Mastermind Groups Exposed: Success in Affiliate Marketing
-
Upload
affiliate-summit -
Category
Business
-
view
1.481 -
download
0
description
Transcript of Mastermind Groups Exposed: Success in Affiliate Marketing
Affiliate Summit West 2012
Masterminds Groups
Tricia Meyer, MeyerTech, LLC, @SunshineTriciaEric Nagel, Nagel & Associates, @EricNagelTodd Farmer, AffiliateMarketingPlan.com, @toddfarmer
Agenda
•Mastermind Defined & Myths•Who Can Mastermind?•Why Mastermind?•How We Do It•How To Guide•Tips•Q & A
Mastermind Defined• Think and Grow Rich– "for the creation and
carrying out of your plan"– "decide what advantages
and benefits you may offer the individual members of your group, in return for their cooperation"
Mastermind Myths• Not a huge email list• Not a MLM Pitch• Not stuffy group of
“intellectuals” discussing problems of the world
• No cost (just time)
What It Really Is• Tight group of like-minded professionals, who
trust and respect one another, and who genuinely aspire to help, motivate and benefit each other.
Who Can Mastermind• Groups of:– Merchants– Affiliates– Affiliate Managers
• Hybrids – representing each perspective
Who Can Mastermind
• Specialty Groups:– Sports Affiliates– Coupon Affiliates– Niche Retailers
Why Mastermind: Reasons• Socialize– Water cooler
• Accountability• Focus• Opportunity identification and vetting• Feedback• Advice
Why Mastermind: Reasons• Bounce ideas
– No fear of theft– Thoughtful insight, perspective
• Review current projects– Feedback, suggestions, ideas, edit
• Stay focused– Holding yourself accountable among peers (& GSD)
• Consistently make progress• Help each other
– Technology, business scalability, justification– Share knowledge and expertise
Why Mastermind: Needs• People you can trust– FrieNDA
• Respect opinion• Stay focused• Consistency• Make progress• Be responsive• Focus on your members’ needs
Why Mastermind: Benefits• Different perspective• Creativity• Constructive criticism• “Look inward”, self-reflection• Kick in the pants!• Show off• Grow together
Why Mastermind: Added Benefits• Review of new projects• Copy editing• First people to share, blog, announce,
promote, comment• Product Development• Joint Ventures
How to Mastermind• Establish Vision, Mission• Set Goals, Priorities• Size of Group• Identify Process• Schedule
How to Mastermind: Needs• Trust• Like-Minded People• Diversity• Technology
How to Mastermind: Tech• Voice Only• Video Conferencing• Screen Sharing
• Skype / Oovoo.com• Google Hangouts• FreeConferenceCall.com
How to Mastermind: Tech• Skype
How to Mastermind: Tech• Google Hangouts
How to Mastermind: Tech• FreeConferenceCall.com
How to Mastermind: Tips• Leader• Consistency:– Meeting Time– Technology
• Limit commitment – 1 year group, renew as desired.
How to Mastermind: Tips• Threats– Anything Non-Productive
• Identify problems early• If you spend more time “planning”, you’re not
on the same page.
How We Do it• Tight, small group. (just 3)• End of week. (Friday, 2 pm)• Round table – normally.– Review goal accomplishments– Discuss current issues
• One person focus – monthly.• Always end calls with Goals for Next Week.
Following Up• Reminders of previous week’s goals• Unscheduled Check-in– Twitter, Facebook, Skype
• Mid-week email check-in
How To Guide• Identify prospects• Define Vision, Goals, Schedule, Technology.• Month 1 – 3: – Understanding, – Uncover needs, – Establish cadence, roles and low hanging fruit.
• Month 4 – 9: Make major progress• Month 10 – 12: Wind up the year
Questions for Our Panel?
Contact Information• Tricia MeyerTwitter: @SunshineTriciaSunshineRewards.com
• Eric NagelTwitter: @EricNagelEricNagel.com
• Todd FarmerTwitter: @ToddFarmerAffPlan.comAffiliateMarketingPlan.com