Matthew Baxter video cgi interactive
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Transcript of Matthew Baxter video cgi interactive
Matthew Baxter
Forensic approach to the brief and understanding of client needs
Conceptual thinking and Creative Direction
Presentation and communication of ideas both in writing and in person
Design for the digital, broadcast and physical environments
Extensive experience of video production, direction and post-production
User Experience and Interaction design
Creative & technical team development & management
Mentoring and development of junior colleagues
Script and copywriting
core competencies
[email protected] m 07785 460247 t 01932 843078 profile http://uk.linkedin.com/pub/matthew-baxter/16/425/574 portfolio http://baxtercreative.carbonmade.com/ blog http://matbax.wordpress.com/
Matthew Baxter experience
December 2012 to present
February 2010 to November 2012
January 2005 to November 2009
January 2003 to November 2004
April 1998 to October 2002
July 1997 to April 1998
1988 to 1997
1983 to 1988
education & training
head of ux & design, Caplin Systems
independent creative consultant
creative director & ux team leader DVA
creative director BDP
creative director Sky News
freelance designer & director
creative and managing director Baxter Hobbins Sides
designer & senior designer, BBC TV
bachelor of arts degree 2.1 in graphic designBBC general production course BBC studio direction course
[email protected] m 07785 460247 t 01932 843078 profile http://uk.linkedin.com/pub/matthew-baxter/16/425/574 portfolio http://baxtercreative.carbonmade.com/ blog http://matbax.wordpress.com/
Matthew Baxter
IVCA Clarion commendation
PepsiCo International talent sustainment award
RM Marketing Innovation award
IVCA commendation for video
2 Soho Shorts awards for animation
New York Festivals awards for interactive design and promos
Promax World Class award for virtual reality
RTS News Channel of the Year 2002 & 2003
Promax Gold award for promo campaign
4 CGI awards for computer animation
2 BDA awards for design
Promax Silver and World Awards for promos, titles, stings and design
RTS award for graphic design
Waters Technology award for best web-based development environment 2014
awards & honours
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Matthew Baxter
I have been making complex information and important messages quick and simple to understand and use for nearly 30 years, on television, in the digital environment and in print. I focus on making what I do appropriate, intuitive, fit for purpose and a pleasure to use and look at, and I create working environments in which my team can do the same.
I am a creative, commercial, client-facing, team-leader with a lot of experience, energy and commitment.
My background is long-term digital, but media-neutral in outlook and training, and I am always looking to do exciting work with good people.
summary
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Video exemplar persona for marketing concept work
For Realise Consulting and Heineken International
In UX I have used personas as a user proxy and focus for design work. This fake “selfie” movie supposedly found by the senior marketeers on “You Tube” is designed to do the same thing; helping marketing teams speak in the right voice and use the correct media for different target customers.
A Day in the Life
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On-screen branding, including idents and bumpers and interstitials
For BSkyB
RTS News Channel of the Year 2002 & 2003
As creative head of Sky News, Sky News Active and Sky News online, I led the team that created, promoted, developed and defended the Sky News brand. I was responsible for all promos and screen-based design work, including the world’s first interactive television service.
I was also responsible for managing news creative services; a team of 28 designers and promo makers, including the post-production technicians and the live team, operational 24 hours a day.
Sky News
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live graphics styling and news wall
For BSkyB
RTS News Channel of the Year 2002 & 2003
The on-air graphic grid, palette, typopgraphic styling, transitions and animation have to cope with the extreme rigours of 24 hour live news as well as presenting a crisp modern and instantly recognisable interpretation of the brand values.
This does that. It also acted as a template for our competitors rebrands.
Sky News
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Promos for Sky News’ general election coverage using motion-capture and photo-montage techniques
For Sky News
Winner of a ‘Soho Shorts’ award
To move Sky News to a distinct position for its’ election coverage I chose to play up personalities rather than create yet another animated metaphor for the democratic process. Tabloid newspapers had already taken this direction to create interest and I felt it suited the lighter, edgier Sky News approach.
Motion capture married with a very stylised character design style creates a strange and memorable effect that gave the promos impact, and is challenging to direct.
Sky News
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A training video with reference book introducing customer care to bus drivers
For GoSkills, the sector skills council for passenger transport
Good communication and the right attitude are vital in customer service. “The Ride” was conceived to show, through a drama based on real experiences, the benefits of getting it right.
Shot over 3 days with a cast of 14, ‘The Ride’ was post-produced in-house. The script was devised to work in conjunction with the curriculum modules for NVQ’s. The message is clearly, concisely delivered in a way that has relevance to the intended audience.
The Ride
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An interactive guide for employers, staff and trainers, examining diversity issues within the workplace and demonstrating the legal, moral and business case
For GoSkills, the sector skills council for passenger transport
An IVCA Clarion winner
A group of actors, diverse in ability, ethnicity, sexuality and faith, play characters in scenes covering sexuality, gender, disability, age, race and religion. The menu is a series of ‘red herrings’; the characters don’t represent the stereotypical category.
I researched, wrote, cast, designed and directed the piece. I also commissioned the specially composed musical score.
Rebecca Harvey, Capability and Capacity Programme Manager at Government Skills said: “The DVD challenged my own stereotypes in an interesting and enjoyable way. The scenarios made the case for diversity in a sometimes amusing, but always moving, way. Well done GoSkills!”
Respect the Difference, Value the Mix.
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Video component of a staff development course for senior marketing managers
For Realise Consulting and Heineken International
Created for Heineken as a key element of a training programme for senior marketing managers. This is a series of videos: mock-documentaries designed to set the scene for hypothetical scenarios played out in problem-solving sessions. But there’s a twist: some of the videos include interviews in which a character comments on the previous day’s events, and the individuals involved. This was achieved by scripting, recording and re-editing to a pre-agreed format overnight, before uploading the new videos for use the next morning in Amsterdam.
The videos livened up the sessions considerably, and increased their effectiveness to the extent that Elena Murnigotti, Manager Portfolio and Innovation Capability, Global Commerce at Heineken International, called the result “Incredible”. Rob Mitchell of Realise Consulting, who had facilitated the programme thought them “brilliant”.
Business World
view a clip: http://youtu.be/_4-T0G
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CGi sequences, synthetic reconstructions, graphics and post-production special effects
For Cicada Films
Massive geological fault lines lie beneath some of the most populous regions of northern Europe. Eventually earthquakes, stretching from Austria to Ireland will bring destruction on an unprecedented scale.
We were commissioned to produce CGi reconstructions of similar events in the distant past and visualisations of the effect the earthquakes would have on the infrastructure of today’s cities and industry.
The programme was broadcast on The National Geographic Channel in Europe and the US, and producer Christian Holland was convinced that the graphic sequences were a crucial factor in the show’s success.
Europe’s SecretEarthquakes
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A promotional drama/documentary film for ‘Connexions’ youth employment and careers centres For CfBT
The ‘Connexions’ centres bring young people who, for one reason or another, have lost their way back into employment, training or education. This short film begins with a drama showing the personal story of a teenage girl who falls into and then recovers from a bad situation with the help of ‘Connexions’, and goes on to show real case-workers and clients telling their stories.
The drama, developed from real case-studies supplied by CfBT was shot on location in London. We blended shots in post-production to allow our character to walk through her past telling her story in the streets she walked in earlier years when things were going wrong.The film has been used to raise awareness, and funding, for CfBT ‘Connexions’ Centres across the UK, and as an introduction to the work of the CfBT further afield.
That’s not me
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Interactive brochure and information resource, featuring a multi-menu DVD and combining live action and CGi for architects and contractors
For Sto
Sto, the market-leading supplier of high quality renders and external wall insulation systems, wanted an interactive DVD to present the brand and it’s products.
The DVD opens with a 3D animated sequence in which text and panels of case study imagery - representing art and technology, corner stones of the Sto philosophy - interact in a white vitual environment. Clean lines and classic imagery reflect the brand, and the final frame is the interface for the main DVD menu.
Case studies were filmed over 18 months on construction sites across the UK, capturing the construction process and visual changes.
The result was a stylish menu of assets and showcase for products, services and the prestigious client list.
Sto
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An interactive DVD presentation featuring a travelogue video, 3D graphics and downloadable information modules For Alcatel-Lucent
Alcatel Lucent needed a presentation for their pioneering all-digital network for Manx Telecom on the Isle of Man.
The solution was a documentary-style travelogue cutting out jargon, and taking authority from interviews with Managing Directors and Chief Technology Officers at O2 and Manx Telecom, the riht voices for Alcatel Lucent’s target CEO level audience.
I wrote and directed the video, and designed and directed the graphics sequences.
The response was enthusiastic and Jan Piet Wielenga, leading Alcatel Lucent’s Marketing Team, said: “The piece as a whole takes our presentation up to a new level.”
Next GenerationNetwork
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Promos and titles for a Sky News production
For Sky News
Anne Frank was not the only child who spent time hidden from the Nazis during the second world war. This documentary investigates other similar cases from France to Poland.
This live-action piece was shot in the storeroom of Park Royal Studios during the lunch break of another shoot. The post-production was done in the telecine suite using a Perspex ruler in the gate to create the ghostly images.
The Hidden Children
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Subaru sponsorship sequences
A set of opening and closing sponsorship sequence for Sportsline on Sky News
For Subaru Europe and Sky News
A series of domestic scenes in which the concluding shot shows the family man acting out his rallying dreams - wearing a rally helmet and deranged expression.
The sequences were conceived to be shot on location on 35mm, and were designed to play on the unconventional image and sporting heritage of the Subaru brand.
Rally Dreams
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Product launch video, a CGi sequence
For Fujifilm
Project Sentai
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Opening and closing sponsorship sequence for the European resorts report on Sky News
For Isuzu UK and Sky News
The piece makes use of the middle letters in an Isuzu sign on the roadside to make the word ‘sun’ with the help of a local relaxing at a roadside taverna. The piece was shot using motion-control with a minimum of post-production – only the gecko is synthetic.
Isuzu Sun
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A presentation campaign using familiar film and television styles and dialogue composed from song lyrics
For MTV/Vh-1
A Gold Promax award winner
I directed, co-wrote and designed these sequences (we also made ‘Rom-com’ and police interrogation pieces) principally created to re-position Vh-1 as more quirky and less of a stuffy AOR channel - a critisism raised in research.
Shot on film with minimal sets, I felt we were still able to achieve the right ‘look’ for a reasonable price.
Vh-1 Lyrics
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A video-led microsite, to encourage PepsiCo executives to re-locate to Russia
For PepsiCo International
Winner of the PepsiCo International communications award
This is a major internal communications campaign to highlight the career opportunities in emerging markets like Russia.
I felt that the most appropriate way to address this was to use video as the information carrier, and PepsiCo’s intranet as the delivery medium.
Shot on location in Moscow, the film showed the working and social environments for PepsiCo people. Employees tell their personal stories regarding the move, the challenges and the opportunities.
Inspire: Russia
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An interactive microsite, featuring an information matrix and ‘drag and drop’ game for PepsiCo International
For PepsiCo International
This is a tool for self and supervisor assessment of manager potential. Although it was important that the activities were fun to do, there was always an underlying serious function to this interactive programme.
We designed, developed and created an interactive information matrix in ‘flash’ that allows the user to follow potential career paths and get information about what they will need to achieve their goal in each case. It tests knowledge and understanding at the end of the process.
The visual theme ‘rising stars’ is complemented by a sound-based ‘pointer’ system that helps guide the user.
The piece, originally intended only for use in the UK, is now in use across PepsiCo internationally.
The LeadershipModel
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A international staff intake and initiation resource, allowing new starters to receive all appropriate information about their job and workplace
For PepsiCo International
The front end of the piece is the ‘new-starter pack’ consisting of generic printed and video materials, and an interactive application linking to an intranet based resource.
The back end allows HR departments to compile totally personalised online information modules for each new employee, to accompany the pack.
What’s in Store?
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A network-based staff retention and development resource, designed for individual employees and line-managers
For PepsiCo International
Winner of a PepsiCo International award for talent sustainment
This online resource was conceived using video, interactive information matrices and downloadable presentations and assessments designed to let individuals and their line-managers work together to plan rewarding, sustainable careers.
I was lead creative, and directed the videos for the resource. The look, style and tempo of the piece were important to create the right relationship between the company, the resource and the user. It needed to be branded without being too ‘corporate’ and authoritative without being dull or distant. Most of all, it had to be engaging for the user.
C & B & me
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