Maximize Donor Stories for Nonprofit Marketing
-
Upload
the-planned-giving-agency-llc -
Category
Marketing
-
view
43 -
download
5
Transcript of Maximize Donor Stories for Nonprofit Marketing
6Quick Tips M A X I M I Z E D O N O R S T O R I E S F O R N O N P R O F I T M A R K E T I N G
You interviewed a donor for your newsletter and/or website...
But don’t stop there!
A person’s heartfelt story is
c o n t e n tversatile
of philanthropy outreach!
CENTERPIECE& can be the
Here are 6 ideas to get you thinking
about repurposing & repositioning a donor story
SOCIAL MEDIARes dolupta tiaerum facitatia sus mi, qui cUption nis maio.
Gende molut .
PEER LETTERS
Let’s say you work for a college and
f r o m t h e c l a s s o f ‘ 6 7 w h o ’ s i n c l u d i n g a b e q u e s t i n h e r w i l l .
S h e ’ s a l r e a d y a g r e e d t o b e f e a t u r e d a n d p h o t o g r a p h e d f o r t h e a l u m n i m a g a z i n e ’ s p l a n n e d g i v i n g “ a d v e r t o r i a l . ”
interviewed a donor
You have all the content you need to
f r o m y o u r d o n o r t o o t h e r s i n t h e c l a s s o f ‘ 6 7 w h o m a y c o n s i d e r a b e q u e s t t o h o n o r t h e i r u p c o m i n g 5 0 t h r e u n i o n .
produce a peer letter
SOCIAL MEDIARes dolupta tiaerum facitatia sus mi, qui cUption nis maio.
Gende molut .
SOCIAL MEDIA
Your donor story is
f o rperfect content
Yes, you can use social media to reach and engage planned giving donors, but it should be part of a larger public relations strategy.
Offer your story and photo to your organization’s marketing and communication staff and discuss how you can leverage this content for maximum impact.
SOCIAL MEDIARes dolupta tiaerum facitatia sus mi, qui cUption nis maio.
Gende molut .
A LARGER ARTICLE
You can
f r o m s e v e r a l d o n o r s t o -r i e s f o r a l a r g e r a r t i c l e a b o u t p l a n n e d g i v i n g & p h i l a n t h r o p y .
pull quotes
SOCIAL MEDIARes dolupta tiaerum facitatia sus mi, qui cUption nis maio.
Gende molut .
WAYS-TO-GIVE GUIDE
A donor story
a r e p e r f e c t f o r h u m a n i z i n g a w a y s - t o - g i v e g u i d e .
& photograph
SOCIAL MEDIARes dolupta tiaerum facitatia sus mi, qui cUption nis maio.
Gende molut .
YOUR NEXT EVENT
Do you have aD i s p l a y a d o n o r s t o r y a n d p h o t o o n a n e a s l e !
Legacy Society table at events?
SOCIAL MEDIARes dolupta tiaerum facitatia sus mi, qui cUption nis maio.
Gende molut .
STORY-BASED SURVEYS
A highly effective way to gather new stories & engage longtime, consistent donors (your best planned giving prospects) is to do a survey.
This isn’t a surveyabout your organization
it’s a story-based survey about the donors - and why they care about the causes related to your nonprofit’s mission.
<
Did you find this slideshare helpful?
Print a colorful tip sheet to keep on hand
or share with staff!
*
PEOPLE-CENTRIC MARKETING FOR NONPROFITSW W W. P G AG E N C Y.C O M
Claire MeyerhoffPresident
Diana GroszSenior Vice [email protected]
Are your “spray & pray” marketing efforts
Let us design a microtargeted marketing campaign! You have EXCELLENT planned giving prospects BUT you need to reach them in a specific way...
falling flat?
For instance,have you sent a peer bequest letter from a former board member to all past board members
orencouraged donors to make gifts of retirement plans or life insurance?
SCHEDULE A PHONE CONSULTATION WITH US TODAYA N D D O N ’ T WA S T E T I M E W I T H O L D - FA S H I O N E D ( A N D M U C H M O R E E X P E N S I V E ! ) P L A N N E D G I V I N G M A R K E T I N G
W W W. P G AG E N C Y.CO M/ P H O N E H E L P