Maximize media-skarjune
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Transcript of Maximize media-skarjune
MAXIMIZE MEDIAAIDEM EZIMIXAM
DMCA
MAXIMIZE MEDIA IN WORDPRESS
Situation● Are you a visual artist, designer, or photographer
with a burgeoning portfolio on your website? ● Do you use free images for your blog? ● Does your company use multichannel marketing
with WordPress as the web channel in the mix?
All of these cases could benefit from some strategy to juggle and deploy all of the eyeball-grabbing media going into your WordPress website.
MAXIMIZE MEDIAAIDEM EZIMIXAM
How can external Media be leveraged into
WordPress as a presentation channel?
Can I use Open Source &
Open Standards to craft workflow for
WCM & ECM ?
MAXIMIZE MEDIA IN WORDPRESS
MEDIA MATTERS
Visual content is the new black for content marketers.
—Neil Patel, Content Marketing Institute http://contentmarketinginstitute.com/2015/11/visual-content-strategy/
● 66% of social media posts have images
● Facebook users upload 350 M photos daily
● Images can get 35% more re-shares
● Visuals can increase readability by 80%
● Content & relevant images get 94% more views
MAXIMIZE MEDIA IN WORDPRESS
CMS MEDIA
10 Years ago 5 Years ago NOW
Text UI Text/Visual VisualDrag & Drop
Images &
Data
MAXIMIZE MEDIA IN WORDPRESS
Metadata
Data about DataStructured information that describes, explains, locates, or otherwise makes it easier to retrieve, use, or manage an information resource.
“Metadata is key to ensuring that resources will survive and continue to be accessible into the future.”
—National Information Standards Organization, niso.org
MAXIMIZE MEDIA IN WORDPRESS
A Tale of Two Cases
It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…
● The Entrepreneur● The Publisher
MAXIMIZE MEDIA IN WORDPRESS
The Entrepreneur
● Sole Proprietor● Second-career startup ● Subject matter expertise● Small business experience● Limited tech skills● Limited project budget● Amateur assets● Amateur service providers
MAXIMIZE MEDIA IN WORDPRESS
XMP
Extensible Metadata Platform
ISO standard, originally created by Adobe for the creation, processing and interchange of standardized and custom metadata for digital documents and data sets.
UUIDab10f560-c6b9-012f-fcf5-58d385a7bc34
Why all the datajust to
Make It Look Pretty?
DMCA
MAXIMIZE MEDIA IN WORDPRESS
The Entrepreneur—Lessons?
● Make it Look Pretty?● Public Domain● Freedom has a price● Copyleft IS Copyright● Metadata
○ Standards○ XMP
● Print to Web?
MAXIMIZE MEDIA IN WORDPRESS
The Publisher
● Global Nonprofit● Niche glossy journal● Rich photo media● Print—Web disconnect ● Distributed PT editorial● Restricted budget● Organizational transition
1989 2016
MAXIMIZE MEDIA IN WORDPRESS
Media Assets● 30+ Years of Paper
○ Unstructured Media without Data○ University of MN Library archive
● No In-house digital archive/workflow○ No Digital Strategy
● Print First○ Web Later○ Hardcopy Subscriptions/Back Issues
● Media Maze○ 20K files○ 3GB data
Search: "public art review" 1989 skarjune
MAXIMIZE MEDIA IN WORDPRESS
Solution? WITH Problems
● What Metadata standard?● Unstructured data in a Note field?● No server access● No integration means● Not used by publisher● Images ONLY presented● OCR?
MAXIMIZE MEDIA IN WORDPRESS
The Publisher: Solution?
WordPress out of the Box
Problem to Solution to Problem:
Unstructured media can’t scale
multiple channels
MAXIMIZE MEDIA
Find out more at WORDIMAGE.COM
AIDEM EZIMIXAM