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In the name of Allah, the most Merciful &

Beneficial,

The Master of Liberality & Beneficence,

The Gracious & Obligor,

The Granter of Peace & Security,

The Holy & above all Defects,

The Master of Wisdom & Manifestation,

The Master of Mercy & Satisfaction,

The Master of Argument & Proof,

The Master of Grandeur & Royalty,

The Kind & Helpful,

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The Pardoner & Forgiver.....

PROJECT ON:

IMPLEMENTATION OF MANAGEMENT FUNCTIONS

IN

MASTER PLASTIC PACK LIMITED

Submitted to:

Prof. AMJAD ALI

Submitted by:

Group “ACER”

Group Members:

Usman Yousaf GR

M. Imran Butt

Saad Arif

M. Wasim Ijaz

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Waheed Zafar

Jahanzeb Haider

Iqbal

Atif

PLASTIC FILMS

MASTER PLASTIC PACK LIMITED

8-km Lahore side, G.T. Road Gujranwala, Pakistan.

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IIMPLEMENTATIONMPLEMENTATION OFOF

MMANAGEMENTANAGEMENT

CCONTENTSONTENTS P PAGEAGE # #

EXECUTIVE SUMMARY 5

ACKNOWLEDGEMENT 6

INTRODUCTION 7

VISION STATEMENT 8

MISION STATEMENT 9

MASTER’S UNITS 13

PRODUCTS OF THE MASTER GROUP 14

MASTER PLASTIC PACK LIMITED 15

MANAGEMENT FUNCTIONS 18

HUMAN RESOURCE MANAGEMENT DEPARTMENT 22

PEST ANALYSIS 25

BCG MATRIX 28

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SWOT ANALYSIS 33

CONCLUSIONS 39

RECOMMENDATION 40

EXECUTIVE SUMMARY

Management is the soul of an organization. Organizations have been using their

departments in carrying out the policies and procedures set by the management. In order to

address the challenges of MODERN BUSSINESS era, the organizations use their all

departments as a tool. Also to cater the needs of employees, to make them successful in the

organization and to enhance the capabilities of the organizations and also to get maximum

output from the workers and the team members. All departments have helped the

organizations in their success very much.

This project is an effort to investigate & evaluate the IMPLEMENTATION OF

MANAGEMENT FUNCTIONS in all departments of MASTER PLASTIC PACK (PUB) LTD. It is a

very reputed organization in the field of PLASTIC PACKING PRODUCTS.

Being pioneers and market leaders in world class SANITARY FITTINGS , BATHROOM

ACCESSORIES , WALL TILES and then introduced CERAMIC GRANITE / PORCELAIN , MOSAIC ,

FLOOR ,WALL & ROOF range of tiles . This range based on future technology, is being launched

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for the first time in the world. A pride not only for MASTER but for the entire nation, this new

addition will revolutionize the life and life style of our people.

ACKNOWLEDGEMENT

All the praises are for Almighty Allah, The most compassionate, the most Merciful and

Magnificent. We are humbly thankful to Allah who enabled us to seek knowledge.

Thanks are also to last Prophet HAZRAT MUHAMMAD (S.A.W), through whom Almighty Allah communicated knowledge to mankind.

We are thankful to our respected

PROF. AMJAD ALI who provided us the opportunity, guidance and attention to

completion this project.

We are also thankful to the management of Master Plastic Pack Limited for the

cooperation which they extended to us.

We also acknowledge the efforts of, MR. SHAFIQ head of the Human Resource Department at Master Plastic Limited.

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INTRODUCTION

FOUNDATION OF

MASTER GROUP OF INDUSTIES

The Master Group of Companies Gujranwala Pakistan is an adored name. This

Group of Industries was founded in the year 1982 with the establishment of a small unit

manufacturing high quality sanitary fittings. With clarity of concepts, the target at that

time was to provide the customers with well furnished bathrooms containing all the

facilities of the modern age. This first unit was named as Master Sanitary Fittings. Since

that time, the group has undergone unprecedented development. The major milestone in

this journey was the establishment of Master Tiles in the year 1995. In 2003, this group

launched another venture with the name Master Plastic Pack. Today, this group is the

leading group of Industries with five different units currently in operation in the region.

This group has given a new identity to the Gujranwala district and is a source of pride for

the people of this region.

This group has endeavoured to build Pakistan’s image as semi industrial state on

the global canvas. In a short span of 26 years, this group has launched five successful

ventures. These five ventures are not only serving the domestic needs but also have

bright prospects for exporting its products to the neighbouring countries in particular and

to the rest of the world in particular. This group of companies has played a major in

making Pakistan self-sufficient in the fields of sanitary fittings, ceramics, granite tiles,

bathroom accessories, baby diapers and ballpoint pens.

The latest development in this field has been the establishment of a plastic films

factory. This last launch has been given the name of Master Plastic Pack Ltd. Master

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Plastic Pack aims at manufacturing of co-extruded Cast Polypropylene (CPP) Films. CPP is

the key need of all packing industry irrespective of its product definition. Since its

establishment, the company has been making rapid progress and has earned a name

among the top plastic films manufacturing of the region.

VISION STATEMENT

We have the goal to serve maximum industrial requirements of Pakistan irrespective of

their particular nature. We offer our products that are attractive because of their quality

and cost effectiveness. As a competitive market, converters need quick decision to

provide better advantage to their customers.

Our first responsibility is towards our customer. We strive to better

understand our customer’s need and thus to create extra value for them through

comprehensive and in-depth studies of customers need. A firm grip on the emerging

market towards technology advancement and new product development are tools to

maximize customer value. Our promise to the National Industry is to provide packing

material of superb nature which has unmatched features.

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MISION STATEMENT

Master is committed to leadership in market economy through competitive

advantage in providing the highest quality products and services to its

customers, based on:

Professionally trained, high quality, motivated workforce, working in a

team environment which recognizes and rewards performance,

innovation and creativity and provides for personal growth and

development.

Low cast operations assured access to long term and cost effective supply

sources.

Sustained growth in earnings in real terms.

Highly ethical, safe environment friendly and socially responsible business

practices.

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Message From The Board Of Directors

Carrying on the traditions of producing excusive quality over half a decade,

master continues to make the living of people, worth living with innovation of

concepts and application of newer technologies. Our endeavors have resulted in

bringing greater heights of luxury in every bodies range with affordable prices. The

products that we are providing to our beloved customers are purely based on the

demand and value.

According to research study conducted by us in 2002, a huge gap existed in the

demand and supply of quality flooring and facing materials in Pakistan with the

increasing economic development in the country. The gap is widening so we are

trying our level best to fulfill this gap by giving top quality products to our

customers that have the value in them.

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We take it as challenge and are all out to face it with commitment to make

investments in terms of material and human resources and fill this gap not only

with quality but also with affordability.

Master’s Units

1. MASTER SANITARY FITTINGS INDUSTRIES LIMITED

2. MASTER PLASTIC PACK LIMITED

3. MASTER TILES & CERAMIC INDUSTRIES LIMITED

4. Z&J HYEGIENIC (BABY MASTER) PRODUCTS (PVT) LTD.

5. MASTER BALLPOINT PEN INDUSTRIED (PVT) LTD.

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Owners Of Master Group Of Industries

The Master Group of Industries is owned and operated by a group of

Seven brothers. Their names are listed below:

1. Sheikh Jawad Iqbal

2. Sheikh Pervez Iqbal

3. Sheikh Nasir Iqbal

4. Sheikh Mehmood Iqbal

5. Sheikh Maqsood Iqbal

6. Sheikh Akbar Iqbal

7. Sheikh Asghar Iqbal

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Management Of Master’s Units

Z & J (Diapers) Industry is managed and controlled by Sheikh Javaid Iqbal.

Master Plastic Pack Industry is managed and controlled by Sheikh Pervez Iqbal.

Master Ballpoint Industry is managed and controlled by Sheikh Nasir Iqbal.

MASTER TILES & CERAMICS INDUSTRY is managed and controlled by

Sheikh Mahmood Iqbal and Sheikh Maqsood Iqbal.

MASTER SANITARY FITTINGS INDUSTRY is managed and controlled by

Sheikh Akbar and Sheikh Asghar Iqbal.

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Products Of The Master Group

Master Group of Industries is manufacturing a wide range of products. This group

is not only serving the needs of the domestic market but also emerging on the

global scenario. The major products of this group are listed below.

1. Granite Floor and Wall Tiles

2. Ceramic Material

3. Baby Diapers

4. Plastic Packing Material

5. Extra Decorative Tiles

6. Sanitary Fittings

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7. Bathroom Accessories

8. Ballpoint Pencils

MASTER PLASTIC PACK LIMITED

O RGANIZATIONAL P ROFILE

CEO Name SHEIKH PERVEZ IQBAL.

CEO Address 106, A_1 , Wapda Town GRW.

Incorporate Date 29-SEPTEMBER 2003

Authorized Capital 250000000

Paid Up Capital 250000000

Authorized Share Capital 2500000

Paid Up Share Capital 2500000

Authorized Per Value 100

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Paid Up Per Value 100

REASONS FOR SELECTING MASTER PLASTIC PACK

We have selected Master Plastic Pack Limited for the following reason :

Best company to satisfy customer’s needs

Best plastic manufacturing company of Pakistan

Equipped with most modern technology

Famous to adopt any innovation at first hand

It is easily accessible on the road

Better working conditions

Cooperative staff

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CEO

The CEO of Master Plastic Pack Limited is Sheikh Pervez Iqbal. He has a vast

experience of handling CPP plants. He is guiding his management of the

company from the front. The managers consult him in all important matters

regarding the operations of the company.

General Manager

The General Manager of the company is Mr. Izhar Ahmad Khan. His qualification

is MBA. He is a very dynamic man and is very much dedicated to his profession.

He is a graduate of the IBA Karachi. He has played a key role in the setting up of

the plant.

Number of Employees

Currently, there are about 80 employees working in the factory.

Shifts per day

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Since the production is low than the full capacity of the plant, so the work is done in only shift operation from 9 a.m. to 7 p.m.

Facilities to the Employees

The company provides following facilities to its employees;

Free Medical

Free Food

MANAGEMENT FUNCTIONS

1. PLANNINGMASTER’S Management starts with planning. They always say that Good management

starts with good planning.

Without a plan MASTER could never succeed. Every organization may make it as a

flash-in-the-pan, an overnight sensation, but you will never have the track record of

accomplishments of which success is made.

First of all, Figure out what your goal is (or listen when your boss tells you). Then

figure out the best way to get there.

What resources does MASTER have?

What can MASTER get?

Compare strengths and weaknesses of individuals and other resources.

Will putting four workers on a task that takes 14 hours cost less than renting a

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machine that can do the same task with one worker in 6 hours?

If you change the first shift from an 8 AM start to a 10 AM start, can they handle

the early evening rush so you don't have to hire an extra person for the second

shift?

They always look at all the probable scenarios. Plan for them. Figure out the worst

possible scenario and plan for that too. Evaluate their different plans and develop

what, in their best judgment, will work the best and what organization will do if it

doesn't.

2. ORGANIZING

Now the organization has a plan, it has to make it happen..

Is everything ready ahead of their group so the right stuff will get to their group

at the right time?

Is their group prepared to do its part of the plan?

Is the downstream organization ready for what their group will deliver and

when it will arrive?

Are the workers trained?

Are they motivated?

Do they have the equipment they need?

Are there spare parts available for the equipment?

Has purchasing ordered the material?

Is it the right stuff?

Will it get here on the appropriate schedule?

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Do the work make sure everything needed to execute the plan is ready to go, or

will be when it is needed. Check back to make sure that everyone understands

their role and the importance of their role to the overall success.

3. LEADINGNow flip the "ON" switch. Tell people what they need to do.

They know which section is working well?

Which piece and when?

They know when to come in?

What to start?

When to stop again?

Do you have the right number of workers in each department?

Have you arranged the sections?

4. CONTROLLING

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Now that organization has everything moving, it has to keep an eye on things.

Make sure everything is going according to the plan. When it isn't going according

to plan, they need to step in and adjust the plan.

Problems will come up. Someone will get sick. A part won't be delivered on time.

That is why they developed a contingency plan in the first place. The manager,

have to be always aware of what's going on so he / she can make the required

adjustments.

DEPARTMENTS

There are five departments working in Master Plastic Pack.

o Marketing department

o Production department

o Finance department

o Accounts department

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o HR department

HUMAN RESOURCE MANAGEMENT DEPARTMENT

Manager of HRM Department: Mr. SHAFIQ

The HR department is considered to be the backbone of an organization. If

it works in compliance with the goals of the organization, it can do the best job

towards the organization. The HR Department must be up-to-date and works in

relation with the management to maintain the human resource that is fully

capable mentally as well as physically to do the job. The HR owes its primary

responsibility to give the energetic employees to the management in the best

interest of the organization.

Strict policies are followed in HR Department of every organization. It

means that traditional approach is implemented here .The control of the

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employee’s vests strictly in the hands of the management .All decisions are taken

by the central authority. So the style of the management is autocratic.

“HRM is the process of acquiring training, appraising and compensating

employees and attending to their labor relations, health and safety and fairness

concerns”.

It includes the following functions;

Conducting job analysis

Selecting job candidates

Training and developing managerial skills

Building employees’ commitment

DEPARTMENT CHART

RECRUITMENT & SELECTION PROCESS

1 Job analysis

2 Job specification

3 Submission of C.V’S

4 Polling

HR Manager

MTO MTOMTO

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5 Testing & interviewing

6 Post interviewing process

7 Job rotation procedure

8 Orienting employees

9 Training

10 Probation period

11 Salary

12 Inter-departmental transfer

13 Performance Appraisal

About The HR Department

MR. SHAFIQ, the manager of the department is a very cooperative and realistic man. The

information provided by him clearly reflects the organization’s culture and rules and

regulations. He provided us the following information.

Number of Employees: 4

We provide the medical facility to the employees who are working in our organization and

they are performing their duties for the Goodwill of our organization.

The decision making process in our organization is totally centralized that means the employees are not involved in the decision process.

Rules and regulations are very strict and must be obeyed by all the employees simultaneously.

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If there is a violation of rules then there may be some kind of punishment for the employees.

Employees are sometimes appreciated if they suggest some good amendments.

We have proper training system for the orientation of the new employees which are fully unaware of their duties.

There is no any kind of incentives for the employees of the organization but they are compensated when they perform overtime duties.

There is no transportation facility for the employees but employees are facilitated with TA/DA and other transport facilities for the business operations of the organization.

No parties and functions are held in the organization.

According to our point of view the HRM department of this organization is not as much effective as it should be. The employees are not satisfied with the salary package and facilities offered by the organization. There is lack of self motivation in the employees as they are not free to perform the duties with their own consent.

PEST ANALYSIS

OF THE ORGANIZATION

POLITICAL ENVIRONMENT

ECONOMIC ENVIRONMENT

SOCIAL ENVIRONMENT

TECHNOLOGICAL ENVIRONMENT

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1. POLITICALIt is the policy of the MASTER’S to strictly comply with all laws and regulations

relevant to their activities. They participate in discussions on legislation and

regulations between national organizations, government representatives, industry,

the scientific world and consumer associations. They also apply this policy to

environment related matters.

In doing so, they cooperate with legislators through local industry associations

in order to promote laws and regulations in the field of environment which are

reasonable, rational, realistic, applicable and enforceable. They oppose unjustified

bans and any other discriminatory measures.

This applies also to environmental issues.

2. ECONOMICMASTER respects the economy and is committed to economically sound business

practices throughout the country, thus taking into account the need to walk with

economy.

This commitment is put into practice by considering local legal requirements as a

minimum standard. If these do not exist, their internal rules, adjusted to local

conditions, apply.

The MASTER is a national company so the economic conditions couldn’t beat it because of a huge structure. The only economic problem it face is that the people

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don’t know its home country so whenever boycott occurs of imported goods, MASTER suffers because all their raw material come from abroad.

3. SOCIALMaster is taking measures for well being of country

Manufacturing products under hygienic environment so that saving people from

unhygienic products and polluted environment.

Along with this they change the chemicals of their product to create a new

product.

They hire their employees locally (Pakistan) because they want to decrease

unemployment from Pakistan.

4. TECHNOLOGICAL

MASTER has strong believe on innovations. They think that no one organization

can survive in the market until it is innovative. So for this purpose MASTER has its

own innovation means R&D department in the organization

So it is using high level technology for the betterment of its industry as well for

benefit of human beings working in production field with the aim of improving

attributes of tiles such as quality, size, categories so that there will be ease of

processing and production.

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Master is adopting the different strategies to create change in design, color and

packaging of its products.

R n D is one of the important departments of MASTER as it deals with all the

research and development work. In the existing competition among the industries it

is very difficult to survive in the market so the MASTER for having modifications and

innovations in the products maintain a separate department which done all the

related research as the product demand, the wants and need of people, the target

market, the innovations demand by people and the competitors strategies to

capture market.

BCG MATRIXThis is a method used to evaluate the performance of the organization on the basis of

its growth rate and market share. This method was introduced by the Boston

Consultant Group. On the basis of this evaluation method, organizations are classified

into four categories. These categories are:

STARS

CASH COWS

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QUESTION MARKS

DOGS

STARSStars are high growth businesses or products competing in markets where they are relatively strong compared with the competition. Often they need heavy investment to sustain their growth. Eventually their growth will slow and, assuming they maintain their relative market share, will become cash cows.

CASH COWSCash cows are low-growth businesses or products with a relatively high market share. These are mature, successful businesses with relatively little need for investment. They

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need to be managed for continued profit - so that they continue to generate the strong cash flows that the company needs for its Stars.

QUESTION MARKSQuestion marks are businesses or products with low market share but which operate in higher growth markets. This suggests that they have potential, but may require substantial investment in order to grow market share at the expense of more powerful competitors. Management has to think hard about "question marks"; which ones should they invest in? Which ones should they allow to fail or shrink?

DOGSUnsurprisingly, the term "dogs" refers to businesses or products that have low relative share in unattractive, low-growth markets. Dogs may generate enough cash to break-even, but they are rarely, if ever, worth investing in

After detailed study of Master Plastic Pack industry we have concluded that it falls in the QUESTION MARK Category. This is because that the production of this organization is increasing by 15 % annually but the market share of this organization is low as compared to its competitors.

OUR OBSERVATIONS

Goodwill of the Organization

Master Group of Companies has earned a name among the top organizations of Pakistan. This group is one of the largest industrial groups in the whole region. The

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products of Master Group are generally considered as a sign of quality by the people of Pakistan.

Organizational Culture

The organizational culture means a system of shared meanings and common beliefs

held by the organizational members that determines, to a large degree, how they act

towards each other. It includes the values, symbols, rituals, myths and practices within

the organization.

The organizational culture affects all the four functions of the manager i.e. Planning,

Organizing, Leading and Controlling. It determines the degree of risk which the plans

should contain, how much autonomy should be designed into employee’s job, the

degree to which the department managers interact with each other, what leadership

styles are appropriate etc.

Organizational cultures are of two types; strong and weak. A strong culture is one in

which key values are deeply held and widely held and have strong influence on the

organizational members. A strong culture creates stronger employee commitment to

the organization and fosters higher organizational performance by instilling and

promoting employee initiative.

The organizational culture which we observed at Master Plastic Pack does not seem to meet the definition of the strong culture. Though the size of the organization is small and also the organization is still new, there are visible lapses in the organizational culture. Few examples of this which we closely observed are:

The organization focuses on documentation rather than encouraging the

managers for some useful changes.

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Creative decisions and risks are not encouraged.

Extensive rules and regulations exist for all levels of employees.

Productivity is valued over employee morale.

Employees are encouraged to stay in their own departments.

There are no rewards for the employees for doing some good jobs for the

organization.

It seems to be lack of team-work within the employees due to strictness of

the rules and regulations.

There is no formal socialization of the employees, no rituals within the

organization.

Role of the Managers

A manager is a person who works with and through others by coordinating and

overseeing their activities to achieve the organizational goals in an effective and

efficient manner.

There are four functions of managers in an organization. These are;

Planning

Organizing

Leading

Controlling

There are three levels of manager i.e. Top level manager, Middle level managers

and First level managers. In a traditional organization, the top level managers are

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responsible for decision making that affect the whole organization; the first level

managers govern the activities of the non-managerial employees while the middle

level managers act as a bridge between the top and the first level managers.

At Master Plastic Pack, the managers are very professional and energetic. They are:

Key Success Factors

The key success factors of the MASTER INDUSTRIES are;

Their quality products

Average prices

Stability in economy

High research work

Production is according to the customers needs.

Decision Making

Decision making in the firm is highly centralized and the owner is all in all. The management has not been given the freedom to make major decision own their own.

Only the Marketing Manager has some decision making powers about deciding prices with the customers. Even he is not fully free and has to consult the owner in major dealings.

The management has to consult the owner or the members of the board of directors in even the routine matters of the employees.

The owner is very strict decision maker and he sometimes doesn’t care for the valuable suggestions of the specialized staff as well and prefers his own thoughts.

Most of the decisions of the management are not accepted as the owner thinks that he himself has enough experience to decide these matters.

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SWOT ANALYSIS

A scan of the internal and external environment is an important part of the strategic planning process.

Environmental factors internal to the firm usually can be classified as

Strengths (S) Weakness (W)

Those external to the firm can be classified as

Opportunities (O) Threats (T)

Such an analysis of strategic environment is referred to as a SWOT analysis.

The SWOT analysis provides information that is helpful in matching the firm’s resources and capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection.

STRENGTHS This department is headed by a professional manager who is very much

dedicated to his work.

The marketing team is covering almost all the Punjab area.

Due to the efforts of this department, the sales are increasing by 15% annually.

The department is still moving upward and the sales are expected to increase in the future.

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The plant of production department is brand new and produces high quality

plastic films.

The production department has advanced vacuum system imported from Italy

with the latest technology.

Since the department consists of automatic machines and there is no need for

large number of laborers.

The quality of the plastic films is continuously checked by qualified

professionals.

The finance department is headed by qualified professional so the resources are

managed and allocated properly.

This department is also directly guided by CEO which increases the efficiency

more.

Finance department has enough funds to fulfil its current financial liabilities and

to make advance payments for its raw material purchase.

The organization has not to pay interest charges and most of the payments are

made by the finance of the owners.

Due to efficient management of the finance department, the organization’s

profits are increasing by 15%.

The department constantly examines the changes in the organization’s

environment and development and develops strategies to minimize the effect

of harmful changes in the economic environment.

The medical facilities are provided to the employees by the organization.

Neat and clean environment is provided during the working hours.

Newly hired employees are trained.

Very clear working hours are defined by the organization.

Latest introduced technologies

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WEAKNESSES The marketing team consists of only 10 employees which are insufficient to

cover the whole market.

The marketing managers are not paid any commission but are working on fixed

salaries.

The in charge of the production department is a DAE (diploma of associate

engineering instead of a B.Sc. engineer.

Due problem of electricity there is large consumption of gas and oil which result

in the heavy cost of production.

Machine parts are not available in the Pakistan as the whole plant has been

imported.

There is large wastage of raw material due to breakdown of electricity.

The production is low as compared to the capacity of the plant.

This department is facing problems due to shortage of funds and they cannot

import raw material on large scale to create strategic reserves stocks.

This department has not been able to fulfil its commitments with the banks due

to which the organization has failed to develop credibility of banks.

This department is not given autonomy to decide on major financial issue and is

mostly interrupted unnecessarily by the owners.

This department is run only by 3 persons; one is the finance manager and two

clerks who are not appropriately qualified and also lack good communication

skills.

There is no incentive for the employees. The salary package is fixed for all the

members of organization.

Decision making is totally centralized.

Employees are not allowed to involve innovative and risky tasks.

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Employees are not satisfied.

Rules are not implemented on all the employees simultaneously.

OPPORTUNITIES

The marketing department of Master has bright prospects for increasing sales

due to absence of competitors in Punjab.

By exporting to the neighbor countries like Afghanistan, the market cans

expanding significantly.

The organization can expand its production as there are few competitors in the

market.

If the organization makes variation in its products then it can earn more profits.

Now a day’s snack bar and others are commonly used so they can produce more

industrial.

Increase in demand

The technology they are using has been introducing first in the Pakistan.

The department can increase its efficiency by hiring he right type of team with

coordinated working.

The department can take advantage of the current environment and get loan

from bands.

A successful example of professional financial management team is working at

Mater Tiles. So, this organization should be good working relationship between

the CEO and the finance department and they should benefit from each other’s

experience.

The department can hire more professional MBA officials with excellent

communication skills.

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This department should regularly be using the statistical and economic tools to

evaluate the current business level and the desired level and should then

recommend strategies for improved performance.

They can expand their business exposure because there are only two

competitors in the market.

Due to the goodwill of MASTER they can enlarge their business activities.

Now a day’s snack bar and others are commonly used so they can produce more

industrial.

Increase in demand.

THREATS

The new competitors in the field of CPP Plastic can lead to diminishing sales of

Master.

The marketing employees are working on fixed salaries due to which they are

dissatisfied and may leave the organization in case they get an attractive offer

from their incoming competitors.

New competitors can also in the market as there is less competition is market.

There is threat of war on the whole of the country.

Economic conditions are not stable in the country which is increasing the cost of

production.

The finance department has bad reputation regarding the repayment of bank

loans due to which it has to face tight financial circumstances.

Lack of proper planning for the future can lead to problems because more

competitors are on the verge of entering this business.

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It seems that the department as restricted itself only to the inside of the

organization. This department should have linkage with other organization as

well to learn the things from them.

Threat of war

Political instability

Rising inflation rate

Recession of banks

Economic instability in the country

CONCLUSIONS

Master Plastic Pack limited is running as a good organization and has solid records throughout its life period. After conducting a detailed study of this

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organization we have drawn the following conclusions. Master Plastic Pack Limited is potentially a strong organization.

There are bright prospects for higher growth. The managers in this organization are very much committed to their work and are aspiring to contribute to the progress of this organization but they are not given proper autonomy. The management functions are not properly implemented. The organizational culture is weak and there is still room for improvement. The organization is facing financial problems but the banks are not willing to give loans to this organization because of it bad reputation in repayment of loans. There is too much interruption of the CEO in the routine affairs of the managers. The low level employees in the production department are not specialized. The organization is not functioning according to its true potential.

There is lack of corporate vision in Master group of industries because they just focus on Business level strategy. Also there is no utilization of resources. There is also lack of functional level strategies like there is no proper HR department although they are working in different business units. They pay no attention to information technology and the proper information system is missing in Master group of industries. These are some obstacles which are creating hurdles in the way of progress. If this group of companies removes these obstacles then it can grow rapidly and can ensure survival in the long run.

RECOMMENDATIONS

The organizational culture should be made stronger as there is a lot of room for

improvement.

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The owner of the firm should change the way of his thinking.

Employees should always be encouraged.

The organization should allow its employees to do something new.

The employees should have the freedom to share their views with the

management about improving the performance of the organization.

The organization should make use of more electronic linkages like websites etc.

The owners should not interfere more in the work of managers and they must

be given the freedom of thought and action.

They should be more skilled and specialized employees in every department of

the organization.

The employees of the organization seem to be dissatisfied with their salaries.

The salaries have to be increased according to their performance to retain them

in the organization otherwise they will leave the organization in case they are

offered a better salary package in any other organization.

The raw material which the organization is importing from Singapore and Belgium is now also produced in India and is offered at a very low price as compared to the other countries.

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