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MASTER OF SCIENCE IN APPLIED PSYCHOLOGY

2014 Treatises

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2015 Treatises

MASTER OF SCIENCE IN APPLIED PSYCHOLOGY

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MASTER OF SCIENCE IN APPLIED PSYCHOLOGY

2016 Treatises

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MASTER OF SCIENCE IN APPLIED PSYCHOLOGY

2017 Treatises

MASTER OF SCIENCE IN APPLIED PSYCHOLOGY

2018 Treatises

• Perceptions of User-Generated Content in Advertising: A Qualitative Analysis

• Yelp Us Out: Important Factors in Online Decision Making

• Generational Nuances in the Tile and Stone Market

• The Relationship Between Millennials and Baby Boomers

• Under the Microscope: An Evaluation of ESC’s Developing Development Program

• Need for Empowered Millennial

• Paternity Leave: Links to Stress and Well-Being within The Family

• Mythical Millennials- What factors influence Millennial decision-making in the health industry?

• Millennial Motivations in Health Trend Adoption

• The Start-Up to Driving a Winning Culture. What Does it Take?

• U.S. Millennials' Career Development Needs and the Possible Solutions

• Buying In: Marketing the New American Dream to Millennials

• The Millennial Struggle through Corporate America

• It’s All About Perspective: How First-Person Point-of-View in Advertisements Affects Engagement, Memory,

and Conversion Rates

• Room for Growth: Marketing in The Nonprofit Sector

• The Start-Up to Driving a Winning Culture. What Does it Take?

• Millennial Consumer Engagement with Health and Wellness Information Sources

• Can Viral Videos Become Effective Ads? A Quantitative Analysis on Perceptions of User-Generated Content in

Advertising

• The Start-Up to Driving a Winning Culture. What Does it Take?

• Gaining and Maintaining Customer Loyalty for Ecommerce and Brick and Mortar Retail Locations

• Working Millennials and Design Thinking

• Perceptions of User Generated Content in Advertising: Mixed Analysis of Brand Recall and Viewer

Engagement

• Breaking into Customer Journey in Tile and Stone Industry

• A Nonprofit Program Evaluation: The Executive Service Corps’ Developing Development Program

• The Start-Up to Driving a Winning Culture. What Does it Take?

• The Consequences of Content

• Generational Differences along the tile and stone purchasing process

• Keeping the Capital: Effective ways to Increase Retention at GU Energy Labs

• Luxury vs. non-luxury brands: Is corporate social responsibility powerful enough to change brand

perceptions?

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