Mastery Journey Timeline
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MASTERY JOURNEY TIMELINE JANUARY 2014 – DECEMBER 2014 BY P AULA WALKER
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Mastery Journey Timeline assignment for Full Sail Entertainment Business Masters degree
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MASTERY JOURNEY TIMELINE
JANUARY 2014 – DECEMBER 2014
BY PAULA WALKER
PRESENTATION OUTLINE
Goals, Strategies, Tactics and Research
Industry Involvement
Mentorship
Visual Timeline
GOALS, STRATEGIES,
TACTICS AND RESEARCH
JANUARY 2014 - MASTERY PERSONAL AND
PROFESSIONAL LEADERSHIPCourse Goal: To figure out what I am most passionate about in the entertainment industry and learn the definition of mastery as well as what it takes to become a master in my field.
Strategies:
Read “Mastery” by Robert Greene (2012)
Familiarize myself more with Lynda.com and other academic resources such as LexisNexis Academic and EBSCOhost that Full Sail has to offer in order to use them to my advantage in future classes.
Watch tutorials and episodes from industry leaders on http://pensadosplace.tv/ to learn new techniques and strengthen my craft.
Join Grammy U in order to network and get involved more with industry events.
FEBRUARY 2014 - EXECUTIVE LEADERSHIP
Course Goal: To learn skills and strategies that will allow me to take management qualities and turn them into executive leadership.
Strategies:
Join The C.E.O. Society in order to network and communicate with others who are trying to achieve the same goals.
Read the article Treasurer, B., Adelman, K., & Cohn, L. (2013). THE power OF courage FOR WOMEN LEADERS. T+D, 67(6), 52-57.
Read “Lean In: Woman, Work and the Way to Lead” by Sheryl Sandberg to better understand the obstacles it takes for a woman to lead in the workplace and how to overcome.
Watch the tutorial Stepping Up to Leadership with Scott Blanchard on Lynda.com. http://www.lynda.com/Business-Business-Skills-tutorials/Stepping-Up-Leadership/142957-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:leadership%2Bskills%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2
MARCH 2014 – PROJECT & TEAM MANAGEMENT
Course Goal: To learn strategies that will be useful in producing records and albums as well as how to manage teamwork.
Strategies:
Learn how to identify team member’s strengths and weaknesses and how to get the best out of each member of the team.
Read “Creating Effective Teams: A Guide for Members and Leaders” by Susan A. Wheelan.
Watch the video Communication Skills For Project & Team Management: [DVD] The Soft-Skills Video located in the Full Sail University Library.
Watch the video Delegating Task to Your Team with Britt Andreatta on Lynda.com. http://www.lynda.com/Business-Business-Skills-tutorials/Delegating-Tasks-Your-Team/110278-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:team%2Bmanagement%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2
APRIL 2014 - BUSINESS STORYTELLING AND
BRAND DEVELOPMENTCourse Goal: To learn and understand how to use certain strategies to build and maintain a strong presence for my brand.
Strategies:
Research the biggest brands and current leaders in my current field and how they got to their success.
Join the Student Branding Society in order to establish the importance to of social media and branding.
Read “Storytelling: Brand in Practice” by Klaus Fog, Christian Budtz and Baris Yakaboylu located in the Full Sail University library.
Watch the Social Media Series Webinars on Youtube about building your brand. http://www.youtube.com/playlist?list=PLd8OG6VzMZrnQpgFJc0E-fSQojwWGjcyC
MAY 2014 – ENTERTAINMENT BUSINESS
FINANCECourse Goal: To refresh my knowledge on basic financing tools and principals as well as learning the necessary practices needed to keep your business finances together.
Strategies:
Read “Entertainment Business Ventures and Financing” by Donald Kuratko.
Learn QuickBooks by watching the QuickBooks Pro 2014 Essential Training with Jess Stratton tutorial on Lynda.com. http://www.lynda.com/QuickBooks-Pro-tutorials/QuickBooks-Pro-2014-Essential-Training/146231-2.html
Watch the video Excel 2007: Creating Business Budgets with Curt Frye on Lynda.com. http://www.lynda.com/Office-2007-tutorials/excel-2007-creating-business-budgets/65719-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:creating%2Bbusiness%2Bbudgets%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2
JUNE 2014 - NEGOTIATION AND DEAL-MAKING
Course Goal: To leave the class with the confidence and skills necessary to analyse a contract and to negotiate contracts and deals.
Strategies:
Watch Negotiation Fundamentals with Lisa Gates on Lynda.com. http://www.lynda.com/Business-Business-Skills-tutorials/Negotiation-Fundamentals/101504-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:negotiation%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2
Interview Darius “Droyd” Bryant of De-Capo Music Group (production team) and discuss how they negotiate their deals.
Read “Leading Deal Makers: Industry Leaders Share their Knowledge on Negotiations, Leveraging your Position and the Art of Deal Making” by Aspatore Books.
JULY 2014 - PRODUCT AND ARTIST
MANAGEMENTCourse Goal: To learn all of the responsibilities that come with being an artist manager as well as how to market and manage an artist or product.
Strategies:
Read “Artist Management for the Music Business”, 2nd ed. By Paul Allen, available in the Full Sail University library.
Talk to various local managers about their strategies for managing an artist.
Join iStandard Producers and enter a showcase.
Watch the video Website Management for Musicians and Bands on Lynda.com. http://www.lynda.com/Audio-Music-Business-tutorials/Website-Management-Musicians-Bands/135368-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:artist%2Bmanagement%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2
AUGUST 2014 – ADVANCED
ENTERTAINMENT LAW
Course Goal: To learn how to interpret and understand contracts without the help of a lawyer.
Strategies:
Read “Entertainment law in a nutshell” by Sherri Burr found in the Full Sail University library.
Read “Sign Here: How to Understand Any Contract Before You Sign” by Mari Privette Ulmer.
Attend showcases such as I Create Music ASCAP Expo in order to learn first hand from the people in the industry about entertainment business and the law.
SEPTEMBER 2014 – ENTERTAINMENT MEDIA
PUBLISHING AND DISTRIBUTIONCourse Goal: To brush up on and learn more information about music publishing and copyright laws and ways that I can effectively cut infringement and piracy down.
Strategies:
Join Music Publishing Society
Read “Music Distribution: Selling Music in the New Entertainment Marketplace” by C. Michael Brae.
Watch Basic Music Licensing and Publishing on Lynda.com. http://www.lynda.com/Pro-Tools-tutorials/Basic-music-licensing-publishing/122931/140473-4.html
Read “The New Songwriter’s Guide to Music Publishing” by Randy Poe found in the Full Sail Library.
OCTOBER 2014 – DIGITAL MARKETING
Course Goal: To learn new techniques and strategies that will strengthen my marketing skills and allow me to use them to my advantage to get more exposure.
Strategies:
Read “Music Marketing: Press, Promotion, Distribution and Retail” by Mike King found in the Full Sail Library.
Watch Social Media Marketing on Lynda.com. http://www.lynda.com/Social-Media-Marketing-training-tutorials/1366-0.html
Read “500 Social Media Marketing Tips” by Andrew Macarthy.
Read “Understanding Digital Marketing [electronic resource]: Marketing Strategies for Engaging the Digital Generation” by Damian Ryan and Calvin Jones found in Full Sail University library.
NOVEMBER 2014 – BUSINESS PLAN
DEVELOPMENTCourse Goal: To understand the process of developing an effective business plan.
Strategies:
Draft a sample business plan.
Read “ABC’s of Writing Winning Business Plans” by Garrett Sutton found in the Full Sail University library.
Research starting a business. http://www.irs.gov/Businesses/Small-Businesses-&-Self-Employed/Starting-a-Business
Watch Nine Steps to Developing a Business Plan on Lynda.com. http://www.lynda.com/Business-Business-Skills-tutorials/Nine-steps-developing-business-plan/115426/136618-4.html
DECEMBER 2014 – FINAL PROJECT BUSINESS
PLAN
Course Goal: To develop a well presented business plan that will impress and gain potential investors. Have the confidence to present the business plan professionally and effectively in front of the necessary people.
Strategies:
Complete a final business plan with charts, graphs and pictures.
Proofread the business plan for typos and errors.
Read the article How to Find the Right Investors for Your Business. Chang, M. (1995). How to find the right investors for your business. Laser Focus World, 31(8), 51.
Watch Up and Running with Prezi video on Lynda.com in order to have the best presentation possible. http://www.lynda.com/Business-Collaboration-tutorials/Up-Running-Prezi/108883-2.html?srchtrk=index:1%0Alinktypeid:2%0Aq:prezi%0Apage:1%0As:relevance%0Asa:true%0Aproducttypeid:2
INDUSTRY INVOLVEMENT
CLUBS AND ORGANIZATIONS
Over the course of my Mastery Journey at Full Sail University I plan to become a member or participate with the following clubs and
organizations to network and gain real world experience, by joining the following clubs and organizations listed below it will allow me to further
my knowledge and skills in the music and entertainment field.
iStandard Producers
The C.E.O. Society
Grammy U
Student Branding Society
Social Scene Ambassadors
Music Publishing Society
Entertainment Networking Society
National Music Publishers Association
MENTOR
Characteristics of a mentor
Successful in their own career
Passionate
Approachable
Humble
Supportive, transparent, honest and candid
Interested in my success
Patience
Master of his/her craft
Positive attitude
Mentors in my field
C. Wakeley: (352) 682-2040
Tara Crawford James: (352) 301-0393
James Worthy: (404) 729-8267
Brandon Egerton: [email protected]
Angelica Williams: Email [email protected]
Darius Bryant: (716) 563-8689 Email: [email protected]
Mathew Steele: (813) 421-2538 Email: [email protected]
Dwayne Williams: (517) 648-6200 Email: [email protected]
Leslie Brathwaite: (404) 874-9880 Email: [email protected]
MASTERY JOURNEY
VISUAL TIMELINE
MASTERY TIMELINEJANUARY 2014 - MASTERY
PERSONAL AND PROFESSIONAL LEADERSHIP
Course Goal: To figure out what I am most passionate about in the entertainment industry and learn the definition of mastery as well
as what it takes to become a master in my field.
JUNE 2014 - NEGOTIATION AND DEAL-MAKING
Course Goal: To leave the class with the confidence and skills necessary to analyse a
contract and to negotiate contracts and deals.
FEBRUARY 2014 - EXECUTIVE LEADERSHIP
Course Goal: To learn skills and strategies that will allow
me to take management qualities and turn them into
executive leadership.
MARCH 2014 – PROJECT & TEAM MANAGEMENT
Course Goal: To learn strategies that will be useful
in producing records and albums as well as how to
manage teamwork.
APRIL 2014 - BUSINESS STORYTELLING AND BRAND
DEVELOPMENT
Course Goal: To learn and understand how to use
certain strategies to build and maintain a strong presence
for my brand.
MAY 2014 – ENTERTAINMENT BUSINESS FINANCE
Course Goal: To refresh my knowledge on basic financing tools and principals as well as
learning the necessary practices needed to keep your business finances
together.
JULY 2014 - PRODUCT AND ARTIST MANAGEMENT
Course Goal: To learn all of the responsibilities that come with being an artist manager as well as how to market and manage an artist or product.
AUGUST 2014 – ADVANCED ENTERTAINMENT LAW
Course Goal: To learn how to interpret and understand
contracts without the help of a lawyer.
SEPTEMBER 2014 – ENTERTAINMENT MEDIA
PUBLISHING AND DISTRIBUTION
Course Goal: To brush up on and learn more information about
music publishing and copyright laws and ways that I can
effectively cut infringement and piracy down.
OCTOBER 2014 – DIGITAL MARKETING
Course Goal: To learn new techniques and strategies
that will strengthen my marketing skills and allow me to use them to my advantage
to get more exposure.
NOVEMBER 2014 – BUSINESS PLAN DEVELOPMENT
Course Goal: To understand the process of developing an
effective business plan.
DECEMBER 2014 – FINAL PROJECT BUSINESS PLAN
Course Goal: To develop a well presented business plan that will
impress and gain potential investors. Have the confidence to
present the business plan professionally and effectively in front of the necessary people.
