Mastering Medical Practice Staffing and Revenue Optimization

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JUNE 21-23 BALTIMORE Boost your practice performance with the MGMA Seminar Series. Save up to $150 when you register by April 26! SEMINAR SERIES MGMA

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Transcript of Mastering Medical Practice Staffing and Revenue Optimization

Page 1: Mastering Medical Practice Staffing and Revenue Optimization

JUNE 21-23 BALTIMORE

Boost your practice performance with the MGMA Seminar Series.

Save up to $150 when you register by April 26!

SEMINAR SERIESMGMA

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Register today at mgma.com/JuneSeminars • Enter promo code SEM12BR02 at checkout.

About MGMA-ACMPE

MGMA-ACMPE is the premier association for professional administrators and leaders of medical group practices. In 2011, members of the Medical Group Management Association (MGMA) and its standard-setting division, the American College of Medical Practice Executives (ACMPE), voted to merge to form a new association. Since 1926, the Association has delivered networking, professional education and resources, political advocacy and certification for medical practice professionals.

The Association represents 22,500 members who lead 13,200 organizations nationwide in which some 280,000 physicians provide more than 40 percent of the healthcare services delivered in the United States.

Maximum results.

For three days this June we’ve secured the most highly regarded

industry experts to lead seminars on multiple topics — all in one

convenient location. You can choose from one, two or three of the

seminars – one per day – over the three days. You decide what best

meets your needs. Each seminar is focused on providing practical,

actionable solutions you can put into effect as soon as you return to

your office. Bring additional colleagues from your office to share in the

learning. You’ll enjoy maximum results. Register today.

Schedule at a glance

June 21 – Mastering Medical Practice Staffing and Revenue Optimization

June 21 – The Critical Steps to Leveraging Evidence-based Management in Healthcare

June 22 – Mastering Patient Flow: Train Your Office for Success

June 22 – Alignment Options in an Era of Accountable Care

June 22 – EHR Selection and Implementation: Select and Implement the Best System for Your Practice

June 23 – EHR Optimization: Improving Your EHR System and Positioning Your Practice for the Future

June 23 – The Practice Administrator’s Role in Acquisition and Integration

Attend all three days and save $150 when you register by April 26.

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“These ‘seminars’

were the best

I’ve attended ...

the content was

appropriate,

timely and well-

presented.”Kathy Teston

practice administrator

Women’s Medical Center

June Seminar Series

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3Register today at mgma.com/JuneSeminars • Enter promo code SEM12BR02 at checkout.

Bring a colleague and save even more!

Save $100 on each additional registrant from your practice.

Call toll-free 877.275.6462 to register at the same time.

Location and pricing

Sheraton Inner Harbor Hotel

300 South Charles Street

Baltimore, MD 21201

Phone: 800.325.3535

Seminar location and lodging

Standard guestrooms are $195 per night for single or double occupancy plus 15.5 percent state and local taxes. Early cut-off for the group rate is June 8, 2012.

Reserve your hotel room early

MGMA-ACMPE has reserved a block of rooms until Friday, June 8, 2012. After this date, reservations at the group rate will be accepted on a space-available basis only. Please note that if the room block fills prior to the cut-off date, we may not be able to procure more rooms at the group rate.

For room reservations, call toll-free 1.800.325.3535. Identify yourself as an attendee of the MGMA June 2012 Seminar Series at the time of reservation in order to receive the special rate. A first night’s deposit, by check, cash or credit card, including tax, must accompany all reservation requests.

Save up to $150 when you register for three days of education by April 26. Register on or before April 26

Member: $399 per seminarNonmember: $499 per seminar

Register after April 26

Member: $449 per seminarNonmember: $549 per seminar

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4 Register today at mgma.com/JuneSeminars • Enter promo code SEM12BR02 at checkout.

This seminar will provide you with the knowledge to:■ Meet staffing challenges head on

and determine if the right staff are doing the right things at the right time

■ Create a synchronized, patient-focused, innovative care team that works to support both the physician and the patient

■ Optimize back-end billing and business processes to enhance revenue, including account follow-up, payment posting and denial management

■ Recognize and use key billing benchmarks for improved collections

Who should attend: Medical practice administrators, finance managers/administrators, billing office managers and anyone who supervises, hires or trains back office personnel

Prerequisites: A fundamental knowledge of medical group practice management, billing and staffing

Career level: Basic to Intermediate

Delivery method: Group-live

Credit hours:

ACMPE – 6.75 credit hoursCPE – 8 contact hours

Item: 12NSK

Thursday, June 21 ■ 7:30 am-3:45 pmDo you have the right staff doing the right things at the right time? Have you optimized your billing processes to ensure success?

Best-selling author and popular speaker Deborah Walker Keegan has packed her most successful staffing and business strategies into a one-day seminar in which you’ll learn how to master the most common staffing and business office challenges.

Keegan will share innovative staffing strategies for your medical practice to optimize patient access and practice efficiency. She’ll explain the industry’s best practices to improve your revenue cycle management processes and help you avoid the potholes in the road to getting paid. Included in this information-rich session is an action plan for initiating performance improvement measures as soon as you return to the office.

Mastering Medical Practice Staffing and Revenue Optimization

Deborah Walker Keegan, PhD, FACMPE, president, Medical Practice Dimensions Inc., Arden, N.C.

Walker Keegan, PhD, FACMPE, is a nationally recognized consultant, keynote speaker and author. She is known for her dynamic, educational and high-energy presentation style, and her seminars and books are rich with real-life case material to enhance learning. They are packed full of tools and techniques that are relevant and practical in today’s healthcare environment.

Publications by the speaker

Item 8262Member: $89Nonmember: $129

Item 8079Member: $82Nonmember: $128

Save 20%

Buy any of Walker Keegan’s books on site and save 20%.

Item 8262

Item 8079

“Dr. Keegan was a very good presenter. She

gave me information that is relevant to my

practice and circumstances.”

Attendees of this seminar may also want to attend Friday’s Mastering Patient Flow seminar, page 6.

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5Register today at mgma.com/JuneSeminars • Enter promo code SEM12BR02 at checkout.

This seminar will provide you with the knowledge to:■ Explain the principles of evidence-

based management

■ Apply basic analytics to improve practice processes

■ Use evidence-based decision making in your practice

■ Describe how to use the Plan-Do-Study-Act (PDSA) methodology as a deployment platform to manage project implementation

Who should attend: Administrators of medical group practices, chief financial officers, certified public accountants, business accounting professionals, physicians or physician executives, operations managers and business office managers

Prerequisites: A fundamental knowledge of medical group practice management

Career level: Intermediate

Delivery method: Group-live

Credit hours:

ACMPE – 6.25 credit hoursCPE – 7.5 contact hours

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Thursday, June 21 ■ 8:00 am-4:00 pmFrom strategic planning to contract negotiations, from leasing office space to scheduling patients, each and every day we make decisions that directly reflect our management abilities and influence our organizations’ futures. For many practice administrators and executives, this determines our effectiveness and solidifies our physicians’ trust — or distrust — in us.

Depending on the evidence, in the form of data and facts, we can significantly increase the probability that our decisions will result in positive management outcomes. In this one-day skill-building seminar, data analyst and statistician Frank Cohen will use case studies and hands-on tools to present the case for evidence-based management and its value in managing your practice’s day-to-day operations.

Attendees will have the opportunity to submit their data for use during the seminar to further enhance their learning experience.

The Critical Steps to Leveraging Evidence-based Management in Healthcare

Frank Cohen, MBB, MPA,senior analyst,

The Frank Cohen Group LLC,Clearwater, Fla.

Cohen is principal and senior analyst for The Frank Cohen Group,

LLC. He is a certified Black Belt in Six Sigma and a certified Master Black Belt in Lean Six Sigma. As a

consultant and researcher, his areas of expertise include data mining

and analysis, predictive modeling, applied statistics and evidence-

based decision support. Cohen is the author of several books, including his newest, Lean Six Sigma for the

Medical Practice: Improving Profits by Improving Processes. Cohen

has participated in and published numerous articles and studies,

and trained thousands of certified public accountants, physicians,

administrators and other healthcare professionals in the techniques used

to conduct comprehensive medical practice analyses.

Publication by the speaker

Item 8187Member: $72

Nonmember: $89

Save 20%Buy a copy of Cohen’s book

on site and save 20%.

It 8187“Very charismatic and engaging for the entire session.”

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This seminar will provide you with the knowledge to:■ Anticipate how market dynamics

will change patient expectations regarding patient flow

■ Streamline front-office operations

■ Provide stellar customer service to improve patient satisfaction and loyalty

■ Get a grip on the telephones

■ Reduce appointment no-shows

■ Improve your practice’s efficiency

Who should attend: Physicians, practice administrators, chief operating officers, office managers, operations directors and front office supervisors. Physician/administrator teams are encouraged to attend together for added impact.

Prerequisites: None

Career level: Basic-Intermediate

Delivery method: Group-live

Credit hours:

ACMPE – 6.75 credit hoursCPE – 8 contact hours

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Friday, June 22 ■ 7:30 am-3:45 pmAs reimbursement declines and costs escalate, there’s no better time than now to focus your efforts on improving practice operations. This one-day seminar is packed with best practices on improving patient flow, including the front office, telephones, scheduling and clinical operations.

Learn the basics of improving your practice operations and leave with examples of applications that work. This one-day seminar is filled with ways to enhance customer service; anyone interested in increasing practice efficiency and productivity while simultaneously improving customer service should not miss it.

Back by popular demand, Woodcock will serve as your personal guide and trainer as she teaches you strategies to improve those practice operations that lead to a healthier bottom line for your medical practice. Included in this information-rich session is an action plan for initiating performance improvement measures as soon as you return to the office.

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Mastering Patient Flow: Train Your Office for Success

Elizabeth W. Woodcock, MBA, FACMPE, CPC, principal, Woodcock & Associates, Atlanta

Woodcock is a professional speaker, trainer and best-selling MGMA author specializing in medical practice management. She has focused on medical practice operations and revenue cycle management for 20 years. Combining innovation and analysis to teach practice operations, she has delivered numerous presentations at regional and national conferences. She has authored several best-selling practice management manuals and textbooks.

Publications by the speaker

Item 6636Member: $65Nonmember: $102

Item 8253Member: $79Nonmember: $129

Save 20%

Buy any of Woodcock’s books on site and save 20%.

Register today at mgma.com/JuneSeminars • Enter promo code SEM12BR02 at checkout.

Item 6636

Item 8253

“[This seminar] will no doubt change my

way of managing our clinics forever!”

Attendees of this seminar may also want to attend Thursday’s Mastering Medical Practice Staffing and Revenue Optimization, page 4.

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This seminar will provide you with the knowledge to:■ Understand accountable care and

care coordination

■ Understand the forces driving physician-physician and physician-hospital integration

■ Help leaders apply a systematic approach to strategy development and evaluating alignment and integration options consistent with strategic objectives

■ Assess alternative structures and strategies for physician-physician and physician-hospital alignment, including benefits and challenges

■ Understand essential legal issues and regulatory compliance issues associated with alternative structures

■ Consider alternative approaches to key relationship components, including governance and decision making, financial and business arrangements, compensation, quality and care coordination

Who should attend: Medical practice executives, administrators, managers and physician executives in medical groups and other healthcare organizations who are considering the formation of a closer relationship with hospitals, health systems, physicians and/or medical groups

Prerequisites: A basic understanding of healthcare trends and operations; an interest in learning more about emerging alignment and integration strategies

Career level: Intermediate to advanced

Delivery method: Group-live

Credit hours:

ACMPE – 6.25 credit hoursCPE – 7.5 contact hours

Item: 12NSI

Friday, June 22 ■ 8:00 am-4:00 pmThe move to more integrated care delivery systems is growing throughout the country, driven by evolving payment systems, financial pressures, healthcare reform and other trends. As a result, varied provider/system relationships are increasingly common. In this seminar, our expert faculty will share structural options available to medical practices and the key legal, governance, financial, compensation, business and operations essentials required to ensure success.

Focused breakout sessions

This one-day seminar will explore key themes that address your current interests:

■ Accountable care systems: today and tomorrow

■ Physician-to-physician alignment strategies

■ Physician-to-physician hospital alignment integration

The faculty will dive deeper into each alignment model and provide a framework to develop strategy, address key structural issues and options.

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Alignment Options in an Era of Accountable Care

Deborah Walker Keegan, PhD, FACMPE, president, Medical

Practice Dimensions Inc., Arden, N.C.

Walker Keegan, PhD, FACMPE, is a nationally recognized consultant,

keynote speaker and author. She is known for her dynamic, educational and high-energy presentation style,

and her seminars and books are rich with real-life case material to

enhance learning. They are packed full of tools and techniques that

are relevant and practical in today’s healthcare environment.

Register today at mgma.com/JuneSeminars • Enter promo code SEM12BR02 at checkout.

Bruce Johnson, JD, MPA, shareholder, Polsinelli Shughart,

Denver

Johnson brings both legal and management perspectives to

healthcare-related legal issues. His 20-plus years of experience

as a healthcare attorney and consultant with the Medical

Group Management Association Health Care Consulting Group

includes providing representation and services to medical groups,

hospitals, academic practice plans and other healthcare enterprises in a variety of operational, regulatory

and transactional matters.

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8 Register today at mgma.com/JuneSeminars • Enter promo code SEM12BR02 at checkout.

This seminar will provide you with the knowledge to:■ Examine how meaningful use

requirements will influence the EHR selection and implementation process

■ Assess options in the vendor contract process

■ Review milestones of a successful EHR project

■ Examine the role of the physicians in the selection and implementation process

■ Identify the elements of an EHR implementation plan

■ Examine the process of managing an EHR implementation plan

Who should attend: Medical practice administrators, project managers, information technology staff, physicians and nonphysician providers

Prerequisites: Your practice should be interested in selecting and implementing an EHR

Career level: Beginner to Intermediate

Delivery method: Group-live

Credit hours:

ACMPE – 6.25 credit hoursCPE – 7.5 contact hours

Item: 12NSN

Friday, June 22 ■ 7:30 am-3:15 pmIf you have not started to take advantage of the operational and financial benefits of an EHR system, including the American Recovery and Reinvestment Act (ARRA) incentive payments, now is the time. Learn from industry-leading expert Rosemarie Nelson the pitfalls facing physician practices during the EHR selection and implementation process and the key elements for success in these endeavors . Come away from this one-day seminar with the knowledge and tools to position your practice for success.

EHR Selection and Implementation: Select and Implement the Best System for Your Practice

Rosemarie Nelson, MS, principal consultant, MGMA Health Care Consulting Group, Syracuse, NY

Nelson’s experience as a medical office manager and in information technology, combined with her years of consulting to physicians and practice professionals, gives her a unique insight into the needs and challenges facing today’s physicians and the future for medical practices.

Additional resources from MGMA

Item 6805Member: $56Nonmember: $65

Save 20%

Buy any MGMA book on site and save 20%.

Attendees of this seminar may also want to consider Saturday’s EHR Optimization seminar, page 9.

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9Register today at mgma.com/JuneSeminars • Enter promo code SEM12BR02 at checkout.

EHR Optimization: Improving Your EHR System and Positioning Your Practice for the Future

This seminar will provide you with the knowledge to:■ Prepare your practice for

meaningful use

■ Evaluate the EHR health of your practice

■ Diagnose EHR productivity and workflow issues

■ Apply continuous-improvement principles to the EHR system

■ Examine the opportunities for sharing clinical data, including accountable care organizations (ACOs), patient-centered medical homes (PCMHs) and pay for performance, and their impact on the bottom line

Who should attend: Medical practice administrators, project managers, administrators, information technology staff, physicians and consultants who are looking to optimize their current EHR systems

Prerequisites: Healthcare professional who have implemented an EHR system in their practice

Career level: Intermediate

Delivery method: Group-live

Credit hours:

ACMPE – 6.25 credit hoursCPE – 7.5 contact hours

Item: 12NSM

Saturday, June 23 ■ 7:30 am-3:15 pmThe journey to the perfect EHR system is never complete. New technologies, new staff and new regulations all influence how EHR systems operate. This one-day seminar addresses the day-to-day issues EHR managers face and will help you take advantage of the new opportunities that await. Gain insight on best practices to continually improve your EHR system while meeting meaningful-use requirements. Learn about the new opportunities healthcare reform presents to practices with EHR systems and how you can take advantage of them.

Dunn and Kosiorek received a

“good/excellent” rating from 92

percent of attendees at their most

recent seminar.

Cynthia (Cindy) L. Dunn, RN, FACMPE, independent consultant,

MGMA Health Care Consulting Group, Cocoa Beach, Fla.

Dunn has 33 years of experience in healthcare, including 25 years in

management, 18 years as the administrator of two private medical

practices and six years in nursing management for a hospital-owned

physician practice. Dunn offers clients practical and efficient

solutions utilizing technology in both business and clinical management.

She is well-versed in evaluating workflow processes and assisting

with the operational redesign necessary for successful technology

implementation.

Derek Kosiorek, CPEHR, CPHIT, consultant, MGMA Health Care Consulting Group, Eagan, Minn.

Kosiorek has more than a decade of experience working with technology in healthcare and has worked closely with large and small practices across

the country. He has experience with a wide variety of practice management

and EHR systems. Kosiorek has a detailed understanding of every

aspect of technology for ambulatory healthcare providers.

Attendees of this seminar may also want to register for Friday’s EHR Selection and Implementation seminar, page 8.

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The Practice Administrator’s Role in Acquisition and Integration

Register today at mgma.com/JuneSeminars • Enter promo code SEM12BR02 at checkout.

Sherry Gentry, FACMPE, senior consulting director, Southwind, a division of The Advisory Board, Helena, Mont.

Gentry has more than 25 years of progressively sophisticated physician practice management experience in a variety of organizations, including private physician practice, hospital-based and physician-based systems. As a consultant, she currently focuses on medium- to long-term interim practice management assignments as well as practice assessments, acquisitions and integration projects.

Ann McFarland, FACMPE, director of operations, Southwind, a division of The Advisory Board, Helena, Mont.

McFarland’s professional background includes more than 25 years of progressive senior management responsibility in single- and multi-specialty physician group practices, physician practice management companies and physician/hospital integrated systems. McFarland’s primary responsibilities include creating and implementing governance and administrative structures for newly formed and evolving physician organizations within institutions throughout the United States.

This seminar will provide you with the knowledge to:■ Articulate the role of the

administrator during acquisition discussions

■ Provide a step-by-step due diligence process to follow during negotiations

■ Identify additional management/administrative skills required for success in an integrated delivery system

■ Provide tools to assess current skill levels and the resources available to develop or improve skills as required by the new role

■ Incorporate insights from case studies of specialty and primary-care practices that have joined an integrated delivery system

Who should attend: Medical practice executives and administrators, managers who have been approached or are in the process of integrating with an integrated health system, those who are interested in learning the skills necessary to thrive in integrated health systems

Prerequisites: Familiarity with basic medical group management principles; an interest in the medical practice executive’s role in the integration process and integrated health system

Career level: Intermediate

Delivery method: Group-live

Credit hours:

ACMPE – 6.25 credit hoursCPE – 7.5 contact hours

Item: 12NSA

Saturday, June 23 ■ 7:30 am-3:15 pmIn today’s rapidly changing healthcare industry, alignment between physician practices and hospital systems through employment continues to grow as a viable option. The practice administrator can serve a pivotal role in facilitating the successful alignment and future success between his/her practice and a health system.

This one-day seminar will provide an interactive learning experience and specific tools to guide the practice administrator through the successful transition of the medical practice and his/her role within the new system.

Ensure that your

transition to a health

system is successful.

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General information

Register today at mgma.com/JuneSeminars • Enter promo code SEM12BR02 at checkout.

For complete details on how to register, where to stay, education sessions, membership and continuing education credit, visit mgma.com/JuneSeminars or call toll-free 877.275.6462, ext. 1888.

Air transportation

The closest airport to the seminar location is Baltimore Washington Airport (BWI), which is approximately nine miles from hotel.

Shuttle service

Wether you’re traveling alone or with a colleague, Sheraton Inner Harbor Hotel recommends booking shuttle transportation through shuttlefare.com or 1.800.Bluevan. The current fares vary and start at $17 one way.

Taxi

Taxi rates start at $30 from the Baltimore Washington Airport each way. Starting rates do not include additional baggage or passenger fees. Prices are subject to change.

Rental car and local attendees

Sheraton Inner Harbor Hotel offers daily valet parking for $32 per day plus 6 percent applicable taxes and daily self-parking for $25 per day plus 6 percent applicable taxes for registered guests. Prices are subject to change.

Special assistance

MGMA-ACMPE takes steps to ensure that no individual with a disability is excluded, denied services, segregated or otherwise treated differently than other individuals because of the absence of auxiliary aids or services. If you need any auxiliary aids or services identified in the Americans with Disabilities Act, call the MGMA Meetings and Conferences Department toll-free at 877.275.6462, ext. 1875, before your arrival.

Continuing education credit

These seminars have been approved for continuing education credit from the American College of Medical Practice Executives (ACMPE), and continuing professional education (CPE). Please visit mgma.com/JuneSeminarSeries for more information.

Relevant content. Top-quality presenters. Our guarantee.

Your professional growth is the goal of every MGMA seminar. If your seminar experience does not meet your expectations, please let us know within 30 days. We will provide full credit for another seminar of equal or lesser value, or issue a full refund.

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