Master of Science in Customer Analytics

PROGRAM HIGHLIGHTS

• STEM: The MSCA program holds a STEM (Science, Technology, Engineering and Mathematics) designation.

• Outstanding Faculty/Premier Partnership: Olin is proud to offer the MSCA in partnership with IBM. Acknowledging the impact of analytics, Big Blue has opened six analytic centers worldwide. Along with the benefit of IBM expertise, you will learn from our research-oriented faculty who will guide you in intensive industry projects. You will also be exposed to insights and knowledge from professors in the schools of Engineering & Applied Science and Arts & Sciences as well as respected business-practitioner guest speakers. You will leave Olin prepared for a lifelong, leadership-oriented career.

• Professional Development: Curriculum is designed to prepare you for the technical aspects of your career and develop professional proficiency in areas such as ethics, strategy, marketing, presentation skills, interpersonal communication, and negotiation. Extracurricular programs allow you to further develop these skills through consulting and training.

• Networking: Alumni events, social gatherings, industry speakers, and panel discussions are some of the ways Olin’s current students and graduates interact with each other. Deeply rooted within the Washington University community, graduate studies at Olin provide you the distinct benefit of working in close proximity to some of the brightest students, faculty, and industry professionals in the world.

The Master of Science in Customer Analytics (MSCA) program at Washington University’s Olin Business School positions you to excel as big data moves to the forefront of the boardroom.

The amount of digital information that is now available to every type of business is vast and increasing rapidly. So it is not surprising that a constant feed of data is replacing managerial hunches in driving business decisions. With an MSCA, you will be prepared to utilize relevant big data to forcefully guide an organization toward greater profit margins and more revenue. The curriculum requires you to complete 30.5 graduate-level course credits and maintain a minimum GPA of 3.0 throughout your studies.

THE OLIN DIFFERENCE

At Olin, we rarely start with pure data mining. Instead, we will teach you to begin by first identifying the business opportunity. This hypothesis-led modeling allows you to focus the analytics approach, ultimately leading to improved business performance and competitive advantage. Your impact will be felt from the supermarket aisle to the C-suite.

2014/2015 MSCA

“The MSCA Program will train students to become analytics-driven business managers. Graduates will be well equipped to successfully participate in the emerging business era of big data. The program is ideal for applicants whose undergraduate training is in a technical field (math, engineering, etc.) and want to build on their technical abilities and develop the skills to manage strategic business issues using advanced analytical methods. This is an exciting time for Olin to be introducing this new program!”

— Seethu Seetharaman, PhD W. Patrick McGinnis Professor of Marketing

The Power of Olin

and IBM

TUITION

Tuition for the 2014–15 academic year is $27,000 per semester. Tuition for students who pursue the three-semester track will be discounted to $16,200 for the third semester.

A FIELD IN DEMAND

Every business from big-box retailers to mobile providers to movie studios is looking to analytics for strategic solutions. The McKinsey Global Institute has estimated U.S. demand for analytic specialists will exceed the number of qualified experts by 1.5 million.

MSCA graduates can seek opportunities with any organization that has embraced big data’s value, including companies marketing the world’s most respected and recognizable brands. Additional opportunities exist at consultant companies with a heavy reliance on customer analytics, financial service firms, and healthcare organizations. Organizations across the board will be searching for applicants trained in social media analytics.

Master of Science in Customer Analytics

Foundations Coursework (August)

• MEC 5200: Fundamentals of Statistics (0.5 credit)

• 1-Day Course in SPSS Programming

• 1-Day Course in R Programming

0.5 credit

Fall Semester Coursework

• MEC 537: Data Analysis, Forecasting, & Risk Analysis (3 credits)

• CSE 514A: Data Mining (3 credits)

• Poli Sci 5024: Causal Inference (3 credits)

• 0MM 5705: Quantitative Decision Making (1.5 credits)

• MKT 577: Marketing Strategy (3 credits)

• MKT 555A: Data Analysis for Brand Management (1.5 credits)

• MKT 555: Analytics-Driven Brand Management (1.5 credits)

16.5 credits

Spring Semester Coursework

• Intensive Industry Project (3 credits)

• MKT 571A: Marketing Research–1 (1.5 credits)

• MKT 558: Pricing Strategy (1.5 credits)

• MKT 571B: Advanced Marketing Research (1.5 credits)

• MKT 558B: Pricing Decision Making & Implementation (1.5 credits)

• MKT 571C: Database Marketing (1.5)

• CSE 510: Machine Learning (3 credits)

13.5 credits

Washington University in St. Louis Olin Business School Campus Box 1156 1 Brookings Drive St. Louis, MO 63130-4899

CURRICULUM

Olin’s MSCA curriculum is designed to help you develop quantitative modeling skills that allow you to make sense of typically encountered big data. In addition, you’ll expand your critical thinking abilities as you evaluate the results of your analyses, understand their implications, and make actionable and strategic recommendations.

The program can be completed in a 10- or 18-month track format, including foundations coursework in August. Applicants to the MSCA program should have taken at least two courses in calculus, or equivalent coursework, and one course in statistics.

FOUNDATIONS COURSES

Applicants to the program will be required to complete Foundations coursework immediately prior to the fall semester. This coursework, consisting of two one-day classes and a statistics refresher, will be invaluable as you move forward with the program.

CURRICULUM: 30.5 Credits Total

LEARN MORE ABOUT THE MSCA DEGREE

Nikki Lemley, Associate Director Specialized Masters Programs Admissions

314-935-8469 MSCAinfo@wustl.edu

olin.wustl.edu/msca