Master Social Media - January 27th Presentation

Master Social Media for Your Business

Khalil El-Amin Michael Howard

What we'll be talking about

- Why is social media important- Tips, tricks, and best practices for: - Facebook - Twitter - LinkedIn - Instagram - Other platforms- Useful tools- Case studies

#MarketLikeAMillennial

Why is Social Media Important?

Why should I be onsocial media?


What do these numbers mean?

3.2 billion

2.5 billion

78%


3.2 billion users on the internet in 2015 (source: InternationalTelecommunication Union)Worldwide social media users: 2 billion - to reach 2.5 billion by2018 (source: Statista)Percentage of US Americans on social media: 78% (source: PewResearch)Users per social media (source: Statista):

Facebook: 1.79 billion Twitter: 317 million Instagram: 600 millionYoutube: 1.33 billion - second largest search engine


What's the ROI?The Golden Rule of social media: engage untoothers as you would have them engage unto youSocial media is NOT a machine gunBuild your foundationShare VALUABLE contentBe a part of the conversation

Facebook

=

Facebook - Getting Started

The best nameBuild out your informationwith strategic keywordsAlways include your phonenumber and address Build backlinks to your pageBuild your status updates theright wayDirect users to your websiteand use your website forcontent Detailed services

Facebook - Design It

Facebook - Scheduling Content

Facebook - Scheduling Content

Ideal post frequency for Facebook: 1-2 posts a day

Best times to post:

*Leverage your Facebook Insights to measure and adjustyour content strategy

Monday Tuesday Thursday

Friday

Wednesday

Saturday Sunday

1-4 pm 1-4 pm 3-4 pm 1-4 pm

12-1 pm12-1 pm1-4 pm

Facebook - Growth

Organic reach andengagement on

Facebook is tough!

Facebook - Growth

Credit: PostRocket

AffinityWeightDecay

Facebook - Growth

Cross promote and tag othersAll hail King ContentLeverage multimedia (pics, videos, live video, etc.)Be active and engage thoughtfully as your page

Growth Tips

Facebook - Growth

Create and join Facebook groups and eventsCross promote on other social media sitesAdd like boxes and links on your website and emailsignatureShare from your personal profile (sparingly)Contests and unique eventsShare original, real-time content of you and yourteam"Late Night Infomercial Effect"Focus on engagement vs. reach

Growth Tips

Twitter

@Info_Millennial @MahmahMike @KhalilHElamin1

Twitter - Getting Started

Build your handle - be consistent!Introduce yourself in 160 characters Link your website and other profiles - a mustBuild a branded profile picture and cover photoPost your tweets the right way

Twitter - Design It

Twitter - Scheduling Content

No scheduling tool within platformTools you can use:

Buffer TweetDeck Hootsuite

Twitter - Scheduling Content

Ideal post frequency for Twitter: 3-5 times a day

Best times to post:

*Leverage your Twitter Analytics to measure and adjust yourcontent strategy

Monday Tuesday Thursday

Friday

Wednesday

Saturday Sunday

12-3 pm5 pm

12 pm5-6 pm

12-1 pm12-1 pm

12-3 pm5 pm

12-3 pm5 pm

12-3 pm5 pm

Twitter - Growth

How do I grow myTwitter?

Twitter - Growth

Follow others!Share other users' contentthat's relevant to youEngage in Twitter ChatsUse hashtags strategically Follow trendsAlways respond to yourfollowers (customer serviceis a must!)

Twitter - Growth

Ask for retweetsCross promote on other social media sitesShare images in your tweetsMention others in your tweetsAdd your Twitter to youy websiteTweet on weekendsGet influencers to follow youRecycle your contentFocus on engagement vs. impressionsShare GREAT content

Twitter - Growth

Use lists

Twitter - Growth

DON'T

Buy followersTweet in burstsAuto tweet or auto DM followers

LinkedIn

Credit: Boostlink

LinkedIn

Personalvs.

Business

LinkedIn - Personal: Getting Started

Share content and write articles

Be an all-star with your profileUse keyword rich job titlesLeverage your networkShare your websiteUpload a PROFESSIONAL pictureOptimize your job descriptionsBuild your custom URLGet recommendations and give them

LinkedIn - Personal: Getting Started

LinkedIn - Personal: Growth

LinkedIn - Personal: Growth

LinkedIn is a professional tool -look the part!LinkedIn drives the most B2BcustomersJoin and interact with groupsMake your hit listDO NOT SPAMShare relevant contentLink with your network -customers, friends, coworkers

LinkedIn - Business: Getting Started

Keyword Rich ProfileFill out all infoShare websiteShare GOOD andRELEVANT contentKeep consistent brandingShare page from websiteand email signatureLeverage employees

LinkedIn - Business: Getting Started

LinkedIn - Business: Scheduling

Ideal post frequency for LinkedIn: 5-7 posts a week

Best times to post:

*Leverage LinkedIn Analytics to measure and adjust yourcontent strategy

Monday Tuesday Wednesday Thursday

Friday Saturday Sunday

7:30 - 8:30 am5 - 6 pm

7:30 - 8:30 am5 - 6 pm

7:30 - 8:30 am5 - 6 pm

7:30 - 8:30 am5 - 6 pm

7:30 - 8:30 am5 - 6 pm - -

Instagram

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Instagram - Getting Started

Recognizable username that'sconsistentIntroduce yourself in 150charactersBranded profile pictureShare your websiteSet up your locationPost your first photo!

Instagram - Scheduling Content

Ideal post frequency for Instagram:

Ideal times: 1-2 pm and 5 pm M-F | NOT from 3-4 pm

Monday Tuesday Wednesday Thursday

*Leverage Instagram Insights

Credit: Buffer

Instagram - Growth

Cross promoteGet social!Set up a hashtag for yourbrandGive your photos a themeAsk for what you wantGeotags are your friendResearch, measure, andmore researchInstagram fans love Leverage influencers

Other Platforms

Google ownedGreat for building SEOBest times to post: 8-9 am | M-F5-10 posts a week'Google communities300 million monthlyactive users

Google ownedSecond largest searchengine1.3 billion usersSet a schedule to postvideos regularlyShare on other socialmediaOptimize your text

150 million daily usersReal-time contentExclusive contentBuild special promotionsCapture behind thescenes contentPartner with influencersIn-person growingShare your Snaplink

Tools

Our favorites!

HootsuiteBufferSocial JukeBoxHubSpotIf This Then That (IFTTT)CoSchedulerBit.LyCanva

Case Studies - Samsung

Shane asks for a free Galaxy S3 andincludes a picture of a dragonSamsung says "no", but drew him apicture of a unicycle riding kangaroo asa thank youShane shares on Reddit and themessage goes viralIn response, Samsung sends Shane afree Galaxy S3 with customized dragonartwork

Key takeaway:Have fun - don't take yourself tooseriously. You may find that having funwith your customers will have its benefits!

Case Studies - Taco Bell

Problem:Taco Bell's social media had low engagement- especially compared to other brands. Challenge:Figure out a way retain customer loyalty builda positive brand image.Solution:Began conversations with individuals with over10,000 followers (influencers) and adapt aplayful, light-hearted tone. Give the brand ahuman touch!Result:Reached 600,000 followers (3x that of BurgerKing) Key takeaway:A simple revision to your style can meanimmense growth. Start a conversation!

Case Studies - Sound Bites Nutrition

Problem: Nutrigirl needed a place to start with herTwitter strategy.Solution:Build a social media campaign (#NutrigirlChat)and report to get her started with 3 months ofmanagement.Result:- Nearly 100,000 impressions- Top engagement rate: 27.6% - Average rate: 2.7% (Twitter average: 0.5%)- Follower growth of 57%- Interaction and leads with popular brands(like Aldi, Fresh Thyme, and Kellogg's)- Successful niche presence with#NutrigirlChat

Thank you!

[email protected]

Michael [email protected]

Khalil [email protected]

Master Social Media - January 27th Presentation

Social Media

Transcript of Master Social Media - January 27th Presentation