Maurice Lacroix Corporate Design Guidelines
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Transcript of Maurice Lacroix Corporate Design Guidelines
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RETAIL GUIDELINES
DESIGNED BY LA CELLULA LAB
WWW.LACELLULA.COM
CORPORATE DESIGN
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CORPORATE MATERIALS
STORE DESIGN
INTERIOR DECORATION
LIGHTING DESIGN
SHOP IN SHOP DESIGN
SHOP IN SHOP ELEMENTS
SIS INTERIOR DISPLAY
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CORPORATE MATERIALS
STORE DESIGN
INTERIOR DECORATION
LIGHTING DESIGN
SHOP IN SHOP DESIGN
SHOP IN SHOP ELEMENTS
SIS INTERIOR DISPLAY
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Struktur Spalt Wood by Holz in Form
Line moulded dark warm grey wood
Laminated Pine Wood Light warm grey
(Abet collection wood news 2011-2014)
Glashtrosh Grey tinted glass
CORPORATE DESIGN
GUIDELINES
CORPORATE MATERIALS
COLOUR SCHEME
Antique White wall and ceiling
by Oikos
painting Mdf laquered semi-glossy
Ral 1013 white pearl
High Tech Ceramics mod. MHJI
Cult off-white by Marazzi
Laminated charcoal brushed aluminum
Glashtrosh
(digital UV printed)
Grey tinted glass
Chandelier Red Crystal mod. Explo by Axo Light
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CORPORATE DESIGN
GUIDELINES
CORPORATE MATERIALS
SOURCING REFERENCE
Matrix Black U129
from Cleaf (Italy)
http://www.cleaf.it/ita/02_1matrix.asp
CLEAF S.P.A.
via Bottego 1520851
Lissone_ MB
Italia
tel. +39 039 2074
fax +39 039 2017820
Seawood Collection Oak Black 991
from Oberflex Worldwide
www.oberflex.com
see distribution network worldwide on:
http://www.oberflex.com/oberflex__5_who-we-are-_our-network_40_2.html
Columns Covering and dedicated wall cladding
Struktur Splat wood by Holz in Form
http://www.holz-in-form.info/engl/produkte/produkte/flyer.html
VD Werksttten GmbH & Co. KG
Am Hasselbruch 3 32107 Bad Salzuflen
Tel. +49 5208 95777-0 Fax +49 5208 95777-79
[email protected] www.vd-works.de
www.holz-in-form.info
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CORPORATE DESIGN
GUIDELINES
CORPORATE MATERIALS
SOURCING REFERENCE
Interiors and furnitures finishing
Abet lamined warm greywood 608 (seriewood news 2011-2014)
www.abet-laminati.it
http://www.abet-laminati.it/pages/Print_Print_hpl_en.jsp#
ABET LAMINATI SPA
Viale Industria 21,
12042 BRA (CN)
Italia
Tel: +39 0172/419111
Fax :+39 0172/431571
E-mail: [email protected]
www.abet-laminati.it
Abet Laminati Hong Kong
Abet H.K. LTDno. 31-
C6 Nai Wai Tuen Mun, N.T.
Phone: 00852 24782782
Fax :00852 24768369
E-mail: [email protected]
www.abet.cn
Sable Wood Oak Light Grey Floating 311
from Oberflex Worldwide
www.oberflex.com
see distribution network worldwide on:
http://www.oberflex.com/oberflex__5_who-we-are-_our-network_40_2.html
Engineered Grey Oak Veneer
Model Number: wjs-grey oak
WONJASION TIMBER SUPPLIES CO.,LTD
Office: 3rd Floor of LianCun Mansion,No.999
Zhongshan Rd,Tianhe District,Guangzhou,Guangdong
Province,China
Tel+8620825828888 82573398 82573348 Fax+862082573368 Mob:13434191927 Mr Robert Chen
webhttp://www.wonjasion.net [email protected]
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CORPORATE DESIGN
GUIDELINES
CORPORATE MATERIALS
SOURCING REFERENCE
LAMINED ALUMINUM 448B BLACK/CHARCOAL
HOMAPAL Plattenwerk GmbH & Co. KG
Postfach 1453D-37404 Herzberg am Harz
Bahnhofstrasse 30/32
D-37412 Herzberg am Harz
Telefon: +49 55 21/8 56-0
Telefax: + 49 55 21/8 56-20
email: [email protected]
DEKORIAL STAIRLINE A 257
Dekodur GmbH & Co.KG
Langenthaler Strae 4D
69434 Hirschhorn/Neckar
Tel.:+49 (0)6272 / 689 - 0
Fax:+49 (0)6272 / 689 - 30E
Mail:[email protected]
Web:www.dekodur.com
international network and distribution:
http://www.dekodur.com/en/kontakte-international.html
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CORPORATE MATERIALS
INTERIOR DECORATION
LIGHTING DESIGN
SHOP IN SHOP DESIGN
SHOP IN SHOP ELEMENTS
SIS INTERIOR DISPLAY
STORE DESIGN
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CORPORATE DESIGN
GUIDELINES
STORE DESIGN CONCEPT
A stunning retail store design will immediately gain attention and is
an essential component of a flagship store, but it is in the combined
application of both aesthetics and experiential elements where the
most successful flagships stand out. Providing something unique,
something that enables customers to interact with the brand on a
multi-sensory level, generates an emotional response and attracts
attention. The best flagships offer customers the opportunity to be
inspired, to have fun, to be entertained, to free their imaginations, to
be pampered, to socialize or to relax. In short, they provide a
unique, and memorable shopping experience.
contemporary, fresh, luxurious
The new Maurice Lacroix store has been conceived to
showcase in hi-end, modern environment, the uniquely designed
Maurice Lacroix timepieces. Its a dynamic place, where people
like to come and stay, hosting events and happenings. Its the
world of our brand.
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CORPORATE MATERIALS
STORE DESIGN
LIGHTING DESIGN
SHOP IN SHOP DESIGN
SHOP IN SHOP ELEMENTS
SIS INTERIOR DISPLAY
INTERIOR DECORATION
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ML PATTERN
CORPORATE DESIGN
GUIDELINES
ML PATTERN
UV PRINTING REGULATIONS
12 mm.
8 m
m.
5 mm.
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DECORATIVE VASES
CORPORATE DESIGN
GUIDELINES
DeCastelli
Vase Ginevra
www.decastelli.it
approx reference price: 1.260 Euro
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BARSTOOLS
CORPORATE DESIGN
GUIDELINES
Julia Interior Collection
Barstool Napo
http://www.juliasrl.it/prodotti_desc.asp?id=122
approx reference price: 260 Euro
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INTERACTIVE
BRAND EXPERIENCE
CORPORATE DESIGN
GUIDELINES
Joule iPad Holder
by Elementcase
http://www.elementcase.com
iPad-Accessories-a/274.htm
approx reference price: 160 Euro
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EVENT / APERO /
DJ LIVE SESSIONS
CORPORATE DESIGN
GUIDELINES
Concept Turntable
by Clearaudio
http://www.clearaudio.de/_en/lw_Concept.php
approx reference price: 1.900 Euro
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LOUNGE AREA
CORPORATE DESIGN
GUIDELINES
Bespoke Coated Interiors
by New Trend Concepts
http://www.newtrenddesign.it
Ibiza Model Natural Soft Leather
1 seat: 1.180 Euro
2 seat: 2.790 Euro
Coppa Model Natural Soft Leather
ref. price: 1.285 Euro
Pouff Capitonnee Natural Soft Leather
ref. price: 385 Euro
Lounge Table Nuovo TBM
ref. price: 890 Euro
Lounge Table Nuovo TBM
by Potocco
http://www.potocco.it
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LOUNGE AREA RUGS
CORPORATE DESIGN
GUIDELINES
Carpet by Object-Carpet
collection Silky Seal
approx reference price/sqm: 90 euro
http://www.object-carpet.com
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LOUNGE AREA
MULTIMEDIA
CORPORATE DESIGN
GUIDELINES
Samsung LED TV Color
Serie 6 32"
www.samsung.com
approx reference price: 1.100 Euro
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FLOWER DECORATION
CORPORATE DESIGN
GUIDELINES
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CORPORATE MATERIALS
STORE DESIGN
INTERIOR DECORATION
SHOP IN SHOP DESIGN
SHOP IN SHOP ELEMENTS
SIS INTERIOR DISPLAY
LIGHTING DESIGN
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CRYSTAL CHANDELIER
EXPLO BY AXO LIGHT
CORPORATE DESIGN
GUIDELINES
Chandelier Explo
by Axolight
http://www.axolight.it/europe/it_IT/prodotti/spexpl10
approx reference price: from 1.400 to 2.980 Euro (depending on size)
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WALL RECESSED FLOOD LAMP
DEEP MINIMAL BY IGUZZINI
CORPORATE DESIGN
GUIDELINES
www.iguzzini.com
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CEILING RECESSED FLOOD LAMP
LED BASED CANYON 60/100
BY XAL LIGHTING
CORPORATE DESIGN
GUIDELINES
www.xal.com
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SHOWCASE AND
IN-COUNTER LIGHTING SYSTEM
BY XAL LIGHTING
NANO STICK NANO 1 STADIO 3
CORPORATE DESIGN
GUIDELINES
www.xal.com
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CORPORATE MATERIALS
STORE DESIGN
INTERIOR DECORATION
LIGHTING DESIGN
SHOP IN SHOP ELEMENTS
SIS INTERIOR DISPLAY
SHOP IN SHOP DESIGN
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3.5. Large corner combination set-up
a) Right hand standard backwall
b) Side showcase
c) Backlit visual
d) Side showcase
e) Left hand prestige backwall
f) Side showcase
g) Side showcase
h) Backlit visual with cabinet
i) Side showcase
j) Left hand standard backwall
k) Sales desk with tiney showcase
l) Large counter showcase
m) 2x Prestige tower showcases
n) 2x Stools
SHOP IN SHOP
LARGE COMBINATIONS
CORPORATE DESIGN
GUIDELINES
surface: 12 to 24 sqm
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3.5. Large combination set-up
a) Right hand standard backwall
b) Side showcase
c) Backlit visual
d) Side showcase
e) Left hand prestige backwall
f) Side showcase
g) Side showcase
h) Backlit visual with cabinet
i) Side showcase
j) Left hand standard backwall
k) Sales desk with tiney showcase
l) Large counter showcase
m) 2x Prestige tower showcases
n) 2x Stools
CORPORATE DESIGN
GUIDELINES
surface: 12 to 24 sqm
SHOP IN SHOP
LARGE COMBINATIONS
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3.4. Medium combination set-up
a) Right hand standard backwall
b) Side showcase
c) Video backwall
d) Side showcase
e) Left hand prestige backwall
f) Sales desk with tiny showcase
g) Small counter with showcase
h) 2x Prestige tower showcase
i) 2x Stools
SHOP IN SHOP
MEDIUM COMBINATIONS
CORPORATE DESIGN
GUIDELINES
surface: 12 to 24 sqm
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3.3. Medium combination set-up
a) Right hand standard backwall
b) Side showcase
c) Backlit visual
d) Side showcase
e) Left hand prestige backwall
f) Sales desk with tiny showcase
g) Small counter with showcase
h) 2x Prestige tower showcase
i) 2x Stools
SHOP IN SHOP
MEDIUM COMBINATIONS
CORPORATE DESIGN
GUIDELINES
surface: 12 to 24 sqm
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2.3. Small combination set-up
a) Left hand prestige backwall
b) Side showcases
c) Sales desk with tiny showcase
SHOP IN SHOP
SMALL COMBINATIONS
CORPORATE DESIGN
GUIDELINES
surface: 6 to 12 sqm
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2.2. Small combination set-up
a) Right hand prestige backwall
b) Side showcases
c) Large counter with showcase
CORPORATE DESIGN
GUIDELINES
surface: 6 to 12 sqm
SHOP IN SHOP
SMALL COMBINATIONS
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2.3.B. Small combination set-up
a) Left hand prestige glorifier
b) Side showcases
c) Sales desk with tiny showcase
CORPORATE DESIGN
GUIDELINES
surface: 6 to 12 sqm
SHOP IN SHOP
SMALL COMBINATIONS
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2.5. Small combination set-up
a) Backlit visual
b) Side showcases
c) Large counter with showcase
CORPORATE DESIGN
GUIDELINES
surface: 6 to 12 sqm
SHOP IN SHOP
SMALL COMBINATIONS
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2.7. Small combination set-up
a) Backlit visual
b) Side showcases
c) Sales desk with tiny showcase
CORPORATE DESIGN
GUIDELINES
surface: 6 to 12 sqm
SHOP IN SHOP
SMALL COMBINATIONS
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2.7. Small combination set-up
a) Backlit visual
b) Side showcases
c) Sales desk with tiny showcase
CORPORATE DESIGN
GUIDELINES
surface: 6 to 12 sqm
SHOP IN SHOP
SMALL COMBINATIONS
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2.8. Small combination set-up
a) Video backwall
b) Side showcases
c) Large counter with showcase
CORPORATE DESIGN
GUIDELINES
surface: 6 to 12 sqm
SHOP IN SHOP
SMALL COMBINATIONS
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2.9. Small combination set-up
a) Video backwall
b) Side showcases
c) Sales desk with tiny showcase
CORPORATE DESIGN
GUIDELINES
surface: 6 to 12 sqm
SHOP IN SHOP
SMALL COMBINATIONS
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1.1. X-Small combination set-up
Version A (1200mm large):
a) Left hand prestige backwall with showcase
b) Small counter with showcase
SHOP IN SHOP
X-SMALL COMBINATIONS
CORPORATE DESIGN
GUIDELINES
surface: 3 to 6 sqm
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1.2. X-Small combination set-up
Version B (1200mm large):
a) Right hand prestige backwall with showcase
b) Small counter with showcase
CORPORATE DESIGN
GUIDELINES
surface: 3 to 6 sqm
SHOP IN SHOP
X-SMALL COMBINATIONS
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1.3. X-Small combination set-up
Version C (1200mm large):
a) Left hand prestige backwall with showcase
b) Sales desk with tiny showcase
CORPORATE DESIGN
GUIDELINES
surface: 3 to 6 sqm
SHOP IN SHOP
X-SMALL COMBINATIONS
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1.3. X-Small combination set-up
Version C (1200mm large):
a) Left hand prestige backwall with showcase
b) Sales desk with tiny showcase
CORPORATE DESIGN
GUIDELINES
surface: 3 to 6 sqm
SHOP IN SHOP
X-SMALL COMBINATIONS
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1.4. X-Small combination set-up
Version D (1200mm large):
a) Right hand prestige backwall with showcase
b) Sales desk with tiny showcase
CORPORATE DESIGN
GUIDELINES
surface: 3 to 6 sqm
SHOP IN SHOP
X-SMALL COMBINATIONS
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1.4. X-Small combination set-up
Version D (1200mm large):
a) Right hand prestige backwall with showcase
b) Sales desk with tiny showcase
CORPORATE DESIGN
GUIDELINES
surface: 3 to 6 sqm
SHOP IN SHOP
X-SMALL COMBINATIONS
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CORPORATE MATERIALS
STORE DESIGN
INTERIOR DECORATION
LIGHTING DESIGN
SHOP IN SHOP DESIGN
SIS INTERIOR DISPLAY
SHOP IN SHOP ELEMENTS
-
CORPORATE MATERIALS
STORE DESIGN
INTERIOR DECORATION
LIGHTING DESIGN
SHOP IN SHOP DESIGN
SHOP IN SHOP ELEMENTS
SIS INTERIOR DISPLAY
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SMALL INTERIOR DISPLAY
UP TO 2 WATCHES
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SMALL INTERIOR DISPLAY
UP TO 2 WATCHES
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SMALL INTERIOR DISPLAY
UP TO 2 WATCHES
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SMALL INTERIOR GLORIFIER
UP TO 3 WATCHES
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SMALL INTERIOR GLORIFIER
UP TO 3 WATCHES
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SMALL INTERIOR GLORIFIER
UP TO 3 WATCHES
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MEDIUM INTERIOR DISPLAY
UP TO 12 WATCHES
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MEDIUM INTERIOR DISPLAY
UP TO 12 WATCHES
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MEDIUM INTERIOR DISPLAY
UP TO 12 WATCHES
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LARGE INTERIOR DISPLAY
UP TO 18 WATCHES
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LARGE INTERIOR DISPLAY
UP TO 18 WATCHES
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LARGE INTERIOR DISPLAY
UP TO 18 WATCHES
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INTERIOR DISPLAY COLLECTION
OVERVIEW
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design by
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