Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE |...
Transcript of Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE |...
![Page 1: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/1.jpg)
MasterclassIl Growth Hacking per le Piattaforme
Luca Barboni - [email protected] - @lucabarb89Growth Hacker - Imprenditore Digitale
![Page 2: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/2.jpg)
Who is Luca?
> Background in Psicologia della Comunicazione (e roba Nerd)> Social Media Manager> Marketing Manager per Atooma> Scopre il Growth Hacking nel 2015> Comincia a raccontarlo a tutti :)> Diventa il primo consulente e formatore italiano 100% verticale sul Growth Hacking> Organizza il primo corso intensivo italiano> Organizza il primo evento europeo (Olanda) > #500strong> Scrive questa cosa qua...
bot.lucabarboni.it(ask my chatbot!)
![Page 3: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/3.jpg)
Autore del 1° Libro Italiano sul Growth Hacking(Sold-Out in 4 Mesi)
![Page 4: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/4.jpg)
Impara il Growth Hacking in 2 Giorni
Where have I pitched / teached / mentored +100 startups
(and more!)
![Page 5: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/5.jpg)
![Page 6: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/6.jpg)
![Page 7: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/7.jpg)
![Page 8: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/8.jpg)
![Page 9: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/9.jpg)
![Page 10: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/10.jpg)
...get your free account at hotmail.com
![Page 11: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/11.jpg)
![Page 12: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/12.jpg)
Growth Hacking come Processo
![Page 13: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/13.jpg)
“T”-Shaped Professional
![Page 14: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/14.jpg)
![Page 15: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/15.jpg)
![Page 16: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/16.jpg)
![Page 17: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/17.jpg)
Where do I start?
![Page 18: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/18.jpg)
PRODUCTMARKETFIT
![Page 19: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/19.jpg)
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (Eric Ries) - http://bit.ly/GetLeanStartup
![Page 20: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/20.jpg)
![Page 21: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/21.jpg)
“Make things people want.” - Paul Graham
![Page 22: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/22.jpg)
“Make things people want.” - Paul Graham
“One metric for Product/Market Fit is if at least 40% percent of surveyed customers (Users) indicate that they would be "very disappointed" if they no longer have access to a particular product or service. “
![Page 23: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/23.jpg)
![Page 24: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/24.jpg)
![Page 25: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/25.jpg)
“Il Growth Hacking è un processo di sperimentazione rapida sia sul marketing che sul prodotto, al fine di scoprire il modo più efficace di far scalare un business. “
![Page 26: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/26.jpg)
“Il Growth Hacking è un processo di sperimentazione rapida sia sul marketing che sul prodotto, al fine di scoprire il modo più efficace di far scalare un business. “
![Page 27: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/27.jpg)
![Page 28: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/28.jpg)
![Page 29: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/29.jpg)
How do I get there?
![Page 30: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/30.jpg)
COSTRUIREUNAPIATTAFORMA
![Page 31: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/31.jpg)
Domanda: ma la tua piattaforma merita davvero di esistere?
> Migliora la Customer Experience?Es. Uber
> Crea nuovo Valore Economico?Es. Linkedin
> Risolve un problema di Frammentazione o Trasparenza?Es. Voli / Hotel
![Page 32: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/32.jpg)
I 3 Elementi Chiave di una Piattaforma che funziona:
> Liquidità = Interazioni tra le due partiMetriche chiave: # di transazioni, # di prenotazioni ecc.
> Efficienza = Capacità di soddisfare le richiesteMetriche chiave: % attivazione, revenue
> Trust = Fiducia nell’intermediario (tu!)Metriche chiave: recensioni, condivisioni, referral
![Page 33: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/33.jpg)
Come risolvo il problema di popolare la piattaforma???
![Page 34: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/34.jpg)
![Page 35: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/35.jpg)
![Page 36: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/36.jpg)
![Page 37: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/37.jpg)
DA DOVE PARTIRESTI E PERCHE’?
![Page 38: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/38.jpg)
Supply!(Offerta)
Risposta:
![Page 39: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/39.jpg)
OPN: OTHER PEOPLE’s NETWORK
![Page 40: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/40.jpg)
![Page 41: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/41.jpg)
![Page 42: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/42.jpg)
![Page 43: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/43.jpg)
DIVENTA TU STESSO IL TUO MERCATO
![Page 44: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/44.jpg)
“Spend your time or Venture Capital to BE one side of the market until you have happy users on the other side.”
- Angkur Nagpal, Founder of Teachable
![Page 45: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/45.jpg)
Concierge MVP
![Page 46: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/46.jpg)
![Page 47: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/47.jpg)
![Page 48: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/48.jpg)
![Page 49: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/49.jpg)
Non sparare nel mucchio!
(aggredire 94847984732648736482 verticali)
No nicchia = No conoscenza approfondita di un mercato = No happy customers = No ottimizzazione per liquidità =
Piattaforma x_x
Nota:
![Page 50: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/50.jpg)
FAI LEVA SULLA PIATTAFORMA!
![Page 51: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/51.jpg)
![Page 52: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/52.jpg)
![Page 53: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/53.jpg)
METRICHE DA PIRATA PER STARTUP
![Page 54: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/54.jpg)
![Page 55: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/55.jpg)
AWARENESS
![Page 56: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/56.jpg)
ACQUISITION
AWARENESS
![Page 57: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/57.jpg)
ACQUISITION
ACTIVATION
AWARENESS
![Page 58: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/58.jpg)
ACQUISITION
ACTIVATION
REVENUE
AWARENESS
![Page 59: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/59.jpg)
ACQUISITION
ACTIVATION
REVENUE
RETENTION
AWARENESS
![Page 60: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/60.jpg)
ACQUISITION
ACTIVATION
REVENUE
RETENTION
REFERRAL
AWARENESS
![Page 61: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/61.jpg)
![Page 62: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/62.jpg)
![Page 63: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/63.jpg)
This is how you probably feel right now:
![Page 64: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/64.jpg)
ACQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRAL
ACQUISITION
ACTIVATIONStanno avendo un ottimo
primo impatto?
Stanno traendo valore nel tempo?
Sono disposti a pagarti?
Stanno invitando altre persone?
Come ti scoprono persone nuove?
![Page 65: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/65.jpg)
ACQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRAL
ACQUISITION
ACTIVATIONMomento “WOW”
Esperienza MUST
(non serve per forza all’inizio)
Catena utente-invita-utente
Intercettare la domanda
![Page 66: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/66.jpg)
ACQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRAL
ACQUISITION
ACTIVATION
Key metric
Key metric
Key metric
Key metric
Key metric
![Page 67: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/67.jpg)
ACQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRAL
ACQUISITION
ACTIVATION
Key metric
Key metric
Key metric
Key metric
Key metric
CR %
CR %
CR %
CR %
![Page 68: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/68.jpg)
ACQUISITION
ACTIVATION
RETENTION
REVENUE
REFERRAL
ACQUISITION
ACTIVATION
Facile!
ATTENTO! Molto importante
ATTENTO! Molto importante
Dipende dal tuo modello di business
ATTENTO! Molto importante (se possibile)
![Page 69: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/69.jpg)
GROWTH HACKING COME PROCESSO
![Page 70: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/70.jpg)
Impara il Growth Hacking in 2 Giorni
Il Processo di Growth Hacking
![Page 71: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/71.jpg)
Impara il Growth Hacking in 2 Giorni
The Growth Hacking Process
What’s needed to make it work?
1. Grande database per le idee2. Un sistema per prioritizzare idee3. Una grande capacità di esecuzione4. Comprensione di dati qualitativi e quantitativi5. Un sistema per trattenere e condividere
conoscenza man mano che arrivano i primi risultati
![Page 72: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/72.jpg)
Impara il Growth Hacking in 2 Giorni
1 - Brainstorm
1. Organizza “Growth Meetings”.2. Tutto il team principale partecipa (vertical experts + executives + external experts can contribute).3. Mantieni una cadenza settimanale o bi-settimanale (sprints!).
(reiterate)
Generate Ideas Feed Idea Backlog Select next Test
![Page 73: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/73.jpg)
Impara il Growth Hacking in 2 Giorni
Example of a Growth Meeting Agenda:
10 min. - review of last week sprint
10 min. - key learnings from analyzed tests
15 min. - idea generation brainstorming
15 min. - prioritizing
5 min. - test selection for next sprint
(adapted from Sean Ellis)
![Page 74: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/74.jpg)
Impara il Growth Hacking in 2 Giorni
Example of a Growth Meeting Agenda:
10 min. - review of last week sprint
10 min. - key learnings from analyzed tests
15 min. - idea generation brainstorming
15 min. - prioritizing
5 min. - test selection for next sprint
(adapted from Sean Ellis)
(Internal/External Team)
(Internal/External Team)
(Internal/External Team) / (Growth Team)
(Growth Team)
(Internal/External Team)
![Page 75: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/75.jpg)
Impara il Growth Hacking in 2 Giorni
Rules of Idea Generation:
1. No such thing as “stupid ideas”2. The more the better3. Encourage participation from everyone4. Have a backlog (spreadsheet) to gather them5. Respect timing
![Page 76: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/76.jpg)
Impara il Growth Hacking in 2 Giorni
Rules of Idea Generation:
1. No such thing as “stupid ideas”2. The more the better3. Encourage participation from everyone4. Have a backlog (spreadsheet) to gather them5. Respect timing
(personal record: 60 ideas to backlog in 15 minutes)
![Page 77: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/77.jpg)
Impara il Growth Hacking in 2 Giorni
2 - Prioritize
Prioritizzando le idee puoi avere un sistema per discriminare idee che vanno testate subito da idee che possono essere
testate più tardi.
Ma come assegno dei punti ad un’idea?
La risorsa più scarsa del team è il tempo
![Page 78: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/78.jpg)
Impara il Growth Hacking in 2 Giorni
ICE Score
I mpact
C onfidence
E ase
“Se funziona, quanto è grande il beneficio?”
“Qual è la probabilità di successo?”
“Quanto sarà facile testare questa idea?”
![Page 79: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/79.jpg)
Impara il Growth Hacking in 2 Giorni
ICE Score
How to get to results:
1. You recap the idea that needs scoring2. The author explains why he thinks it can have an impact3. Everyone thinks about the “I” score from 1 to 104. Everyone vote with their fingers at the same time5. The backlog manager keeps track and calculate mean6. Repeat for “C” and “E”7. The final ICE score is the mean between I,C,E scores
![Page 80: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/80.jpg)
Impara il Growth Hacking in 2 Giorni
3- Test Design
Usa Experiment Template per dettagliare ogni esperimento.
Esatto, ho detto OGNI esperimento.
![Page 81: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/81.jpg)
Impara il Growth Hacking in 2 Giorni
Experiments Template
![Page 82: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/82.jpg)
Impara il Growth Hacking in 2 Giorni
4 - Implement
Organizza meeting con i membri del team direttamente coinvolti nel test.Alloca i task e supervisiona il lavoro per essere sicuro che non ci siano errori ad
influenzare i risultati. Punta ad avere una perfetta execution del piano!
E’ il momento di mettersi a lavoro!
![Page 83: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/83.jpg)
Impara il Growth Hacking in 2 Giorni
5 - Analyze
Controlla se hai ottenuto i risultati attesi
Analizza HARD (quantitative) e SOFT (qualitative) data.
Se qualcosa è andato storto, chiediti “PERCHE’” 5 volte
![Page 84: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/84.jpg)
Impara il Growth Hacking in 2 Giorni
6 - Systemize
Raccogli il learning in un Database
Questo sarà un asset della tua società, man mano che continui con il processo di sperimentazione.
Assicurati che sia condiviso, accessibile e ricercabile
(crea delle regole di formattazione!)
![Page 85: Masterclass - Home - SHARITALY 2017 | 5-6 DICEMBRE | MILANOsharitaly.com/wp-content/uploads/2016/11/SHARITALY... · 2017-12-22 · ACTIVATION RETENTION REVENUE REFERRAL Facile! ATTENTO!](https://reader036.fdocuments.us/reader036/viewer/2022070806/5f0412087e708231d40c2c1c/html5/thumbnails/85.jpg)
If you want to know more..