Amy Hindmarch

MATCH!

 

OwnershipPublisher: Bauer Media Group

-H Bauer

Founded: 1875

First Issue: UK – 1987 with Bella Magazine

Circulation: Weekly

Country: Origin - Germany UK - 282 magazines

in 15 countries

Other Titles Bauer Media publish

Sectors of the magazine industry that Bauer Media dominate

Motoring and Motorcycling

How has Bauer Media Expanded diagonally?

Bauer Media

Radio

Magazine/ Print Media

Television

MobileOnline

How has MATCH! Expanded diagonally?

MATCH

Website – ‘www.matchmag.co.uk’

Games – ‘Match Attax’ trading cards

Games – Fantasy Football

How has Bauer media expanded horizontally?

Bauer Media

Emap plc

How has Bauer Media expanded Vertically?

Bauer Radio

Bauer Media

Bauer Television

(50%)

New Media TechnologiesMATCH! magazine has a website.

They do not have a smart phone app!

Easy Navigatio

n

Social MediaMATCH magazine have a Facebook, Twitter and YouTube page.Social Media is part of the Web 2.0 movement.

Link to their website

Promotion of their Facebook page

Promotion of their Twitter page

Exclusive subscription

offers

Front coverMast head –

The title of the magazine

Plugs – Info about the content

Teasers – Short phrases or quotes from articles used to entice the

reader

Synthetic Personalisati

on – The reader is

addressed directly

Bleeding – Where

images/Text cover one another

Pugs – Price/Date

Cover Lines – The main article/story

being featured

Contents100%

emphasising that you will

miss nothing if you read this

magazine.

Picture of front cover on

contents page.

‘Snapped’

Makes it easy to navigate around the magazine.

Feature PageMust be

interesting to the reader

Advertisement

Sponsors

How MATCH! Promotes other arms of its business

MATCH! Promotes it’s

fantasy football

league online.

MATCH! Shows the reader a

preview of what the

online screen will look like.

The pug of ‘FREE’

A page completely devoted to promoting their Match

Attax collecting

cards

Has MATCH! Created a brand for itself? MATCH!’s

iconic bold red logo

MATCH!’s original Match Attax

trading cards