Nijenrode Masterclass 2014 - Online Marketing Strategie & Social Media
Masterclass Social Media
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Transcript of Masterclass Social Media
Timan Rebel
@timanrebel
blog: http://rebelic.nl Masterclass Social Media
import java.IO
“Entrepreneur-in-residence is one of those only-
in-Silicon-Valley jobs. Smart people get paid to sit
around and think about new ideas, and investors
get the chance to join an entrepreneur early in a
new project.”
NY Times
social
media
600 weekends
“The Internet is only 15 years old.
It hasn't even had sex yet and
already it's dominating.”
Gary Vaynerchuck
1989
Tim Berners-Lee
“We you can't use a sword to make
a better sword. But with information
technologies it enables us to make
better information technologies.
That is amazing.”Ben Hammersley
1994Geocities
1997Six Degrees
2000
2001Sugababes.nl
2002Friendster
2003my___
2004 facebook
2004 hyves
2006 twitter
Web 1.0Portals
“Things change because of people
interacting with other people, rather
than technology really doing things to
people.”
Marc Earls
Web 2.0Social Media
Questions?
Social Media is about people
From sending
to communicating
People become more transparent
Expect companies to communicate
more transparent as well
Authentic
Hugh MacLeod
Addictive
“The sense of lacking”
Karin Knorr-Cetina
The next update is missing
The power of zero transaction cost
Ambient awareness
“very much like being physically near
someone and picking up on mood
through the little things; body
language, sighs, stray comments...”
Clive Thomas
Social media is personal media
combined with social communication
Questions?
Social Media is about translations
Translating real life objects
into social objects
“The Social Object is the reason two
people are talking to each other, as
opposed to talking to somebody
else.”
Hugh MacLeod
“Social Networks form around Social
Objects, not the other way around.”
Hugh MacLeod
Jyri Engstrom
“The sites that fail are just social networks.”
facebook = the past
foursquare = the present
? = the future
Could intent be translated into
a social object?
Questions?
Social Media thrives on mobile
Mass Starbuckisation of everything
everything on the go
(and exactly how you like it)
At a meeting. Good crowd
33% of all traffic is already mobile
on Mobypicture.com
“with mobile access more widely
available in 2015 than electricity in
the Middle East, Sub-Saharan Africa,
and South- and Southeast Asia.”
Cisco
Always connected
Instant satisfaction
Real-time
Questions?
Social Media is converging
“The internet itself will become the
social network.”
Jeremiah Owyang
Started with Facebook Platform
2007
Third party developers on
social networks
FarmVille’s Zynga IPO at $1.000.000.000
Facebook Connect
2008
Take your identity with you
on millions of websites
Facebook Social Plugins
2009
Every webpage becomes a
social object
personalization on every website
Google+
2011
Integrates its Social Media Platforms
Picasa, Buzz, Gmail with Youtube soon to follow
Questions?
The ROI of Social Media
Altimeter Group
79% of corporations are undertaking
social media efforts
“Companies who link to facebook or
twitter from their corporate website
are undoing years of marketing
investment. Instead, aggregate!”
Jeremiah Owyang
“What is the ROI of your mother?”
Gary Vaynerchuck
It’s about the connection
with the customer
Conclusion
The victory of networks
“Al Qaeda is a facebook page with a
weapons project.”
Ben Hammersley
Social Media becomes more and more like
real life
Who would have thought that...
Thank you
@timanrebel
Questions? :-)
Books:
Once your lucky, twice your good - Sarah Lacy
Crush it - Gary Vaynerchuck
Rework - 37 Signals
