Media

#maxconvo


Q&A

#maxconvo

Maximizing Conversations:Creating a Simple Social Media Campaign for Your Church and Community

Social Media

Transcript of Maximizing Conversations:Creating a Simple Social Media Campaign for Your Church and Community