Matt Sullivan: Bootstrapping Your Initiatives
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Transcript of Matt Sullivan: Bootstrapping Your Initiatives
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@mattrsullivan | [email protected]
F O U N D E R , T E C H C O M M T O O L S Matt Sullivan
Bootstrapping your initiatives
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Question: What’s the easiest way to get budget for your
initiatives
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It’s always easier to play with
“house money”
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Case Study 1: I want what he’s got!
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GOAL: Create enough space in
localization budget to fund improvements in structured
documentation model
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Nonconforming content
Inline formatting resulting in:
Localization of binary files, instead of XML, resulting in - 4x increase in content to localize
What they had
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Made adjustments to content model and related controls in the environment
Educated authors on proper editing technique
Started supplying structured files (content only) for localization
What we did
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About 30% increase in productivity
About 50% decrease in localization expense
And…
What they got after pilot
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Enough street cred to further improve system and drive down expenses
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Case Study 2:
The whole enchilada
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GOAL: Proof of concept for migration to DITA and upload of DITA to
Adobe Experience Manager
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Unstructured content in CMS
Exported to generic XML
Painfully transformed to compliant XML
Mired in custom programming and post processing of content - Processing of graphic icons alone was
killing production cycle
Loaded to ECM (Enterprise content management system)
What they had
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Proposed blueprint project - Start conversion - Start templates - Train on structured authoring
BONUS: Recognized duplication of programming effort
Technique
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Retention of current CMS for version control
Direct editing of XML (DITA)
Direct upload to AEM ECM (Enterprise content management system) - Web content - Localization (machine translation) - PDF
What they got after pilot
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Case Study 3:
Winning the jackpot
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What they had
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Followed by this
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And this…
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GOAL: Employee retention and workflow simplification
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Asked for 1 month to produce results
Whittled style usage from 350+ tags to 30-ish tags
Imposed corporate branding procedures across all divisions
Result: A dozen years later, the same base template is still in place, with consistency across documentation
Technique
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Case Study #4
To spin, or not to spin
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Background
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What they had
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And this guy
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Until they didn’t
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GOAL: Maintain updates to book and improve branding, consistency,
and organization
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Took the long view of their docs, and addressed the holes in the system
Worked weekly with manager to - Create consistency - Convert docs to new format
Technique
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1.5 years later
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Total project cost was equivalent to previous editor’s salary
Director of education was editing all 16 manuals simultaneously
Formatting and organization greatly improved
Upon completion of project, 45 hours for editor + 10 hours for director 5 hours for director
Net gains
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Look at your largest budget items to identify candidates for
Identify the leaks in the current system
Pitch (smaller) projects to fix the leaks, where savings will serve to fund larger initiatives
Make sure that both the initial and the follow-up projects have clear and defined goals that align with management objectives
Takeaways
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