Target market:

Action sports

Adventure

Nature

Introduction: For a long time our com-

pany has been making highly

successful hiking shoes and is looking

to expand our markets without

changing our client-base.

Target number of units is 100,000.

Target price: $145

Retail date: Augtust 16th, 2014

Consumer Age: 20-24

Gender: Male

Lifestyle: Someone that is eager to explore

and venture to new places. The sandal is

going to be made of natural materials

and finished with a clean look.

Aim/Vision: We are now going to be

adding a sports sandal to our current

line of product.

Sandal Brief