Master of Entertainment Industry Management...Please read these PRIOR to class as it will reflect in...
Transcript of Master of Entertainment Industry Management...Please read these PRIOR to class as it will reflect in...
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MasterofEntertainmentIndustryManagement
CourseInformation
BUSINESSDEVELOPMENT93.856-SPRING2017-Mini3Instructor:MattGeiser,[email protected]:MelissaLaRosa,[email protected]–Friday,1/22at2:30pmClass2–Friday,2/3at2:30pmClass3–Friday,2/10at2:30pmClass4–Friday,2/17at2:30pmClass5–Saturday3/4at10amClass6–Friday,3/10at10am
Description Businessdevelopmentusesthelensesofstrategyandcommercializationtoidentifyopportunitiesforexpansionandgrowth.Itreliesheavilyonitsfunctionalcousins-Sales,Marketing,FinanceandCorporateStrategy.Eachfunctionalareawillbeexploredwithinthevarioussectorsoftheentertainmentindustrythroughclassdiscussions,assignmentsandafinalproject.Inthisclass,wewillfocusonbusinessdevelopmentinmediaandentertainment.
• Theclasswillexaminehowentertainmentexecutivesleverageproductdevelopment,salesandmarketingopportunitiestofacilitategrowth.
• Wewilldiscusshowtoeffectivelybeanentrepreneurwhilenavigatingrelationshipsinsideandoutsidethecorporation.
• Studentswillexplorethedevelopmentofbusinessmodels,alternativemonetizationstrategies,anddevelopaPOVoninvestment/fundingaswellasmergersandacquisitions(M&A).
• Wewillcovertopicalchallengesanddecisionsthatentertainmentexecutivesfaceintoday’sfragmentedanddigitallyenabledlandscapeincludingplatformsegmentation,cross-marketing,productwindowing,andbridgingtheculturegapbetweenSiliconValleyandHollywood.
Learning/CourseObjectives*
Theobjectivesofthisclassaretoconveyabroadunderstandingoftheroleofabusinessdevelopmentexecutive,developaPOVaboutthetrendsandchallengesfacingtheentertainmentindustry,andlearnhowtoeffectivelynavigatethroughacrossfunctionalcorporateworld.Bytheendofthecourse,studentsshouldbeableto:LearningObjective HowAssessed
Understandtheroleofthebusinessdevelopmentexecutiveandhowtheyfitintheoverallcorporatelandscape.
ClassdiscussionWrittenassignments
Recognizehowbusinessdisciplinesandfunctionsinfluencethedevelopmentandexecutionofgrowthstrategiesacrossvarioussectorsoftheentertainmentindustry
ClassdiscussionWrittenassignmentsFinalproject
Identifyopportunities,toolsandpracticesthataffectchangeandpromotegrowthwhilegivingconsiderationtoallconstituencies.
ClassdiscussionWrittenassignments
Articulatehowabusinessdevelopmentexecutiveincorporates
WrittenassignmentsFinalproject
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innovationintothemarketplacewithinacorporatestructure.
Absences/Tardy: Attendanceismandatoryandwillbereflectedintheclassparticipationportionofyourgrade.Ifyouknowyouaregoingtobelateorabsent,pleasecontactmepriortoclassviaemail(above).Eachunexcusedabsence,unexcusedlatenessorunexcusedearlyexitfromclasswillresultinaone-thirdstepdowningrade(e.g.,A-toB+).
CourseMaterials(RequiredText)
Therewillbeweekly“RequiredReadings”withinthesyllabus.Pleasemakesuretopurchasethematerialfortheclassasneeded.Someofthereadingsarearticlesrevolvingaroundbusinessdevelopmentandourconversationsinclasswillbedirectlyrelatedtothesereadings.PleasereadthesePRIORtoclassasitwillreflectinyourparticipation.
OptionalReading Thereare3booksinoptionalreadingthatwillenhanceyourlearningexperience.• Smith,MichaelD.,andRahulTelang.Streaming,Sharing,Stealing:BigDataandthe
FutureofEntertainment.Cambridge,MA:MIT,2016.Print.• Moore,GeoffreyA.CrossingtheChasm:MarketingandSellingDisruptiveProductsto
MainstreamCustomers.NewYork,NY:HarperBusinessEssentials,2002.Print.• Cline,Ernest.ReadyPlayerOne.NewYork:Crown,2011.Print.
WrittenAssignments
Allwrittenassignmentsareduea½hourpriortothestartofthescheduledclass.(e.g.,2pmifclassbeginsat2:30pm);WrittenassignmenttopicsshouldbeselectedbystudentsandmustbesenttoTA,MelissaLaRosa([email protected])by11:59pmPTtheWednesdaypriortotheFridayorSaturdayclass.Sometopicsmaybeselectedfordiscussionduringclass.PleasemaketheSubjectofallemailsubmissions=AssignmentTopic:BusinessDevelopment–Class“X”TheformatforallAssignmentsmustbethefollowingorstudentswillbededucteda1/3ofalettergradeontheassignment(e.g.,A-toB+):
- 1inchmargins- 12ptCourierfont- Doublespace- One-pagemaximum
*PleaseincludeName,AssignmentandTopicintheHeadersectionArubricfortheWrittenAssignmentsisprovidedonthelastpageofthesyllabus.Alllateormissingassignmenttopicsubmissionswillbededucteda1/3ofalettergradeontheassignment(e.g.,A-toB+).Alllateormissingwrittenassignmentswillreceivea0.
Evaluation*Method
ClassParticipation 20%WrittenAssignments(10%Each) 40%
FinalProject 40%
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ClassParticipationRubric
GradingforClassParticipationAsparticipationisamajorfactorinthegradingofthisclass,I’mincludingarubricforhowIwillbegrading.Again,ifyoureadtheassignedarticlesandcontributeinclassyoushouldbefine.
AGrade
BGrade
CGrade
D/RGrade
FrequencyandQuality
Attendsclassregularlyandalwayscontributestothediscussionbyraisingthoughtfulquestions,analyzingrelevantissues,buildingonothers’ideas,synthesizingacrossreadingsanddiscussions,expandingtheclass’perspective,andappropriatelychallengingassumptionsandperspectives
Attendsclassregularlyandsometimescontributestothediscussionintheaforementionedways.
Attendsclassregularlybutrarelycontributestothediscussionintheaforementionedways.
Attendsclassregularlybutnevercontributestothediscussionintheaforementionedways.
GradingScale* A+ 99.0-100% ExceptionalA 94.0-98.9% ExcellentA- 91.0-93.9% VeryGoodB+ 88.0-90.9% GoodB 84.0-87.9% AcceptableB- 81.0-83.9% FairC+ 78.0-80.9% PoorC 74.0-77.9% VeryPoorC- 71.0-73.9% MinimumPassingR Below71pts(<71%) Failing
Course/TopicalOutline
Class1–Friday,1/22at2:30pm–5:30pmTopic PerspectivesonBusinessDevelopment
• Entrepreneurshipandbusinessdevelopment• Strategicmanagement• Product/offeringmanagement• Businessdevelopmentjobopeningsatthemajorfilm,TV,
gamingstudios
RequiredReadings
• ACultureofThink:http://www-03.ibm.com/ibm/history/ibm100/us/en/icons/think_culture/
• CrossingtheChasm-TechnologyAdoptionLifecycle:http://www.forbes.com/sites/danschawbel/2013/12/17/geoffrey-moore-why-crossing-the-chasm-is-still-relevant/
• FrameworksfromtheChasmInstitute:http://chasminstitute.com/Resources/Frameworks/tabid/309/Default.aspx
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• Disruptiveinnovation:https://youtu.be/qDrMAzCHFUU
• StrategicManagement&StrategicPlanninghttps://www.strategicmanagementinsight.com/topics/strategic-management-planning.html
• 2016Entertainment&MediaTrendshttp://www.strategyand.pwc.com/trends/2016-entertainment-media-industry-trends
• The7BiggestTrendsinEntrepreneurshipof2016http://www.inc.com/neil-patel/the-biggest-trends-in-entrepreneurship-i-ve-seen-this-year.html
OptionalReadings
• Streaming,Sharing,Stealing:BigDataandtheFutureofEntertainment,MichaelSmithandRahulTelangIntroductionChapter1–HouseofCardsChapter3–ForAFewMoreDollars
• CrossingtheChasm:MarketingandSellingDisruptiveProductstoMainstreamCustomers,GeoffreyMooreIntroductionandChapter1–High-TechMarketingIllusion
• ReadyPlayerOne,ErnestClineAsmuchasyoufindinteresting…
• TheTop5CultureStoriesoftheYear,inOneEasyVideohttps://www.wired.com/2016/12/video-5-top-culture-stories-2016/
• FourthIndustrialRevolution(Video):https://youtu.be/khjY5LWF3tg
Deliverable • BepreparedtodefineanddiscusstheroleofBusinessDevelopmentinacorporation
• Searchforandselectabusinessdevelopmentjobopeningthatyoufindinterestingandbringittoclassfordiscussion
Class2–Friday,2/3at2:30pm–5:30pmTopic BusinessDevelopmentOpportunitiesinMovies
• Productionlifecycle• Marketinganddistribution• Internationalmarkets• Homeentertainment
RequiredReadings
• Moviefranchisemanagementhttp://www.businessinsider.com/movie-studios-produce-more-franchise-movies-2015-12
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• HollywoodClingstoSequelsDespiteDiminishingReturns:http://variety.com/2016/film/features/hollywood-franchises-sequels-box-office-1201789704/
• MPAATechnologyandInnovationhttp://www.mpaa.org/technology-and-innovation/
• DayandDate-Hower:ExpansionofOTTservicesimpactsmotionpicturewindowingstrategies:http://www.fiercecable.com/online-video/expansion-ott-services-impacts-motion-picture-windowing-strategies
• Studio,ExhibitorsConsiderRevolutionaryPlanforDayandDateMoviesatHome:http://variety.com/2016/film/news/studios-exhibitors-consider-revolutionary-plan-for-day-and-date-movies-at-home-exclusive-1201725168/
• China'sFilmIndustry:ABlockbusterintheMaking:http://knowledge.wharton.upenn.edu/article/lights-china-action-how-china-is-getting-into-the-global-entertainment-business/
• Wanda,DolbyGrowStateoftheArtTheaters,EyeProduction:http://chinafilminsider.com/wanda-dolby-grow-state-of-the-art-theaters-eye-production/
• ChinaBoxOfficeCrawlsto3%Gainin2016:http://variety.com/2016/film/asia/china-box-office-3-percent-gain-in-2016-1201950775/
• ChinaBoxOffice:FirstWeekendofNewYearNotSoHappy:http://chinafilminsider.com/china-box-office-first-weekend-new-year-not-happy/
OptionalReadings
• Streaming,Sharing,Stealing:BigDataandtheFutureofEntertainmentChapter5–BlockbustersandtheLongTailChapter6–RaisedonRobbery
• CrossingtheChasm:MarketingandSellingDisruptiveProductstoMainstreamCustomersChapter2–High-techMarketingEnlightenmentChapter3–TheD-DayAnalogy
• TheFourthIndustrialRevolution:whatitmeans,howtorespond:https://www.weforum.org/agenda/2016/01/the-fourth-industrial-revolution-what-it-means-and-how-to-respond
• ReadyPlayerOne,ErnestClineAsmuchasyoufindinteresting…
DeliverableWritingassignment#1-Identifyanimportanthistoricalbusinessdevelopmentopportunityandoutcomeformovies/filmmakingfromoneofthesixmajorstudios.
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• Describetheopportunity,timeframeandoutcome• Describewhichcorporatefunctionswereinvolvedinidentifying
theopportunityandplanningandexecutingthebusinessdevelopmentactivities.
• Explainwhyyoubelievetheeventisimportantincludingitsalignmentwiththestudio’sstrategyandimplicationsforfutureopportunities.
• Bepreparedtodiscuss/defend/debateyourfindingsinclass.• Hereisanexamplefromarecentnewsarticle.Yourwritten
assignmentsmustbemoresuccinctasyouhavespace/wordlimitations.http://www.houstonpress.com/arts/how-disney-became-hollywood-s-most-dominant-studio-9049967
Class3–Friday,2/10at2:30pm–5:30pmTopic BusinessDevelopmentinMusic
• Contentproduction(songs,musicvideos,albums,etc.)• Musicdistribution• Tours,concerts,liveshows,promotions
RequiredReadings
• SonyandJacksonEstateReachAgreementforSonytoAcquireRemainingHalfofSony/ATVMusicPublishing:https://www.sony.net/SonyInfo/News/Press/201603/16-0315E/index.html
• TheMusicIndustry'sTopLawyers2016:WhoMadetheList?:http://www.billboard.com/articles/business/7438537/music-industry-top-lawyers-list-2016
• EverythingYouNeedtoKnowAboutTidal,JayZ'sStreamingMusicService:http://www.businessinsider.com/what-is-tidal-and-why-you-should-try-it-2016-2
• 4HugeTrendsintheMusicIndustryin2016/2017:https://medium.com/@AlexMoskov/4-huge-trends-in-the-music-industry-for-2016-2017-63b6924f4c2e#.pzzmnbag7
• WhichMusicStreamingAppisRightforYou?:https://www.cnet.com/how-to/best-music-streaming-service/
• Universal,Warner,SonyInvest9MillioninShazam:http://www.hypebot.com/hypebot/2014/05/universal-warner-sony-invest-9m-in-shazam.html
• TonyViscontiTalkstheFutureoftheMusicIndustryandProducingforDavidBowie:http://www.businessinsider.com/david-bowie-on-future-of-music-2016-1
• WhatDavidBowieGotRightAbouttheMusicIndustry:http://theweek.com/articles/598535/what-david-bowie-got-
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right-about-future-music-industry
• AppleMusicandSpotifyaretheFutureoftheMusicIndustry:http://www.businessinsider.com/streaming-music-growing-fast-2016-1
• BlockchainCouldBeMusic'sNextBigDisrupter:http://fortune.com/2016/09/22/blockchain-music-disruption/
OptionalReadings
• Streaming,Sharing,Stealing:BigDataandtheFutureofEntertainmentChapter2–BackinTimeChapter4–ThePerfectStorm
• CrossingtheChasm:MarketingandSellingDisruptiveProductstoMainstreamCustomersChapter4–TargetthePointofAttackChapter5–AssembletheInvasionForce
• TheLefsetzLetter(BlogbyBobLefsetz)DavidBowie:Link&LinkGlennFry:LinkPrince:LinkGeorgeMichael:LinkAnyothersyoufindinteresting:http://lefsetz.com/wordpress/
• ReadyPlayerOne,ErnestClineAsmuchasyoufindinteresting…
Deliverable Writingassignment#2-Identifyanimportanthistoricalbusiness
developmentopportunityandoutcomeforthemusicindustry.• Describetheopportunity,timeframeandoutcome.• Describewhichcorporatefunctionswereinvolvedinidentifying
theopportunityandplanningandexecutingthebusinessdevelopmentactivities.
• Explainwhyyoubelievetheeventisimportantincludingitsalignmentwiththecompany’sstrategyandimplicationsforfutureopportunities.
• Bepreparedtodiscuss/defend/debateyourfindingsinclass.
Class4–Friday,2/17at2:30pm–5:30pmTopic BusinessDevelopmentinTelevision
• Productionlifecycle• Marketinganddistribution• Advertisingvs.subscription
RequiredReadings
• 6TrendsthatWillChangetheTVIndustry:http://www.ey.com/Publication/vwLUAssets/EY_-_6_trends_that_will_change_the_TV_industry/$FILE/EY-6-trends-that-will-change-the-TV-industry.pdf
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• TheFutureoftheTVBusinessModel:http://www.investopedia.com/articles/investing/090715/future-tv-business-model.asp
• IsThistheFutureofBroadcastTV?FoxTriesLiveStreamingofPrimeTimeProgramming:http://www.tvweek.com/tvbizwire/2016/07/is-this-the-future-of-broadcast-tv-fox-tries-live-streaming-of-prime-time-programming/
• Accenture-FutureofBroadcasting:https://www.accenture.com/t20160422T103424__w__/us-en/_acnmedia/Accenture/next-gen/pulse-of-media/pdf/Accenture_Future_of_Broadcast_V_POV.pdf
• Comcast,cableindustrysaysitalreadyhastheanswertoTV'sfuture:http://www.marketwatch.com/story/comcast-cable-industry-says-it-already-has-the-answer-to-tvs-future-2016-04-22
• ThisisAT&T'sStrategytoConquertheFutureofTV:http://www.businessinsider.com/att-thinks-directv-now-is-the-future-of-tv-2016-10
• FCCWantstoReplaceYourCableTVBoxwithanApp:http://www.npr.org/sections/alltechconsidered/2016/09/08/493163493/fcc-wants-to-replace-your-cable-tv-box-with-an-app
• AsNetflixSays'No"toStreamingAbroad,ViewersSkirttheRules...orLeave:http://www.digitaltrends.com/movies/why-frustrated-users-are-finally-fleeing-netflix/
OptionalReadings
• Streaming,Sharing,Stealing:BigDataandtheFutureofEntertainmentChapter7–PowertothePeopleChapter8–RevengeoftheNerds
• CrossingtheChasm:MarketingandSellingDisruptiveProductstoMainstreamCustomersChapter6–DefinetheBattleChapter7–LaunchtheInvasion
• AnnualMeetingoftheNewChampions2016:TheFourthIndustrialRevolutionandItsTransformationalImpacthttps://www.weforum.org/reports/meeting-report-annual-meeting-of-the-new-champions-2016
• ReadyPlayerOne,ErnestClineAsmuchasyoufindinteresting…
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Deliverable Writingassignment#3-Identifyanimportanthistoricalbusinessdevelopmentopportunityandoutcomefortelevisionfromoneofthemajorbroadcastnetwork,cableorOTTcompanies.• Describetheopportunity,timeframeandoutcome• Describewhichcorporatefunctionswereinvolvedinidentifying
theopportunityandplanningandexecutingthebusinessdevelopmentactivities.
• Explainwhyyoubelievetheeventisimportantincludingitsalignmentwiththecompany’sstrategyandimplicationsforfutureopportunities.
• Bepreparedtodiscuss/defend/debateyourfindingsinclass.
Class5–Saturday3/4at10:00am–1:00pm–NotedaychangeTopic BusinessDevelopmentinInteractiveEntertainment
• VideoGames• Virtual/AugmentedReality
RequiredReadings
• TheDigitalApocalypse:HowtheGamesIndustryisRisingagain:https://www.theguardian.com/technology/2016/may/17/video-game-industry-changing-virtual-studios
• GrandTheftAuto:http://fortune.com/2016/02/04/grand-theft-auto-franchise-sales/
• HowtheRiseofIndieGameshasRevitalizedtheVideoGameIndustry:https://www.allbusiness.com/indie-games-video-game-industry-101485-1.html
• NinjaTheoryHellbladeDeveloperJournals:Diary#1–TheAnnouncementDiary#5–BusinessofCreationAnyothersyoufindinteresting…https://www.youtube.com/playlist?list=PLbpkF8TRYizaT6GfMcKBG-RoUOQ6BJRXp
• MobileGameRevenuetoPassConsole,PCforfirsttime:http://www.cnbc.com/2016/04/22/mobile-game-revenue-to-pass-console-pc-for-first-time.html
• MobileGamesHit$34.8Billionin2015,Taking85%inAppRevenue:http://www.cnbc.com/2016/04/22/mobile-game-revenue-to-pass-console-pc-for-first-time.html
• 'PokémonGO'WasTheYear'sGreatestSuccessAndBiggestDisappointmenthttp://www.forbes.com/sites/davidthier/2016/12/16/pokemon-go-was-the-years-greatest-success-and-biggest-dissapointment/
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• WefinallyknowhowmuchNintendomadefromPokémonGohttp://qz.com/819677/nintendo-pokemon-go-profits-we-finally-know-how-much-nintendo-made-from-pokemon-go/
• Amazon'sNextGamewillHaveaTwitch-CentricWagerSystem:https://www.engadget.com/2016/09/30/amazon-twitch-stream-plus-esports/
• DigitalHollywood:TheRiseofVRStudios:http://www.thedrum.com/news/2016/01/07/digital-hollywood-rise-virtual-reality-studios
• HowAugmentedRealityWorks:http://www.augment.com/how-augmented-reality-works/?nabe=5656178646581248:1&utm_referrer=https%3A%2F%2Fwww.google.com%2F
• TheUntoldStoryofMagicLeap,theWorld’sMostSecretiveStartup(video)https://youtu.be/BLkFWq_ipCc
OptionalReadings
• Streaming,Sharing,Stealing:BigDataandtheFutureofEntertainmentChapter9–MoneyBallChapter10–PrideandPrejudice
• CrossingtheChasm:MarketingandSellingDisruptiveProductstoMainstreamCustomersConclusion:LeavingtheChasmBehind
• TheUntoldStoryofMagicLeap,theWorld’sMostSecretiveStartup(video)https://www.wired.com/2016/04/magic-leap-vr/
• ReadyPlayerOne,ErnestClineAsmuchasyoufindinteresting…
Deliverable Writingassignment#4-Identifyanimportanthistoricalbusiness
developmentopportunityandoutcomeforinteractiveentertainment.• Describetheopportunity,timeframeandoutcome• Describewhichcorporatefunctionswereinvolvedinidentifying
theopportunityandplanningandexecutingthebusinessdevelopmentactivities.
• Explainwhyyoubelievetheeventisimportantincludingitsalignmentwiththecompany’sstrategyandimplicationsforfutureopportunities.
• Bepreparedtodiscuss/defend/debateyourfindingsinclass.
Class6–Friday,3/10at10:00am–1:00pmTopic
ExecutivePanel&DiscussionTheInternalPitch–SecuringanExecutiveSponsorforyourProject
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RequiredReadings
None
OptionalReadings
• Streaming,Sharing,Stealing:BigDataandtheFutureofEntertainmentChapter11–TheShowMustGoOn
• ReadyPlayerOne,ErnestClineAsmuchasyoufindinteresting…
Deliverable FinalPresentation-Identifyacurrentbusinessdevelopmentopportunityforanyaspectintheentertainmentandmediaindustryandcreateabusinessplanoverviewforastartup,majororindependentstudio.• (1)YourproposalwillbeaPowerPointpresentation(nomore
than5slides,notincludingcoverandagenda),withanemailcoverletteraddressedtotheappropriatecompanyorbusinessunitleader.
o Proposeastrategyforaddressingtheopportunityo Explainwhyyoubelievetheopportunityisimportant
includingitsalignmentwiththecompany’sstrategyandimplicationsforfutureopportunities.
o Describewhichcorporatefunctionsarenecessaryforplanningandexecutingthebusinessdevelopmentactivities.
o Includeatimeline/scheduleforkeyeventsandmilestones
• (2)Prepareaone-slideelevatorpitchofyouropportunityforsubmissionalongwithyouremailcoverlettertheWednesdaypriortoourfinalclass.
o Bepreparedtodiscuss/defend/debateyourproposalinclass.
Plagiarismandcheatingnotice*
Plagiarismandotherformsofacademicmisrepresentationareviewedasextremelyseriousmatters.Misrepresentationofanother’sworkasone’sowniswidelyrecognizedasamongthemostseriousviolations.Theviolationisclearlyflagrantwhenitoccursasplagiarismonarequiredpaperoracheatingonanexamination,includingtake-homeaswellasin-classexaminations.ThepunishmentforsuchoffensescaninvolveexpulsionfromtheMEIMProgramandHeinzSchool.Cheatingincludes,butisnotlimitedto:1.Plagiarism(explainedbelow);2.Submissionofworkthatisnotthestudent’sown;3.Submissionoruseoffalsifieddata;4.Unauthorizedaccesstoanexamorassignment;5.Useofastand-inforanexam;6.Useofunauthorizedmaterialinthepreparationofanassignmentorduringanexamination;7.Supplyingorcommunicatingunauthorizedinformationtoanotherstudentforuseinanassignmentorexam;8.Unauthorizedcollaborationonanassignment.Collaborationmustbeexplicitlypermittedbyaninstructorforittobeconsideredauthorized.9.Submissionofthesameworkforcreditinmorethanonecourse.
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Plagiarismisthefailuretoindicatethesourceofworkeitherwithquotationmarksorfootnotes.Thesourcecanbeaphrase,agraphicelement,aproof,specificlanguage,oranideaderivedfromtheworkofanotherperson.Notethatmaterialonthewebisanotherperson’sworkandisthereforeequallysubjecttotherulesonplagiarismandcheatingasanyothersourcematerial.Cheatingand/orplagiarismonanessayassignmentwillresultinafailinggrade(0points)forthatassignment.Theessayinwhichthecheatingoccurswillnotbeexcludedfromtheoffendingstudent’sassignmentsincludedingradecalculations;thepointsforthatessayzero(0)willbefactoredintothegrade.Furthermore,thecheatingstudent’sfinalgradewillbereducedonefulllettergrade.Acheatingstudent’sfinalgradewillbeimpactedsignificantly.Inaddition,casesofcheatingandplagiarismwillbesubmittedtoandreviewedbytheDean’sOffice;moreseverepenaltiesmaybeimposed,uptoandincludingexpulsionfromtheHeinzSchool.AcademicDishonesty:Studentsareexpectedtomaintainthehighestethicalstandardsinsideandoutsidetheclassroom.Cheatingonexamsandtermpapers(i.e.plagiarismandunauthorizedcollaboration)isobviouslydiscouragedandwillbetreatedappropriately.Theusualpenaltyforviolationsisafailinggradefortheparticularassignmentinquestion;however,insomeinstances,suchactionsmayresultinafailinggradeforthecourse.
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