Master of Journalism and Television Production under CUCSS
Transcript of Master of Journalism and Television Production under CUCSS
MASTER OF JOURNALISM AND TELEVISION
PRODUCTION (MJT)
Detailed Syllabus
MASTER OF JOURNALISM AND TELEVISION PRODUCTION.
Syllabus and Curriculum
Introduction
Conventional notions of mass media and other related subjects have undergone
enormous changes. Convergence and integration of communication technologies have
contributed greatly to a communication revolution that we are witnessing all around us.
Master of Journalism and Television Production Programme ( MJT) is designed taking
into account the dynamic changes that take place in the world of visual media. The
programme primarily intends to groom students into media professionals and also to
enable them carry out quality research in media related areas especially in Television
Journalism.
Objectives
There has been no dearth of programmes in Journalism and Mass communication at
degree level in Kerala. Besides degree courses, these subjects are offered as
complementary courses with undergraduate programmes of English and Malayalam
Literature. But at P.G. level, despite growing demand for visual media channels and
institutions, the opportunities are rather scanty. As for visual media studies, the
opportunities are almost nil. No universities or colleges affiliated to universities in Kerala
offer PG programmes in the subject. Our talented youngsters with urge and spirit for
media studies thus seek admission in the colleges or universities in Tamilnad and
Karnataka paying huge fees.
Since there is shortage of well-trained professionals in the media world, and
considering the seemingly expanding space of media world, a flood of opportunities await
the pass-outs. As the course content includes training in all genres of media, MJT holders
will be qualified for all academic placements open to MCJ holders also. Beyond this, the
vast and expanding space of Television and Film industry opens a big world of
opportunities for them. The programme also paves the way for students to
research/higher studies or teaching field. The distinct multifocal nature of the syllabus
enables the students work in different domains of media like Newspaper, TV, Radio, New
Media, Film, Advertisement and so on, according to her/his aptitude.
It is this context that makes the MJT programme relevant.
syllabus
The MJT is spaced over four semester as per the regulations of the Credit Semester
system. The main objective of the course is to mould masterly and trained professionals in
the media scenario. This demands an approach far beyond conventional class room
studies. A deep and extensive awareness of the print/TV/Film industry is an essential
requirement. This can be realised only by intensive practical training. The programme of
MJT is conceived as a marked deviation from the conventional method giving utmost
importance to practicals and projects. The first two semester having four core papers each
and last two semesters having both core and elective papers. Two electives have to be
offered in the third semester and one elective in the fourth semester
The total number of credits for the MJT programme is 80. The increase in the
number of credits was necessary to meet the practical nature of the programme
Evaluation
The evaluation scheme for the MJT course is in two parts
1. Internal assessment : 25 marks
2. An-end semester external examination ( theory papers) ; external assessment
(practical papers) : 75 marks
The ratio of assessment should follow the 25:75 pattern.
The total marks awarded for the entire MJT course will be 1800.
Internship
Besides practical classes, visit to media institutions both news papers and channels is part
of the practicals. The direct experience acquired by the students will provide strong
backing and support to the projects prepared in each semester. During the 4th semester
every student will have a 120hrs. ( one month) Internship in any of the media house in the
state.
Laboratory
The laboratory which is capable of giving very effective practical training is a minimum
pre-requirement. It should include the following:
1. Studio Complex
a. Two Edit suit with FCP
b. Professional sound Recording Studio with Protools
c. Graphics suit
d. Preview Theatre
e. Internet Kiosk
2. Shooting Floor
a. News and Programme Floor
b. Production control room with Switcher
c. Chroma Shoot Facilities
d. Production Desk
e. Professional Cameras (DSR/HD/P2)
f. Full Light Unit with H.M.I
g. Crane Unit
h. Jimmy Jib
i. Make-up room
Faculty
Apart from regular faculties appointed as per UGC norms, the service of highly
experienced professionals (with required basic qualifications) from Print/TV/Film
industry will be made use of as Guest Lecturers.
Eligibility for Admission
The eligibility criteria for the course should be at par with the Calicut University
Regulations for PG admission ie, General candidates to secure at least 45% of aggregate
marks at the degree level. Relaxation of 5% of the aggregate marks for the OBC/OEC
candidates is applicable. SC/ST need only a pass minimum .
Admission Procedure
Admission is on the basis of merit as determined by the weighted scores obtained
by the candidates in the entrance test and interview conducted by the institute . 5%
weightage will be given to candidates who have studied Journalism/Mass communication
as main/subsidiary subjects in the undergraduate level. The entrance test will cover
English language skills, Current Affairs, Media-related issues and questions to test aptitude
for media. The candidate’s writing ability and analytical thinking will also be tested. The
venue, date and time of the entrance examination will be intimated through Admit Card by
the institute.
Weightage
Entrance Exam; 150
Interview: 50
Total 20
Fee Structure:
Rs. 60,000/- for each semester inclusive of Tuition Fee, Special Fee & Fee for
Practicals, Industrial Visits and Academic trips out side the state.
Note : The fees proposed is to be seen in the backdrop of the wide range and scope of
the course on the one hand and the excellent facilities provided on the other. The programme
commands state of art facilities on the practical side, like shooting floor, Studio complex,
Internet Kiosk and well equipped library. Compared with some other institutions like St.
Joseph’s college, Changanasseri, affiliated to M.G. University, where Rs. 50000 is collected per
semester for even a programme like M.A. Television and Cinema, with much less facilities for
practicals, the proposed fee is quite reasonable by any standard.
Intake: 15 (As per Order No. GAI/G3/6494/2011 dt. 04.5.2012 University of Calicut)
Course Structure
Semester I
Code No. Core Course Credit
MJT: 1C 01 Introduction to Mass Communication and
Elements of Print Media
4
MJT: 1C 02 Principle and Methodology of Radio Journalism 4
MJT: 1C 03 Film – History and Criticism 4
MJTP: 1C 04 Practical 1 - Lab Journal Production 4
Total Credits 16
Semester II
Code No. Core Course Credit
MJT: 2C 05 Media Ethics and Laws 4
MJT: 2C 06 Basic Principles of Television Reporting 4
MJT:2C 07 Techniques and Methods of Screenplay Writing 4
MJTP:2C 08 Practical 2 - Television News Story Production 4
Total Credit 16
Total number of Credits of MJT Programme : 80
Semester III
Code No. Core Course Credit
MJT: 3C 09 Introduction to New Media 4
MJT: 3C 10 Media Research Methodology 4
MJTP: 3C 11 Practical 3 - Production Of Television Programes 4
MJTP: 3C 12 Practical 4 -Production Of News Bulletin 4
Elective Course
MJT: 3E 01 Public Relations: Theory and Practice 4
MJT: 3E 02 Advertising : Theory and Technique 4
MJTP : 3E 03 Practical 5 – Production of Advertisement Film 4
At least Two Elective have to be offered
Total Credits 24
Semester IV
Code No. Core Course Credit
MJT: 4C 13 Direction - Principles and Methods 4
MJTP: 4C 14 Practical 6 - Production of Short film 4
MJTP: 4C 15 Practical 7 – Dissertation/Viva voce/Internship 8
Elective Course
MJTP: 4E 04 Practical 8 - Production of Documentary 8
MJTP: 4E 05 Practical 9 - Production of Corporate Movie 8
At least one Elective has to be offered
Total Credits 24
SEMESTER : 1
MJT 1C 01 : INTRODUCTION TO MASS COMMUNICATION
AND ELEMENTS OF PRINT MEDIA
Objective
This course offers advanced lessons for improving skills for effective communication and
provides an insight into the historical, conceptual and critical approaches to print media;
provides a frame work for familiarization to technical and material aspects to print-based
practices.
Exam : 75 Marks Internal assessment : 25 Mark Total : 100 Marks
Internal Assessment : Writing stories from news releases, seeking more information, attending press conferences, reporting speeches and other events under deadline pressure.
Course Contents
Module – 1
• Essential and significance of communication
• Definition of Communication
• Effective communication
• Mass Communication and Media
• Different models of Communication
• Communication Theories
• Seven C’s in Communication
Module – 2
• Introduction and Definition of Journalism
• Principles, Canons and Ethics of Modern Journalism
• History and the Role and Functions of Print Media
• News – Concept of News- Elements of News – Nose for News
• Qualities of Reporters and Editors
• Reporting Norms
• The Art of Interview
• News Sources : Beats
• Press Releases – Press Conference
• News Agencies
• Collection, selection and compilation of News
Module – 3
• News Rooms
• Functions of News Editor and Sub Editors
• News Story
• Headlines, Leads
• Fundamentals of Copy Editing
• Rewriting Techniques
• Style sheets/ Style book – SLANT
• Photo Journalism
• Principles of Lay out
Module – 4
• Newspaper organization
• Different Department : Editorial
• Advertising
• Works – Production
• Accounts – Personnel
• Marketing – Circulation
Module – 5
• Advantages of Print Media
• Ailments of Print Media : Elitism
• Commercialism , Consumerism, Racialism, Regionalism
• Corruption
• The present and future status of Print Media
Suggested Readings
1. Communications – B.N. Ahuja and S.S. Chabbra, Surjeet Publications, 2003
2. Transactional Analysis – Eric Burne.
3. Interpersonal Skills Training – Philip Bernad, Viva Books, 2004.
4. Mass Communication in India – Keval J Kumar, Jaico Publishing House, 2003.
5. Mass Communication – An Introduction to theory and Process - James Watson,
Palgrave , Macmillan Publication.
6. Key Concepts in Communication – John Hartley, Rout ledge
7. Text Book of Mass Communication and Media – Uma Joshi, Anmol Publication
8. Theory and Practice of Journalism – B.N Ahuja, Surjeet Publications, 2003
9. Editing - B.N. Ahuja and S.S. Chabbra, Surjeet Publications, 2004
10. A Concise in Reporting for Newspaper, Magazine, Radio and TV - B.N. Ahuja and
S.S. Chabbra, Surjeet Publications, 2004
11. News agency Journalism – Jan R Hakemulder, Fay Ac De Jong C, Anmol Publication
12. Before Headlines – Chandrakant P Singh, Macmillan Publication
13. Newspaper Reporting and Editing – K.M. Srivasthava, Steling Publication
MJT 1C 02 : PRINCIPLES AND METHODOLOGY OF
RADIO JOURNALISM
Objective
To provide in-depth knowledge in Journalism in Radio and making of stories through
Radio, their editing and best presentation. With the recent introduction of Radio in
private sector, Radio Journalism has attained additional significance and relevance.
Exam : 75 Marks Internal assessment : 25 Mark Total : 100 Marks
Internal Assessment : Basic sound recording and editing software, news reading and anchoring exercises, analysis and discussion of news bulletins etc.
Course Contents
Module : 1
• Invention of Radio
• World Radio Network
• History of Radio Journalism with special emphasis in India.
• Evolution of Radio in India and Functions of All India Radio
• Network impact of Radio on the social, cultural and economical development of the
country.
Module : 2
• Functioning of Radio Stations
• AM and FM
• Programming
• Infra structure
• Co- ordination
• Interacting with the listeners and ensuring their participation
• Local Radio Stations
• Community Radios
Module :3
• Radio Journalism
• Basics
• Broadcasts
• Sentence structure
• Charges and allegations
• Leads and teases
• Tool of Radio Journalism
• Writing for Radio
• Concept
• Research
• Analysis
• Reporting
• Editing
• Presenting News
• Radio drama
• Sports
• Commercials
Module :4
• Advanced Radio Studies
• News Bulletins
• Different types of Radio Programmes
• Documentaries
• Radio Hosting and Presentation
• Style
• In-depth style
• Network style
• Vivid style
• Judgment
• Avoiding bias
• Be enterprising
• Dealing with profanities
• Polls
• Surveys
• Studies
• News Room
• Improving on AIR delivery
• Rip N Read
• School and weather stories
• Public meetings
• Technical Difficulties
• Common Radio terms
• Glossary
Module :5
• Radio of Tomorrow
• Changing Concept
• Challenges and Possibilities
Suggested Readings
1. Broadcast Announcing- Hagerman William L , Prentice Hall Inc. (New Jersey, 1993)
2. Television and Radio Announcing – Hyde Stuart W, Hong Ton Mifflin Co. (Bostom,1995)
3. Broadcast Journalism – Cohier David Keith, Prentic Hall ( New Delhi, 1987)
4. Radio and TV Journalism- K.M. Sreevastava, Sterlin Publishers (New Delhi, 1994)
5. Your Voice and How to use it Correctly – Benny Cicely, George Harap and Co. ( London
1975)
6. Voice Production and Speech - Colson Greta, Pitman and Sons (London 1973)
7. The Broadcast Voice Workshop – Joshy H M, Indian Institute of Mass Communication,
New Delhi.
8. Integrating News Across Radio, Television, Internet and News Paper- Blakeslee Besty,
Assn: for Edn: In Journalism and Mass Communication, Miarni Beach, Fla.
9. The Changing Culture of the News Room – Skew Neil, www.anse.org/index.cfm
10. Story Crafting – Kenneth L Rosenauer, Surjeet Publications – [email protected]
MJT 1C 03 : FILM – HISTORY AND CRITICISM
Objective
To provide extensive and deep knowledge of cinema—concept, relation with other
arts, history, technique and criticism.
Exam : 75 Marks Internal assessment : 25 Mark Total : 100 Marks
Internal Assessment : Watching films of different genres and reviewing them.
Module: 1
• What is cinema?
• Definition of cinema.
• The concept of persistence of vision.
• Film’s relationship to each of the arts: music, dance, literature, theatre, architecture,
photography and painting.
• The relationship between film and 20thcentury art movements: impressionism, cubism,
surrealism.
Module: 2
• Visual literacy
• The vocabulary of film: shot, scene, sequence, frame, composition in depth, point of
view, transitions, Mise-en-scène etc.
• The tools of expression- frequency and number of shots, the size of the subject in the
frame, the angle of view, composition and balance, the use of lighting and color, the
movement of camera and lens, how images come to express meanings and its relation
with the word-meanings.
• Film formats: celluloid and digital, Element of sound: dialogues, background score,
music, silence, ambience.
Module:3
• Film styles and Genres: Image and editing.
• To what extent does film manipulate reality?
• Different genres.
• Analysis of recurrent themes, images, and narrative structures.
• Action, adventure, comedy, drama, epic/historical, horror, Sci-fi, war etc.
• Other formats i.e. short films: fiction & non-fiction, promotional, propaganda, corporate,
educational, advertising films.
Module: 4
• Film history: Development of film in Europe, US and India. Important directors and their
contribution to world cinema, film companies and films.
• World cinema: D. W. Griffith, Sergie Enstine, Robert Flaharty, Vittorio De Sica, Walt
Disney, Charles Chaplin, Franscois Trufautt, Jean Luc Godard, Ingmar Bergmen,
Andrei Tarkovsky, Sergei Eisenstein, Alfred Hitchcock, Jean Renoir, Federico Fellini,
Akira Kurosowa, Andre Wajda, Yashizoro Ozu, Steven Speilberg, Majid Majidi, etc.
• Indian cinema: V. Shantaram, Satyajit Ray, Shyam Benegal, Ritwik Ghatak, Girish
Karnad, Rajkapoor, Guru Dutt, Adoor Gopalkrishnan, Mrinal Sen, Bimal Roy, Basu
Bhattacharya, Maniratnam, and contemporary trend-setting directors. Special focus on
Marathi films: classics and contemporary.
Module: 5
• Film Studies: Film appreciation, analysis, criticism etc. Reviewing films for various
media. Censorship: need, relevance, Censor Board. Influence of cinema on society,
culture, arts.
• Film Festivals Authority of India, Children Film Society. Film Society movement,
International film festivals. Films as an industry. Interrelationship of film industry with
other media.
Suggested Readings
1. Film Culture – Adam Sidney , Cooper Square Press, 2000
2. Feeling and Film – Susanne K Langer
3.
a) Cinema, Sahithyam, Jeevitham – Current Books, Thrissur;
b) Cinemanubhavam – Mathruboomi Books, Kozhikode;
c) Cinemayude Lokham – D.C. Books, Kottayam;
--- Adoor Gopalakrishnan.
4. Cinemayude Padanangal – Jose K Manual – Current Books Kottayam
5. Theory of the Film – Balaz S Bela – Dove Books, New York – 1970
6. Novels into Films – The Metamorphosis of Fiction into Cinema – Bluestone George-
John Hopkins University Press, Baltmore, 1957
7. Double Exposure-Fiction into Film – Boyum Joy Gould – Seagull Books Calcutta, 1989.
8. Film Language - A Semiotics of Cinema – Michael Taylor, Oxford University Press –
New York, 1974
9. Script Analysis for Directors , Actors and Designers – Thomas James – Focal Press,
New Delhi, 1999.
10. Pudovkin - Film Technique – M.M Varkey, Amateur Movie Makers, Kottayam
11. Bharathamuni Natyasastram - Kerala Sahithya Academy, Thrissur.
12. Cinemabhinayam – M.M. Varkey, Amateur Movie Makers, Kottayam.
13. Narration in the Fiction Film – David Bordwell – University of Wisconsin Press, 1985
14. Fantasy and Cinema – James Donald – London: British film Institute, 1989
15. Cinema, a Critical Dictionary – Richard Roud : The major Film Maker New York , The
Viking Press.
16. Movies and Meaning: An Introduction to film – Stephen Prince – Boston : Allin and
Bacon, 1997.
17. So Many Cinemas : The Motion Picture in India – B.D. Garga – Mumbai , Eminence
Designs Pvt. Ltd, 1996.
18. Our Films; Their Film – Satyajith Ray – Orient Largmain , India
19. Film Language – Christian Metz – University of Chicago Press
20. Film Theory – Siegfried Karacauer
21. The Martage of Film Aesthetics – S. Eisentein.
22. 75 Years of Indian Cinema – Firoze Rangoonwalla
PRACTICAL - 1
MJTP 1C 04 : LAB JOURNAL PRODUCTION
Objectives :
The course makes the student acquaint with different stages in the making of a
newspaper. He/she gets practical training in all newspaper-related works, viz, News
collection, Editing, Lay-out and printing.
Course Contents
Module 1
Identifying Stories and Sources
Module 2
Preparing Stories
Module 3
Editing
Module 4
Lay out
Module 5
Printing
Experimental Journal Each student must produce an issue of the experimental journal wherein the student gets the opportunity to work as a reporter, sub-editor and feature writer. The size and frequency of the journal will be specified by the department . However, minimum 60% content should be news based. a) Sem-end evaluation 100 marks External Examiner appointed by University of Calicut will assess each student’s work – 75 marks. b) Viva-voce – 25 marks
SEMESTER II
MJT 2C 05 : MEDIA ETHICS AND LAWS
Objective
To shape the conduct of the students as future media practitioners by creating an
awareness on their impact on mass media in general, on others and society in
particular. To help students test, build and improve their personal values with special
emphasis on “an informed concern for truth, accuracy, fairness, diversity and respect”
Exam : 75 Marks Internal assessment : 25 Mark Total : 100 Marks
Internal Assessment : Identifying a special case connected with mass media laws and preparing an analytical study on that case.
Course Contents
Module : 1
• Define Mass Media Ethics
• Press Freedom and Responsibilities
• The Right to Publish and The Right to Privacy
• Social Commitment of Media
• Norms of Journalistic Conduct
• Principles and Ethics
• Accuracy and Fairness
• Pre-publication Verification
• Right of the Press to comment on the acts and conduct of public officials
• Right to Privacy – Right to interviews and phone conversation
• Conjecture, comment and fact
• Eschew suggestive guilt-Corrections-Right to replay-Letters to editor
• Obscenity and vulgarity to be eschewed – Violence not to be glorified
• Covering communal disputes/ clashes
• Cast, religion or community references – Plagiarism.
Module : 2
• Ethics in communication
• Ethics of Telecasting
• Ethics of Cinema
• Ethics of Persuasion
• Historical perspectives of mass media laws
• Laws applicable to mass media
• Freedom of speech and expression
• Article 19 of Indian Constitution
Module : 3
• Salient features of Indian Constitution
• The Directive Principles
• Fundamental Rights and the Federal Nature of the Constitution
• Provisions of the Constitution
• Laws and codes applicable to Mass Media in General
• The Indian Penal Code
• The Press and Registration of Books Act,1867
• The Copyright Act, 1957 – The Contempt Of Court Act, 1971
• The Official Secret Act, 1923
• The Civil Law of Defamation
• Libel – Slander
• Right to Information Act -2005
• Cable TV Act.
Module : 4
• The Indecent Representation of Women (Prohibition) Act, 1986
• Indian Post Office Act, 1998
• The Indian Telegraph Act,1885
• The Press Council Act, 1978- Powers and Functions of the Council
• Prasar Bharathi Act, 1990
Module : 5
• Broadcasting Policy
• Code of Commercial Advertising on All India Radio and on Dooradashan
• The Code of Advertising Practice of the Advertising Standards Council of India.
Suggested Readings
1. Press Laws of India
2. Mass Communication in India – Keval J Kumar, Jaico Publishing House, 2003
3. The Journalist’s Handbook – M.V. Kamath, Vikas Publishing House Pvt. Ltd, 2002
4. Theory and Practice of Journalism – B.N. Ahuja, Surjeet Publication, 2003.
5. Rights, Wrongs and Responsibilities – Laws and Ethics in News Room – Journal of
Mass media Ethics - Voakes Paul
MJT 2C 06 : BASIC PRINCIPLES OF TELEVISION REPORTING
Objective
To provide in depth knowledge about Journalism in Television Media and the
making of stories through Television, their editing and best presentation. With the
recent introduction of Television in private sector, Television Journalism has
attained additional significance and relevance.
Exam : 75 Marks Internal assessment : 25 Marks Total : 100 Marks
Internal Assessment : Preparing news story script for Television.
Course Contents
Module : 1
• Development of Television Broadcasting
• Television’s Global Networks
• Television as a tool of Modernization
Module : 2
• Functions, Qualities and responsibilities of a Television reporters - How he differs
from Print Media reporters
• Structure and Functions of a Modern News Room-Planning ( Assignment )
Production (output) Reporting Team ( Bureaus )
• Writing for Television
• Writing for video
• Reference to visuals to words
• Important of good visuals
• Research
• Visualization of production script
• ENG ( Electronic News Gathering)
• Live Reporting- Tele in Phono, Piece to Camera
• Voice over
• Verbal communication skills
• Appearances
• Audio
• Clarity in speaking.
• Packages - Bite (SOT)-VO SOT - Vox – pops - Graphic Stories - Walk through -
Deferred live.
• Big Stories
• Soft/ Hard Stories
Module : 3
News sources:
• Reporters
• Contacts
• Newsrooms Diary
• Files
• Check Calls
• Emergency Service
• Radio
• Politicians
• Pressure Groups
Staged events :
• The protest
• The announcement
• The set place
• News releases
• Syndicates taps
• Freelances
• Duties of the reporters and stringers
• Tips-offs
• Hoaxes
• Wire service and News Agencies
• The Networks
• Other news media
Module : 4
Different types of News :
• Emergencies
• Politics
• Crime
• Local and national government
• Planning and developments
• Conflicts and controversy
• Pressure groups
• Industry
• Health
• Human interest
• Personalities
• Sport
• Seasonal news
• Special local interest
• Weather
• Traffic
• Animals.
Module : 5
• Specialisation
• Investigate Reporting
• Economic Reporting
• Sports Reporting
• Development Reporting
• Legal Reporting
• Crime Reporting
• Human Interest Stories
• Covering a Press Conference
• String Operation
Suggested Readings
1. Journalistic Work and Television - Borestsky R and G, International Organization of
Journalists ( Prague 1981).
2. Television News – Yorke, Ivor, Focal Press, Oxford, 1995.
3. Broadcast Journalism – Cochier David Keith, Prentice Hall New Jersey, 1987.
4. Radio and TV Journalism –K.M Sreevastava, Sterling Publishers,New Delhi 1994
5. Voice Production and Speech – Colson Greta, Pitman and Sons London 1973.
6. Script to Screen – Sharda Kaushik, Mamillian India Ltd., Trivandrum.
7. Integrating News Across Radio, Television, Internet and News Paper - Blakeslee Besty,
Assn: For Edn. In Journalism and Mass Communication, Miami Beach, Fla.
8. The changing Culture of the News Room – Skeve Neil, www.asne.org/index.cfm
9. Rough Draft Revision, Final Draft.
10. Components – News as Story.
11. The Journalist’s Handbook – M.V. Kamath, Vikas Publishing House Pvt. Ltd. 2002
12. Broadcast Announcing – Hegerman William L , Prentice Hall Inc. ( New Jersey, 1993.
13. Television and Radio Announcing – Hyde Stuart W, Hong ton Mifflin Co. ( Boston, 1995)
14. Broadcast Journalism – Cohier David Keith, Prentice Hall ( New Jersey, 1985)
15. Radio and TV Journalism – K.M. Sreevastava, Sterling Publishers ( New Delhi, 1994)
16. Your Voice and How Use it Correctly – Venny Cicely, George Harap and Co. Ltd.
(London 1975)
17. Voice Production and Speech – Colson Greta, Pitman and Sons( London 1973)
18. The Broadcast Voice Workshop- Joshy H.M, Indian Institute of Mass Communication
(New Delhi)
19. Story Crafting – Kenneth L Rosenauer, Surjeet Publications – [email protected]
MJT 2C 07 : TECHNIQUES AND METHODS OF SCREENPLAY
WRITING
Objective
To make the student travel through the stages of the growth of cinema and
television, make him appreciate , understand, analyze and interpret classics and
initiate him to the theory and practical of the Screenplay Craft and to lead them to
understand, innovate and create new styles of narrative committed and wedded to
visuals.
Exam : 75 Marks Internal assessment : 25 Mark Total : 100 Marks
Internal assessment : writing a screenplay for short film.
Course Contents
Module : 1
• Beginning of Cinema
• Silent films, Entry of sound, colour
• Early film industry
• Cinema in India, Kerala.
Module : 2
• Concept of Screenplay
• What is Screenplay
• Building a Character
• Building the Screenplay
Writing the Screenplay
Module : 3
• What is the story – preparation
• How does a story work out?
• Structure – Narration – Theme
• Construction of events
Module : 4
• Treatment – Synopsis
• Thread line
• Interaction of Characters in constructing events
Module : 5
• Time and space
• Dialogues – Sound track – Components
• Effects – Music – Silence
• At the editing table
• Last minute changes
• Cinematic writing
Suggested Readings
1. Technique of Screenplay Writing- Eugane Vale, Souvenir Press Ltd, 1980
2. Film Script Writing – Dwight V Swain, Focal Press, 1982
3. Script Writing for Short Film – James Beveridgr, Unipub, 1969
4. Film Culture – Adam Sidney , Cooper Square Press, 2000
5. Feeling and Film – Susanne K Langer
6. Screenplay- Syd Field, MJF Books, New York
7. Cinema, Sahithyam, Jeevitham – Current Books, Thrissur;
8. Cinemanubhavam – Mathruboomi Books, Kozhikode;
9. Cinemayude Lokham – D.C. Books, Kottayam;
10. Elippathayam – Keraia Basha Institute, Thiruvanathapuram;
11. Kodiyettam – Olive Publications, Kozhikode;
12. Mukhamukham - – D.C. Books, Kottayam;
13. Vidheyan – M.G. University Kottaym
1. --- Adoor Gopalakrishnan.
14. MT vasudevan Nair –
15. Oru Cherupunchiri- Katha Thirakkatha, Cinema – D.C Books, kottayam
16. Ente Priyappetta Thirakkathakal – D.C Books, kottayam
17. M.T yude thirakkathakal -– D.C Books, kottayam
18. Nalu Thirakkathakal – Sandhya Books, Pala; Panchagni Current Books, Thrissur
19. Vaishali – Malayalam Publications, Kozhikkode.
20. Malayala Cinemayude Katha – Vjayakrishnan, KSFDC, Thiruvananthapuram
21. Cinemayude Padanangal – Jose K Manual – Current Books Kottayam ; Thirakkatha
Rachana: Kalayum Sidhanthavum – Current Books Kottayam
22. Theory of the Film – Balaz S Bela – Dove Books, New York – 1970
23. Novels into Films – The Metamorphosis of Fiction into Cinema – Bluestone George-
John Hopkins University Press, Baltmore, 1957
24. Double Exposure-Fiction into Film – Boyum Joy Gould – Seagull Books Calcutta, 1989.
25. Film Language - A Semiotics of Cinema – Michael Taylor, Oxford University Press –
New York, 1974
26. Script Analysis for Directors , Actors and Designers – Thomas James – Focal Press,
New Delhi, 1999.
27. M.T. Oru Anuyathra – John Paul – Kerala State Chalachithra Academy,
Thiruvananthapuram.
28. Aravinthante Kala – Johnny O.K.- Bodhi Publishing House , Kozhikode.
29. Thirakkathakal – Padmarajan P _ Thinkal Books, Thrissur
30. Padmarajante Thirakkathakal – D.C. Books Kottayam.
PRACTICAL - 2
MJTP 2C 08 : TELEVISION NEWS STORY PRODUCTION
Objectives
The student acquires practical knowledge of (1) television Channel Newsroom (2) The
job of a reporter. The student has to prepare five different News Stories. He/she gets
close knowledge of the functioning of Camera, Editing, Sound Graphics etc.
Course Contents
Module 1
Finding Stories.
Module 2
Shooting Stories with Camera
Module 3
Preparing Script
Module 4
Video Editing
Module 5
Graphics
Posting Audio
Experimental Television News Story Production Each student must produce at least 5 different stories where in the student gets the opportunity to work as a reporter, sub-editor, camera man, video editor and commentator. Institute may decide the size and frequency of the stories. However minimum 60% content should be news based. a) Sem-end evaluation 100 marks External Examiner appointed by University of Calicut will assess each student’s work – 75 marks. b) Viva-voce – 25 marks
SEMESTER – III
MJT 3C 09 : INTRODUCTION TO NEW MEDIA
Objective
Introduce the students to the evolution of Electronic Media Journalism and Web
world and also to initiate them to the Fine Arts so as to be enabling them competent
and proficient in judging a good work from the other.
Exam : 75 Marks Internal assessment : 25 Mark Total : 100 Marks
Internal Assessment :Develop a dynamic website with member’s login page, feedback forms etc.
Course Contents
Module 1 :
• What is internet?
• Salient features and advantage over traditional media
• History and spread of internet in India, reach and problem of access
• Internet and Knowledge Society
• Convergence and Multi-media: Print, radio, TV, internet and mobile. Module 2 :
• Earlier websites of newspapers, E-books and E-publishing
• Basic knowledge of HTML and use of a content management system
• Basics of web designing.
• Hyper-textuality, Multi-mediality and interactivity.
• Use of various online tools to manage text, links, photos, maps, audio, video, etc.
• Status of online journalism today Module 3 :
• Tools of multimedia journalists
• Learn to report
• write and produce in a manner that is appropriate for online media.
• Feature writing for online media.
• Story idea, development and news updates.
• Podcast and Webcast.
• Responding to the audience.
• Annotative reporting.
• Citizen Journalists.
• Problem of verification, accuracy and fairness.
• Use of blogs, tweets, etc. for story generation and development .
• Protecting copyright.
Module 4:
• Dynamics of social media networks-novelty, strength and weakness.
• Growing personal sphere and online communities.
• New business model: advertisements, marketing and online revenue.
• Future trends.
• Multimedia storytelling on individual and group blogs.
• Media research and Internet.
• The new breaking news medium.
• Changing role of E-journalist.
• Impact on news values.
• Global or Local or Glocal.
• Presenting the news and views. Module5 :
• Digital divide
• Problem of access and other issues.
• Use of internet for development, by NGOs and E-governance.
• Politics 2.0 and Virtual Democracy.
• Social sharing to social activism;.
• National and international campaigns on environment
• Human rights and other issues.
Suggested Readings
1. Mass Communication-Critical Analysis – Keval J Kumar, South Asia Books ( Nov. 1999)
2. Communication Process - K David Berlo, Eiateneo, Aug. 2000
3. Communication Models - Dennis Mc Quail, Saga Publications 4th Edition ( May 15 2000)
4. More Effective Communication – J.V. Vilanilam, Saga Publications ( May 15 2000)
5. Content Analysis – B. Berelson, Saga Publications ( March 15 2000)
6. Public Opinion – Walter Lippmann, Free Press Reissue Edition ( June 12 1997)
7. Mass Communication Theory – Dennis Mc Quail, , Saga Publications 3rd edition ( june
1994)
8. Dynamic Web Publishing Unleashed – Shelley Powers, Techmadia 1998
9. Mass Media Research Methods – Dominic & Winner.
10. Assessing the State of Web Journalism.- Nath, Shyam- Authors Press, New Delhi, 2002
11. Net, Media and the Mass Communication. - Chakravarthy, Jagdish. Authors press, New
Delhi, 2004
12. Mass Media and Information Revolution. - Bhargava, Gopal. - Isha Books, New Delhi,
2004
13. The Communication Revolution.- Menon, Narayana. - National Book Trust.
14. Media in the Digital Age. - Pavlik J.V. -Columbia University Press.
15. Newspaper and magazine articles about New Media
MJT 3C 10 : MEDIA RESEARCH METHODOLOGY
Objective
To equip the students with basic knowledge and skill in Research Methodology in general
and the methodology of media research in particular.
Exam : 75 Marks Internal assessment : 25 Mark Total : 100 Marks
Internal Assessment : Assessment of the students’ basic knowledge and skill in employing research methods.
Course Contents
Module - 1
• What is research?
• Characteristics of scientific research
• History, relevance and nature of media research.
• Research procedures: determining topic, stating hypothesis, elements of research,
variables.
Module - 2
• Qualitative research methods: nature, limitations, interpreting qualitative data.
• Various methods: i) field observations: participant, non-participant; techniques, ii) focus
groups: procedure, advantages and disadvantages, iii) intensive interviews: procedure,
advantages and disadvantages, iv) case studies: utility and process
Module - 3
• Quantitative research methods: nature, uses, generalization etc. Various methods: i)
Content Analysis: definition, uses and limitations; steps, unit and categories, ii) Survey
Research: Descriptive and analytical surveys. Types of surveys, advantages and
disadvantages, constructing questionnaire, pre-testing, data collection. Analysis; iii)
Longitudinal research: types: trend analysis, cohort analysis, panel studies; iv)
Experimental Research: Laboratory experiments, design; field experiments.
Module – 4
• Sampling: population and sample, probability and non-probability samples, measuring
sampling error.
• Introduction to Statistics: descriptive and interpretive statistics. Introduction to Statistical
software.
Module – 5
• Allied issues: Research ethics. Research report writing, bibliography, in-text citations
etc.
• Preparing a questionnaire, analyzing content, studying research papers, dissertations,
using statistical techniques etc.
Suggested Reading:
1. Berger, Arthur Asa. (2005). Media Analysis Techniques. (Third Edition).California: Sage.
2. Hansen, Anders et al. (2004).Mass Communication Research Methods. 1998
Macmillan.
3. Lindolf, Thomas R. (1995). Qualitative Communication Research Methods. California:
Sage.
4. Murthy, DVR. (ED.) (2008). Media Research: Themes and Applications. New Delhi:
Kanishka.
5. Rubin, Rebecca B. et al (Eds.) (2009). Communication Research measures: A
Sourcebook. New York: Routledge.
6. Sparks, Glenn B. (2006). Media Effects Research. (Third Edition) Boston: Wadsworth
(International Edition).
7. Wimmer, Roger D. and Joseph Dominick. (2006). Mass Media Research. New Delhi:
Wadsworth (Indian Edition).
PRACTICAL - 3
MJTP 3C 11 : PRODUCTION OF TELEVISION PROGRAMES
Objectives
The student acquires practical knowledge of the method of production of different Television Programmes like Programme Planning, Shooting, Multi-camera shooting and Programme presentation.
Course Contents
Module 1
Planning and Research
Module 2
Finalising format
Module 3
Shooting ( indoor and outdoor)
Lighting
Module 4
Multi Cam and Live Switching
Module 5
Post Production
Experimental Production of Television Programes Each student must produce two different television programes wherein the student gets the opportunity to work as a co-ordinator, programe producer with 3cam switching and post production director. Institute may decide the size and frequency of the journal. However minimum 50% content should be news based. a) Sem-end evaluation 100 marks External Examiner appointed by University of Calicut will assess each student’s work – 75 marks. b) Viva-voce – 25 marks
PRACTICAL - 4
MJTP 3C 12 : PRODUCTION OF NEWS BULLETTIN
Objectives
To provide knowledge for Preparing News bulletin for News Channel. The importance of News, the responsibility of Producer, the job of News Editor, Camera positioning, Switching are all part of this phase.
Course Contents
Module 1
Preparing Rundown
Module 2
Preparing Copy and Stories
Module 3
Preparing Visuals, Audio and Graphics
Module 4
Anchor
Module 5
PCR Control
Experimental Production of Television Programes Each student must produce a news bulletin where in the student gets the opportunity to work as a news room co-ordinator , graphics co-ordinator out put head, news reader, news producer. Institute may decide the size and frequency of the bullettin. a) Sem-end evaluation 100 marks External Examiner appointed by University of Calicut will assess each student’s work – 75 marks. b) Viva-voce – 25 marrks
MJT 3E 01 : PUBLIC RELATIONS: THEORY AND PRACTICE
Objective
Provide the students with extensive knowledge of Public relations in relation with
Media.
Exam : 75 Marks Internal assessment : 25 Mark Total : 100 Marks
Internal Assessment : Preparing a PR plan for an organisation, evaluating media publicity given
to various organisations, writing Press Releases etc.
Course Contents
Module - 1
• Understanding PR.
• Definitions, purpose and utility; relevance to democratic society.
• Difference between PR, advertising and propaganda.
• Status of PR in India.
• Ethics and legalities of the new digital world.
• Publics of PR- internal, external.
• Different ways to address them.
• Concept of ‘Communication audit’.
Module - 2
• Role of PR in different sectors: government, corporate, defence establishments,
educational institutions, hospitals, individuals, political parties, trade and commercial
organizations, professional associations, labour unions NGOs etc.
Module - 3
• Types of PR: Internal/external, publics of PR, communication audit.
• Qualities required of a PR professional.
• Role and responsibilities of PR professional.
• In-house PR department.
• PR consultancy
Module - 4
• PR Tools:-
Internal: house journals, bulletin boards, events, mailing groups, social networking sites;
External: exhibitions, trade fairs, external journals, media publicity.
• Traditional modes of communication (yatra, melas etc.), campaigns, movements etc.
• Programmes and events.
• CSR projects.
Module - 5
• Media Relations as a PR function.
• Importance of media publicity in PR.
• Necessity and ways of building and maintaining media relations.
• Organizing press conferences and visits.
• Writing press releases and arranging other publicity material (audio, video, CDs, etc.)
• citizen journalism .
• Social media: blogging, LinkedIn, Facebook, Twitter etc. and use of the Internet.
• Websites: a toll for faster dissemination of information, photographs and A/V material.
Suggested Readings
1. Public Relations : Cases and Poblems – B.Canfield and Moore Homewood III, Irwin
Publications
2. Corporate Communication : Principles, Techniques and Strategies - Kogan Page 1997
3. Planning and Managing a Public Relations Campaign – a step by step guide – Anne
Gregory
4. Public Relations – a Scientific Approach – Baldev Sahai
5. Handbook of Public Relations in India – D.S. Mehta
6. Public Relations – Frank Jefkins
7. Effective Public Relations – Scott M Culti and Allen H Center
8. Public Relations in India – J.N. Kaul
MJT 3E 02: ADVERTISING: THEORY AND TECHNIQUE
Objective
To equip the students with the basic knowledge in the concept of Advertising in relation with
marketing communication. To provide them skill in methods of the Advertisement world.
Exam : 75 Marks Internal assessment : 25 Mark Total : 100 Marks
Internal Assessment : Quiz on advertising, scrap book of ads, analysing social effects of ads,
study of an ad agency, copywriting exercises: writing headlines, slogans, body copy etc. MJMC-
Credit Point Pattern 29
Course Contents
Module – 1
• Basics of advertising: Purpose, development, nature, role in economy. International
advertising scenario.
• Advertising industry in India: size, major ad agencies and campaigns
• social and cultural context of Indian advertising
• advertising ethics and social responsibility.
Module - 2
• Advertising as Marketing Communication
• Need for integrated communications.
• Importance of, and role in marketing mix.
• Advertising goals and strategies: advertising and sales promotion goals.\
• Segmentation and positioning strategies, niche marketing.
• Brand management and building brand equity.
• Developing brand personality.
Module - 3
• Types of advertising: Advertising in different product categories: consumer, industrial,
corporate, service, financial, social marketing etc.
• Different advertising media and their comparative strengths and weaknesses.
• Structure of an ad agency,
• types of ad agencies.
Module - 4
• Advertising Planning and execution.
• Brand positioning.
• Importance of research inputs- market research, situation analysis, consumer behavior
etc.
• Developing message strategy and media strategy.
• Preparing advertising plan. Media planning, media buying.
Module - 5
• Advertising Creativity: Creative brief.
• Elements of good advertising.
• Copy and art.
• Importance of visual thinking.
• Appeals and promises.
• Importance of design and layout.
• Use of typography, graphics etc.
• Copywriting: Writing ad copy for different media.
• Types of headlines and body copy, slogans; taglines.
• Translation of copy.
• Writing for brochures, mailers etc.
Suggested Readings
1. Advertising Management – David Aaker, Rajeev Batra and John Mayers 1992, New
Delhi. Prentice Hall of India
2. Marketing Management – Philip Kotler, 1999, New Delhi, Prentice Hall of India
3. Principles of Marketing (4thEdition) – Philip Kotler and Gary Armstrong (2001), New
Delhi, Prentice Hall of India.
4. Advertising Fundamentals – Philip Ward Burton
5. Advertising Management – Rajiv Batra Etal
6. Advertising Management – T. Klappner
7. Advertising-its role in modern Marketing –Dunn, Barban, Krugman, Reich.
8. Advertising, Sales and Promotion Management – S.A. Chunawalla
9. Advertising : Principles and Practices (5thEdition) – William Wells, John Burnett and
Sandra Morioty
PRACTICAL - 5
MJTP 3E 03 : PRODUCTION OF ADVERTISEMENT FILM
Objectives
To get a clear picture about the production of Ad films. Every aspect of Ad- production including concept, Story Board, script, production and post production comes under the purview of this phase.
Course Contents
Module 1
Discussion with Client and finalising concept
Module 2
Writing Script
Module 3
Preparing Story Board
Module 4
Shooting
Module 5
Post production
Experimental Production of Advertisement Film Each student must produce an advertisement film wherein the student gets the opportunity to work as a copy writer , co-ordinator, creative head and director. Institute may decide the size and frequency of the advertisement film. a) Sem-end evaluation 100 marks External Examiner appointed by University of Calicut will assess each student’s work – 75 marks. b) Viva-voce – 25 marks
SEMESTER – IV
MJT 4C 13: DIRECTION – PRICIPLES AND METHODS
Objective
To familiarize the students with history and evolution of cinema, making them
acquainted with different components of a film and television with their structural split-
up from the perspective of Direction and Montage
Exam : 75 Marks Internal assessment : 25 Mark Total : 100 Marks
Internal Assessment : Watching films of different genres and reviewing them.
Course Contents
Module : 1
• Direction
• Definition.
• Concept.
• Role.
• Duties.
• Production Methodology
• Study of the theme and subject.
• Cinema aesthetics and Video aesthetics.
• Visual Culture.
• Viewing sensibility.
• Setting the scene
• Emphasizing climax
• Adding emotional meaning
Module : 2
• The Camera and Film Structure
• The Impression of Motion on Screen
• Cinematography
Module : 3
• Differences at different stages.
• Production Design
• Duties of Producer and Production Designer.
• Costume Design
Module : 4
• Film and Theatre
• Method and Technical approaches to performing
Module : 5
• Editing
• Sound Editing
• Synchronous and non synchronous sound
• Off-screen sound space
• Sound montage
• Types of sound
• Sound bridges.
• Movie Music
• Dialogue, Effects and Music.
Suggested Readings
1. Film Culture – Adam Sidney , Cooper Square Press, 2000
2. Feeling and Film – Susanne K Langer
3.
4. Cinema, Sahithyam, Jeevitham – Current Books, Thrissur;
5. Cinemanubhavam – Mathruboomi Books, Kozhikode;
6. Cinemayude Lokham – D.C. Books, Kottayam;
1. --- Adoor Gopalakrishnan.
7. Cinemayude Padanangal – Jose K Manual – Current Books Kottayam
8. Theory of the Film – Balaz S Bela – Dove Books, New York – 1970
9. Novels into Films – The Metamorphosis of Fiction into Cinema – Bluestone George-
John Hopkins University Press, Baltmore, 1957
10. Double Exposure-Fiction into Film – Boyum Joy Gould – Seagull Books Calcutta, 1989.
11. Film Language - A Semiotics of Cinema – Michael Taylor, Oxford University Press –
New York, 1974
12. Script Analysis for Directors , Actors and Designers – Thomas James – Focal Press,
New Delhi, 1999.
13. Pudovkin - Film Technique – M.M Varkey, Amateur Movie Makers, Kottayam
14. Bharathamuni Natyasastram - Kerala Sahithya Academy, Thrissur.
15. Cinemabhinayam – M.M. Varkey, Amateur Movie Makers, Kottayam.
16. Narration in the Fiction Film – David Bordwell – University of Wisconsin Press, 1985
17. Fantasy and Cinema – James Donald – London: British film Institute, 1989
18. Cinema, a Critical Dictionary – Richard Roud : The major Film Maker New York , The
Viking Press.
19. Movies and Meaning: An Introduction to film – Stephen Prince – Boston : Allin and
Bacon, 1997.
20. So Many Cinemas : The Motion Picture in India – B.D. Garga – Mumbai , Eminence
Designs Pvt. Ltd, 1996.
21. Our Films; Their Film – Satyajith Ray – Orient Largmain , India
22. Film Language – Christian Metz – University of Chicago Press
23. Film Theory – Siegfried Karacauer
24. The Martage of Film Aesthetics – S. Eisentein.
PRACTICAL - 6
MJTP 4C 14 : PRODUCTION OF SHORT FILM
Objectives:
To give Practical training in Short film production—story, screen play, plot, one-line, dialogue, direction and acting are part of this course.
Course Contents
Module 1
Pre-production
Module 2
Preparing Plot, Story, One-line and Script
Module 3
Co-ordinating Artists and Crew
Module 4
Shooting
Module 5
Post Production
Experimental Production of Short Film Each student must produce a Short Film wherein the student gets the opportunity to work as a script writer, production controller, performer and director. Institute may decide the size and frequency of the Short Film. a) Sem-end evaluation 100 marks External Examiner appointed by University of Calicut will assess each student’s work – 75 marks. b) Viva-voce – 25 marks
PRACTICAL - 7
MJTP 4C 15 : DISSERTATION / VIVA VOCE / INTERNSHIP
semester IV
Objective
To provide strong backing and support to the projects prepared in each semester and also help
to understand the day today activities happening in the industry.
Dissertation Viva-voce Internship Total : 100 marks
Internship and viva: The internship has to be done before the end of IV Sem. It is mandatory
to do it in a newspaper office/channel/production house/add film agency. The minimum
requirement is 120 hours of work for 30 days @four hours a day. A file containing a detailed
report about the Internship (containing details of schedule and nature of work, copies of
published and unpublished material, and assessment by concerned authority). Using the file as
reference, the External Examiner will interview the student about Internship.
PRACTICAL - 8
MJTP 4E 04 : PRODUCTION OF DOCUMENTARY
Objectives
Different stages of Documentary Production. The student gets familiar with planning,
script, shooting and post production works.
Course Contents
Module 1
Selection of Subject
Module 2
Research and Planning
Module 3
Preparing Script
Module 4
Shooting
Module 5
Post Production
Experimental Production of Documentary Each student must produce a documentary wherein the student gets the opportunity to work as a researcher, script writer, commentator and director. Institute may decide the size and frequency of the documentary. a) Sem-end evaluation 100 marks External Examiner appointed by University of Calicut will assess each student’s work – 75 marks. b) Viva-voce – 25 marks
PRACTICAL - 9
MJTP 4E 05 : PRODUCTION OF CORPORATE MOVIE
Objectives
To get a clear picture about the production of Corporate Movie making. Every aspect of Corporate Movie making including research, presentation, script, production and post production comes under the purview of this phase.
Course Contents
Module 1
Identifying Client
Module 2
Discussion with Client and finalising style of presentation
Module 3
Writing Script
Module 4
Shooting
Module 5
Post production
Experimental Production of Advertisement Film Each student must produce an Corporate Movie wherein the student gets the opportunity to work as a copy script writer , co-ordinator, creative head and director. Institute may decide the size and frequency of the advertisement film. a) Sem-end evaluation 100 marks External Examiner appointed by University of Calicut will assess each student’s work – 75 marks. b) Viva-voce – 25 marks