Kendra Bissonnette + Kelly Eng | @brandwatch | #brandwatchtips

How clients spot & react to events as they happen

Signals

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Introductions

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●Signals Overview

●Custom Alerts vs Signals

●Client Examples

●Setting Up Signals

What we’ll cover/

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SignalsOverview

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Signals alerts you to emerging crises and trends as soon as they start, so that you can step in and take necessary action before it escalates.

What are Signals/

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● Volume Spike: An increase in mentions.● Sentiment Spike: A change in sentiment towards more positive or negative

sentiment.● Trending Tweeter: An author being mentioned more than usual.● Country Spike: An increase in mentions from a country.● Page Type Spike: An increase in mentions from a page type (eg. Twitter)● Trending Hashtag: An increase in mentions of a hashtag.● Trending Author: An author is generating more volume than usual.● Trending Story: Increase in mentions of a specific url.

Types of Signals/

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Custom Alerts or Signals?

What You’re Already

Looking ForWhat You

Don’t ExpectVS

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Brandwatch uses a complex algorithm that is constantly churning through your data to identify noteworthy changes.

How Signals Work/

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Client Use Cases

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Understanding the Story/

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Spotting Influencers and Engaging Fast

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Spotting Influencers and Engaging Fast

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Spotting Influencers and Engaging Fast

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Crisis Management

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Industry Trends

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Event tracking

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Let’s imagine...

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● You are a brand, and have endorsed a famous athlete as your brand ambassador.

● One night, there was an argument outside of a bar that turned physical.

● What happens next? How does the story form?

Picture This Scenario...

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Setting Up Signals

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Where Do I Find Signals?

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How Do I Set Up Signals? 1 of 2

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How Do I Set Up Signals? 2 of 2

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Custom Alerts vs Signals

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What Does Signals Provide?

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Signals Dashboard

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MoreInformation

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Check Out Our Blog

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now you know

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Questionsand

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