Geographic and Seasonal Distribution of Water Availability in the Sesan Central Highlands
Maximising - ncs.org.ng · Maximising Social Media Tools Nigeria Computer Society Conference |...
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Maximising Social Media Tools Nigeria Computer Society Conference | Akure, Nigeria| July 23, 2015 ‘Gbenga Sesan | Paradigm Initiative Nigeria | [email protected] | www.pinigeria.org
Transcript of Maximising - ncs.org.ng · Maximising Social Media Tools Nigeria Computer Society Conference |...
Maximising Social Media Tools
Nigeria Computer Society Conference | Akure, Nigeria| July 23, 2015 ‘Gbenga Sesan | Paradigm Initiative Nigeria | [email protected] | www.pinigeria.org
Corporate ICT Ecosystem
Productivity Support -‐ Software Tools
-‐ Computer Network(s)
-‐ System Maintenance
Syst
ems
Comm
unications
Internal
External
Productivity Support -‐ Software Tools
-‐ Computer Network(s)
-‐ System Maintenance
Internal Communications
-‐ Intranet / File Sharing
-‐ Phone / SMS
Syst
ems
Comm
unications
Internal
External
Productivity Support -‐ Software Tools
-‐ Computer Network(s)
-‐ System Maintenance
Internal Communications
-‐ Intranet / File Sharing
-‐ Phone / SMS
External Comms. -‐ Website (2.0)
-‐ Blog /Newsletter
-‐ Mailing List
-‐ Web/Mobile Ads and Apps -‐ Skype
-‐ SMS
-‐ Social Media
Syst
ems
Comm
unications
Internal
External
Productivity Support -‐ Software Tools
-‐ Computer Network(s)
-‐ System Maintenance
Internal Communications
-‐ Intranet / File Sharing
-‐ Phone / SMS
Legacy Systems -‐ Electronic Archives
-‐ Documented Protocols
-‐ Corporate Culture
External Comms. -‐ Website (2.0)
-‐ Blog /Newsletter
-‐ Mailing List
-‐ Web/Mobile Ads and Apps -‐ Skype
-‐ SMS
-‐ Social Media
Syst
ems
Comm
unications
Internal
External
Focus on Web 2.0
Unconscious Competence
Conscious Competence
Conscious Incompetence
Unconscious Incompetence
• The organiza5on’s website if the gateway to the world
• Website must be s5cky, interac5ve, simple, dynamic
• 2.0-‐compa5ble means 2-‐way communica5on
• Website projects must be modular. CMS rocks!
Website (2.0)
• Blogs and newsleJers can be excellent communica5on tools
• Blogs and newsleJers rely heavily on managed patronage
• Blog engines are increasingly easier to manage (and set up)
• NewsleJers can be sent via eMail tools (e.g. MS Outlook) or custom soOware
Blog/Newsletter
• Rich mailing lists provide huge support for blogs and newsleJers
• For example, Google Groups to take advantage of Google Docs, etc
• Allows for non-‐instant feedback
• Discussions could get lost in volume of eMails
Mailing List
• Adverts extend the reach of your products/services
• Apps allow non-‐tradi5onal engagement
• 121.3 million ac5ve mobile lines
• Ads can target mobile devices
• Facebook: 11,600,000 • 2go: >15 million
Web/Mobile Ads and Apps
• There’s a reason why MicrosoO paid $8.5B
• 24,987,924 online at 22:22 11/11/11
• First stop for free calls, chat and video (bandwidth-‐allowing)
• Group mee5ngs – notes, references, aJendance record, etc
Skype
• Short, sharp, swiO • Great for feedback
and idea plugs • Create group list
and follow the conversa5on
• Hashtags help with search and global visibility
• Paper.li archives • Public discussions
only (DM is one-‐to-‐one)
• Enjoy the 1.1 billion+ network
• Project page: updates, events, insights, pictures, videos, etc
• Group discussions • Engaging status
updates and poten5al for feedback
• Don’t get lost in the web of pages
• The professionals’ favourite social media des5na5on
• Major global brands, high-‐profile professionals, etc
• Secure group features
• Now includes new features, e.g. Status updates, visit tracking, etc
• Video archive for discussions, events, demos, etc
• Live broadcast, using specified Google sefngs
• Poten5al for feedback and followership / subscrip5on
• Bandwidth limita5on for plug-‐and-‐pray internet
YouTube
Which tools are relevant, and meet our needs?
• Relevant tools for individuals
• Group Networking • Problem Statement • Process Flow • Matching Tools • Structure (isolated
or embedded) • Resource
Requirements • Implementa5on
Plan
BRAINstorming…
C B
A
• Context: What’s happened before? What’s the history? • Iden5fy Objec5ves: What do you want to achieve? • What’s your core message? • Who are the key audience or stakeholders? • Integrate • Manage Culture Change • Evaluate Capacity: Who can, and will, do what? • Tac5cs and Tools • Budget • Measure • Experiment: Don’t be afraid to start, fail and restart
Strategy Considerations
• Have we learnt something new about our stakeholders?
• Have our stakeholders learnt something new about us?
• Have we engaged our stakeholders in new conversa<ons?
• Does our team have effec<ve tools for external feedback and reputa5on management?
Measuring Effectiveness
BLOG: • Subscribers • Comments • Traffic • Reach • Request for
syndica5on or publica5on
NEWSLETTER: • Same as above, plus... • Unsubscribes • Sharing
Blog/Newsletter
• Size/numbers • Reach • Depth of
conversa5ons • 3rd-‐party
invita5ons • Quality of
documents or informa5on shared
• Feedback on discussions
• Unsubscribes
Mailing List
APPS: • Number of
downloads • Feedback on use of
apps • News men5ons • Best prac5ce
men5ons (or awards) ADS: • Reach • Cost effec5veness • Feedback
Web/Mobile Ads and Apps
• Databsase • Referrals • Requests for
number removals
• Reach • General
feedback
SMS
• Followers • Unfollows • Retweets • Men5ons • Direct Messages • Lists • Trending topics • General feedback
• Likes • Referrals and
men5ons • Request for
content reuse • Facebook page
analysis • Comments on
posts • General feedback
• Bandwidth test (in-‐house)
• In-‐house aJen5on span test
• Numbers for video views
• Numbers for channel views
• Likes (and unlikes) • Comments • General feedback
from viewers
YouTube
• Successful integra5on
• Traffic • Data Usage • Reach • Referring websites • Search engine
results • Time spent on
portal • General feedback
from users
Portal
