Maxim Babichev, VK.com
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Gaming Platform
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Transcript of Maxim Babichev, VK.com
Gaming Platform
VK is the most popular social network in Russia, Ukraine and CIS countries
Source: TNS Web Index, April 2016, Russia (0+, 12–64), desktop only, MAU, % of RU Internet users.
Social networks in RU Internet
15%
83%
July 2013 December 2013 May 2014 October 2014 March 2015 August 2015 January 2016
81%
54%
39%
27%
Social networks in RU Internet
vk
ok
fb
mw
tw1,5
2,3
4,4
13,6
22,8
11,1
16,1
23,1
32,2
48,1
People per month, mil
People per day, mil
Source: TNS Web Index, April 2016, Russia (0+, 12–64), desktop only, MAU, % of RU Internet users.
Has visited during a month: ▪ VK only — 13.5 mil; ▪ОК only — 3.1 mil; ▪ Facebook only — 1.9 mil;
Cross visiting
19.914.4
1.9
3.1
13.5
27.7
13
Source: TNS Web Index, April 2016, Russia (0+, 12–64), desktop only, MAU, % of RU Internet users.
1,2
3,63,3
4,6
2,5
6,8
3,3
6,0
7,7
9,29,6
10,4
Source: TNS Mobile Index, April 2016, Russia (700K+, 12–64), only mobile applications, MAU & DAU, mil people.
Key mobile applications
32
11
8
17
21
7
People per month, mil
People per day, mil
Avg. time per day, min
24,5%47,1%28,4%
Consumption for a month
Source: TNS Web Index, April 2016, Russia (700K+, 12–64), desktop and mobile, MAU & DAU, % of people in VK.
Desktop vs Mobile
42,5%24,6%32,9%
Consumption for a day
Desktop Desktop & Mobile Mobile
Desktop Desktop & Mobile Mobile
Games
1. Collections
2. Top games
3. Subscriptions
Let users easily transfer votes for premium stuff in your games and apps
Games inside official VK apps.
Features:
• Minimize game’s windows
• Custom header
• Payments by votes
4. HTML5 games
Место для скриншота
5. Video streams
5. Video streams
6. eSports & tournaments
6. eSports & tournaments
