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Mastering the Product Interview
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Transcript of Mastering the Product Interview
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Part-time Product Management Courses in Silicon Valley, New York and Los Angeles
www.productschool.com
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MASTERING THE PRODUCT INTERVIEW
June 22, 2017Dan CorbinSr. Director of Product ManagementReturn Path
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Dan CorbinSr. Director of Product ManagementReturn [email protected]://www.linkedin.com/in/danielcorbin
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LEARNING OBJECTIVES‣The types of questions to expect‣Best ways to prep for a Product Manager interview ‣Do's and Don'ts for the actual interview ‣Additional Resources
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MASTERING THE PRODUCT INTERVIEW
INTERVIEW QUESTIONS
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MASTERING THE PRODUCT INTERVIEW
PRODUCT VISION QUESTIONS
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PRODUCT VISION QUESTIONS
● What’s your favorite product? ● What’s your favorite app?Sample Questions Include:
● How would design a bookcase for children?● How would you improve Microsoft PowerPoint?
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PRODUCT VISION QUESTIONSUSING THE CIRCLES METHOD
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THE CIRCLES METHOD
Comprehend the situationRemember the 3 W’s and the H:1. What is it?2. Who is it for?3. Why do they need it?4. How does it work?
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Identify the customer
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THE CIRCLES METHOD
Report the customer’s needsAs a <user> I want <goal/desire> so that <benefit>.
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THE CIRCLES METHOD
Cut, through prioritization● Review the customer needs you identified and then narrow
the list done to just one● Explain the prioritization process● Be data driven
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THE CIRCLES METHOD
List solutions● Now you can discuss solutions…● Think Big● Have at least three ideas
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THE CIRCLES METHOD
Evaluate trade-offs● Define your trade-off criteria● Analyze, criticize, and critique your solutions
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THE CIRCLES METHOD
Summarize your recommendation● Choose which product or service you’d recommend.● Recap why your solution is the most beneficial● Show your product vision
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THE CIRCLES METHODComprehend the situationIdentify the customer
Cut, through prioritizationReport the customer’s needs
List solutionsEvaluate trade-offsSummarize your recommendation
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MASTERING THE PRODUCT INTERVIEW
BEHAVIORAL QUESTIONS
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BEHAVIORAL QUESTIONSSample Questions Include:
● Describe a technical problem you had and how you solved it.● Describe a time you had to motivate employees or
co-workers● Tell me about a time you showed initiative● Tell me about a time you built a team
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BEHAVIORAL QUESTIONSAnswer behavioral questions with a story!
How to tell a great story:● Be specific● Talk about how your role in the story● Paint a picture with vivid details
Credit: Charles Du - Mastering The Product Interview
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ALERT!!!Right before you answer a behavioral question is the
perfect time to ask:
“What are the top three qualities you look for in an ideal candidate?”
Credit: Charles Du - Mastering The Product Interview
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MASTERING THE PRODUCT INTERVIEW
INSTRUCTIONAL QUESTIONS
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INSTRUCTIONAL QUESTIONS
Sample Questions Include:
● How do you make a cup of coffee?● How would you make a peanut butter and jelly sandwich?● How do you iron a shirt?● How would you teach someone to brush their teeth?
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INSTRUCTIONAL QUESTIONSINGREDIENTS OF THE PERFECT INSTRUCTIONAL ANSWER:
● STRUCTURE○ Demonstrates you’re organized and can devise a plan to your goal
● DETAIL○ Include specific metrics to show you are clear with directions and also data driven
● FEEDBACK○ Continue to gather info as you iterate○ Ask interviewer if they need any clarifications
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MASTERING THE PRODUCT INTERVIEW
ESTIMATION QUESTIONS
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ESTIMATION QUESTIONS
Sample Questions Include:
● How many bottles of shampoo are produced in the world a year?
● How much should you charge to wash all the windows in Seattle?
● How many square feet of pizza are eaten everyday in the US?
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ESTIMATION QUESTIONSTHREE TIPS FOR ANSWERING ESTIMATION QUESTIONS:
● ASK CLARIFYING QUESTIONS○ Demonstrates you’re organized and can devise a plan to your goal
● ESTIMATION○ Write down assumptions and variables○ Then create your formula
● OPTIMIZATION○ Brainstorm edge cases and adjust formula accordingly
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MASTERING THE PRODUCT INTERVIEW
INTERVIEW PREPARATION
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Step 1: Interview Prep● Understand the product
● Review the full product suite of the company
● Know the competitors● Customers and Market● Revenue● Love and Hate● Metrics
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RECOMMENDED READING
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RECOMMENDED TRAININGMaster the Product Manager Interview
by Charles Du
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ADDITIONAL RESOURCESInterview PrepChecklist: Prepare for the Product Manager InterviewAnswering The Metrics Interview QuestionHow To Ace Your Product Management InterviewThe Ultimate Product Manager Interview Cheat SheetHow to Hire a Product ManagerSample QuestionsThe PM InterviewUltimate List of PM Interview Questions70 Product Manager Interview Questions10 Of The Hardest Product Management Question Microsoft Will Ask In A Job Interview4 Common Questions Asked in a Product Management InterviewFive Stellar Questions for an Interviewee to Ask in a Product Management InterviewThe Ultimate Guide to PM Interview Questions
Strategies and Advice for Landing the InterviewHow I got my first Valley-based Product Management job in 5 WeeksWhat kind of side projects could I do to become a product manager?Find, Vet and Close the Best Product ManagersLooking for a Product Management Job? Start HereWhere to find Product Manager Jobs● Indeed● ZipRecruiter● LinkedIn● The Ladders● Careerbuilder● ProductHired
● The Product Jobs● Austin Product Manager
Startup Jobs● Remote PM Jobs● Monster.com
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SUMMARY● Do your research and be prepared● Understand the different types of questions you’ll be asked● PRACTICE
● PRACTICE●PRACTICE!
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www.productschool.com