MATTCOHEN_Portfolio
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Transcript of MATTCOHEN_Portfolio
TABLE OF CONTENTS
1. COVER LETTER
2. THE PROCESS
3. SERVICES OFFERED
4. SOCIAL MEDIA
5. NEWSLETTER DEVELOPMENT
6. PAID MEDIA
7. CLIENT LIST
8. CONTACT INFORMATION
MATT COHEN | DIGITAL MARKETING [email protected] | (949) 751-7444
Thank you for taking the time to look over my digital portfolio and considering me for this position. I am confident that I can assist with your online initiatives.
My path in marketing began when I was studying at the University of Southern California, earning my B.A. in International Relations of Global Business (Emphasis in Global Marketing). In the summer of 2009, I received a Marketing Internship with Quiksilver, one of the world’s largest surf/skate/snow/lifestyle companies. There was no turning back from there. As a product of my generation, I began executing what would be considered “online marketing” initiatives long before I knew the term. I had been running and developing online profiles, booking tours/itineraries, creating press kits, and doing press outreach since middle school.
I have now spent 5+ years working professionally in Digital Marketing, working on numerous projects and at various positions in managerial and director level roles. I went on to co-found my own Digital Marketing company, THE FOUND GROUP, came into my role as ECRM Manager and worked on some of the Music Industry’s largest releases in the past 5 years . The company was recently acquired and I am now offering my services and experience on a freelance basis.
What makes me different? My scientific approach, years of heuristic knowledge, a deep understanding of the buying cycle, and a methodology that guides everything that I do.
MATT COHEN | DIGITAL MARKETING [email protected] | (949) 751-7444
AWARENESS
CONSIDERATION
AQUISITION
THE
MATT COHEN | DIGITAL MARKETING [email protected] | (949) 751-7444
PROCESS?
FINISH LINE DRIVE CONVERSIONS OBJECTIVES / GOALS
WORK EXPERIENCE IN THE FOLLOWING INDUSTRIES:
MATT COHEN | DIGITAL MARKETING [email protected] | (949) 751-7444
“So, what exactly do you do?”
Write strategies based on the clients objectives. 2 Media
buys. 3 Execution and flight of the media.
4 Creative design. 5 Create social media
content timelines. 6 Develop newsletter campaigns.
+ THE MANAGEMENT, EXECUTION, and REPORTING OF ALL OF THE ABOVE CAMPAIGNS.
"Matt is a hard working, true expert and has far exceeded expectations for our online marketing initiatives.” – Gavin Carey, VP of Marketing at Exquisite Surfaces
MATT COHEN | DIGITAL MARKETING [email protected] | (949) 751-7444
• INTEGRATED CAMPAIGN STRATEGIES
• CONTENT TIMELINES
• MULTI-CHANNEL PUBLISHING
• CONTENT PRODUCTION
• CREATIVE DESIGN
• BRANDED REPORTING *ST. VINCENT - GRAMMY WINNING ARTIST, 2015
PRIMARILY, BUT NOT LIMITED TO:
MATT COHEN | DIGITAL MARKETING [email protected] | (949) 751-7444
• CUSTOM CODED NEWSLETTERS
• MULTIVARIATE TESTING
• OPTIMIZATION FOR INDUSTRY STANDARDS
• REPORTING
PRIMARILY, BUT NOT LIMITED TO:
”I’ve never worked with anyone who was able to go ahead and take the initiative on things like Matt was. Very trustworthy and dependable.” – Stephen Grynberg, President of Scenic Overlook Films
MATT COHEN | DIGITAL MARKETING [email protected] | (949) 751-7444
• SETUP
• FLIGHTING
• ADWORDS DISPLAY, IN-STREAM, SEARCH
• MARKETING MIXES
• REMARKETING
• TESTING AND OPTIMIZATION
ADVERTISING ON:
MATT COHEN | DIGITAL MARKETING [email protected] | (949) 751-7444
For a complete list of clients and projects, click here.