CHETANA’S BACHELOR OF MANAGEMENT

STUDIES

Subject: Marketing Management.

Topic : Matrix Cellular International Service Pvt Ltd .

prof. Mrs. Survi Agrwal.

Group no : 08.

NAMES ROLL NO.

Aniket More 2224

Achhe Mohammed 2223Kannan Nadar 2225

Sumit Potale 2234

Priyanka Patil 2233

Introduction

• 1995 – Year of Incorporation.• One of the largest telecom service providers with a pan India

presence.• Worldwide telecommunication solutions - mobile & wireless

services; national/international clients, individual and corporate.• Nationwide network, over 1400 professionals in all areas of sales,

marketing, customer service & operations.• Partnerships with over 36 country specific international service

providers.• Over 1,25,000 customers and corporate houses.

Product

3G Data card Forex card

International Sim card

Brand ambassador

Tag line: “Makes Sense”.

Target audience :People going to abroad .

Season : January to June.

Motto :Reducing International roaming charges.

vision

Achieving a turnover of Rs 2015Cr. by the year 2015

Daily goal: To cover 10-15 % people

Mission : Market leader

Advertisement

Radio

Competitors in India

price

plan

For normal people and corporate people.

In corporate people their main dealer is JP Morgan.

Promotion

Alliances (Jet airways, ICICI travel Card, American Express Card etc)

Branches and head office

Head office: Delhi and 17 branches all over India.

Aboard: UK and Thailand. 35 countries sim card are available (activated)

15 of 27

Strengths1.Partnerships with over 36 country specific international service providers.

2.Early bird prizes.

3.Rates which are far cheaper, in some cases nearly 60%, compared to Roaming, and up to 90% in case of data cards.

4. Strategic business partnership with airlines, travel agencies, universities and corporate.

Weaknesses1.Less employee strength.

2.Dissatisfied workforce.

3.Mobile number portability is missing.

Opportunities1.Poised to go on MVNO concept as soon as regulations in India (TRAI) permits.

2.Due to the ever changing and growing middle class ,matrix through its travel partner caters this market

3. 6,000,000 people fly abroad every year this can be tapped by matrix.

Threats

1.New player are entering into the markets as Trikon, Clay and uniconnect.2.Existing big players like Airtel, Reliance communication, going international.

SWOT Analysis

Sponsor for

At&t mobile company

They provide mobile to those customer who are going to the countries like US, Japan, South Korea, New Zealand.

Hierarchy of management of matrix cellular

CEO: Arun Batra.Owner : Gangan Dugal.Director. CU.Vice present .Ass. Vice president. Gen. manager.Ass. Gen. manager.Senior manager.Manager.Deputy manager.Ass. Manager.Business development.Senior business development .Operation(data, inventory).

Meeting with Mr.Surendra Gupta (ass.manager-international sales) Mumbai

Web page

Address

Boston House, 002 Ground Floor, Suren Road, Near Cinemax, Western Express highway, Andheri (E) Mumbai- 400 093, India.

Tel: +91 22 39520000.

Web: www.matrix.in

Thank you