Mastery Journal Timeline

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Mastery Journey Timeline LAURIE BIZZELL MDL501-O | TERM C201407 | SECTION 01

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Mastery Journal Timeline

Transcript of Mastery Journal Timeline

Page 1: Mastery Journal Timeline

Mastery Journey TimelineLAURIE BIZZELL

MDL501-O | TERM C201407 | SECTION 01

Page 2: Mastery Journal Timeline

Index

• END GOAL

• COURSES

• INDUSTRY LEADERS

• REFERENCES

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End GoalTo complete the courses, gain industry knowledge and utilize existing skill set to deepen an understanding on eCommerce Marketing. This will be accomplished by employing strategies, mentors and additional involvement with school.

Ind

ust

ry S

trate

gie

s • Marketing Certifications

• Local Networking Groups

• Secure a Local Mentor

Sch

ool

Involv

em

en

t• Join the Social Media Club

• Utilize Career Development

• Follow fellow student Tumblr blogs

Ideal M

en

tor • Knowledgeable

in eCommerce Marketing

• Industry Connections

• Invested in my success

• Honest and hard working

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July 2014: Mastery: Personal and Professional Leadership

Goal Clarify a vision for what I want and

how to achieve it.

Find purpose and balance in Family/Work/School

Strategies Identify short term and long term

goals

Utilize Full Sail University Resources

Read Robert Green’s “Mastery”

Research field certification and credentials

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August 2014: Internet Marketing Fundamentals

Goal Learn basics, principles and

fundamentals of Internet Marketing and Search Engine Optimization

Strategies Utilize IMMS Resource Guide

provided by Full Sail University

Read Digital minds: 12 things every business needs to know about digital marketing.. (2013). Victoria, BC: FriesenPress.

Join the Social Media Alliance of Chattanooga

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September 2014: Business Storytelling and Brand Development

Goal Learn how to build and maintain a

brand for an online presence

Strategies Attend local storytelling group to

help stimulate creative flow

Review Ries, A., & Ries, L. (2014). The 22 immutable laws of branding. S.l.: HarperCollins e-Books.

Interview local branding managers for industry insight and mentor

Utilize IMMS resource -- The 2010 Creativity 50

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October 2014: Internet Consumer Behavior and Analysis

Goal Dive deeper in to why consumers do

what they do online and how they do it.

Learn how to analyze the data.

Strategies Review and subscribe to Search Engine

Journal

Complete online course Ecommerce Analytics: From Data to Decisions – Google

Read Close, A. (2012). Online consumer behavior: theory and research in social media, advertising, and e-tail. New York: Routledge.

Utilize Lynda.com for analysis insight

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November 2014: Web Design and Usability

Goal Learn the details of web

development and usability to create a site that users will use

Strategies Read Krug, S. (2013). Don't make me

think, revisited: a common sense approach to Web usability(Third ed.).

Attend usability session in local lab

Research Usability Engineer Careers at FSU Career Center

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December 2014: New Media Marketing

Goal Learn how to apply cutting edge

marketing methodologies in the business world.

Strategies Attend IMMS Events

Read Ann Arbor SPARK Awarded IEDC Excellence Award for New Media Marketing. (2013, November 2). Marketing Weekly News.

Attend local Marketing Social Groups

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January 2015: Advanced Internet Marketing Strategies

Goal Building on the fundamentals, learn

marketing at the next level

Create and implement strategies

Strategies Read Amerland, D. (2013). Google

semantic search: search engine optimization (SEO) techniques that get your company more traffic, increase brand impact and amplify your online presence.

Complete Google Digital Marketing Course and AdWords Certification

Utilize Business Source Complete to research potential employment opportunities

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February 2015: Advanced Search Engine Optimization

Goal To gain a better and more in depth

understanding of SEO.

Strategies Read Odom, S. (2014). SEO For

2014: The Complete Do-It-Yourself SEO Guide. : MediaWorks Publishing.

Review Lynda.com video courses on SEO

Employ and test practices in real life at work

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March 2015: Strategic Internet Public Relations

Goal Create and maintain a Public

Relations Plan for my business

Strategies Apply for 2015 Google Online

Marketing Challenge

Create and implement a public relations plan

Attend IMMS Seminars

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April 2015: Web Analytics and Optimization

Goal Learn how to analyze data and use in

a meaningful way to grow web presence

Strategies Complete Google Analytics course

work

Utilize Lynda.com for analytics help

Read Teixeira, J. (2013). Your Google game plan for success increasing your web presence with Google AdWords, Analytics and Website Optimizer. Indianapolis, IN: Wiley.

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May 2015: Internet and the Law

Goal To learn the fundamentals of Internet

law and how they pertain to my business

Strategies Read Martin, D. Internet law comes

of age. Internet Research, 11-14.

Review theories with business law team in person

Utilize Findlaw at the FSU library

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June 2015: Internet Marketing Campaign Development

Goal Learn to create content driven

campaigns that are specific to business strategy

Strategies Utilize Google AdWords and Campaign

Manager to A/B test theories

Read 12 inspiring marketing campaigns from Google | Econsultancy. (n.d.). . Retrieved August 1, 2014, from https://econsultancy.com/blog/64204-12-inspiring-marketing-campaigns-from-google

Attend IMMS seminars

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Industry Leaders

Oriental Trading Co.

Sam Taylor, CEO

402.596.1200

No More Rack.com

Deepak Agarwal, CEO

212.405.4011

Luxottica Group SpA

Edwards Kummer, SVP

949.951.0991

DSW, Inc

Mark Delcher, SVP

614.237.7100

American Girl, LLC

Ravi Acharya VP

608.836.4848

Chegg, Inc

Dan Rosenweig, CEO

408.727.1451

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References

Top 500 guide: profiles and statistics of America's 500 largest retail web sites ranked by annual e-commerce sales. (2014 ed.). (2014). Chicago: Vertical Web Media.

Welcome to Salary.com!. (n.d.). Salary.com. Retrieved July 23, 2014, from http://www.salary.com

World's Largest Professional Network | LinkedIn. (n.d.). . Retrieved July 23, 2014, from https://www.linkedin.com/