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Matthew Ayers (Crabstock Founder & Chef) - “Marketing the wonderful shellfish in the UK”
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Transcript of Matthew Ayers (Crabstock Founder & Chef) - “Marketing the wonderful shellfish in the UK”
My background.
Crabstock.
Public feed back.
Cotswold shellfish week!
My aims!
Thank you.
My name is Matthew Ayers, for the last 13 years I have been working with the best food and produce the UK has to offer, my passion for food is extreme and my knowledge vast.
The main thing in the UK is supporting our own delicacies and Crabstock is here to shout out about our great British shellfish, too let everyone enjoy it so easily. “people seem to of forgotten”
Saturday 21st- Sunday 22nd April 2012
Cooking Demonstrations
Punch & Judy
Our own beach
Shellfish Recipe Corner
Meeting the Industry
Triple Gold Star Oysters
Live Crab Picking
Live music all weekend
To highlight the plight of the industry.
To teach the next generation of the health benefits of eating our great British shellfish.
To give the general public a vast knowledge of the industry and to support our great British produce.
Matthew Ayers Vs. Adrian Bartlett
The Lamb Inn Vs. The Really Interesting crab Company
Hand dived scallops, samphire and crab salad.
Adrian's dressed spider crab with spring leaves.
“A Fantastic Weekend” “A Fantastic success and I hope it will happen now every year. I could certainly see this event growing and becoming a much bigger festival.” www.andyskitchen.co.uk/blogs
“Seafish welcomes Crabstock, the UK’s first inland shellfish festival” www.seafish.org
It's a first! Although it's not by the sea, The Lamb Inn, Rissington is holding the first inland shellfish festival, known as "Crabstock". www.shopcotswolds.co.uk
“The National Lobster Hatchery has been chosen as a beneficiary for the Crabstock Festivals”
A great positive response from the general public
Shellfish sales increase
Vast involvement of the local community
Great support from the SAGB and SEAFISH
Crabstock concept proved to be a great and unique inland festival
We aim to spread the Crabstock concept throughout the UK
Funds raised for the national lobster hatchery
2011
2012present
0
5
10
15
Crabsales
Lobstersales
Mussels
Kilo’s per week
kilo's of shellfish sold0
50
100
150
200
Crabstock weekend
CRABSTOCK SALES
The Cotswold shellfish week has been organised for late summer, we have had so much interest in this already, shows that people are wanting to promote our great product more
• In the Cotswold area, late autumn • Several local restaurants are keen
to get involved • To try and promote UK shellfish
across the Cotswold area
Promote the quality of our great British Shellfish throughout the UK
To educate the public of the nutritional health benefits of shellfish consumption
To spread the Crabstock concept out throughout the UK
To increase our shellfish consumption and reduce so much export of our great produce
“I feel that Crabstock is a great opportunity for all the local community to get involved and provide them with a vast knowledge of the industry.” Matthew Ayers