Mastering business innovation: Co-creation takes off at Heathrow

0 copy Copyright 2017 FUJITSU

FujitsuForum2017

FujitsuForum


Mastering business innovation Co-creation takes off at Heathrow

Robin Gissing

Innovation Technologist IT Futures Heathrow Airports Limited

Joachim Box

Head of Innovation amp Co-creation

Fujitsu EMEIA

Camilo Mesias

Fujitsu Distinguished Engineer

Principal Engineer Networks and Telecoms Solutions


Mastering Business Innovation

Mastering Wellbeing amp Compliance

Mastering Customer

Experience

Enabling Digital

2

Achieving successful Digital Transformation

MasteringEnterprise

Productivity

Shaping a better future - together

Experience moments that matter

Operational excellence through new ways

of working

Protecting people reputations and

revenues




What we mean by ldquoCo-creationrdquo

Digital co-creation happens when ldquomultiple perspectives are brought together with digital technology by Fujitsu to create transformational outcomesrdquo

Where

Multiple Perspectives = an evolving ecosystem of inputs including research bodies academia start-ups end users plus of course customers partners and Fujitsu (working across conventional industry sectors)

Digital Technology = based on our lsquoConnected Servicesrsquo (AI IoT cloud security)

By Fujitsu = Fujitsu is at the heart of this process bringing together these elements

Transformational Outcomes = the result is the creation of completely new processes solutions and ultimately new value for business and society

While in the past IT supported business processes it is now about changing and disrupting the core processes themselves - rethinking these processes based on new digital technology


Headline types of Co-creation

Develop and jointly commercialize IP

Co-create to fix an issuechallenge

Co-creation within Eco-System

What they sharebull Addressing something important linked to business strategybull Partnership based - not about responding to a set of requirements


Co-creation more likely in this space

Buy in innovation service 3rd Party

One time engagement (repeatable) with onemany

organizations around a challenge or problem

Semi-formal partnership with joint sponsorship investment

and agreed priorities

Innovation as a Service Co-creation around an issue or challenge Co-creation Partner

If itrsquos a lsquoone offrsquo and too much focus

placed on immediate results no room to explore

Commercial Partner

Formal partnership jointly create IP to take to market

Great for kick-starting and

getting skilled resources

No skin in the game so once 3rd party

leaves momentum can be lost and

projects stall

Tests appetite reduces risks and

a good way experiment with

external organizations

If financial and innovation process

too rigid innovation wonrsquot

thrive

Both parties have skin in the game

and an agreed focus

Financial pressure to achieve results

means more rigid governance and less

exploration


and an agreed focus

B2B Relationships for Co-creation


Working together with Heathrow Airports Limited

A Co-creation Story

Classification Confidential


bull 74900000 passengers

bull 247365 operation

bull 1227 hectares

bull 80 airlines

bull 2 runways

bull 982 utilisation

bull 76500 staff

bull 185 destinations

bull 84 countries flown to

bull 900+ organisations



Innovation Goals

Reach out to SMEs and start-up

organisations in innovation and

technology sectors

Deliver a step-change in experience

or service through new processes

and technologies



Challenge Collection

The challenges are then fed into our

innovation process

We speak to people across the

business to find the business

challenges that really matter to them amp

the business



Innovation amp Mobility Process



Historic Challenge Themes

Passenger

Experience

Flow

Shops and

Restaurants

Way-finding Asset Tracking

Baggage

Security

Operational

ResilienceOperational

Efficiency

Construction

Passenger

Information

Sustainability

Data



Heathrow 20bull Our Heathrow 20 sustainability strategy is a landmark in

our companyrsquos history

bull As our global population grows and more and more people are lifted out of poverty demand for flights is also growing rapidly

bull Heathrowrsquos plan is to expand to meet demand in a way that creates a positive impact on our community environment and economy



Engine Noise Detection

Ashellip an Emissions Strategy Lead

I wanthellip to know when a specific type of engine noise is being heard on the aircraft stand

So thathellip we can collect better data around airfield emissions and lower CO2 and NOx emissions

It needs tohellip not interfere with the plane in any way and not have a negative impact on safety

Sustainability

Collect ndash The Business Challenge



Amplify ndash Moving towards a trial

bull We took the challenge to the


Community

bull The ideation resulted in many

ideas being generated by large

FDE Community

bull Working with the

challenge owner we

planned the next phase

bull Timing was key to this



Prove ndash What we did

bull Sensor built using off the shelf

components at low cost

bull Heathrow private LTE

bull Mounted to stand lamp post

bull Connected to Fujitsu K5

Cloud

bull Data analytics and

dashboard provided



Prove - Experimentation

bull 2nd visit with a battery

powered prototype

bull Additionally allowed

us to survey mounting

locations

bull Recordings of aircraft

on the airfield

bull Recordings used to

tune a prototype



Prove - Working Together

Having Fujitsu staff with

airside passes and

knowledge of the airport

helped a lot

We worked as a single

team to baseline and

provide positive

correlation of the data



Prove - Results

We estimate that it could

achieve savings of 12

tonnes of CO2 and 4

reduction in NOx per

year

bull Trialled in 2 locations

bull We achieved a total run

time accuracy over the trial

of approximately 70

bull This resulted in much more

data than the 1 of

movements currently

recorded



Smith John Search myAurahellipDashboard | Reporting | Airline Status | Settings

Terminal amp Stand Overview

T1 NA T3 Terminal 3 T4 Terminal 4 T5 Terminal 5T2 Terminal 2

Search myAurahellip

Stand Status Summary

Terminal 5 Realtime Overview

Use Over

Threshold

Use Near

Threshold

Use within

Threshold

Stand

Vacant1

29 1

41

1

Select a stand to view details

Historical Usage

Last 6 hours

Key Terminal Information

Aircraft breaking engine usage limits

Down 12 on last 24 hours9

Average stand decibel level

Up 3 on last 24 hours68

Average stand temperature level (lsquoC)

Up 3 on previous 24 hours13

Fujitsu are currently working on

the back end so we can get a

running start when approved to

roll out

Currently exploring the data

possibilities at Heathrow

Building the business case for

further roll out

Realise ndash Whatrsquos next


Some final thoughts


Co-creation conditions for success

There is a strategic imperative to be solvedsupported

The activity is purposeful action led and focused

Both parties can share their experience and knowledge (business and technology)

Rapid engagement model led by Co-creation experts

Encourages creative and diverse thinking

Ability to work quickly

Remove hurdles to investment

Commercial and legal models both parties can agree

Partners remain committed throughout


Typical characteristics of successful Co-creation projects

Stages of a Co-creation project include

Ideas Concept Design Solution Delivery

At least 2 of these should be collaborative

There is also a willingness to experiment try things out and work together to refine


No business can act alone in the digital world

Co-creation speeds change

Our Approach Co-creation

25 copy Copyright 2017 FUJITSU25

Let us help you get there

Capability Assessment

Case for ChangeOutline Vision and Roadmap

Enabling Digital

Detailed Vision and Roadmap

Current maturity compared to the

industry

Vision statement and high level roadmap

for digital opportunities

Detailed roadmap to guide investment and

articulate how the vision can be delivered

Outline business case to deliver the

vision and roadmap


Fujitsu Sans Light ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

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notrdquopound$^amp()_+-=[]rsquo~ltgt| copyuml~iexclcentcurrenyenbrvbarsectumlordflaquoraquonot-

regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucircuumlyacute

thornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl

Fujitsu Sans Medium ndash abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ


regmacrdegplusmnsup2sup3microparamiddotcedilsup1ordmfrac14frac12frac34iquestAgraveAacuteAcircAtildeAumlAringCcedilEgraveAEligEacuteEcircEumlIgraveIacuteIcircIumlETHNtildeOgraveOacuteOcircOtildeOumltimesOslashUgraveUacuteUcircUumlYacuteTHORNszligagraveaacuteacircatildeaumlaringaeligccedilegraveeacuteecirceumligraveiacuteicirciumlethntildeograveoacuteocircotildeoumldivideoslashugraveuacuteucirc

uumlyacutethornyumlĐıŒœŠšŸŽžƒʼˆˇˉ˙˚˛˜˝-‒ndashmdash―lsquorsquosbquoldquordquobdquodaggerDaggerbullhellippermillsaquorsaquoolinefrasl⁰⁴⁵⁶⁷⁸⁹₀₁₂₃₄₅₆₇₈₉eurotradeΩrarrpart∆prodsumminusradicinfinintasympnelegesdotlozfifl


Mastering business innovation Co-creation takes off at Heathrow

Robin Gissing

Innovation Technologist IT Futures Heathrow Airports Limited

Joachim Box

Head of Innovation amp Co-creation

Fujitsu EMEIA

Camilo Mesias


Principal Engineer Networks and Telecoms Solutions




Mastering Customer

Experience

Enabling Digital

2


MasteringEnterprise

Productivity




of working


revenues






Where






















Commercial Partner






projects stall






thrive


and an agreed focus



exploration


and an agreed focus




A Co-creation Story





bull 1227 hectares

bull 80 airlines

bull 2 runways


bull 76500 staff






Innovation Goals



technology sectors



and technologies





innovation process




the business







Passenger

Experience

Flow

Shops and

Restaurants


Baggage

Security

Operational


Efficiency

Construction

Passenger

Information

Sustainability

Data














Sustainability







Community



FDE Community


challenge owner we











Cloud


dashboard provided





powered prototype



locations


on the airfield


tune a prototype





airside passes and


helped a lot



provide positive




Prove - Results



tonnes of CO2 and 4


year




of approximately 70


data than the 1 of

movements currently

recorded






Search myAurahellip



Use Over

Threshold

Use Near

Threshold

Use within

Threshold

Stand

Vacant1

29 1

41

1


Historical Usage

Last 6 hours











roll out




further roll out



Some final thoughts


























Enabling Digital



industry






vision and roadmap

















Mastering Customer

Experience

Enabling Digital

2


MasteringEnterprise

Productivity




of working


revenues






Where






















Commercial Partner






projects stall






thrive


and an agreed focus



exploration


and an agreed focus




A Co-creation Story





bull 1227 hectares

bull 80 airlines

bull 2 runways


bull 76500 staff






Innovation Goals



technology sectors



and technologies





innovation process




the business







Passenger

Experience

Flow

Shops and

Restaurants


Baggage

Security

Operational


Efficiency

Construction

Passenger

Information

Sustainability

Data














Sustainability







Community



FDE Community


challenge owner we











Cloud


dashboard provided





powered prototype



locations


on the airfield


tune a prototype





airside passes and


helped a lot



provide positive




Prove - Results



tonnes of CO2 and 4


year




of approximately 70


data than the 1 of

movements currently

recorded






Search myAurahellip



Use Over

Threshold

Use Near

Threshold

Use within

Threshold

Stand

Vacant1

29 1

41

1


Historical Usage

Last 6 hours











roll out




further roll out



Some final thoughts


























Enabling Digital



industry






vision and roadmap



















Where






















Commercial Partner






projects stall






thrive


and an agreed focus



exploration


and an agreed focus




A Co-creation Story





bull 1227 hectares

bull 80 airlines

bull 2 runways


bull 76500 staff






Innovation Goals



technology sectors



and technologies





innovation process




the business







Passenger

Experience

Flow

Shops and

Restaurants


Baggage

Security

Operational


Efficiency

Construction

Passenger

Information

Sustainability

Data














Sustainability







Community



FDE Community


challenge owner we











Cloud


dashboard provided





powered prototype



locations


on the airfield


tune a prototype





airside passes and


helped a lot



provide positive




Prove - Results



tonnes of CO2 and 4


year




of approximately 70


data than the 1 of

movements currently

recorded






Search myAurahellip



Use Over

Threshold

Use Near

Threshold

Use within

Threshold

Stand

Vacant1

29 1

41

1


Historical Usage

Last 6 hours











roll out




further roll out



Some final thoughts


























Enabling Digital



industry






vision and roadmap






























Commercial Partner






projects stall






thrive


and an agreed focus



exploration


and an agreed focus




A Co-creation Story





bull 1227 hectares

bull 80 airlines

bull 2 runways


bull 76500 staff






Innovation Goals



technology sectors



and technologies





innovation process




the business







Passenger

Experience

Flow

Shops and

Restaurants


Baggage

Security

Operational


Efficiency

Construction

Passenger

Information

Sustainability

Data














Sustainability







Community



FDE Community


challenge owner we











Cloud


dashboard provided





powered prototype



locations


on the airfield


tune a prototype





airside passes and


helped a lot



provide positive




Prove - Results



tonnes of CO2 and 4


year




of approximately 70


data than the 1 of

movements currently

recorded






Search myAurahellip



Use Over

Threshold

Use Near

Threshold

Use within

Threshold

Stand

Vacant1

29 1

41

1


Historical Usage

Last 6 hours











roll out




further roll out



Some final thoughts


























Enabling Digital



industry






vision and roadmap
















A Co-creation Story





bull 1227 hectares

bull 80 airlines

bull 2 runways


bull 76500 staff






Innovation Goals



technology sectors



and technologies





innovation process




the business







Passenger

Experience

Flow

Shops and

Restaurants


Baggage

Security

Operational


Efficiency

Construction

Passenger

Information

Sustainability

Data














Sustainability







Community



FDE Community


challenge owner we











Cloud


dashboard provided





powered prototype



locations


on the airfield


tune a prototype





airside passes and


helped a lot



provide positive




Prove - Results



tonnes of CO2 and 4


year




of approximately 70


data than the 1 of

movements currently

recorded






Search myAurahellip



Use Over

Threshold

Use Near

Threshold

Use within

Threshold

Stand

Vacant1

29 1

41

1


Historical Usage

Last 6 hours











roll out




further roll out



Some final thoughts


























Enabling Digital



industry






vision and roadmap


















bull 1227 hectares

bull 80 airlines

bull 2 runways


bull 76500 staff






Innovation Goals



technology sectors



and technologies





innovation process




the business







Passenger

Experience

Flow

Shops and

Restaurants


Baggage

Security

Operational


Efficiency

Construction

Passenger

Information

Sustainability

Data














Sustainability







Community



FDE Community


challenge owner we











Cloud


dashboard provided





powered prototype



locations


on the airfield


tune a prototype





airside passes and


helped a lot



provide positive




Prove - Results



tonnes of CO2 and 4


year




of approximately 70


data than the 1 of

movements currently

recorded






Search myAurahellip



Use Over

Threshold

Use Near

Threshold

Use within

Threshold

Stand

Vacant1

29 1

41

1


Historical Usage

Last 6 hours











roll out




further roll out



Some final thoughts


























Enabling Digital



industry






vision and roadmap
















Innovation Goals



technology sectors



and technologies





innovation process




the business







Passenger

Experience

Flow

Shops and

Restaurants


Baggage

Security

Operational


Efficiency

Construction

Passenger

Information

Sustainability

Data














Sustainability







Community



FDE Community


challenge owner we











Cloud


dashboard provided





powered prototype



locations


on the airfield


tune a prototype





airside passes and


helped a lot



provide positive




Prove - Results



tonnes of CO2 and 4


year




of approximately 70


data than the 1 of

movements currently

recorded






Search myAurahellip



Use Over

Threshold

Use Near

Threshold

Use within

Threshold

Stand

Vacant1

29 1

41

1


Historical Usage

Last 6 hours











roll out




further roll out



Some final thoughts


























Enabling Digital



industry






vision and roadmap


















innovation process




the business







Passenger

Experience

Flow

Shops and

Restaurants


Baggage

Security

Operational


Efficiency

Construction

Passenger

Information

Sustainability

Data














Sustainability







Community



FDE Community


challenge owner we











Cloud


dashboard provided





powered prototype



locations


on the airfield


tune a prototype





airside passes and


helped a lot



provide positive




Prove - Results



tonnes of CO2 and 4


year




of approximately 70


data than the 1 of

movements currently

recorded






Search myAurahellip



Use Over

Threshold

Use Near

Threshold

Use within

Threshold

Stand

Vacant1

29 1

41

1


Historical Usage

Last 6 hours











roll out




further roll out



Some final thoughts


























Enabling Digital



industry






vision and roadmap




















Passenger

Experience

Flow

Shops and

Restaurants


Baggage

Security

Operational


Efficiency

Construction

Passenger

Information

Sustainability

Data














Sustainability







Community



FDE Community


challenge owner we











Cloud


dashboard provided





powered prototype



locations


on the airfield


tune a prototype





airside passes and


helped a lot



provide positive




Prove - Results



tonnes of CO2 and 4


year




of approximately 70


data than the 1 of

movements currently

recorded






Search myAurahellip



Use Over

Threshold

Use Near

Threshold

Use within

Threshold

Stand

Vacant1

29 1

41

1


Historical Usage

Last 6 hours











roll out




further roll out



Some final thoughts


























Enabling Digital



industry






vision and roadmap



























Sustainability







Community



FDE Community


challenge owner we











Cloud


dashboard provided





powered prototype



locations


on the airfield


tune a prototype





airside passes and


helped a lot



provide positive




Prove - Results



tonnes of CO2 and 4


year




of approximately 70


data than the 1 of

movements currently

recorded






Search myAurahellip



Use Over

Threshold

Use Near

Threshold

Use within

Threshold

Stand

Vacant1

29 1

41

1


Historical Usage

Last 6 hours











roll out




further roll out



Some final thoughts


























Enabling Digital



industry






vision and roadmap



















Community



FDE Community


challenge owner we











Cloud


dashboard provided





powered prototype



locations


on the airfield


tune a prototype





airside passes and


helped a lot



provide positive




Prove - Results



tonnes of CO2 and 4


year




of approximately 70


data than the 1 of

movements currently

recorded






Search myAurahellip



Use Over

Threshold

Use Near

Threshold

Use within

Threshold

Stand

Vacant1

29 1

41

1


Historical Usage

Last 6 hours











roll out




further roll out



Some final thoughts


























Enabling Digital



industry






vision and roadmap






















Cloud


dashboard provided





powered prototype



locations


on the airfield


tune a prototype





airside passes and


helped a lot



provide positive




Prove - Results



tonnes of CO2 and 4


year




of approximately 70


data than the 1 of

movements currently

recorded






Search myAurahellip



Use Over

Threshold

Use Near

Threshold

Use within

Threshold

Stand

Vacant1

29 1

41

1


Historical Usage

Last 6 hours











roll out




further roll out



Some final thoughts


























Enabling Digital



industry






vision and roadmap


















powered prototype



locations


on the airfield


tune a prototype





airside passes and


helped a lot



provide positive




Prove - Results



tonnes of CO2 and 4


year




of approximately 70


data than the 1 of

movements currently

recorded






Search myAurahellip



Use Over

Threshold

Use Near

Threshold

Use within

Threshold

Stand

Vacant1

29 1

41

1


Historical Usage

Last 6 hours











roll out




further roll out



Some final thoughts


























Enabling Digital



industry






vision and roadmap


















airside passes and


helped a lot



provide positive




Prove - Results



tonnes of CO2 and 4


year




of approximately 70


data than the 1 of

movements currently

recorded






Search myAurahellip



Use Over

Threshold

Use Near

Threshold

Use within

Threshold

Stand

Vacant1

29 1

41

1


Historical Usage

Last 6 hours











roll out




further roll out



Some final thoughts


























Enabling Digital



industry






vision and roadmap
















Prove - Results



tonnes of CO2 and 4


year




of approximately 70


data than the 1 of

movements currently

recorded






Search myAurahellip



Use Over

Threshold

Use Near

Threshold

Use within

Threshold

Stand

Vacant1

29 1

41

1


Historical Usage

Last 6 hours











roll out




further roll out



Some final thoughts


























Enabling Digital



industry






vision and roadmap



















Search myAurahellip



Use Over

Threshold

Use Near

Threshold

Use within

Threshold

Stand

Vacant1

29 1

41

1


Historical Usage

Last 6 hours











roll out




further roll out



Some final thoughts


























Enabling Digital



industry






vision and roadmap















Some final thoughts


























Enabling Digital



industry






vision and roadmap







































Enabling Digital



industry






vision and roadmap














Mastering business innovation: Co-creation takes off at Heathrow

Technology

Transcript of Mastering business innovation: Co-creation takes off at Heathrow