Mataram Resort Test Ebook
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Transcript of Mataram Resort Test Ebook
![Page 1: Mataram Resort Test Ebook](https://reader031.fdocuments.us/reader031/viewer/2022020220/568c334e1a28ab02358c4479/html5/thumbnails/1.jpg)
Mataram Resort
HendraHanna
Priscella HalimCatherine
Miki MurakamiMeriana
Ellen FenyantoAyuningtyas Widiani
![Page 2: Mataram Resort Test Ebook](https://reader031.fdocuments.us/reader031/viewer/2022020220/568c334e1a28ab02358c4479/html5/thumbnails/2.jpg)
Introduction
• Potensial and Natural Resources in Indonesia
• Development of Tourism
![Page 3: Mataram Resort Test Ebook](https://reader031.fdocuments.us/reader031/viewer/2022020220/568c334e1a28ab02358c4479/html5/thumbnails/3.jpg)
![Page 4: Mataram Resort Test Ebook](https://reader031.fdocuments.us/reader031/viewer/2022020220/568c334e1a28ab02358c4479/html5/thumbnails/4.jpg)
Objectives
• Present’s Objectives : Introducing one of the Indonesia’s tourism
(Nature) there is Curug Orok in Garut Establish a means of lodging (Resort) in nature
resources, Curug Orok Increase Garut’s revenue and provide
employment to local people Utilize and develop tourism in Indonesia,
especially in Curug Orok, Garut.Provide an unique cocept for the tourist
![Page 5: Mataram Resort Test Ebook](https://reader031.fdocuments.us/reader031/viewer/2022020220/568c334e1a28ab02358c4479/html5/thumbnails/5.jpg)
• Future’s Objectives :
Create Curug Orok become one of the famous nature resources in Indonesia
Enact Mataram Resort leading in the lodging industry
![Page 6: Mataram Resort Test Ebook](https://reader031.fdocuments.us/reader031/viewer/2022020220/568c334e1a28ab02358c4479/html5/thumbnails/6.jpg)
Advantages
• Subjective :
To meet the requirement to take final project.
As a guideline and reference later in the design development phase, which is one part of the Final Project.
![Page 7: Mataram Resort Test Ebook](https://reader031.fdocuments.us/reader031/viewer/2022020220/568c334e1a28ab02358c4479/html5/thumbnails/7.jpg)
• Objectives :
As the proposed use of the natural attractions complete with structuring and supporting infrastructure of the tourism activities.
In addition to the knowledge and perceptionregarding to education
![Page 8: Mataram Resort Test Ebook](https://reader031.fdocuments.us/reader031/viewer/2022020220/568c334e1a28ab02358c4479/html5/thumbnails/8.jpg)
Marketing
5W+1H• Who: The employers / expats, families who want a unique holiday,
and tourists, foreign tourists who love the culture of Indonesia• What: Resort Mataram which combines some of the culture in
Indonesia into one.• Why: Because the concept is unique and different from the others.
Many people who like the traditional nature of Indonesia.• When: Soft opening: Saturday, April 1, 2012
Grand opening: Thursday, April 6, 2012• Where: Curug Orok, Garut, West Java, Indonesia• How: To promote our Resort, we do some promotion through social
media, print media, to give some discount for promotions.
![Page 9: Mataram Resort Test Ebook](https://reader031.fdocuments.us/reader031/viewer/2022020220/568c334e1a28ab02358c4479/html5/thumbnails/9.jpg)
SWOT
Strength
• Mataram Resort offers privacy for its guest
• Have a good air ( free polutions )
• Offers very unique concept
• Have a various facilities
![Page 10: Mataram Resort Test Ebook](https://reader031.fdocuments.us/reader031/viewer/2022020220/568c334e1a28ab02358c4479/html5/thumbnails/10.jpg)
Weakness
• The price is quite high compare to others
• Located quite far from city center
Opportunities
• Garut is a potensial place for tourism
• There is no equal competitor
![Page 11: Mataram Resort Test Ebook](https://reader031.fdocuments.us/reader031/viewer/2022020220/568c334e1a28ab02358c4479/html5/thumbnails/11.jpg)
Threat
• New hotel, don’t have a strong image
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Segmentation
Geographic: The location is located in Garut, but could attract anywhere because of its natural beauty. So that we can classify it among the national or an international traveler.
• Demographics: The character of the population that can be measured such as age, gender, income, education, and employment.
• Psychographics: Involves the grouping behavior, lifestyle and personality.
• Psychographic: maintain the values of history and culture• Consumer Behavior: Focus on the tourists who love to
travel and willing to spend money on tourism.
![Page 13: Mataram Resort Test Ebook](https://reader031.fdocuments.us/reader031/viewer/2022020220/568c334e1a28ab02358c4479/html5/thumbnails/13.jpg)
Targeting
• Age: 16-50 yearsGender: Male and FemaleOccupation: college student, business
man/womanSocial class: Middle to upper
• Lifestyle : Socialize about go green
• Personality : People who have a desire to tourism
• Value : feel proud,exist,and satisfied
![Page 14: Mataram Resort Test Ebook](https://reader031.fdocuments.us/reader031/viewer/2022020220/568c334e1a28ab02358c4479/html5/thumbnails/14.jpg)
Positioning
• Mataram Resort wants to be known as the best 5-star accommodation with the tagline: "One of the best escape in Java".
![Page 15: Mataram Resort Test Ebook](https://reader031.fdocuments.us/reader031/viewer/2022020220/568c334e1a28ab02358c4479/html5/thumbnails/15.jpg)
Promotion
• Mass Promotion
– Website
• Fans Page :
• Twitter :
• Advertising
• Personal Promotion–Sales Promotion ( catalogue,brochure,VIP card,gift)
![Page 16: Mataram Resort Test Ebook](https://reader031.fdocuments.us/reader031/viewer/2022020220/568c334e1a28ab02358c4479/html5/thumbnails/16.jpg)
Type of Room
• Rumah Hanoi (Papua Traditional House)Total Units: 20 unitsPrice: Rp. 3 million + + / night
![Page 17: Mataram Resort Test Ebook](https://reader031.fdocuments.us/reader031/viewer/2022020220/568c334e1a28ab02358c4479/html5/thumbnails/17.jpg)
Tradisional dance
Tari Musyoh ( Welcome dance ) Tari Perang
![Page 18: Mataram Resort Test Ebook](https://reader031.fdocuments.us/reader031/viewer/2022020220/568c334e1a28ab02358c4479/html5/thumbnails/18.jpg)
• Rumah Banjar (traditional house of South Kalimantan)Total Units: 15 unitsPrice: Rp. 3.5 million + + / night
![Page 19: Mataram Resort Test Ebook](https://reader031.fdocuments.us/reader031/viewer/2022020220/568c334e1a28ab02358c4479/html5/thumbnails/19.jpg)
• Staff Costume
![Page 20: Mataram Resort Test Ebook](https://reader031.fdocuments.us/reader031/viewer/2022020220/568c334e1a28ab02358c4479/html5/thumbnails/20.jpg)
• Tari Baksa Kembang • Tari Radap Rahayu
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• Rumah Tongkonan (House of South Sulawesi)Number of Units: 12 unitsPrice: Rp.4.000.000 + + / night
![Page 22: Mataram Resort Test Ebook](https://reader031.fdocuments.us/reader031/viewer/2022020220/568c334e1a28ab02358c4479/html5/thumbnails/22.jpg)
• Staff’s Costume
![Page 23: Mataram Resort Test Ebook](https://reader031.fdocuments.us/reader031/viewer/2022020220/568c334e1a28ab02358c4479/html5/thumbnails/23.jpg)
• Rumah Bali (Balinese Traditional House)Total Units: 10 unitsPrice: Rp.4.500.000 + + / night
![Page 24: Mataram Resort Test Ebook](https://reader031.fdocuments.us/reader031/viewer/2022020220/568c334e1a28ab02358c4479/html5/thumbnails/24.jpg)
• Staff Costume
![Page 25: Mataram Resort Test Ebook](https://reader031.fdocuments.us/reader031/viewer/2022020220/568c334e1a28ab02358c4479/html5/thumbnails/25.jpg)
• Tari Kecak • Upcara Ngaben