Max Sutherland: Global Strategy & Corporate Development Leader

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Max Sutherland “Drives Growth through People and Asset Performance Excellence” Global Growth and Turnarounds Executive

Transcript of Max Sutherland: Global Strategy & Corporate Development Leader

Max  Sutherland  

“Drives  Growth  through  People  and  Asset  Performance  Excellence”  

Global  Growth  and  Turnarounds  Executive  

Value  Proposition:  Increased  Revenue,  Margins  and  Cash  Flow  

What  I  bring  to  the  table  …  

•  Passion  for  Growth,  Turnarounds  and  Excellence  

•  Dedica8on  to  Innova8on,  Superior  Quality,  and  Outstanding  Customer  Service  

•  Execu8ve  and  Project  Leadership  

•  Global  Experience,  Languages,  and  Insight  

•  Diverse  Industry  (A&D,  Auto,  Ag,  Mfg,  FS)  and  Big  4  Consul8ng  Experience  

•  Extensive  Strategy,  Technology  and  Change  Management  Exper8se  

•  World-­‐class  Tools,  Techniques  and  Methodologies  

•  Excellent  Win-­‐Win  Nego8a8on  Skills  

Opportuni3es…  

•  Increased  Business  and  Revenue  Growth  

•  Increased  Cash  Flow  

•  Realized  Returns  on  Investments  

•  Measureable  Excellence  Results  

•  Increased  ROA  

•  Increased  Gross  and  Opera3ng  Margins  

•  Decreased  Margin  Spread  

•  Increased  Market  Share  

•  Successful  Program  Implementa3ons,  On-­‐3me  and  within  Budget  

•  Enhanced  Employee  Knowledge,  Skills  and  Technology  Adop3on  /  U3liza3on  

How  I  can  do  it…  

•  Transforma8onal  Leadership  and  Communica8on  

•  End-­‐to-­‐End  Strategic  Planning  thru  Tac8cal  Execu8on  

•  Business  Intelligence  Focus  and  Holis8c  KPI  Accountability  

•  Bridge  Finance,  Opera8ons  and  Strategy  Func8ons  

•  Current  State  Assessments,  Gap  Analysis;  Future  State  Modeling;  Roadmap  Development  

•  Prac8cal  Approach  to  Problem  Solving  and  BoWleneck  Elimina8on  

•  Dynamic  Change  Management  Program  Development  and  Implementa8on  

What  I  can  do…  

•  Drive  Strategic  Top-­‐  and  BoWom-­‐line  Ini8a8ves,  Mi8gate  Risk  

•  Target,  Assess  and  Develop  New  Revenue  Genera8ng  Opportuni8es  

•  Strategize  and  Execute  Execu8ve  Vision  

•  Strengthen  Brand  Internally  and  Externally  

•  Create  Cross-­‐Func8onal  Team  Culture  

•  Champion  Change  Internally  and  Externally  to  Drive  Growth  and  Reduce  Costs  

•  Develop  Sound  Business  Cases  and  Market  Growth  Strategies  

•  Substan8ally  Improve  Opera8onal,  Financial  and  Asset  Performance  

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Global  Experience    

3  

Max  

1980   1990   2000   2010  

CONSULTING  

Credentials  BA   MBA  

4  

ANSERI  

CE  

Experience  Linking  Revenue  Growth  and  Excellence  Initiatives  *  

Global  Enterprise  Excellence  

Centers  of  Excellence  

Shared  Services  

Lean  Six  Sigma  

•   !  Revenues  •   !  Gross  Margin  •   !  Opera8ng  Margin  •   !  EBITDA  •   !  Excellence  •   "  Margin  Spread  

•   !  Revenues  •   !  Efficiencies  •   !  R&D  Focus  •   !  Market  Share  •   !  Customer  Care  •   "  Costs  

•   !  Efficiencies  •   !  Best  Prac8ces  •   !  Customer  Care  •   "  Redundancies  •   "  Costs  •   "  Headcount  

•   !  Produc8vity  •   "  Costs  •   "  SKUs  •   "  Cycle  Times  •   "  Process  Errors  •   "  Process  Excep8ons  

Process  and  func8onal  excellence  are  the  founda8on  for  realizing  sustainable  revenue  growth    *    Detailed  impacts  provided  on  slides  9  and  10  

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Expertise  and  Accomplishments        Execu3ve  Management          Financial  Management      

Assembled  and  directed  execu8ve  team,  performing  investment  due  diligence  to  resurrect  manufacturing  of  iconic  amphibious  aircrab      (An$lles  Seaplanes,  Anseri  Avia$on)  

Rescued  mul8-­‐million  dollar  co-­‐development  ini8a8ve  and  restored  execu8ve  rela8onships  with  SAP  Germany      (KPMG)  

Designed  4Cs  Leadership  Alignment  Framework  to  drive  change  and  mi3gate  risks      (Solbourne)  

Grew  $30m  prac8ce  developing  business  interna8onally,  point  of  contact  for  client  issue  resolu8on  and  contract  disputes      (KPMG)  

Managed  15  internal  and  external  execu8ves  in  various  ini8a8ves  for  three  global  businesses      (Chase)  

Developed  business  rela8onships  with  Chinese  consulate  and  execu8ves      (3i  Global)  

Champion  of  change  and  numerous  global  change  management  programs      (SunPower,  Boart  Longyear,  Ci$corp,  Chase,  KPMG,  AT&T)  

4Cs  Leadership  Alignment  

   Drive  Change,  Mi8gate  Risk  

Developed  financial  plans  and  10-­‐year  revenue  forecasts  for  a  niche  consumer  product  in  a  $25  billion  global  industry  that  is  increasing  7%  annually      (3i  Global)  

Delivered  30%  under  budget  launching  consumer  product  in  Europe  and  N.  America      (MaxWax)  

Nego8ated  mul8  million  dollar  solu8on  development  and  revenue  sharing  with  SAP  Germany      (KPMG)  

P&L  responsibility  to  maintain  42%  gross  margin      (Snickelways)  

Secured  76.5%  of  firm-­‐wide  allocated  technology  staff  development  budget        (KPMG)  

Managed  a  $6  million  budget  for  internal  and  external  resources  while  leading  15  execu8ves  in  various  ini8a8ves  for  three  global  businesses      (Chase)  

Developed  and  delivered  finance  shared  services  policy  compliance  training      (SunPower)    

                 Product  Launch  Costs                      Projected  vs.  Actual    

                               30%  under  Budget  

     Firm-­‐wide  Allocated  Budget  

                     Secured  and  Managed  

0%  

50%  

100%  

Projected   Actual  

       76.5%  

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Expertise  and  Accomplishments                                      Opera3onal  Excellence  __  _              __    

Created  a  sales  and  product  management  Center  of  Excellence  for  three  (3)  global  businesses,  increasing  account  revenues  20%        (Chase)  

Plateaued  sales  revenues  reversed  to  realize  25%  increases        (American  Furniture)  

Increased  cash  flow  300%  by  improving  communica8ons  and  client  training,  turning  poor  performing  EMEA  accounts  into  profitable  key  accounts      (Ci$corp)  

Reduced  an  average  of  more  than  40%  in  processing  cycle  8me  through  prac8cal  lean  implementa8ons  and  automa8on  blueprint  design      (UPS,  Chase,  Bank  of  America,  Chase  Visa,  Chase  Home  Mortgage,  Ci$corp)  

Restructured  sales  organiza8on  and  service  offerings  for  a  nascent  digital  technology  firm  to  compete  in  the  Tier  1  consul8ng  space,  resul8ng  in  10%  increased  business  revenues      (Snickelways  Interac$ve,  Inc.)  

Increased  gross  profits  by  more  than  50%  though  Centers  of  Excellence  and  shared  services      (SunPower,  Ci$corp,  Chase)  

   Revenue  Growth  in  $MM  

Plateaued  Sales  Increased  25%  

             Center  of  Excellence  

Increased  Gross  Profits  >  50%    

Designed  SAP’s  Customer  Profitability  solu8on  to  increase  revenue  growth  opportuni8es  and  profit  margins  for  the  financial  services  industry      (KPMG)  

Restructured  global  support  systems  and  processes  to  drive  increased  revenues  (company  !37%,  division  !45%)  and  excellence  performance  (trend  !18%,  margin  spread  "5%)  (Boart  Longyear)  

Improved  asset  performance  by  op8mizing  capital  u8liza8on,  reducing  fixed  costs  by  $1.3  million        (Pearson)  

Designed  business  model  with  integrated  audit  controls  to  ensure  compliance,  reduce  costs  and  improve  asset  management      (Chase,  Bank  of  America)  

Restructured  global  account  and  service  management  organiza8ons  to  improve  client  rela8onships  and  reduce  excep8on  processing  by  90%      (Ci$corp)  

Designed  a  Center  of  Excellence  procurement  model  to  reduce  costs  by  ~$27m  (NPV),  increasing  gross  and  opera8ng  margins      (Georgia-­‐Pacific)  

                   Revenues  in  $000  

                 Revenues  Increased  37%  

                 Excellence  Indicators  

       Excellence  Trend  Increased  18%    

0  

20  

40  

60  

'00   '02   '04   '06  

Savings  

0   10   20   30  

Revenues  

 -­‐    

 1,000,000    

 2,000,000    

 3,000,000    

'06  '07  '08  '09  '10  '11  

 Net  Sales  

0.00%  10.00%  20.00%  30.00%  40.00%  50.00%  

'06   '07   '08   '09   '10   '11  

 Margin  Spread  

 Excellence  Trend  

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Expertise  and  Accomplishments        Strategic  Planning          Tac3cal  Execu3on      

Resource  strategy  for  $20  billion  manufacturing  company’s  sourcing  organiza8on,  with  expected  savings    ~$28  million  NPV      (Georgia-­‐Pacific)  

$400  million  products  division’s  global  Oracle  ERP  Order  to  Cash  staff  enablement  and  execu8on  strategy  for  on-­‐8me  Go-­‐Live      (Boart  Longyear)  

Business  planning  for  a  niche  consumer  product  in  a  $25  billion  global  industry  that  is  increasing  7%  annually      (3i  Global)  

Strategic  go-­‐to-­‐market  plan  to  launch  a  global  luxury  product  with  10-­‐year  revenue  forecasts  of  $200  million        (3i  Global)  

Product  innova8on  concept,  market  research,  design,  development,  marke8ng  and  distribu8on  to  drive  incremental  revenue  growth      (Brown-­‐Forman,  MaxWax)  

Business  development  strategy  for  the  $800  million  La3n  American  market,  capturing  15%  market  share      (KPMG)  

Consumer  advocacy  strategy  to  increase  revenues  minimum  20%  for  global  products  porpolio      (Nestlé)    

       New  Product  Planning  

   10-­‐Year  Revenue  Forecasts                          Totaling  $200m  

$800m  La3n  American  Market  

   First-­‐Mover  $120m  Market  Share                                            Opportunity  

Implementa3on  of  standardized  account  management  and  A/R  policies,  increasing  cash  flow  300%      (Ci$corp)  

Global  rollout  of  sales  cer8fica8on  program,  95%  cer8fied  <  6mos.,  revenue  increased  20%      (Chase)  

Rollout  of  Oracle  ERP  training  programs:  design,  development  and  delivery  in  the  US,  Canada  and  the  Philippines  for  on-­‐8me  Go-­‐Live  dates      (Boart  Longyear,  SunPower)  

Systems  conversion  change  program  developed  and  delivered  in  1/10  budgeted  8me      (AT&T)  

Product  development,  marke8ng  and  distribu8on  throughout  Europe  and  North  America  30%  under  budget      (MaxWax)  

Planned  and  executed  merger  of  two  interna3onal  business  units,  saving  $8-­‐9  million  in  hard  costs      (Ci$corp)  

Developed  Change  programs  to  impact  culture,  skills,  and  knowledge  transfer  for  ERP  implementa8ons      (SunPower,  RTD,  Boart  Longyear,  DJJ,  UPS,  Chase,  UBS,  Ci$corp,  AT&T)    

                               New  AR  Policy                              Implementa3ons  

                     Cash  Flow  Increased  300%  

                                             Merger                  Business  A            Business  B  

                     $8-­‐9m  Realized  Synergies  

1   2   3   4   5   6   7   8   9   10  

15%  

0%   20%   40%   60%   80%  100%  

<30  Days  

90+  Days    

Cash  Flow  

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Major  Strategic  Excellence  Initiatives  Situa3on   Ac3ons   Results  

Boart  Longyear:  Disparate  opera8ng  model  with  regional  support  systems  and  regionally  managed  logis8c  processes  

Objec3ve:  Global  Enterprise  of  Excellence  

•  Consistently  communicated  a  unified  global  business  message  

•  Implemented  single  ERP  plaporm  globally  for  sales,  produc8on  and  support  func8ons  

•  Restructured  supply  chain,  logis8cs  and  “availability-­‐to-­‐promise”  processes  

•  Designed  and  delivered  dynamic,  comprehensive  change  program  for  40+  countries  

•  Revenues:    Company  !37%,  Prod  Division  !45%  

•  Gross  Margin  !11%  •  Opera8ng  Margin  !40%  

•  EBITDA  !60%  •  Enterprise  Excellence  !18%  

•  Margin  Spread  "5%  

Georgia-­‐Pacific:  Redundant  sourcing  processes  that  both  detracted  from  management  focus  on  produc8on  and  increased  raw  material  costs  (lack  of  price  nego8a8on  leverage)  

Objec3ve:  Center  of  Excellence,  Supply  Chain  Sourcing  

•  Assessed  mul8ple  site  processes  and  technologies  

•  Addressed  gaps  and  issues  •  Presented  Center  of  Excellence  design  and  business  case  for  SRM  solu8on  implementa8on  

•  Developed  and  delivered  sourcing  tools  to  realize  produc8on  benefits    

•  Centrally-­‐led  Center  of  Excellence  model  

•  Opera8ng  cost  "$27m  (NPV)  

•  Materials  and  equipment  price  nego8a8on  leverage  !  

Chase:  Flat-­‐lined  revenues  year-­‐over-­‐year  

Objec3ve:  Center  of  Excellence,  Sales  and  Product  Management  R&D  

•  Analyzed  global  sales  paWerns,  created  assessment  processes  to  determine  root  causes  

•  Developed  and  delivered  sales  approach  and  product  cer8fica8on  program  globally  

•  Dedicated  Professional  Development  team  for  Sales  and  Product  Management  R&D  for  3  global  businesses  

•  Payment  Products  revenues  !20%  

•  95%  global  sales  force  porpolio-­‐cer8fied  within  6  mos.  

•  Product  R&D  success  !130%  by  partnering  with  client  base  

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Major  Strategic  Excellence  Initiatives  Situa3on   Ac3ons   Results  

Ci3corp  Global  Payment  Products:  M&A  integra8on  of  interna8onal  payment  product  business  units  

Objec3ve:  Center  of  Excellence,  Processing  and  Customer  Care  

•  Assessed  people,  processes  and  technologies,  financial  and  global  customer  impacts,  interna8onal  logis8cs  and  vendor  management  

•  Presented  feasibility  studies  and  detailed  integra8on  and  communica8on  plans  

•  Standardized  and  streamlined  opera8ons,  leveraging  Kaizen  philosophy  

•  Developed  and  delivered  training  programs  to  new  hires,  exis8ng  employees  and  interna8onal  customer  base  

•  Onshored  >  75%  of  acquired  business  •  Opera8ng  costs  "$8  –  9m  (~35%  of  revenues)  •  Standards  for  customer  care  and  account  management  !  •  Headcount  "30+%  

SunPower:  Disparate  regional  finance  and  HR  organiza8ons  

Objec3ve:  Global  Shared  Services,  Finance  and  HR  

•  Developed  communica8on  and  change  plans  and  materials  for  global  offshore  shared  services  center  for  finance  and  HR  func8ons  

•  Delivered  change  program,  implemen8ng  best  prac8ces,  controls  and  compliance  requirements  

•  Labor  cost  "50+%  •  Governance  and  compliance  !  

Ford:  Excessive  complexity  of  SKUs  hinder  profit  growth  

Objec3ve:  Lean  Manufacturing,  Inventory  Ra8onaliza8on  

•  Assessment  of  product  complexity  drivers  and  impacts  on  downstream  costs  

•  Deep  analysis  and  segmenta8on    of  high-­‐performing  SKUs  vs.  low-­‐performing  SKUs  

•  Development  of  a  qualita8ve  and  quan8ta8ve  SKU  scorecard  to  determine  ra8onaliza8on  opportuni8es  

•  Manufacturing  and  inventory  costs  "35+%  •  Product  lifecycle  management  !  

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Max Sutherland,   an  action-­‐driven   corporate   strategy   and  development   executive,   brings   more  than   25   years   of   global   growth   thru  people   and   asset   performance  improvement   experience   to   the   table.    Max   focuses   on   end-­‐to-­‐end   strategic  planning,  tactical  execution  and  change  management   expertise   to   optimize  top-­          and          bottom-­line          :inancials,  

and   became   a   marketing   and   excellence   advisor   to   project  teams  in  KPMG  Consulting’s  R&D  group.  

In  addition,  Max  has  over  20  years  of   leadership  experience  driving   and   executing   corporate   strategy   and   business  development  efforts  in  Latin  America,  North  America,  Europe,  and   Asia.   Max   restructured   sales   organizations,   addressing  branding   issues   and   customer/advocacy   strategies,   and  realigned  service  offerings  to  meet  customer  needs  and  market  trends.   He   also   developed   business   models   to   drive  incremental  growth;  developed  performance  metric   tools   that  drove   25%   increase   in   business   revenues;   and   rolled   out   a  global   certiXication   program   that   resulted   in   20%   average  increased  revenues  per  client.  

As   with   all   successful   executives,   Max   has   been   a   leader   of  change   throughout   his   career   and   a   strong   advocate   of   staff  development   and   client/customer   involvement   to   implement  strategic  initiatives  to  accomplish  business  goals.  His  ability  to  build   energized   teams   is   evidenced   by   his   change  management   expertise,   developing   long-­‐term   internal   and  external   relationships,   gaining   stakeholder   buy-­‐in,   and  resolving   critical   and   complex   issues.   Furthermore,   Max’s  enterprise-­‐wide   acumen   and   attention   to   detail   when  analyzing   investment   opportunities   have   saved   investors   in  excess   of   $40-­‐80  million.   His   extensive   experience   spans   six  (6)   continents,   diverse   cultures   and   multiple   industries,  providing   insights   and   best   practices   to   broad   business  challenges.    

Max   earned   his   Bachelor’s   degree   in   Economics   and   Political  Science  from  Indiana  University,  an  MBA  from  Duke  University  in  2004,  and  speaks  German,  French  and  Italian  from  frequent  living  and  working  in  Europe  and  managing  EMEA  accounts.    

connecting   revenue   growth   to   cost-­‐saving   initiatives   to  consistently  exceed  expectations.    

His   career   is   solidly   grounded   in   driving   revenue   growth  through  excellence  with  early  wins  that  include  a  Fortune  50  M&A   integration,  optimization  of   resources  and  supply  chain  processes,   and   restructuring   of   global   account   management  and   service   management   organizations,   turning   poor  performing   accounts   into   proXitable   key   accounts.     These  highly  visible  initiatives  created  a  global  Center  of  Excellence,  saving   more   than   $8   million   in   annual   operating   costs   and  increasing  cash  Xlow  by  more  than  300%.      

He   is   also   credited  with   optimizing   infrastructures,   lowering  operating   costs   and   time   through   lean   process  implementations   and   improving   customer   service   that  signiXicantly   improved   revenue   generation   and   overall  performance.    Max  also  played  a  key  role  in  architecting  a  CRM  customer  proXitability  solution  to  drive  additional  revenues  by  harnessing   holistic   customer   data   and   market   trends.     He  successfully   negotiated   the  multi-­‐million   dollar   development  and  revenue  sharing  terms  with  SAP  Germany  to  seal  the  deal  

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Contact  Information  

Max  Sutherland  

914-­‐374-­‐1250  [email protected]  

Twitter  @maxsutherland  

LinkedIn  ProXile  http://www.linkedin.com/in/maxsutherland