Matrix & Principles - Systematic innovation€¦ · CATWOE Buzan GA Pareto FT CT Open Typhoon...
Transcript of Matrix & Principles - Systematic innovation€¦ · CATWOE Buzan GA Pareto FT CT Open Typhoon...
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Matrix & Principles: Past, Present & Future
Darrell Mann
TRIZ Expert Day, Nuremberg, 7 Feb 20
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A Tragedy
Natasha Ednan-Laperouse
17 July 2016
artichoke, olive & tapenade baguette
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A Tragedy
Natasha Ednan-Laperouse
17 July 2016
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A Tragedy
200+ failures/year
35+ hospitalizations
7+ deaths
‘inherently unsafe’
Natasha Ednan-Laperouse
17 July 2016
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Another Tragedy?
Based on research of patents
and other best-practice
conflict resolution solutions
from across the world
1985-2003
250,000 patentscreax/ideation
Matrix 2003Updating the TRIZ Contradiction Matrix
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TRIZ - Contradiction Matrix Elements1. Weight of moving object
2. Weight of stationary object
3. Length of moving object
4. Length of stationary object
5. Area of moving object
6. Area of stationary object
7. Volume of moving object
8. Volume of stationary object
9. Shape
10. Amount of Substance
11. Amount of Information
12. Duration of action - moving object
13. Duration of action - stationary object
14. Speed
15. Force/Torque
16. Use of energy by moving object
17. Use of energy by stationary object
18. Power
19. Stress/Pressure
20. Strength
21. Stability
22. Temperature
23. Illumination Intensity
24. Function Efficiency
25. Loss of Substance
26. Loss of Time
27. Loss of Energy
28. Loss of Information
29. Noise
30. Harmful Emissions
31. Object Generated Side Effects
32. Adaptability/Versatility
33. Compatibility/Connectability
34. Ease of Operation
35. Reliability
36. Repairability
37. Security
38. Safety/Vulnerabilty
39. Aesthetics
40. Object affected harmful effects
41. Manufacturability
42. Accuracy of manufacturing
43. Automation
44. Productivity
45. System Complexity
46. Control Complexity
47. Ability to Detect/Measure
48. Measurement Precision
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(2003) Patent Search Strategy
Establish
Level of
Invention
Further
Analysis
?
Every Patent
N
Contradiction
Analysis
Standards
Analysis
Knowledge/
Effects
Trends
Analysis
Y
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Screenshot of Stand-Alone Version of Software Tool
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Matrix Explorer – Principle Folders
This is the screen that opens when I click on each of the folders
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Business
Matrix
2.1
for Business
& Management
Darrell Mann
1st Edition: 2004
2nd Edition: 2007
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Parameter We Want to Improve - Size (Static)
2007
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CONTRA-
DICTIONIDEALITY FUNCTIONRESOURCES
Rethinking The Principles
SPACE
TIME
INTERFACE
Space Time Interface
Segment
Magnify
Re-shape
Modify
Substitute
Blessing
In
Disguise
Self-
Service
Change
Function
trenDNAUnderstanding Populations BetterThan They Understand Themselves
Darrell Mann
Yekta Özözer
trenDNATrends von morgen –
für Innovationen von heute
Darrell Mann
Viktoria Zinner 2009
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2010
Matrix 2010
Darrell Mann26. Loss of Time
27. Loss of Energy
28. Loss of Information
29. Noise
30. Harmful Emissions
31. Object Generated Side Effects
32. Adaptability/Versatility
33. Compatibility/Connectability
34. Ease of Operation
35. Reliability
36. Repairability
37. Security
38. Safety/Vulnerabilty
39. Aesthetics
40. Object affected harmful effects
41. Manufacturability
42. Accuracy of manufacturing
43. Automation
44. Productivity
45. System Complexity
46. Control Complexity
47. Positive Intangibles
48. Negative Intangibles
49. Ability to Detect/Measure
50. Measurement Precision 2003 2010
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ApolloSigma - Patent Quality Assessment
2009
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PanSensic Contradiction Finder
2011
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Business
Matrix
2.1
Business Matrix 3.0
Matrix: 2016
Book: 2018
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MILLIONS of systems
HUNDREDS of different problems
TENS of successful solutions
In Search Of ‘InnovationDNA’
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QFD
Design forManf/Assy
Theory Of Constraints
Taguchi
AxiomaticDesign Function
Analysis
DeBono
6
Shainin
NLP
ValueEngineering
Kepner-Tregoe
Pugh
CPS
spc Kansei
MA
Simplex
Pahl/Beitz
ZBB WOIS
Osborn
VSM
Chaos Theory
Oblique StrategiesLean
TRIZ 5S
Death By A Million Tools8D
RCA
Morphological Analysis
Means-End
Analysis
Split Half
IBA
Blue Ocean
RPR
SWOT
5FORCES
FourthTurning
DesignThinking
Ladder OfAbstraction
SpiralDynamics
PESTAnalysis
SIT
FMEATPM
AFD
BoydOODA
AffinityDiagrams
FishboneDiagram
PLOTS
IBA
ThinkerToys Trend
Analysis
ScenarioPlanning
OLVMCDA
CBR
Pattern Language
Biases
Jugaad
USP
SunTzu
OAHoshin
Patterns
CATWOE
Buzan
GA
Pareto
FTCT
TyphoonOpenInnovation
ActionLearning
AppreciativeInquiry
Biomimetics
Brain-Writing
HarveyCards
LotusBlossom
Technique
Doblin
CharetteProcedure
Cynefin
FocusHurson
OsbornSSM BADIR
Crowd-Sourcing
Innovation Assistance?
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98% of QFD-sparked innovation attempts fail
98% of Lean-sparked innovation attempts fail
98% of 6Sigma-sparked innovation attempts fail
98% of Design-Thinking innovation attempts fail
98% of JTBD-sparked innovation attempts fail
98% of OBI-sparked innovation attempts fail
98% of WOIS-sparked innovation attempts fail
98% of Blue-Ocean innovation attempts fail
98% of i4i-sparked innovation attempts fail
98% of Agile-sparked innovation attempts fail
98% of Scrum-sparked innovation attempts fail99.5% of Open Innovation attempts fail
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Complexity Compass
Contradiction
InnovationDNA - What The ‘2%’ Did
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InnovationDNA
Complexity Compass
Contradiction
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Cynefin
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SIMPLE
External Environment
System
COMPLICATED COMPLEX CHAOTIC
CH
AO
TIC
SIM
PL
EC
OM
PL
ICA
TE
DC
OM
PL
EX
Complexity Landscape Model
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SIMPLE
External Environment
System
COMPLICATED COMPLEX CHAOTIC
CH
AO
TIC
SIM
PL
EC
OM
PL
ICA
TE
DC
OM
PL
EX
Disintegration Line
COLLAPSE ZONE
Complexity Landscape Model
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SIMPLE
External Environment
System
COMPLICATED COMPLEX CHAOTIC
CH
AO
TIC
SIM
PL
EC
OM
PL
ICA
TE
DC
OM
PL
EX
Ashby Line
Disintegration Line
Complexity Landscape & W. Ross Ashby
“only variety can absorb variety”
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SIMPLE
External Environment
System
COMPLICATED COMPLEX CHAOTIC
CH
AO
TIC
SIM
PL
EC
OM
PL
ICA
TE
DC
OM
PL
EX
Ashby Line
Disintegration Line
RESILIENCE
ZONE
Complexity Landscape - Resilience Zone
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SIMPLE
External Environment
System
COMPLICATED COMPLEX CHAOTIC
CH
AO
TIC
SIM
PL
EC
OM
PL
ICA
TE
DC
OM
PL
EX
standard
-isation
Ed
ge O
f C
hao
s
Complexity Landscape - ‘Natural’ Forces
Globalisation &
the 2nd Law Of
Thermodynamics
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SIMPLE
External Environment
System
COMPLICATED COMPLEX CHAOTIC
CH
AO
TIC
SIM
PL
EC
OM
PL
ICA
TE
DC
OM
PL
EX
Disintegration Line
RESILIENCE
ZONE
COLLAPSE ZONE
Complexity Landscape - Heuristic #1
If there are 2+ humans
involved, the system is
complex
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Boeing 737
100/200 Series
300 Series
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Boeing 737
SIMPLE
External Environment
System
COMPLICATED COMPLEX CHAOTIC
CH
AO
TIC
SIM
PL
EC
OM
PL
ICA
TE
DC
OM
PL
EX
Disintegration Line
AntiFragile Line
need for new engines
designers solve contradiction
productionisation
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Boeing 737 Max
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Boeing 737 Max
SIMPLE
External Environment
System
COMPLICATED COMPLEX CHAOTIC
CH
AO
TIC
SIM
PL
EC
OM
PL
ICA
TE
DC
OM
PL
EX
Disintegration Line
AntiFragile Line
need for bigger plane
designers solve contradictions
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Boeing 737 Max
SIMPLE
External Environment
System
COMPLICATED COMPLEX CHAOTIC
CH
AO
TIC
SIM
PL
EC
OM
PL
ICA
TE
DC
OM
PL
EX
Disintegration Line
AntiFragile Line
need for bigger plane
designers solve contradictions
“we’re late”
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Complexity Landscape - EpiPen
SIMPLE
External Environment
System
COMPLICATED COMPLEX CHAOTIC
CH
AO
TIC
SIM
PL
EC
OM
PL
ICA
TE
DC
OM
PL
EX
Ashby Line
Disintegration Line
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How To Not Solve Contradictions - EpiPen
Length Of Needle
Delivery
Efficacy
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How To Not Solve Contradictions - EpiPen
Length Of Needle
Delivery
Efficacy
Strength
(Safety)
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How To Not Solve Contradictions - EpiPen
Length Of Needle
Delivery
Efficacy
Strength
(Safety)
‘optimum’
(OR: ‘how to kill patients’)
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Contradiction Matrix
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Contradiction Matrix & Boeing 737-100
Increase
Diameter
we want to
improve…
but…
Insufficient
Ground-Clearance
solutions already found by others
BUT…
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Thomas Bayer
Wittenstein
“Principle 12”
Persistence
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Natasha’s Law
All food from all outlets will
require ingredient labelling’
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What’s The Frequency, Kenneth?
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Complexity Landscape - Natasha’s Law
SIMPLE
External Environment
System
COMPLICATED COMPLEX CHAOTIC
CH
AO
TIC
SIM
PL
EC
OM
PL
ICA
TE
DC
OM
PL
EX
Ashby Line
Disintegration Line
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What’s The Frequency, Kenneth?
For every complex problem there are thousands
of clear, simple, wrong answers.
For every complex problem there is a clear, simple, right one.
If we understand and affect the first principles.
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Complexity Landscape - Complicated/Complex
SIMPLEExternal Environment
System
COMPLICATED COMPLEX CHAOTIC
CH
AO
TIC
SIM
PL
EC
OM
PL
ICA
TE
DC
OM
PL
EX
Ashby Line
Disintegration Line
Root causes
Pareto
‘Right’ answer
No root causes
Butterfly Effect
No ‘right’ answer
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Complexity & Divergent-Convergent Cycles
ConvergentDivergent ConvergentDivergent
‘Situations’ The ‘Right’ Solutions The ‘Best’
Situation Solution
Problem Definition Solution Generation
Inventive PrinciplesContradiction Matrix
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Tangible Intangible
Me
We
+
COBRA+ a cyclic process for generating actionable progress-making solutions to wicked problems
And’s
Resources
But’s
Outcomes
Compass
…establish
where you’re
heading…
…map stakeholder
outcome needs…
…establish
‘yes, but’
barriers…
…identify
available
resources…
…generate
solution clues…
…establish how
well solutions
match need and
deployment
capabilities,
then iterate as
appropriate…
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Cited as "portentous" and "thoroughly
foreboding", "Sense of Doubt" is one of
the darker tracks of 1977’s Heroes
album, with a descending four-note
piano motif juxtaposed with "an eerie
synth line like a scrap of sound from a
silent expressionist-era soundtrack".
Brian Eno suggested that the
contrasting themes were the result of
him and Bowie each following an
Oblique Strategies card to guide them
in the track's overdubbing, Eno's
directing him to "make everything as
similar as possible" and Bowie's to
"emphasize differences".
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Random Word
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Mobile
Phone
‘Better mobile phone’
solution space
ElephantDumbo
Strong
Grey
Water Spray
Memory
Heavy
Zoo
Flapping
EarsBuns
Water-
Proof
Co-branded
Personalized
Unbreakable
Different
Colours
More
Memory
Flexible
Calorie Counter
(new functions)Multi-
Network
Light
Edward De Bono - Random Word
Mobile
Phone
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Oblique Strategies
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Think of a piece of music that makes you go
‘wow’.
What is it that evokes that emotion?
Inventive Principles 3, 16, 19
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Think of a piece of music that makes you go
‘wow’.
What is it that evokes that emotion?
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Most ‘Wow’s Come From Expectation-Breaking
Like jokes….
…it’s about
confounding
expectations &
about the building
and release of
tension…
Joke teller travels in this direction….
…convinces the listener
to travel in this direction
Receiver ‘eliminates
the contradiction’ and ‘gets’ the joke
…it’s about
contradiction
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Mapping Oblique Strategies Onto TRIZ Inventive Principle
Inventive Principle 2, ‘Take Out’
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Oblique StrateTRIZ
Card Artwork Sample cards
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Oblique StrateTRIZ: Connection-Direction
CONNECTION :DIRECTION
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Oblique StrateTRIZ: Connection-Direction
CONNECTION :DIRECTION
Remove the riff?
Remove time signature?
Remove key?
etc
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Into The Future
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InnovationDNA - The Golden Triangle
SIMPLE
External Environment (‘Super-System’)
System(Project Coordination)
COMPLICATED COMPLEX CHAOTIC
CH
AO
TIC
SIM
PL
EC
OM
PL
ICA
TE
DC
OM
PL
EX
Disintegration Line
Golden
TriangleComplexity Compass
Contradiction
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Compass
Everything
evolves to a
‘free, perfect, now’
end-state
(all of the benefits,
none of the downsides)
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3: External Exaptation
4. Radical Exaptation
Contradiction
(based on 10.8M case studies)
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Intangible
Needs
under-served
over-served
Tangible Needs
under-servedover-served
Temperature variation
pricelevelling
Not ‘frost-free’
Dents
Energy efficiency
Safety (medication)
transients
Cheap finish
temperature profile
durability
Noise (‘knock’)
rust
Low Quality (interior)
Noise (hum)
Licensing procedure
Soggy salads
Slow to chill
disposal
Food freshness
Cleaning (interior)
1.0
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2.0
http://breakthepatentstranglehold.com/
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Complexity & Appropriate Change Methods
SIMPLE
External Environment (‘Super-System’)
System(Project Coordination)
COMPLICATED COMPLEX CHAOTIC
CH
AO
TIC
SIM
PL
EC
OM
PL
ICA
TE
DC
OM
PL
EX
Ashby Line
Disintegration Line
C O B R A +
Classical
TRIZx-SITAnything!
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First Principles
Kids need to eat dirt to develop immune system
The human body is antifragile…
if correctly primed
(“use it or lose it”)
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Thanks
@darrellmann
Innovation Capability
Maturity Model:
An Introduction
Darrell Mann