Maximising the Opportunity of Emerging Markets_Fintan Costello
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1 Google confidential 1 Google confidential Online Gambling Market - Denmark
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This session with demonstrate how to launch an effective search (paid search) campaign in a new territory. By May the Danish market is due to be fully regulated providing the perfect case study of how to launch an effective campaign in this territory from both an operator and affiliate perspective. Our expert speakers from top search agency, Latitude and search monolith, Google will present key takeaways and processes that need to be followed from an account set up, launch and market size perspective. Attend this session to get all the tools you need to prepare for the Spanish licensing decision which is also expected summer 2012.
Transcript of Maximising the Opportunity of Emerging Markets_Fintan Costello
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Online Gambling Market - Denmark
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Danes Love Online Gambling
Percentage of the population who Gamble Online
Source: Dansk Statistik (2010)
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Danes Love Online Gambling
Percentage of the population gambling online (by age)
Percentage of the population gambling online (by gender)
Source: Dansk Statistik (2010)
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6 “Clusters”
Lotto & Lotteri
PokerBetting
Bingo Casino
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5 “Clusters”
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+173 %
5 “Clusters”
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Betting
+381%
+42% YoY
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Casino
+37% YoY
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Poker
- 47%
+2% YoY
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Gambling – Mobile Queries
+247%+340% YoY
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Lessons from Launch
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Opportunities for Affiliates in UK
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Google Display Network
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YouTube
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Search
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Search
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Mobile Search
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Acquisition Channel
Cookie Lists
Website
Targeted Display
• Remarket display campaign
• Per impression real time bidding
• Highly segmented lists
• Acquisition Source
• Event / Product of Interest
• Tags deployed
• Website
• Registration Forms
Remarketing via Invite Media
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Optimisation Red or Black?
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Round 1 – RED OR BLACK?
+439%
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Round 2 – RED OR BLACK?
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Round 3 – RED OR BLACK?
+6.3%
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Round 4 – RED OR BLACK?
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Round 5 – RED OR BLACK?
+99%
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Round 6 – RED OR BLACK?
+28%
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Round 7 – RED OR BLACK?
+74%
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Round 8 – RED OR BLACK?
+25%
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Round 9 – RED OR BLACK?
+33%
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Round 10 – RED OR BLACK?
+124%
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Questions
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Questions
