Matt Giffune socialmedia
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Transcript of Matt Giffune socialmedia
Context
• What is a real estate broker?
• How do we make money?
• How do we identify business opportunities?
- Cold calling
- Networking
- Socializing
- Industry groups
• When to sell, when not to sell
- Enterprise vs. transactional sales process
5
Understanding digital marketing, its
value, tools and use,
in helping to accelerate your
business goals
6
Today’s opportunities emerge at breakneck speeds
38 years
(50 million)
9 months
(1 billion)
9 months
(100 million)
3 years
(50 million)
4 years
(50 million)
13 years
(50 million)
Five new realities
7
Communication is
fragmented
Search reigns
Websites
still matter
Play to your
audience
1:1 relationships
are key
1
2
3
4
5
8
“…the Internet has turned what
used to be a controlled, one-way
message into a real-time dialogue
with millions.”Danielle Sacks
“The Future of Advertising”
Fast Company, November 17, 2010
9
2+ BillionInternet users worldwide use websites
for research, connection, education and entertainment
155 million tweets daily
Americans spend nearly 3.5hr/wk watching videos online
US internet users spend 3x more time on blogs and
social media than email
Over 6 million visits to Jones Lang LaSalle websites
each year
10
Drive people to content
content
Optimize to
maximize SEO
performance
Interlink your
content
Send out a
press release
Comment
about it
Make it the
call-to-action of
outbound
marketing
Promote on the
home page
Create
a blog post
Tweet about it
Link it in your
email signature
Create a page
on your website
11
Driving content to people
Turn it into a
presentation
Post it on other
sharing sites
Send out an
Post to social
networking
websitesTurn it into
an article
content
15
“As a company, think about what associating with your brand is doing for your customers’ personal brands. When we help them look and be smarter, hipper, savvier, more interesting and successful to their own audiences, our companies can win, too.”
MP MUELLER“Should Every Business Invest in Social Media?”New York Times, June 20, 2011
Twitter is the new country club
Matt Giffune
Jones Lang LaSalle
One Post Office Square
Boston, MA 02109
tel +1 617 531 4222 fax +1 312 601 1160
mobile +1 617 694 7489
matthew.giffune @am.jll.com
www.us.joneslanglasalle.com/boston