Math Speaks: How I Use Math In My Job As A Digital Marketing Professional
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DIGITAL MARKETING PROFESSIONAL HOW I USE MATH IN MY JOB AS A JEN ROSSI @ANDTHEN_JEN
Transcript of Math Speaks: How I Use Math In My Job As A Digital Marketing Professional
DIGITALMARKETING
PROFESSIONAL
H O W I U S E M A T H I N M Y J O B A S A
J E N R O S S I @ A N D T H E N _ J E N
O V E R V I E W
WHAT DOES A DIGITALMARKETER DO?A B R I D G E B E T W E E N I . T . A N D M A R K E T I N G
Website SEOManage Blog
Website DesignEmail CampaignsLead Management
Paid & Organic TrafficSocial Media Management
Online Reputation ManagementBuild Content Calendar Around Campaigns
S K I L L S
T E C H N O L O G I C A L L YS A V V Y
A D E E PU N D E R S T A N D I N G
O F D A T A A N DA N A L Y T I C S
C R E A T I V I T Y
TECHNOLOGYT O O L S O F T H E T R A D E
CMSAnalyticsSEO Tools
Curation Tools Photo Editing SoftwareVideo Editing Software
Email Subscription ServicesSocial Media Posting and Tracking Tools
ANALYTICSR E C O R D O B S E R V E A C T R E P E A T
Watch What Is Happening In AnalyticsMake Predictions Based On Traffic Trends & Actions Of VisitorsMove Traffic The Way You Want, To Meet A GoalTake This Data Into The Next Campaign
CREATIVITYF I T T I N G I N A N D B E I N G D I F F E R E N T
Take trends and see if I can fit it into thebrand's story.
By communicating with a prospect intheir language, it shows understandingof their problem.
Compare to the market to see what thecompetition is doing.
OBSERVINGW H A T Y O U S E E
OBSERVINGW H A T I S E E
DATAK P I S A N D B E N C H M A R K S
15% of Visitors From Adwords Complete a Form
60% of Social Visitors Complete a Form
Adwords Leads Close In 1.5 - 4 Months
Social Leads Ask for A Quote After ~ 18 Months
LEAD WARMINGA N I N B O U N D M A R K E T I N G A P P R O A C HDifferent types of information appeals to different leadsat different times
AWARENESS CONSIDERATION DECISION
GuideseBooks
Blog Posts3rd Party Reports
WebinarsSolution Comparisons
Expert GuidesHow To Videos
Podcasts
Vendor ComparisonsCase Studies
Trials, Downloads, PresentationsVirtual TradeshowsProduct Literature
DEVELOPING GOALSW O R K I N G W I T H T H E S A L E S T E A M
Constantly working onbuilding and working on a
list of relevant leads forthe sales team to call on.
MAKING A PLANU S I N G M A R K E T I N G D A T A T O M E E T G O A L S
$50,000 in New Sales
100 New Customers
665 New Leads4434 Website Visitors
Total Cost If Only UsingPaid Traffic:
$35,472
A More BalancedPlan Is Needed
Social Media
Organic Search
Ad Words
Other
TESTINGF I N D I N G W H A T W O R K S
Page TitleFeatures Of This Product
Order Now
Page TitleFeatures Of This Product
Order Now
A B
23% Click16% Click
AMPLIFY EFFORTSU S I N G T E C H N O L O G Y T O I M P R O V E O D D SAKA: Why is that toaster following me everywhere online?
UTMS
Fresh BerriesDelivered Daily
Get Your FreeSample Now
IP AddressTrackingCookies
3 9 %OF POLLED USERS
Would click aretargeting ad ifthey were offereda good deal.
7 5 %SAVINGS
Retargeting, depending onaudience and initial cost ofkeywords, costs less than
the first impressions.
U S I N G R E T A R G E T I N G T O I M P R O V E O D D S
Source: Leadpages.com 08/2016 Survey
“ O N L Y O N E O F T H E T O P 1 0U N I V E R S I T Y M A R K E T I N GP R O G R A M S R E Q U I R E S A
D I G I T A L M A R K E T I N G C L A S S . ”
Y O U C A N S T A R T N O W
Paul Roetzer, Forbes.com 08/2014
Hubspot's Marketing Blog
Canva- Web-based Image Creation
Wordpress- Free CMS
RESOURCESF O R I N Q U I R I E S & M O R E
Google Analytics
Feedly- RSS Feed Organizer
Social Media Examiner
THANK YOU
@ A N D T H E N _ J E N
