matrix cellular

8/8/2019 matrix cellular

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Kaplan and Norton(1992) identified fourperspectives representing the important facets of theorganization. These were:

Financial perspective.

Customer perspective.

Internal business perspective.

Innovation & Learning perspective.


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T h e F o u r P e r s p e c t i v e s : C a u s e a n d E f f e c t R e l a t i o n s h i p


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Balancing long and short term actions.Balancing different measures of success and

FinancialCustomerInternal OperationsHuman Resource Systems & Development (Learning &

growth)

A way of tying strategy to measures of action .


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Research design The research design of this research is descriptive

Data CollectionPrimary data and

Secondary data.

Method Of data Collection Secondary data was gathered, i.e. regarding the rural markets

and the behavior of the rural consumer through different booksInternet and news in magazines.

Primary data was collected through Schedules that were usedfor collecting data relating to the study.


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Universe Matrix Cellular Services Private Limited Employees.

PopulationIn this research, the population is the Allahabad Centres

Employee of the company.

Sampling unitIn my study, the sampling unit consists of every single employee

of the Allahabad centre of the company.

Sampling size The sample size for my research is 20.

Sampling techniques

In this research study, random sampling is opted.


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4. Data analysis and interpretation

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Clearity of Objective Staff understands BSC

Mission and Strategy

Mission and Stratergy

Graph 4.1 Mission and strategy


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Graph 4.2 Leadership


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Graph 4.3 Organizational Culture


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Discussions of BSCmeasures

Actions Scruitney Other reportingsystem

Structure and Process

Structure and Process

Graph 4.4 Structure andprocess


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Graph 4.5 Management Practice


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IncentivesLinked

BSC discussed inappraisal

Participation instrategic

discussions

Information forstrategic

decision

Systems and Policies

Systems and Policies

Graph 4.6 Systems and policies


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Result and FindingsOrganization culture is very conducive for implementation in

matrix cellular services.

Most of the employee are not very sure what exactly the BSCis and what are the objectives of BSC.

Company is reluctant to share the strategic information withthe employees.

Matrix is good at follow up of the targets of the BSC.

Matrix has not fully implemented the BSC, there is anothersystem which is used other than BSC.

Some of the departments dont have BSC yet.


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Suggestions

Matrix should try to share more informationwith the employees so that they cancontribute more towards organizational goal.

Matrix should implement the BSC in theremaining departments to achieve itsobjective.


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Conclusion

The Balanced Scorecard is a very important strategicmanagement tool which helps an organization to notonly measure the performance but also decide thestrategies which are needed to be adopted so that thelong-term goals are achieved. Thus, in other words, theapplication of this tool ensures the consistency of vision and action which is the first step towards thedevelopment of a successful organization.


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matrix cellular

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