Maureen F Lewis
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Transcript of Maureen F Lewis
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MAUREEN FERGUSON LEWISLicensing, Merchandising and Brand Management Specialist
Virgin Megastore Show & Tell (or how I added additional Millions in revenue, customer excitement and branding to an iconic music and DVD retailer)
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HIRED TO DIVERSIFY VIRGIN AND TAKE THE ICONIC MEGASTORE FROM A MUSIC/VIDEO DESTINATION TO
AN ENTERTAINMENT LIFESTYLE RETAILER
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SAN FRANCISCO SURF/SKATE SHOP: RELEVANT FASHION, ACCESSORIES, BOOKS, MUSIC, DVDS, MAGAZINES AND
VIDEO GAMES MERCHANDISED IN DESTINATION BOUTIQUE
BEFORE AFTER
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PARTNERED WITH HBO, FOX, CBS, PLAYBOY, JUNK FOOD, LEVI’S AND OTHER TREND VENDORS AND STUDIOS TO CREATE VENDOR
FUNDED BOUTIQUES WITHIN THE VIRGIN MEGASTORES
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SIMPSONS MOVIE LAUNCH EVENT TIMES SQUARE
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BEATLES POP UP BOUTIQUE IN PARTNERSHIP WITH SIGNATURES INC.
Concept Hollywood Boutique
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KEY VENDOR PARTNERSHIPS CULTIVATED RESULTING IN PAID FIXTURES AND AD TAGS
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CONSISTENTLY ADDING NEW CATEGORIES TO THE ASSORTMENT
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NEGOTIATED FOR KISS FRAGRANCE TO BE LAUNCHED AT VIRGIN MEGASTORES
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PRODUCT DEVELOPMENT INCLUDING VIRGIN PRIVATE LABEL PROGRAM
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PRESS TOUTING THE SUCCESS OF THE NEW FASHION CONCEPT AND EXCLUSIVES
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PLAYBOY/VIRGIN NAMED BEST EXCLUSIVE RETAIL LAUNCH IN
LICENSING MAGAZINE 2007
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DEVELOPED & EXECUTED A YEARLY VENDOR PAID CONCLAVE WHICH INVOLVED KEY ASSOCIATES FROM EACH STORE FLYING
TO HOLLYWOOD AND LEARNING ABOUT FASHION PRODUCT, MERCHANDISING AND DEVELOPING RELATIONSHIPS WITH
BUYING OFFICE AND VENDORS