Matt Reschke Portfolio

MATT RESCHKECopywriter

Never satisfied. Always happy.

-Matt

Art Director: Max DainesSpec

GIBSON

MADE TO BE

Fling sweat all over your gibson?IT bathes in JOY.

LEave it in the corner for weeks and weeks ?It weeps.

CD: Scott Sorenson, STRUCKFirst page of Spring lookbook

OC TANNER

Client: Utah Office of Tourism

Job #: 13-UOT-1115

File: 13_UOT_1115_FY14_Mighty5_BicyclingMagazine.pdf

File Created: 02/13/2014

Agency Contact: Kelly McClelland

Phone: 801-531-0122

Email: [email protected]

159 W. BrOAdWAY sTE 200 sAlT lAKE CiTY UTAh 84101

TEl 8 01 5 31 01 2 2FAX 8 01 5 31 01 2 3

Publication: Bicycling Magazine

issue: May

Bleed: 8.125” x 10.75”

Trim: 7.875” x 10.5”

live: 7.375” x 10”

Colors: 4C

CD: Alexandra Fuller, STRUCKAdvertorial for Bicycling Magazine

UTAH OffICE Of TOURISM

Client: Utah Office of Tourism

Job #: 13-UOT-1115

File: 13_UOT_1115_FY14_Mighty5_BicyclingMagazine_Advertorial.pdf


Agency Contact: Kelly McClelland

Phone: 801-531-0122


159 W. BrOAdWAY sTE 200 sAlT lAKE CiTY UTAh 84101

TEl 8 01 5 31 01 2 2FAX 8 01 5 31 01 2 3

Publication: Bicycling Magazine

issue: May

Bleed: 8.125” x 10.75”

Trim: 7.875” x 10.5”

live: 7.375” x 10”

Colors: 4C

Client: Deer Valley

Job #: 14-DEER-0225

File: 14-DEER-0225_SumNatAd_Concert_Sunset_June.pdf


Agency Contact: Kylie Anderson

Phone: 801-531-0122


159 W. BROADWAY STE 200 SALT LAKE CITY UTAH 84101

TEL 8 01 5 31 01 2 2FAX 8 01 5 31 01 2 3

Publication: Sunset

Issue: June

Bleed: 8.625x11

Trim: 8.375x10.5

Live: NA

Colors: FP4C

The snow has melted, leaving behind pristine biking trails,

stunning hiking, incredible chairlift views and the perfect setting

for outdoor concerts. Join us on the slopes and experience

the service, accommodations and premier restaurants that define

the Deer Valley difference.

D E E R V A L L E Y . C O M 8 0 0 - 4 2 4 - D E E R

summer is the perfect time to

hit the slopes

CD: Scott Sorenson, STRUCKDEER VAllEy RESORT

OUR GRATITUDE

RUNS DEEPThank you to all our guests and staff

for another wonderful season.

#skithedifference

Client: Deer Valley

Job #: 14-DEER-0230

File: 14-DEER-0230_EOS_Thanks_PR_041214.pdf


Agency Contact: Kylie Anderson

Phone: 801-531-0122



TEL 8 01 5 31 01 2 2FAX 8 01 5 31 01 2 3

Publication: Park Record

Issue: 4/12/14

Bleed: NA

Trim: 11 x 19.75

Live: NA

Colors: 4C

Client: Deer Valley

Job #: 14-DEER-0229

File: 14_DEER_0229_Park_City_Mountain_Resort_50_Aniversary_ad.pdf


Agency Contact: Kylie Kullack

Phone: 801-531-0122


Publication: US Ski and Snowboard Hall of Fame program

Issue: 2014

Bleed: 9.25” x 11.25”

Trim: 9” x 11”

Live: 8.5” x 10.5”

Colors: CMYK


TEL 8 01 5 31 01 2 2FAX 8 01 5 31 01 2 3

CONGRATULATIONS ON CARVING YOUR PLACE

INTO HISTORY

KITCHENAIDArt Director: Derek Bodily

Spec

Problem:

Intel’s new Ultrabook Convertible seems cheap, gimicky, and irrelevant to generation Y.

Solution: Show that Intel has always given our gen-eration exactly what we needed at every step of life.

Execution: Evolving Perfect

Art Director: Max DainesINTEl

If people interact with an Ultrabook, they will be converted. We’ll give them digital opportunities to interact with it. Say “Oregon Trail” and you will get a rise out

of almost anyone ages 18–30. We’ll remake the classic game using old school graphics and present day themes based on the story of a girl trying to get from Kansas City to Portland for the next concert of the Evo Concert Series.

We’ll sponsor many of Buzzfeed’s nostalgia-heavy, “remember when” articles.

DIGITAL

“OUR GENERATION’S COMPUTER” 60 Seconds

We were born with Intel perfection at our fi ngertips.

It’s in our blood. A part of us.

We knew how to surf the Internet before our parents even fi gured out what that meant.

We couldn’t believe it when we fi rst talked to our friends down the street… with our keyboards.

We perfected our profi les and shared a little too much about our lives.

We moved away from home and our computers kept our loved ones in plain sight.

We’ve grown up, changed, adapted, and progressed.

Intel has always powered our perfect computer.

The Ultrabook Convertible is the next step for our generation.

It will take us from couches to benches to subways to desks, and keep us moving forward.

Soon we were more comfortable instant messaging our crushes than seeing them face to face.

Intel is evolving perfect.

Roll music: “Lakehouse”

“OUR GENERATION’S COMPUTER” 60 Seconds

We were born with Intel perfection at our fi ngertips.

It’s in our blood. A part of us.

We knew how to surf the Internet before our parents even fi gured out what that meant.

We couldn’t believe it when we fi rst talked to our friends down the street… with our keyboards.

We perfected our profi les and shared a little too much about our lives.

We moved away from home and our computers kept our loved ones in plain sight.

We’ve grown up, changed, adapted, and progressed.

Intel has always powered our perfect computer.

The Ultrabook Convertible is the next step for our generation.

It will take us from couches to benches to subways to desks, and keep us moving forward.

Soon we were more comfortable instant messaging our crushes than seeing them face to face.

Intel is evolving perfect.

Roll music: “Lakehouse”

TV SPOT

Intel will host a concert series in 10 major cities across America. Two popular 90s bands will headline and 5 local bands will also perform. The legacy and the future.Concert-goers will vote local acts to the iHeart Radio Music Festival using Ultrabook Convertibles at booths around the concerts

Leading up to the concerts, tech trucks will roam the cities at popular parks, events, sporting events, etc. where people can try out Ultrabook Convertibles and get free tickets to the concerts.

Best Buy stores around the country will also give away free tickets to people who come in and try out Ultrabooks.

They will then host an iHeart Radio party where people can come and watch their winning local band on the big screen while other bands play live.

EVENT

UNRAVElING PORNOGRAPHy

Talking about pornography issues is taboo in BYU culture; however, the lack of open conversation is harmful to those struggling with it.

Solution: Change club name to UP, and create a campaign to open conversation by show-ing students that it’s likely that people close to them are struggling.

Art Director: Chris George

We had a finished product seven days after we got the brief.

Club membership increased 700%

We planned to wrap a student up in string in a busy area of campus and unravel him little by little as passersby stopped and tweeted or posted pre-written messages on Facebook. We’d cut off a piece of the string and attach an UP tag after which they would wear for awareness.

SOCIAL

KROGER SIMPlE TRU TH

Ciao bella! Come and

helpa me cook! Gino!

Problem: Simple Truth is a brand new line, but we need 30–45 year old affluent moms to swear by it.

Solution: An online cooking experience with a sexy Italian chef named Gino.

Problem: Simple Truth is a brand new line, but we need 30–45 year old affluent moms to swear by it.

Solution: An online cooking experience with a sexy Italian chef named Gino.

Gino will be an interactive chef who helps users learn how to cook Italian meals, emphasizing the need for fresh, organic products to make it esattamente like they do in Italy.

Users will familiarize themselves with Simple Truth packaging by grabbing the products they need from the pantry and using them with Gino.

Ita don’t have to be perfect, just nice and small

GRAB KNIFE WITH CURSOR AND CHOP THE VEGETABLES! They’ll learn cooking techniques and be able to make shopping lists from the recipes—and even make up their own recipes with suggestions and evaluations from Gino.

Objective:Make the Arbor Day Foundation relevant to 13-18 year olds

Execution:Greenfiti. Planting rogue trees and greenifying your space.

ARBOR DAy

Biodegradable stickers will drop seeds as they degrade.

We’ll create shareable content that is tumblr/Pinterest worthy encouraging Greenfiti.

We’ll partner with Urban Outfitters to create a Greenfiti line of products. Proceeds will fund greenification projects in urban areas.

Objective: Position Parker as the Ashton Martin of Pens

Execution:Create an exclusive 125th anniversary luxury pen and personally invite a select group of elite individuals to purchase it.

PARKER PENS

Jeano’s was my denim themed mostly-American, part Italian brainchild.

It started as an excuse to force friends to come over to our house; it slowly graduated until it was a full-fledged family pizza operation on the back of a 1964 VW Doublecab.

Everything was as fresh and local as could be. We’d show up to the market with dough, cheese, salami and prosciutto and choose the rest of our ingredients from farmer’s booths. We sold to capactiy most days.

We made a little bit of money, a lot of friends, and thousands of pizzas.

JEANO’S PIzzA

Matt Reschke Portfolio

Documents

Transcript of Matt Reschke Portfolio