Matalan uses REFLEX to provide consistent marketing within ......Matalan is a leading UK and...
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© Display Mode International Inc 2019 WHO? Matalan is a leading UK and International omni-channel retailer selling clothing, homeware and furniture. 12 million UK families shop at Matalan each year looking for the highest quality clothing and homeware at the lowest prices. WHERE? Matalan has 230 UK stores and 30 International franchise stores within Europe and the Middle East, supported with a rapidly growing online channel. WHY? A core focus for Matalan is marketing consistency. From the catalog and website, to social media and email campaigns, to physical mail- outs, through to the signage in the store environment, all the way down to the face- out sign on the rail with the product – the same message and graphics are used and honed, taking shoppers step- by-step along the purchasing path to the point of purchase. Matalan uses REFLEX to provide consistent marketing within its stores Improving the in-store shopper experience SIGNHOLDER REFLEX ® CASE STUDY
Transcript of Matalan uses REFLEX to provide consistent marketing within ......Matalan is a leading UK and...
© Display Mode International Inc 2019
WHO?
Matalan is a leading UK and
International omni-channel
retailer selling clothing,
homeware and furniture.
12 million UK families shop
at Matalan each year looking
for the highest quality
clothing and homeware at
the lowest prices.
WHERE?
Matalan has 230 UK stores
and 30 International
franchise stores within
Europe and the Middle East,
supported with a rapidly
growing online channel.
WHY?
A core focus for Matalan is
marketing consistency. From
the catalog and website,
to social media and email
campaigns, to physical mail-
outs, through to the signage
in the store environment, all
the way down to the face-
out sign on the rail with the
product – the same message
and graphics are used and
honed, taking shoppers step-
by-step along the purchasing
path to the point of purchase.
Matalan uses REFLEX to provide consistent marketing within its storesImproving the in-store shopper experience
SIGNHOLDERREFLEX®
CASE STUDY
Reflex Prime is our original robust and durable sign holder. Available
in a range of popular, pre-formatted sizes, Reflex Prime stretches
to fit 98% of all face-outs – no other product on the market fits so
many face-outs. The unique flexibility of Reflex Prime means signs will
merely flex when knocked by shoppers ensuring in-store signs stay
in place. Promotional graphics are also quick and easy to change by
shop-floor staff.
And it isn’t just face-outs – clothes rails, prong arms, ticket holders,
shelf edges, circular rails…Reflex Prime will stretch to fit them all, and
is also available with a number of attachments (face-outs, prong, disc
and flexi strap) for added versatility.
The adaptability and durability of this patented product is what makes
Reflex Prime the versatile go-to option for so many retailers.
WHAT?
Matalan uses Reflex Prime A6.
Reflex Prime is our range of
sign holders available in a
range of pre-formatted sizes.
Matalan uses just one size
throughout each store to
display in-store signs with the
consistency they desire.
WHEN?
Reflex has been used by
Matalan for over seven years
due to its adaptability, low
price and high quality of
product.
THE SOLUTION
DISPLAY MODE INTERNATIONAL INC.
1001 4th AVENUE, SUITE 3200 SEATTLE, WA 98154 USA
1-833-390-6423 [email protected]
REFLEXSIGNHOLDER.COMThis document, all images and graphics are the copyright of Display Mode International Inc 2019 Version 1 US September 2019
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