Maurizio Pilu NextGen 09
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Transcript of Maurizio Pilu NextGen 09
Driving Innovation
The TSB Digital Testbed Programme& best current thinking on Generation II
Dr. Maurizio PiluLead Technologist – ICTTechnology Strategy Board
Driving Innovation
Technology Strategy Board• The UK executive innovation
agency • Investing in business
innovation• Team drawn from business and
public sector• Working across business,
universities and government• Investment of £1bn over
the current 3 years CSR
Driving Innovation
Our programme’s Vision Statement
“For all participants in Digital Britain to benefit fairly from creation, distribution and
consumption of digital content”
Driving Innovation
The challenge unpacked
Economics of the network Technologies and models for a sustainable provision of network services
Access, protection & empowermentSecurity, privacy, trust and usability
for the consumer
Economics of content and
servicesBusiness models
and tools to create value
Digital Test Bed
Driving Innovation
Testbed programme
• A programme part of our wider programme in support to the Digital Britain agenda, where we will invest up to £30m
• We will invest up to £10m in the Digital Testbed programme
• Consulted with industry and stakehoders over the summer
SO, what do we mean by Testbed?
Driving Innovation
Digital Testbed: What do we mean?
• An environment to simulate new business models across boundaries
• Where real members of the public and businesses will try out new services and new equipment, new ways to run business and new businesses on the Internet
• A place to understand what will work for business over the coming ten years.
Driving Innovation
Enabling Technologies
Services, Content and Applications
The InternetTest Bed
The Public
Test Bed Users
Registered Materials
Driving Innovation
Digital TeStBed: Why is this needed?
• To “shake” the digital value chain• To lower barriers to innovation • To make enablers available to people and businesses• To trial new operating practices and business models• To build cooperation• To showcase UK innovation in ICT, hardware and creative
industries.• To build confidence for investment in infrastructure,
services, technologies and businesses.
Driving Innovation
What a TSB Digital Testbed is NOT• Not directly funding infrastructure per se
– Sorry! That’s not in our programme’s remit!– We’d like to leverage and add value to what is in the
ground/ether/sky already• Not just a connected user base
– There has to be a business model element or well defined “trial” leveraging enablers and advanced network capabilities
• Not just new technology– It’s mostly about innovating with it and on it.
Driving Innovation
Gen I: On today’s standard infrastructure. • An environment with enablers to test new
business modelsGen II: On existing advanced network infrastructure
• Demonstrating the additional business models that can be supported by advanced and flexible networks.
Gen III: On dedicated networks serving eg universities.
• Demonstrating possible business models and applications at extremely high bandwidth for the further future.
Three Stages of the TSB Digital Testbed
Driving Innovation
ContentRegistry
UserRegistry
ProviderRegistry
Gen I
Providers
Gen I Consumers
Clie
nt E
quip
men
t
Net
wor
k co
ntro
lsGen II Consumers
Gen III Consumers
Existing advancednetwork
Bespoke Network
UsageStats
Payment Processing
Identitymanagement
ContentTraceability
Usage Analysis
The Internet
Digital Testbed framework
Content Applications
Services
Gen II Gen III
Driving Innovation
Gen I – procurement of IT system
• Procurement for the Gen I IT system under way
Driving Innovation
Next generation infrastructure
• We are looking at two strands in the programme– What’s the best way to deploy and operate it
• One of 4 areas of £2m Sept ‘09 feasibility studies competition
• Potentially further funding available next year– “What to do with it”
•This is the rationale of the Generation II Testbed
Driving Innovation
What is a Generation II Digital Testbed• An existing advanced infrastructure …• … connected to an existing user base community • … presenting or proposing advanced enabling
network capabilities …• ... enabling co-operation to recognise value chain
players, potentially across business / network boundaries
• … that can be used to run “trials” with the user base• …. and that can be (eventually) federated to the central
Digital Testbed
Driving Innovation
An hypothetical example of Gen II
• An existing council-run network • A local ISP• A community (e.g. a town)• ..trialling alternative models for telecare• ..where e.g.
– …users can get a 10 min bandwidth boost for 50p – …and revenue is shared between the network and a
third party provider
Driving Innovation
An hypothetical example of Gen II
• An existing community broadband network..• ..trialling an alternative business model …• .. where e.g.
– For profit use of the network (e.g. for e-commerce) or– Intensive use of the network (e.g. VoD)– is recognized and paid for ..
• ..while keeping the cost of baseline services low
Driving Innovation
An hypothetical example of Gen II• Breaking the fixed monthly cost model
– Deconstructing cost-to-serve models by …– … cooperation with value chain partners
• Delivering low-cost broadband to communities…• Where people buy additional on-demand
connectivity and/or services– Such as a Iplayer video, movies, video conf,
filesharing – Push content where services providers pay for
connectivity to user base, e.g. ads.
Driving Innovation
Business innovation is key
• These examples have a few things in common– The network as potential enabler of ...– ..business model innovation– ..often across value chain boundaries
• Generation II Testbed will provide the framework and the incentives to experiment
Driving Innovation
Generation II: Our aim
• Stimulate collaboration between key actors leading to…
• ..a small number of Generation II “sites” (physical or logical) around the country
• We are access network-agnostic– What is important is what a Gen II proposal is
planning to address or demonstrate
Driving Innovation
Collaboration: key actors
• Entities owning or managing advanced infrastructure– E.g. Local and regional public sector organizations,
coops, private operators• Infrastructure/ISPs players looking for new
business models– E.g. to close the gap between current revenue models
and exploding demand• Parties interested in business experimentation
and innovation
Driving Innovation
Next steps• Generation II is at Best Current Thinking stage• Now consulting with stakeholders
– to gauge demand and gather best ideas– to refine Gen II challenge – and scope of potential competition
• Your input is essential• If interested please contact us
– directly or through [email protected]
Driving Innovation
http://www.innovateuk.org
THANK YOU