MATT CRAVE | v i s ua l a r t i s t & mu s i c v id e o d i r e c t o r

© 2012 Matt Cave. Al l Rights Reserved | 301.542.5791 | themattcave@gmail .com

d o awe s ome w o r k

© 2012 Matt Cave. Al l Rights Reserved | 301.542.5791 | themattcave@gmail .com

My Ph i l o s o p hy in th r e e w o rd s

r i ght n ow

© 2012 Matt Cave. Al l Rights Reserved | 301.542.5791 | themattcave@gmail .com

What I ’m int e r e s t ed in

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Vintage P inup G i r l s

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8-B i t Art

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EL Wi r e that In t e rac t s w i th Mus i c

Making Mor e V i sua l Ar t

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Making Mor e V i sua l Ar t

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Nirvana > Sme l l s L i k e Te en S p i r i tSTOP MOTION MUSIC VIDEO USING IPHONE

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Pau l Evan s > Happy G o Lucky MeSTOP MOTION MUSIC VIDEO USING IPHONE

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My O ld D emo Re e l f r om 200 1DEMO REEL OF ADOBE AFTER EFFECTS WORK

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The B la ck Key s > How l in ’ F o r Y ouDEMO REEL OF FL ASH & ADOBE AFTER EFFECTS WORK | EDITED IN iMOVIE

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My Down l oadab l e D o cument s a s PDF

© 2012 Matt Cave. Al l Rights Reserved | 301.542.5791 | themattcave@gmail .com

objectives

• to be with good people creating awesome work together

• to share my personal projects + fine art with the world

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experience

Matt Cave Design LLC, Washington DC metro area

Founder, Creative Director, 2010 - Present

I am responsible for a wide variety of creative & design

services for clients including LPK, Kraft, Music2Life, Organic

Nectars, VisLogix, Risa’s Naturals & Sip + Dip Foods

Pinpoint Design & Communications, Deerfield Beach, FL

Creative Director, 2010 - 2011

Designed and directed all brand identity strategy and art

direction for clients including Oster, Margaritaville, Jarden

Consumer Solutions, YMCA, CoverLogix Products & Fresh Pet

Crave, Inc, Boca Raton, FL

Founder, Creative Director, 1999 - 2010

Started doing freelance graphic design from home office and

evolved it into an internationally successful design firm

specializing in food & drink branding for clients including

Walmart, Southern Specialties, It’Sugar & Variety Pet Foods

Nitelite Studios, Fort Lauderdale, FL

Multi-media designer, 1997 - 1998

Designed branding concepts for print, web and video; motion

graphics solutions for television & web / primary software

was Adobe Photoshop, Illustrator & After Effects

for clients including The Box Music Networks, Planet Music

and Entertainment

Reed & Steven Advertising + Design, Fort Lauderdale, FL

Art Director, Graphic Designer, 1994 - 1997

Following the lead of a talented creative director/mentor,

designed advertising & branding solutions as a graphic

designer and managed an award winning team as an art

director soon after for clients including Florida Marlins,

Florida Panthers, Pro Player Stadium & HIP Health Plan of FL

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strengths

creative direction, art direction, brand identity, logos,

packaging, presentations, advertising, social media

marketing, motion graphics & web design

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education

Art Institute of Fort Lauderdale, A.S., Advertising Design

Self Taught, since 1994

awards + recognition

“Logo Lounge,” “Graphis Packaging 9,”

“NOAH Directory of International Package

Design,” “Design Matters Packaging,”

“Package Design Workbook,” “1000 Bags,

Tags and Labels,” “Identity Solutions,”

“Step 100 International Annual,” “Print

Regional,” “Print Business Graphics 2-4,”

“Extreme Graphics,” Featured on Adobe

Demo Reel 2001 for motion graphics,

Addy Awards - Best in Show Digital for

motion graphics, Numerous Gold & Silver

Addys, Commencement Speaker (2x) The

Art Institute of Fort Lauderdale, Article

published in Ray Gun Magazine, issue 44,

features interview I did at 23 years old

about the future of digital art work from

4th Annual New York Digital Salon 1996

School of Visual Arts, NY, NY, Package

Design Magazine published my article on

Visual Voice of brands, PEI Magazine

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visual art exhibitions

Amplified, University of Baltimore, MD

Solo Show, June 2012

Figments, Portraits of Imaginary People,

Group Show, Miami, FL, July 2007

Exposed show, AIGA Group Show, FL

Touchware, Siggraph International Art

Exhibition, Group Show, Orlando, FL

Creativity and the Computer, Danville

Fine Arts, Group Show, Danville, CA

5th Annual Emerging Artists Exhibition,

Slowinski Gallery, Group Show, NY, NY

Digital Art: The Next Wave

IAC Contemporary Art/Fisher Gallery,

Group Show, Albuquerque, NM

4th Annual New York Digital Salon,

School of Visual Arts, Group Show, NY, NY

Subconscious Drama, The Art Institute of

Fort Lauderdale, Solo Show, FL

45th Annual All Florida Juried Show,

Boca Raton Museum of Art, Group Show, FL

I design brand identities + packaging + ad campaigns + websites + motion graphics + print collateral + t shirts + posters + my life

cell 301 542 5791

em themattcave@gmail.com

li linkedin.com/in/themattcave

ad coroflot.com/mattcave

reel vimeo.com/44133525

Artist Statement“Two roads diverged in a wood, and I—

I took the one less traveled by,And that has made all the difference.”

-Robert FrostI am into organic food, awesome artists, brand identity design and invisible things like

music, energy, a sense of humor & character. I make multi-media pictures that interact

with the sounds around them. The recent addition of electroluminescent wire (el wire) to

my pictures enables me to visualize the invisible elements of music, energy, emotion,

mood and timing, so I can become a better visual storyteller.

The story of the art work featured in the Amplified exhibition can be traced back to

a painting I made in 1995 called Body & Soul. At that time, I was a young spud of

22 years old, fresh out of art school. By day, I worked as an art director for a local

ad agency in Fort Lauderdale by the name of Reed & Steven and I designed flyers

for local bands at night for 30 bucks a pop but made very few acrylic paintings

because I was a perfectionist and nothing was ever good enough for my punk ass.

Body & Soul was still a work in progress; something was missing. Finishing the

piece involved an epic stand-off between my practical left brain & my creative right

brain. So, there I was, staring at my own two roads diverged in a wood, and I—I took

the one called fuck it, and never looked back. It was the first painting I made that suc-

cessfully merged analog + digital, typography + image, graphic design + fine art, collage

+ acrylic paint on a canvas with a conceptual common thread that tied it all together.

In my early twenties, I made multi-media pictures to figure out who I was and

to illuminate the dark side of my personality and explore my preferred balance

between digital vs analog art. Through the process of making these pictures and

reading a book called “The Artist’s Way,” I learned how to face my fears, transcend

self doubt, anger, creative block, jealousy and other negative emotions.

Since I woke up from the old cookie-cutter dream I was having, I am now in

pursuit of a new simplified and amplified american dream. This exhibition is

my way of beginning to share my stories and to offer you a taste of the road

I’ve travelled on from Boca to Baltimore.Life has become immeasurably better since

I have been forced to stop taking it seriously.

—Hunter S. Thompson

visual artist + music video director

born 06.29.1973 | Living and working in La Plata, MD | hoping to head to Baltimore, MD

301.542.579110620 Old Sycamore RdCharlotte Hall, MD 20622e-mailthemattcave@gmail.com

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De s i gn Re sume

Art i s tS tat ement

MATT CRAVE | 30 1 . 542 .579 1 th ematt cav e@gmai l . c om

© 2012 Matt Cave. Al l Rights Reserved | 301.542.5791 | themattcave@gmail .com