inovateconsolidate

BA (Hons) Graphic Design

Year 2

created by

matthew sid-ahmad This was a group project in where

by we had to challenge everything

and then find solutions. We chose to

tackle posture, an important area as its

becoming a larger problem every year .

How to improve your posture

THE GUIDE

Improving posture

Manipulating the patterns that our brain

and memory have with our touch senses

could allow us to take an idea or movement

and attatch it to a physical object. In this

project this is what we have a done we

have set up a system where by day to day

objects are transformed into trigger to help

remind us about posture.

Within our group I designed and created three of our products the first being the guide. In this guide I show clearly how these products work and how the sytem is performed.

The first product i designed was a mobile phone case. For our product to work they had to be items people interact a lot with and mobile phones achiees this. Our idea to make this work was to activate our senses, in this product the main one is touch.

Here is the other product which is a keyring. Both products have the same pattern that when touched is very recognizable and unique to feel. This special pattern was designed so it could potensialy be used on other products.

how it works

The key concept here is to turn certain day

to day objects into things that will remind

and trigger you into improving your posture.

To do this a connection needs to be made

between the posture technique and the

product. This is achieved by doing certain

processes that use the power of long term

memory and muscle memory to induce

these reactions .

+ =

First step is to find the ESPN Facebook page.

Next select the app located on the left, this will load this entry page.

To enter the Facebook app you must like the page first once this is done they may enter the app through the button.

By making it a requiremnet to like the page first will drive up like numbers as peopel have an incentive to do so. Having a large amount of likes is important as it allows the page to broadcast any information or status’s to the people who have liked them. This is important as it allows a way for you to contact with the people who appreciate ESPN. Having a high number also helps show that it is popular and for some people this helps reinforce there decision to choose to like that page.

Upon entryOnce the user has pressed enter they shall be directed to this page were the will be required to enter three deatals:

- Their name- Their favourite sport- Their City

Step 1Entering the App

Matthew Sid-Ahmad

This is the first page the viewer will see, it is the leader-board of each sport according to the number of views and shares of there content they have recieved. The information will be updating in realtime so you can see if the view and shares are going up and whether the sports are overtaking each other.

When clicking the next button along labled City Leader-board you shall be brought to this page. This page shows how each city is being ranked on there numer of shares. The reason there is a city leaderboard is to help add to the com-petiveness of this app and by pitting each city against each other will help drive further shares of espn videos. There will also be an insentive to help drive them to do this, there will be a special event rewarded to the city with the most shares.

The next page along is the individual leaderboard, this is where the details entered in at the begining come into play. Here every user will have a ranking that will show there amount of shares and will be ranked accordingly. This sec-tion will also help show how they can win prizes, they will be certain brackets of share amounts that will give the user when reached. These prizes will vary from extra videos to winning free espn membership. Having incentives is parti-curaly more important to the under 35 age range as they are more aprreciative of them.

Step 2Entering the App

Matthew Sid-Ahmad

Here is the last option ‘videos to share’. This is the section the user can browse through their favorite sports to watch videos and find ones that they wat to share. To help insure they remember that there are competitions goin on that it is about sharing ech sport wil have there total shares and there current rank.

Once they have chose the sport they like they are taken to this page, here they will be able to see what videos there are and choose to watch them. ESPN is already posting videos fairly reguarly and the amout of sporting conten they have available should mean they should be able to provide many videos to offer. Videos are very popular online and there are reports that this growing rapidly and will be the main way view content.

When the chosen video is selected it will open up a video player like shown above giving a quality viewing experience.

Step 3Watching the videos

Matthew Sid-Ahmad

When selecting a video the user will be presented with these three icons. The main being the share button which will produce the box shown on the right. There is also a like but-ton which is customery on facebook and a third one that will show how to share if user is confused at all.

Once the share button is pressed the user will be presented with this box. This box shows a list of all their friends and gives them the option to pick as many as they like. Once selected and sent the chosen friends will recieve a message and link of that chosen video. This spreads the message of espn to not only that person but potensia;y otehrs who may look at there wall. The spreading of information is very important on the in-ternet and can be an extremly good way to get a message to a lareg amount of people.

Top right: Here shows the message on the recpients wall in which will hopefully they shall click.

Bottom right: If clicked and are new to the app they will be sent to the like page before they can watch the video. This should help increase likes for espn rapidly.

Step 4Sharing the videos

Matthew Sid-Ahmad