Matchday programme adverts: Soccer Aid 2012

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Soccer Aid is raising money for UNICEF, the world’s leading children’s organisation, to help save children’s lives around the world. Thanks to Robbie Williams, UNICEF Ambassador, and Jonathan Wilkes who came up with the idea in 2006, Soccer Aid has so far raised £7.5 million for UNICEF – helping to make a lasting difference to the lives of children in over 190 countries. In 2010, Soccer Aid helped UNICEF reach children whose lives had been devastated by the earthquake in Haiti. We vaccinated 2 million children against killer diseases, built 90 schools and created more than 350 child-friendly spaces for children to play. Soccer Aid 2012 will help children living in East and West Africa, who are in the grips of a terrible food crisis. Right now 1 million children are at risk of starvation. Your donation will help save and change children’s lives. Every pound you donate, the UK Government will match. Please join the Soccer Aid team tonight and donate what you can. Helping to save and change children’s lives Registered Charity No. 1072612 © UNICEF/HQ07-0322/Nesbitt Matching your donations with Our work is funded entirely by voluntary contributions. We receive no funding from the UN budget. unicef.org.uk/socceraid Text ‘DONATE’ to 70442 to donate £5 0330 123 1966 itv.com/socceraid IFC-AW.indd 1 10/05/2012 19:08

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Target audience: matchday programme readers and attendees of Soccer Aid 2012, the football match between international celebrities and football legends to raise money for UNICEF. Held at Manchester United ground Old Trafford, Soccer Aid is the brainchild of Robbie Williams and, in 2012, appeared live on ITV on 27 May. Advert 1 aim: to demonstrate how 2010 donations were used to help vulnerable children and to encourage further donations Advert 2 aim: to pull at the heart strings and encourage donations My role included: producing copy, identifying the image and liaising with the designer on layout. The first advert appeared on the inside front cover and was a softer approach, whereas for the second I used stronger language alongside a powerful image to demonstrate the vulnerability of children in need. I based the text on the Soccer Aid 2012 brand message "save and change children's lives".

Transcript of Matchday programme adverts: Soccer Aid 2012

Page 1: Matchday programme adverts: Soccer Aid 2012

Soccer Aid is raising money for UNICEF, the world’s leading children’s organisation, to help save children’s lives around the world.

Thanks to Robbie Williams, UNICEF Ambassador, and Jonathan Wilkes who came up with the idea in 2006, Soccer Aid has so far raised £7.5 million for UNICEF – helping to make a lasting difference to the lives of children in over 190 countries.

In 2010, Soccer Aid helped UNICEF reach children whose lives had been devastated by the earthquake in Haiti. We vaccinated 2 million children against killer diseases, built 90 schools and created more than 350 child-friendly spaces for children to play.

Soccer Aid 2012 will help children living in East and West Africa, who are in the grips of a terrible food crisis. Right now 1 million children are at risk of starvation. Your donation will help save and change children’s lives.

Every pound you donate, the UK Government will match. Please join the Soccer Aid team tonight and donate what you can.

Helping to save and change children’s lives

Registered Charity No. 1072612

© U

NIC

EF

/HQ

07

-03

22

/Ne

sbitt

Matching your donations with

Our work is funded entirely by voluntary contributions. We receive no funding from the UN budget.

unicef.org.uk/socceraid

Text ‘DONATE’ to 70442 to donate £5 0330 123 1966itv.com/socceraid

IFC-AW.indd 1 10/05/2012 19:08

Page 2: Matchday programme adverts: Soccer Aid 2012

Abdulleh, 2, is severely malnourished due to the prolonged drought and soaring food prices in West Africa. What little food was available, he could not keep down and so wasn’t gaining weight. Last March, his mum was so worried about him that she took him to an emergency feeding centre in Mao, Chad – 60 miles away.

Thanks to the UNICEF-funded feeding centre, Abdulleh is now being fed directly into his stomach every two hours – his hands are bandaged so that he doesn’t pull the tube out. It is thanks to UNICEF supporters like you that Abdulleh is now gaining weight and becoming healthy again.

Please donate to Soccer Aid 2012 and help UNICEF reach children like Abdulleh.

With your support, UNICEF can provide life-saving food to children in East and West Africa, and children like Abdulleh can survive and thrive.

Thanks to the UK Government, every pound you donate tonight will be doubled. Please donate what you can.

Please help save the lives of children like Abdulleh

Registered Charity No. 1072612

© U

NIC

EF

UK

/Ch

ad1

2/Irb

y

Our work is funded entirely by voluntary contributions. We receive no funding from the UN budget.

unicef.org.uk/socceraid

Text ‘DONATE’ to 70442 to donate £5 0330 123 1966itv.com/socceraid

Matching your donations with

single1g.indd 1 11/05/2012 09:27