Maximize your Marketing Budget -- For Private Schools

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description

Marketing a private school isn't as easy as it once was. Technology, social media, print, online, radio... there are so many choices. This presentation focuses on ways to integrate your current marketing into social media and email marketing campaigns for no additional costs. View full notes: http://www.dialogueonline.ca/Maximize-Marketing-Budget-Social-Media.php

Transcript of Maximize your Marketing Budget -- For Private Schools

Page 1: Maximize your Marketing Budget -- For Private Schools
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What’s new ... what works?Social Media

Radio

Email Marketing

TVBLOG

Open House

Print

67% of online searches are driven by offline channels

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How can you amplify results

1. Where can you share your blog, twitter and facebook pages?

2. Can you automate postings to save time?

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www.brentwood.bc.ca

FacebookTwitterLinked In

Example: Brentwood College

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Brentwood College

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Facebook & Twitter links

Pull RSS feed of News or Blog

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‘Sharing’ and ‘Tweeting’

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Tools and Widgetstwitter.com/goodies

hootsuite.combacktweets.com

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Email Marketing

Email is still the most common form of communication and helps promote WOM.

> Current families

> Prospective families

> Students

> Alumni

> Staff and faculty

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Email MarketingHow do you build your email lists? JUST ASK!

• Open House events

• Registration forms

• Inquiry forms

• Fundraisers

Tips: >‘Sign me up’ is better than ‘subscribe’> Add opt-in default subscription to all forms

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Email Marketing: TIPS1. List quality is more important than quantity

2. Use a short and catchy subject line

3. Use a simple design and watch for “spam” words such as “free” and “discount”

4. Track your statistics and make changes

5. Promote your subscription on every page of your website

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Our Kids MediaMarketing Private and Independent Schools since 1998

twitter: @ourkidsnetweb: www.ourkidsmedia.com phone: 905.272.1843