E-Banking Service Quality and Customer Loyalty: Changing ...
MASTERING CUSTOMER LOYALTY IN THE OPEN BANKING ERA...MASTERING CUSTOMER LOYALTY IN THE OPEN BANKING...
Transcript of MASTERING CUSTOMER LOYALTY IN THE OPEN BANKING ERA...MASTERING CUSTOMER LOYALTY IN THE OPEN BANKING...
Wh
y?
03.
Deposits
Group Sales Account
New ProductAcquisition
“Anchor” product for developing core banking
relationships
€p
istrofi P
resentatio
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€pistrofi
€PISTROFIis the most distinguished loyalty program in Greece,
with over 8.500 participating merchantsthat rewards in real €pistrofi euros
€p
istrofi P
resentatio
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€pistrofi
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€pistrofi is internationally acknowledged, as one of the
best loyalty programs worldwide
All Eurobank Credit – and all Debit – cards participate in €pistrofi
€p
istrofi Stren
gths
01.Simplicity
No registration Euros earned at customer level, independent of number
of cards
Real time collection -redemption
€ €
02.Transparency
€p
istrofi Stren
gths
Only loyalty program to reward in real euros (not points or vouchers or gifts)
04.Ease of use
€p
istrofi Stren
gths
Instant collection / redemption in over 8.500
merchants in Greece
Partial or full redemption at any purchase, without
restrictions / conditions
05.Emotions
€p
istrofi Stren
gths
Rewards all transactions from simple day-to-day purchases to the most luxurious impulses, enhancing
customers need for recognition & reward
Everyday life co
vered
Indicative areas
Clothing / Homeware / Cosmetics Kids Leisure Hotels /Restaurants
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€pistrofi Mobile App
Features of success in amobile-first environment :- Messaging- Content- Personalization- Location- Analytics- Campaigning- Gamification
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€pistrofi Μobile App
€PISTROFI MOBILE APP IS
in downloads amongst all Greek loyalty programs
No1
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Campaigning
Partner Couponing Poll CRM CampaignMember-get-Member
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Value Adding Services
Book Your Tickets Gamification eCoupons
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Mobile App Key Data 360k
MO
RE
THA
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UNIQUE USERS
of total turnover 40%
of total redemptions 37%