Mastery Journal Timeline
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Transcript of Mastery Journal Timeline
Mastery Journey TimelineLAURIE BIZZELL
MDL501-O | TERM C201407 | SECTION 01
Index
• END GOAL
• COURSES
• INDUSTRY LEADERS
• REFERENCES
End GoalTo complete the courses, gain industry knowledge and utilize existing skill set to deepen an understanding on eCommerce Marketing. This will be accomplished by employing strategies, mentors and additional involvement with school.
Ind
ust
ry S
trate
gie
s • Marketing Certifications
• Local Networking Groups
• Secure a Local Mentor
Sch
ool
Involv
em
en
t• Join the Social Media Club
• Utilize Career Development
• Follow fellow student Tumblr blogs
Ideal M
en
tor • Knowledgeable
in eCommerce Marketing
• Industry Connections
• Invested in my success
• Honest and hard working
July 2014: Mastery: Personal and Professional Leadership
Goal Clarify a vision for what I want and
how to achieve it.
Find purpose and balance in Family/Work/School
Strategies Identify short term and long term
goals
Utilize Full Sail University Resources
Read Robert Green’s “Mastery”
Research field certification and credentials
August 2014: Internet Marketing Fundamentals
Goal Learn basics, principles and
fundamentals of Internet Marketing and Search Engine Optimization
Strategies Utilize IMMS Resource Guide
provided by Full Sail University
Read Digital minds: 12 things every business needs to know about digital marketing.. (2013). Victoria, BC: FriesenPress.
Join the Social Media Alliance of Chattanooga
September 2014: Business Storytelling and Brand Development
Goal Learn how to build and maintain a
brand for an online presence
Strategies Attend local storytelling group to
help stimulate creative flow
Review Ries, A., & Ries, L. (2014). The 22 immutable laws of branding. S.l.: HarperCollins e-Books.
Interview local branding managers for industry insight and mentor
Utilize IMMS resource -- The 2010 Creativity 50
October 2014: Internet Consumer Behavior and Analysis
Goal Dive deeper in to why consumers do
what they do online and how they do it.
Learn how to analyze the data.
Strategies Review and subscribe to Search Engine
Journal
Complete online course Ecommerce Analytics: From Data to Decisions – Google
Read Close, A. (2012). Online consumer behavior: theory and research in social media, advertising, and e-tail. New York: Routledge.
Utilize Lynda.com for analysis insight
November 2014: Web Design and Usability
Goal Learn the details of web
development and usability to create a site that users will use
Strategies Read Krug, S. (2013). Don't make me
think, revisited: a common sense approach to Web usability(Third ed.).
Attend usability session in local lab
Research Usability Engineer Careers at FSU Career Center
December 2014: New Media Marketing
Goal Learn how to apply cutting edge
marketing methodologies in the business world.
Strategies Attend IMMS Events
Read Ann Arbor SPARK Awarded IEDC Excellence Award for New Media Marketing. (2013, November 2). Marketing Weekly News.
Attend local Marketing Social Groups
January 2015: Advanced Internet Marketing Strategies
Goal Building on the fundamentals, learn
marketing at the next level
Create and implement strategies
Strategies Read Amerland, D. (2013). Google
semantic search: search engine optimization (SEO) techniques that get your company more traffic, increase brand impact and amplify your online presence.
Complete Google Digital Marketing Course and AdWords Certification
Utilize Business Source Complete to research potential employment opportunities
February 2015: Advanced Search Engine Optimization
Goal To gain a better and more in depth
understanding of SEO.
Strategies Read Odom, S. (2014). SEO For
2014: The Complete Do-It-Yourself SEO Guide. : MediaWorks Publishing.
Review Lynda.com video courses on SEO
Employ and test practices in real life at work
March 2015: Strategic Internet Public Relations
Goal Create and maintain a Public
Relations Plan for my business
Strategies Apply for 2015 Google Online
Marketing Challenge
Create and implement a public relations plan
Attend IMMS Seminars
April 2015: Web Analytics and Optimization
Goal Learn how to analyze data and use in
a meaningful way to grow web presence
Strategies Complete Google Analytics course
work
Utilize Lynda.com for analytics help
Read Teixeira, J. (2013). Your Google game plan for success increasing your web presence with Google AdWords, Analytics and Website Optimizer. Indianapolis, IN: Wiley.
May 2015: Internet and the Law
Goal To learn the fundamentals of Internet
law and how they pertain to my business
Strategies Read Martin, D. Internet law comes
of age. Internet Research, 11-14.
Review theories with business law team in person
Utilize Findlaw at the FSU library
June 2015: Internet Marketing Campaign Development
Goal Learn to create content driven
campaigns that are specific to business strategy
Strategies Utilize Google AdWords and Campaign
Manager to A/B test theories
Read 12 inspiring marketing campaigns from Google | Econsultancy. (n.d.). . Retrieved August 1, 2014, from https://econsultancy.com/blog/64204-12-inspiring-marketing-campaigns-from-google
Attend IMMS seminars
Industry Leaders
Oriental Trading Co.
Sam Taylor, CEO
402.596.1200
No More Rack.com
Deepak Agarwal, CEO
212.405.4011
Luxottica Group SpA
Edwards Kummer, SVP
949.951.0991
DSW, Inc
Mark Delcher, SVP
614.237.7100
American Girl, LLC
Ravi Acharya VP
608.836.4848
Chegg, Inc
Dan Rosenweig, CEO
408.727.1451
References
Top 500 guide: profiles and statistics of America's 500 largest retail web sites ranked by annual e-commerce sales. (2014 ed.). (2014). Chicago: Vertical Web Media.
Welcome to Salary.com!. (n.d.). Salary.com. Retrieved July 23, 2014, from http://www.salary.com
World's Largest Professional Network | LinkedIn. (n.d.). . Retrieved July 23, 2014, from https://www.linkedin.com/