Master of Business Administration (MBA-3.5) · 3.2 Internship/Report Students enrolled in MBA 3-1/2...

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Master of Business Administration (MBA-3.5) 3 ½ Years Program under Semester System <Weekly Lecture Plan> Revised Uniform Codes Applicable w.e.f Fall 2019 Noon Business School University of Sargodha

Transcript of Master of Business Administration (MBA-3.5) · 3.2 Internship/Report Students enrolled in MBA 3-1/2...

Page 1: Master of Business Administration (MBA-3.5) · 3.2 Internship/Report Students enrolled in MBA 3-1/2 year semester system program will be required to do an internship of 10-12 weeks

Master of Business

Administration (MBA-3.5) 3 ½ Years Program under Semester System

<Weekly Lecture Plan> Revised Uniform Codes Applicable w.e.f Fall 2019

Noon Business School

University of Sargodha

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Noon Business School, University of Sargodha

Master in Business Administration (MBA 3.5) 3-1/2 Years MBA Program under Semester System

Designed in the light of

Vision Statement

To become leading contributor towards modern

business economy in the era of globalization

through excellence in academics and research.

Mission Statement

Grooming future business leaders by employing

best of human resources and technology to

produce business intellectuals, professionals and

entrepreneurs to meet local and global

challenges.

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CONTENTS

No. Contents

01 Introduction

02 Admission Eligibility Criteria

02 Degree Awarding Requirement

03 Course Description of Program

04 Syllabus with detailed course outlines

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Noon Business School, University of Sargodha

Master in Business Administration (MBA 3.5) 3-1/2 Years MBA Program under Semester System

1. Introduction

Master of business administration program aims at producing well trained business graduate who

have the capacity for independent thought and work, as well as for team work. The emerging

global scenario has compelled the commerce and the industry to look for a new breed of business

graduates capable of responding to the market demands. The innovative MBA 3-1/2 Years

program develops critical and conceptual thinking skills in the participants. It also provides them

exposure of cutting edge business issues being faced by the real world. This program has been

devised keeping in view the current market needs and global demands.

2. Eligibility criteria

2.1 Qualifications

Candidates having B.Com, B.A, B.Sc two years or equivalent are eligible to apply for admission

in MBA 3-1/2 years program. The candidate must have at least 45% marks to apply for

admission. Entry test is mandatory for the admission.

3. Degree Awarding Requirements

3.1 Course Work

Minimum pass percentage for each course shall be 50% along with other degree completion

requirements.

3.2 Internship/Report

Students enrolled in MBA 3-1/2 year semester system program will be required to do an

internship of 10-12 weeks duration in any commercial organization and submit the internship

report for evaluation in the final oral examination. External examiner for this purpose shall be

appointed by the university. Minimum passing marks for oral examination shall be 50%.

3.3 Final Oral Examination/Viva Voce

Students fulfilling the requirements mention above shall be eligible for appearing in the final oral

examination. The external examiner may be appointed for oral evaluation /Viva Voce. Those

who will be declared pass in the oral examination will be awarded the degree of MBA.

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Noon Business School, University of Sargodha

Noon Business School

University of Sargodha

Semester Wise Course Breakup

MBA (3 ½ YEARS) AFTER 14-YEARS SCHOOLING Degree Requirement 99 Credit Hours

Semester 1st Sr. No. Course Code Course Title Credit Hours

1 BUSM 301 Principles of Marketing 3 (3-0)

2 BUSM 302 Accounting for Decision Making 3 (3-0)

3 BUSM 303 Principles of Management 3 (3-0)

4 BUSM 304 Business Communication & Report Writing 3 (3-0)

5 BUSM 305 Business Mathematics & Statistics 3 (3-0)

6 BUSM 306 IT in Business and Office Automation 3 (3-0)

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Semester 2nd Sr. No. Course Code Course Title Credit Hours

1 BUSM 307 Human Resource Management 3 (3-0)

2 BUSM 308 Industrial & Management Accounting 3 (3-0)

3 BUSM 309 Applied Business Research 3 (3-0)

4 ECON 310 Economic Theory and Issues 3 (3-0)

5 BUSM 311 Financial Management 3 (3-0)

6 BUSM 312 Management Information Systems 3 (3-0)

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Semester 3rd Sr. No. Course Code Course Title Credit Hours

1 BUSM 401 Production & Operations Management 3 (3-0)

2 BUSM 402 Entrepreneurship 3 (3-0)

3 BUSM 403 Managerial Economics 3 (3-0)

4 Elective-I 3 (3-0)

5 Elective-II 3 (3-0)

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Semester 4th Sr. No. Course Code Course Title Credit Hours

1 BUSM 404 Strategic Business Management 3 (3-0)

2 BUSM 405 Organizational Behavior 3 (3-0)

3 BUSM 406 Total Quality Management 3 (3-0)

4 Elective-III 3 (3-0)

5 Elective-IV 3 (3-0)

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Semester 5th Sr. No. Course Code Course Title Credit Hours

1 BUSM 501 Advanced Organizational Behavior 3 (3-0)

2 BUSM 502 Advanced Research Methods 3 (3-0)

3 Elective-V 3 (3-0)

4 Elective-VI 3 (3-0)

12

Semester 6th Sr. No. Course Code Course Title Credit Hours

1 BUSM 503 Project Management 3 (3-0)

2 BUSM 504 Supply Chain Management 3 (3-0)

3 Elective-VII 3 (3-0)

4 Elective-VIII 3 (3-0)

12

Semester 7th Sr. No. Course Code Course Title Credit Hours

1 BUSM 601 Strategic HR Leadership 3 (3-0)

2 BUSM 602 Seminars in Business Management 3 (3-0)

3 Internship report and Viva Voce (10-12 week) 3 (3-0)

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Specialization in HRM Sr. No. Course Code Course Title Credit Hours

1 BUSM 513 Industrial & Labor Laws (5th) 3 (3-0)

2 BUSM 416 Training & Development (4th) 3 (3-0)

3 BUSM 415 Performance & Compensation Management (3rd) 3 (3-0)

4 BUSM 515 HR Development (6th) 3 (3-0)

5 BUSM 516 Industrial Relations (6th) 3 (3-0)

6 BUSM 517 Advance HR Practices 3 (3-0)

7 BUSM 514 Organizational Development (5th ) 3 (3-0)

8 BUSM 518 International HRM 3 (3-0)

9 BUSM 414 Leadership (3rd) 3 (3-0)

10 BUSM 417 Strategic HRM (4th) 3 (3-0)

11 BUSM 519 Seminar in HRM 3 (3-0)

Specialization in Finance

Sr. No. Course Code Course Title Credit Hours

1 BUSM 520 Special Topics & Accounting Standards 3 (3-0)

2 BUSM 409 Financial Statement Analysis (4th) 3 (3-0)

3 BUSM 521 Advanced Accounting 3 (3-0)

4 BUSM 522 Advance Auditing Techniques 3 (3-0)

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5 BUSM 523 EDP & Computerized Accounting 3 (3-0)

6 BUSM 524 Taxation Management 3 (3-0)

7 BUSM 525 Industrial Accounting 3 (3-0)

8 BUSM 526 Seminar in Accounting 3 (3-0)

9 BUSM 407 Corporate Finance (3rd) 3 (3-0)

10 BUSM 406 International Finance Management (3rd) 3 (3-0)

11 BUSM 527 Credit Management 3 (3-0)

12 BUSM 408 Investment & Portfolio Management (4th) 3 (3-0)

13 BUSM 507 Stock Markets & Efficiency (6th) 3 (3-0)

14 BUSM 505 Seminars in Finance (5th) 3 (3-0)

15 BUSM 506 Advanced Fin Instruments & Markets (5th) 3 (3-0)

16 BUSM 508 Risk Management (6th) 3 (3-0)

Specialization in Marketing

Sr. No. Course Code Course Title Credit Hours

1 BUSM 412 Sales Management (4th) 3 (3-0)

2 BUSM 509 Marketing Management (5th) 3 (3-0)

3 BUSM 410 Advertising Management (3rd) 3 (3-0)

4 BUSM 510 Brand Management (5th) 3 (3-0)

5 BUSM 411 International Marketing (3rd) 3 (3-0)

6 BUSM 413 Marketing Research (4th) 3 (3-0)

7 BUSM 528 Retail Marketing 3 (3-0)

8 BUSM 529 Services Marketing 3 (3-0)

9 BUSM 530 Tourism Marketing 3 (3-0)

10 BUSM 531 Cyber Marketing 3 (3-0)

11 BUSM 511 Export Marketing (6th) 3 (3-0)

12 BUSM 512 Agriculture Marketing (6th) 3 (3-0)

13 BUSM 532 Promotion 3 (3-0)

14 BUSM 533 Seminar in Marketing 3 (3-0)

Requirements for award of Degree:

i) Successful Completion of all Courses

ii) Business Internship 10-12 weeks (Qualifying)

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Noon Business School, University of Sargodha

Course Title Principles of Marketing

Course Objectives The basic objective of those subjects is to 1-introduce the marketing concept and how we identify,

understand and satisfy the needs of customers and markets.

To analyse companies and competitors and to introduce marketing strategy to increase awareness

of the strategic and tactical decisions behind today’s top performing brands.

Learning Outcomes On completion of this module, students will have acquired the following skills :

1-Be familiar with the basic elements of the marketing mix and to provide a framework to evaluate

marketing decisions and initiatives

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Introduction: Marketing in Changing World: Creating Customer Value and

Satisfaction.

2 Strategic Planning and the Marketing Process

3 Global Marketing Environment; Marketing

Research and Information Systems

4 Consumer Markets and Consumer Buyer Behaviour,

Business Markets and Business Buyer Behaviour

5 Marketing Segmentation, Targeting, and

Positioning for Competitive Advantage Product and Services strategy

6 New Products Development and Product Life-Cycle Strategies; Pricing

Products: Pricing Considerations and Approaches

7 Pricing Strategies Distribution Channels and Logistics Management

8 Retailing

Wholesaling

Mid Term Exam

9 Integrated Marketing Communication Strategy

10 Advertising

11 Sales Promotion

12 Public Relations

13 Personal Selling

14 Sales Management, Direct and Online Marketing;

15 Competitive Strategies

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16 Building Lasting Customer Relationships

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Philp, Kotler and Gary Armstrong : Principle of Marketing, McGraw Hill,

Co.(Latest

Edition)

Reference Text

William J. Stanton: Fundamental of Marketing, Etzel, and Walker McGraw

Hill(Latest

Edition)

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Noon Business School, University of Sargodha

Course Title Accounting For Decision Making

Course Objectives

the main objective of this course is to provide complete understanding of accountinf, its

principals and its usein business, rules of partenership and dividend distribution

Learning Outcomes

the students will be able to understand :

1) purpose and nature of acounting

2) general advance accounting principals

3)accounting principals

4) plant assets and its depriciation

5)partenership and dividned distribution

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introduction

Purpose and Nature of Accounting,

Various areas of Accounting,

2 Forms of Business enterprises,

Accounting Information users

3 GAAP,

Conventions

4 Business transactions and Accounting equation

Accounting Process:

Recording changes in financial position

5

Double entry Accounting system,

Journal,

6

Ledger,

Trial Balance,

the Accounting cycle

7

Measuring business income,

adjusting process

8 Completion of Accounting Cycle,

Work sheet,

Mid Term Exam

9

Financial Statements,

Accounting for merchandize business

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Accounting Systems

Special Journals,

Internal control of Cash transactions,

11

Bank Reconciliation,

Accounts Receivables, and

Inventories accounting Methods,

12

Plant Assets,

Depreciation,

Intangible Assets,

Amortization and

Depletion Methods,

Liabilities;

13

Partnership:

Formation,

Division of Income

Liquidation process;

14

Corporation:

Organization,

Classes of Stock,

Stock holder’s Equity statement,

Stock value,

15

Issuance of Stock,

Stock Dividend,

Treasury Stock,

Stock split,

16

Measuring Corporation

Income, and Earnings Per Share; Measuring Cash Flows: Statement of

Cash Flows, and

Classification of cash flows

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text

Robert F. Meigs and Walter B. Meigs: Accounting: The Basis for

Business

Decisions(Latest Edition)

• Flamholtz, Michael A. Diamond: Principle of Accounting(Latest

Edition)

• Frankwood: Business Accounting-I and Business Accounting-II(Latest

Edition)

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Noon Business School, University of Sargodha

Course Title Principles of Management

This is an introductory course about the management of organizations. It provides instructions on

principles of management that have general applicability to all types of enterprises; basic

management philosophy and decision making; principles involved in planning, organizing,

leading, and controlling; and recent concepts in management. The principles learned in this

course will allow the student to effectively work with and through others in an organization. The

course will also encourage the students to explore and inquire the applicability of western

management principles and theories in local settings. Besides, the course will discuss the Islamic

perspective of managing businesses and organizations.

Learning Outcomes

it will help students:

1. To understand the phenomena of organizations

2. Develop understanding of different management approaches

3. how to balance the work load

4. How to manage and increase the organization performance

5. it will provide understanding to develop different strategies

6. How to make your employees more motivated to work.

Lecture No Topic To be Discussed

1

introduction to management ,

organization ,

the management process

2

history and evaluation of management,

organizational theories,

different approaches to management

3

the organizational culture and the management,

the external environment and the manager,

the internal environment and the manager

4

foundations and basic elements of planning,

process of planning and MBO,

effective strategic planning

5

decision making,

the manager's role as decision maker,

decision making process

6

Basics of strategic management,

case of strategic management,

strategic management process

7

organizational structure,

types of organizational structure

8 case Decision making

Mid Term Exam

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Human Resource Management,

HRM processes

10

Motivation its theories,

currents issues in motivation

11

team work and group behavior,

case of team and team work

12

leadership and its characteristics,

leadership style and behavior

13

the process of control,

the control standards

14

case of controlling,

presentations

15

staffing,

presentations

16 conclusion session

Final Term

Exam

Facilities

Required Multimedia/lab etc

Recommended

Text Mary Coulter & Robbins, Management, International ed.

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Noon Business School, University of Sargodha

Course Title Business Communication & Report Writing

Course Objectives Application of business communication principles through creation of effective business documents

and oral presentations. Includes study and application of team communication and use of technology

to facilitate the communication process.

Learning

Outcomes Program learning outcomes define the knowledge, skills, and abilities students are expected to

demonstrate upon completion of an academic program. These learning outcomes are regularly

assessed to determine student learning and to evaluate overall program effectiveness.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Process of communication:

Communication model,

Channels of communication,

2 Flow of communication, Barriers to effective communication, How to make

communication effective.

3 Letter-Memorandum-Circular,

Agenda and minutes of meeting,

4

7’c of communication:

Conciseness-Correctness-Completeness,

Clarity-Consideration- Courtesy-Concreteness

5 Communication theories:

Interaction-information-Completeness.

6

Written communication: Business research report:

Types, Format, Language & Style,

Market report:

Types- Format, Thesis and assignment writing.

7

Presentation or speech:

Types-Planning-Delivering the presentation or speech,

Workshop and seminar: Planning-Conduct

8

Meeting:

Types and conduct,

Interview: Types and conduct

Mid Term Exam

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Communication strategy:

Image building,

Minus image and its implications,

Developing a positive corporate image,

10 Messages choice: Favorable, unfavorable, negative and persuasive.

11 Précis writing:

Methods of précis writing

12 Principle points to be kept in mind while writing précis

Specimen of passages and their précis

13

Essay writing:

Characteristic of a good essay, Classification

14 Hints on essay writing:

15 general preparation,

16 special preparation.

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Murphy and Hildebrandt, Effective Business Communication.(Latest Edition)

Reference Text

• Coutland L. Bovee, Jhon V. Thill, Business Communication Today.(Latest

Edition)

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Noon Business School, University of Sargodha

Course Title Business Mathematics & Statistics

Course Objectives

the basic objective toteach this subject is to provide basic mathematical and statistal approaches to

upcoming business executives to solve different problems effectively and efficiently. It will enhance

their analytical reasoning and their ability to solve many problems at their workplace.

Learning Outcomes

the learning outcomeswill be to provide understanding of :

1)Basic mathematical concepts and their application in various business real numbers

2) functions

3) equations

4) compounding and discounting techniques

5) differential calculus

6) statisticalanalysis of managerial problems

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Basic mathematical concepts and their application in various business real

numbers

2

discrete and continuous variables,

functions

3

linear functions

exponential functions

4

simultaneous equations,

matrix algebra,

5

compounding techniques

discounting techniques,

6

basic algebra

set theory

7 permutation and combination

8 differential calculus

Mid Term Exam

9

Introduction to statistics

The statistical analysis of managerial problems

10

discusiion of important aspects of statistics, which are applicable to

management

11 collection and classification of data

12 measures of central tendency and dispersion,

13

probability,

probability distribution

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estimation,

regression and correlation analysis

15

time series analysis and

forecasting

16 index numbers

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text

• Mansfield, E., Statistics for Business & Economics: Methods and

Applications.(Latest

Edition)

• Danier, W.W., Terrell, J.C., Business Statistics: Basic Concepts and

Methodology.(Latest Edition)

• IqbalBhatti: Fundamental of Statistics. Latest Edition.

• Sher Muhammad, Elements of Statistics, Latest Edition.

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Noon Business School, University of Sargodha

Course Title IT IN BUSINESS AND OFFICE AUTOMATION:

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introduction: role of IT in buisness

what is office Automation

2

Definition of Computers

Types of Computers

3 Generation of Computers Hardware

4 Hardware components and peripherals

5

Software: Introduction and function of systems software

6

Application Packages

Level of languages Windows – XP

7 Introduction and concept of Operating Systems

8 Function Accessories

Mid Term Exam

9

MS – Word:

Introduction to Word Processing. Inserting, deleting text, save and exit file,open and close file, copy and

paste text.

Find and replace contents, bold, underline, italic, font and font size,

paragraph settings, bullets

10

And numbering, border and shading, columns, tab setting, change case,

header and footer, print preview and print, insert page, page break, date

and time, spelling and grammar, mail merge, tables, insert/delete column

and row.

11

MS –Excel:

Introduction to spreadsheets: inserting data in a worksheet, save and exit file, open and close, cut copy

and paste the data, formatting, cell, column, bold, italic, underline, font

and font size, borders.

12

Formula writing, print preview and print, insert: cell, row, column,

pictures, full and filter data, generating charts, spell checker, find and

replace.

13

MS – Power Point: Creating a basic presentation, building presentation, modifying visual

elements, formatting and checking text, inserting objects, applying

transitions,. Preparing handouts and slides for display.

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MS – Access:

Introduction to database, designing database files, commands in database.

15

Working with file, brows and edit, sort, indexing and filter printing and

reporting.

Set command and functions, data importing and exporting, link with the

files.

16 Presentation class

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text Peter Norton: Introduction to Computers.(Latest Edition)

Obrien: Management Information System(Latest Edition)

Reference Text David Olson: Management Information System(Latest Edition)

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Noon Business School, University of Sargodha

Course Title Human Resource Management

Course Objectives The principal objective of this course is to prepare students to gain knowledge in the field of human

resource management and enabling them to understand the human resource functions and practices

in banks/organization for improved performance and help create a transparent organizational

culture. The course also provides an overall understanding of organizational behavior concepts to

assist students in recognizing organizational structure, culture and development concepts so that

they are better equipped to perform in the organization, make informed decisions and effectively

manage supervisors and subordinates for enhanced performance. A section on business ethics is

also included to ensure conceptual understanding, need and application of these concepts in daily

business transactions.

Learning Outcomes After the successful completion of this course, participants will have:

• Knowledge and understanding of:

o Primary HRM Framework and its concepts

o Role of HRM in a financial institution as a support function

o Role of HRM in the career of a non-HRM employee

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Introduction:

Concepts of human resource management

2 Human Resource Challenges

Human Resource Functions,

3

Philosophical approaches to Human Resource Management Job Design

and Analysis: An overview of Job design,

Techniques of job design,

4 Job analysis, Collection of job information, Applications of job

analysis information Human Resources.

5

Planning & Recruitment:

Significance of Human Resource Planning, The planning process, the

implementation of program

6 Recruitment & selection policy issues, Source of recruitment, Selection

process & procedure,

7

Evaluation of Human resource Planning & Recruitment, Career

Planning & Development: Promotion, Anachronism, Demotion,

Separation.

8

Training and Development: Significance of training & development, Principles of training &

development,

Mid Term Exam

9

Training & development methods ,Evaluation of

training & development.

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Motivation and Reward System: Concept of motivation, Reward systems, Motivation through

job design, Motivation through employee participation.

11 Other motivation techniques: Performance Appraisal, Appraisal Definition and applications,

12 Basic consideration in appraisal, Appraisal methods, Legal issues for

appraisal, Appraisal challenges.

13 Compensation and Services: Objectives/Rationale of Financial compensation,

14 Challenges affecting compensation, Wage criteria, Policy and principles, Job

evaluation and its system.

15

Compensation for administrators & professionals, Financial benefits and

other services Discipline.

16

Concepts of discipline, Preventive & corrective discipline,

Negative & positive approach, Administration of disciplinary

action, Grievance handling.

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

William B. Werther& Keith Davis: Human Resource &

Personnel, McGraw Hill.(Latest Edition)

Reference Text

Bernardin& Russell: Human Resource Management

McGraw Hill.(Latest Edition)

• Robert Kreitner&Angelokinicki: Organizational Behavior,

IRWIN.(Latest Edition)

• Fred Luthans: Organizational Behavior. McGraw Hill.

(Latest Edition)

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Noon Business School, University of Sargodha

Course Title Industrial and Management Accounting

Course Objectives

The main objective of this course is provide complete understanding of accounting system , costing

system and budgeting

Learning Outcomes

the learning outcomes will be to provide understanding of:

1) cost terms and concepts

2) cost volume profit analysis

3) budgeting and monitoring

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introduction:

Managerial accounting:

A perspective,

Cost terms,

concepts

classification.

2

Responsibility Accounting and Cost Allocation concepts:

Responsibility accounting centers

performance reports.

3

Cost Flows and Accumulation:

The basic cost flow model,

Cost accumulation: Merchandising organizations- Manufacturing

organizations- Service

organizations.

4

Costing Systems:

Job order-costing systems,

Process costing system,

5

Hybrid product costing system,

Cost management systems for new manufacturing environment.

6

Cost Behavior and Estimation:

Cost behavior patterns,

Cost estimation methods.

7

Cost – Volume – Profit Analysis:

The breakeven point,

CVP analysis

8

CVP with multiple products,

Cost structure and leverage analysis.

Mid Term Exam

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Noon Business School, University of Sargodha

9

Standard Costing Systems:

Standard costs and control,

setting cost standards

10

Overhead application in a standard costing system,

Analysis of cost variances

11

Differential Cost Analysis:

Differential costs versus variable costs,

Differential costs versus total costs

12

Cost analysis for pricing decisions,

Make-or-buy decision

13

Variable Costing:

Variable costing versus full absorption costing,

Appropriateness of variable costing & full absorption costing methods

14

Flexible Budgeting:

Static budget versus Flexible budget,

Sales activity

(Volume) Variance

Profit variance analysis,

Variable, manufacturing costs variance

15

Budgeting & Monitoring:

Framework of budgeting,

The master budget development process

16

Budgeting in merchandising operations,

service enterprising & non-profit organization,

Budget under uncertainty,

Reports for monitoring.

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text

Text Books:

• Ronald W. Hilton Managerial Accounting McGraw Hill.(Latest Edition)

• Charles T. HongrenInroduction to Managerial Accounting Prentice Hall,

International.(Latest Edition)

• Garrison: Managerial Accounting McGraw Hill.(Latest Edition)

• Matz&Usry, Cost Accounting.(Latest Edition)

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24 | P a g e

Noon Business School, University of Sargodha

Course Title Applied Business Research

Course Objectives The learning focus for this unit is on developing business research skills and defining a

business research question. It will bring together students’ theoretical and practical

appreciation of how to identify and investigate business opportunities or problems as well as

analyses data and conclude on the relevance of research findings

As the research aim is unpacked, the student will be introduced to a range of relevant

quantitative and qualitative business research methods and will select from these in

determining a project design

Learning

Outcomes Identify, specify and scope an organizational problem or issue requiring a research-based

approach

Define an appropriate research question prior to undertaking research

Assess and select from a range of research methods

Identify major stakeholders in the research context and identify the potential impact of their

objectives and expectations on the design of the research project

Conceptualize a framework for the design and implementation of a research or professional

project

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introduction to Business Research: Business Research: Definition &

Nature, The

Scientific Method

2

The Business Research Process, Errors in Business Research.

Research

Design and Data Sources

3 Types of research and research designs, Primary data and its sources,

Secondary data and its sources

4 Data Collection Procedures: The Measurement Process,

Concepts of validity and reliability, The casual design procedures

5

Data Collection Methods,

Observation, Documentary-Historical Method, The Survey Method,

Data Collection

Instruments: Questionnaire, Interview and Scheduling, Problems in

Data Collection

6

Sampling:

Sampling Concepts, The Sampling Procedures (Types of Sampling),

Determining a sample size

& Selection of sample. Data Processing And Analysis:

7

Basic concepts of data processing:

Computer representation, Data Matrix, Data Storage Data Processing

flow:

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25 | P a g e

Noon Business School, University of Sargodha

8

Editing, Coding,

Handling Blank Responses, Coding, Categorization, Converting,

Weighting, Storing etc.,

Alternative processing flows

Mid Term Exam

9

University data analysis, Measurement of central tendency,

Measurement of dispersion, Hypothesis Testing, Bavaria data

analysis

10

Linear Correlation,

Simple Regression, The Chi-Square Test, The Cross-Tabular Tables,

Elaboration of

relationships, Multivariate data analysis: Interdependence Methods,

Factor analysis

11

Cluster

analysis, multidimensional analysis, Multivariate data analysis:

Dependence methods, Multiple

Regressions, Analysis of Variance & Covariance

12 Discriminate analysis.

13

Research Project

Proposal: Rationale for the study defining the problem, Research

Objectives, Information needs

14 Research design, Data collection procedure, Data processing &

analysis

15 Research Team and its

profile,

16 Budget, Time Table

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Ranjit Kumar, Research Methodology, Sage Publications.(Latest

Edition)

Reference Text

Dam Remenyl, Doing Research in Business and Management, Sage

Publications.(Latest

Edition)

· C. William Emory, Business Research Methods, IRWIN.(Latest

Edition)

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26 | P a g e

Noon Business School, University of Sargodha

Course Title Economics theory & issues

Course Objectives

The main focus of this subject is to provide understanding of economics, how to use resource

effectively and what is role of gdp in economy? What is demand and supply?

Learning

Outcomes

the learning outcomes will be:

1)Economics Concepts, problems of Economic Organizations

2) Elements of supply and demand

3) Monetary and Fiscal Policy

4) international linkeage?

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Introduction: Basic Economics Concepts, problems of Economic

Organizations

2 Markets and Elements of supply and demand. Supply

3 demand and product markets: demand, utility and consumer behavior and

business organizations.

4 Theory of production and marginal products, analysis of costs,

competitive markets, monopoly and imperfect competition.

5 Production Function and Distribution: Factors of Production, Pricing of

factors of production

6 Markets and Economic Efficiency, role of Government,

7 Economic Systems, Economic Growth and International Trade

8 National Economy facts: National income Accounting, Measurement

Mid Term Exam

9 Income and Spending,

10 Money

11 Monetary and Fiscal Policy

12 International Linkages

13 Aggregate

Demand

14 Supply and Growth

15 Consumption and Saving, Inflation

16 Budget

Deficit and International Adjustment.

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27 | P a g e

Noon Business School, University of Sargodha

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Robert S.Pindyck&Danial L. Rubinfeld: Microeconomics, Prentice

Hall(Latest Edition)

Reference Text

RudigerDornbusch& Stanley Fischer: Microeconomics, McGraw

Hill(Latest Edition)

• C.E.Ferguson&J.P.Gould: Microeconomics Theory(Latest Edition)

• Samuleson&Nordhausan: Economics,Tata McGraw Hill(Latest Edition)

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28 | P a g e

Noon Business School, University of Sargodha

Course Title Financial Management

Course Objectives Financial Management discusses the role that financial managers play in businesses and the

financial market environment in which firms operate. It argues that the goal of managers should be

to maximize the value of the firm and by doing so maximize the wealth of its owners. The main

objective of this course is to give student an understanding of financial environment and financial

instruments and basis of evaluation of business entity.

Learning

Outcomes After qualifying this course student will be able to understand the nature and structure of business

organizaiton and shall be able to address basic issues related with financial statement, instruments

and business orperations.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Introduction to Managerial Finance: The role of Managerial Finance, The

Financial Market Environment

2 Financial Tools: Financial statements and Ratio Analysis

3 Financial Tools: Cash Flow and Financial Planning

4 Financial Tools: Time Value of Money

5 Financial Tools: Time Value of Money

6 Valuation of Securities: Interest Rates and Bond Valuation

7 Valuation of Securities: Stock Valuation

8 Valuation of Securities: Stock Valuation

Mid Term Exam

9 Risk and the Required Rate of Return: Risk and Return

10 Risk and the Required Rate of Return: Risk and Return

11 Risk and the Required Rate of Return: The Cost of Capital

12 Risk and the Required Rate of Return: The Cost of Capital

13 Long term Investment Decision: Captial Budegting Technique

14 Long term Investment Decision: Capital Budegting Techniques

15 Long term Investment Decision: Capital Budegting Cash Flows

16 Long term Investment Decision: Capital Budegting Cash Flows

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Principles of Managerial Finance by Lawrance J Gitman (Latest Edition)

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29 | P a g e

Noon Business School, University of Sargodha

Course Title Management Information System

Course Objectives To provide students with basic concepts in information system and the benefits with

these systems in modern society

· To differentiate between data, information, and knowledge

· To understand systems definition, systems requirements, and information needed

for decision maker

· To understand several requirement and operations that the analyst needed to

analyze, design, and implement the systems in what is called system development life cycle (SDLC)

· To identify several methods to enhance and develop information systems and to

manage the information system recourses

· To understand several ethical issues in information

Learning Outcomes After completing this course the student must demonstrate the knowledge and

ability to:

· Define the concepts and definition of the information systems

· Differentiate between several types of information system

· Identify the threats to information security

· Show how to protect information recourses

· Understand the difference between database and data warehouse

· Differentiate between transaction processing system and functional area

information system

· Show how to maintaining and protecting information system

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 INTRODUCTION TO INFORMATION TECHNOLOGY

2 INTRODUCTION TO COMPUTER SYSTEM: Hardware

Software

3 Electronic Data Processing, Input, Processing and Output Techniques

4 MANAGEMENT INFORMATION SYSTEM: Needs for MIS, Evolution & Types of Information System, (MIS, DSS, Expert

System) The concept of Data and Information

5

DATABASE MANAGEMENT SYSTEMS: The concept of DBMS Hierarchy of Database

Elements of DBMS Contents of Files

6 INFORMATION SYSTEMS FOR BUSINESS APPLICATION:

Executive Information System

Manufacturing Information System

7 Marketing Information System,

8 FIS, HRIS.

Mid Term Exam

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30 | P a g e

Noon Business School, University of Sargodha

9 COMPUTER NETWORKS: Types of Networks,

Application of Networks Network Structure

10 COMPUTER NETWORKS: Types of Networks,

Application of Networks, ,

11 Network Structure Network Standardization,

12 Example Networks, Network Software.

13 INTRODUCTION TO BUSINESS TELECOMMUNICATION:

Communication Channels

Channel Configuration

14 Channel Sharing, Modes of Transmission

15 OTHER RELEVANT TOPICS: Artificial Intelligence (AI) Office Automation

16 Multimedia

Computer Viruses

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Jmaes O, Brien Introduction of Information Systems with supplement. McGraw Hill,

New York.(Latest Edition)

Reference Text

· Robert Schulthies& Mary Sumner: Management Information System, with

· supplement. McGraw Hill, New York.(Latest Edition)

· David Olson: Management Information System, McGraw Hill.(Latest Edition)

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31 | P a g e

Noon Business School, University of Sargodha

Course Title Production and Operations Management

Course Objectives This course introduces students to the concepts underlying effective operation and control of

manufacturing and service businesses. Approaches to production control, inventory policy, facilities

planning, methods improvement and technological assessment are studied.

Learning Outcomes 1. Identify and articulate how operations management contributes to the achievement of an organization’s

strategic objectives.

2. Critically evaluate the operations function in manufacturing and service production settings.

3. Appraise and apply forecasting methods as the basis of management’s planning and control activity.

4. Assess and formulate decision making strategies to address operating issues that have short,

intermediate or long lead times.

5. Evaluate approaches to problem solving and process improvement in production settings.

6. Synthesize the depth and breadth of knowledge, knowledge of methodologies, application of

knowledge, and communication skills according to the degree level competencies established by

authorizing bodies for degree programs in Ontario

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Course Overview

Introduction to Operations

Operations Strategy

2

Product Design

Service Design

Form Teams

3

Process Analysis

Manufacturing Process Analysis

4

Job Design and Measurement

Business Process Reengineering

Quality Management and 6

5 Quality Management and 6 (cont’d)

6 Statistical Process Control

7

Capacity Planning

Aggregate Planning

8 Enterprise Resource Planning

Mid Term Exam

9 Lean Production

10 Inventory Management

11 Waiting Line Analysis

12 Project Management

13

Supply Chain Strategy

Materials Requirements Planning

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32 | P a g e

Noon Business School, University of Sargodha

14

Japanese style of manufacturing utilizing

techniques and trends for attaining quality assurance with the use of

techniques such “kanban”.

15 Capacity planning, process design, facility layout and location

16

Implementation of an effective

operational strategy with a perspective emphasizing on the operational

system of the future in the

global market.

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text

James D.Dilworth: Production and Operations Management, McGraw

Hill.(Latest Edition)

· Elwood S. Buffa and Rakesh K. Sarin: Modern Production/Operations

Management,8e,Wiley(Latest Edition)

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33 | P a g e

Noon Business School, University of Sargodha

Course Title Entrepreneurship

Course Objectives This course aims at helping students develop a positive, constructive and practical approach to:

Entrepreneurship venture opportunities, innovations, change, fantasies, Environment of small

business, sources and resolutions. risk failure and new venture unit, feasibility of planning and

concepts of planning, stages of growth model.

Learning

Outcomes By the end of this course it is expected that the student will be able to:

Financial resources and asset management, different types of financing, buy or lease. Organization

cycle and growth of organization, strategic management for success of enterprise, looking towards

entrepreneurial career.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introduction:

Entrepreneurial Perspective,

economics and entrepreneurship,

2 process, ventures,

practices and characteristics.

3

Entrepreneurship and new free enterprise:

Entrepreneurship venture opportunities, innovations,

change, fantasies, Environment of small business,

4

sources and resolutions, corporate entrepreneurship,

risk failure and new venture unit,

feasibility of planning and concepts of planning,

5 stages of growth model,

responsibility of feasibility plan.

6

Product and services concepts:

Product servicing concepts and commercial opportunities (macro over

view), products and technology, identification opportunities

7

product development life cycle, product protection,

trade mark and patents, process of patents,

validity of property rights and accessing government information

8 Human resources side of enterprise,

infrastructure of services, types of service venture, success factors.

Mid Term Exam

9

Marketing and new venture development:

Marketing research foe new ventures,

marketing concepts, startup of marketing research,

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34 | P a g e

Noon Business School, University of Sargodha

10 market focused on organization,

sources of market intelligence,

11 competitive analysis and implications of market research

12

Marketing strategies and functions

product concepts, 4 Ps,

making

marketing plan,

13 changing international ventures.

Entrepreneurial team and business formation:

14

human resource and relations,

BOD,legal aspects, acquiring a business,

evaluation of acquisition opportunities

15

methods of valuation.

Financial resources and asset management,

different types of financing, buy or lease.

16

Organization cycle and growth of organization,

strategic management for success of enterprise, looking towards

entrepreneurial career.

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text

· David H. Holt: Entrepreneurship, New Venture Creation, Prentice

Hall(Latest Edition)

· Bill Bolton & John Thompson: Entrepreneurs Talent, Temperament,

Technique,

Butterworth Heinemann(Latest Edition)

Page 35: Master of Business Administration (MBA-3.5) · 3.2 Internship/Report Students enrolled in MBA 3-1/2 year semester system program will be required to do an internship of 10-12 weeks

35 | P a g e

Noon Business School, University of Sargodha

Course Title Managerial Economics

Course

Objectives

Managerial Economics course is of importance to business students expecting to deal with

business and professional lives in the future. This course is designed to introduce and discuss

various management concepts from economic point of view. Using integrated approaches, the

course will emphasize discussion on the design and implementation of risk management

practices along with the theory of firm. Basically, it purports to help students realize, understand,

and master various economic problems and the way firm try to resolve such problems

Learning

Objective

1. To provide students with a comprehensive perspective on management econmics and

insurance concepts, tools, and techniques;

2. To develop analytical and integrative thinking in understanding and implementing

management techniques in economics

3. To arouse the sense of business through an experiential approach, especially in the completion

of assignments;

4. To practice managerial skill intertwined with theory of firm

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

· Introduction, Opportunity Cost, Theories and Models, Quantitative

Methods, Role of Govt, Theory of Firm, Agency Problem

2

· Mathematical Economics, Functional Relationship, Linear Equations,

Graphs, Geometric Progressions.

3

· Derivative of a function, Implicit Differentiation, Average and

Marginal relationships, First Order condition, Partial Derivative,

Constraints optimization

4

· Partial Derivative (Revision), Constraints Optimization (Revision),

Determinants of market demand, market demand equation, law of supply.

5

· The market mechanism, Rationing Function of Prices, Price ceiling,

price floor, allocation function.

6

· Concepts in Price elasticity of demand, Formal relationship between

the price elasticity of demand and total revenue. Decision making.

7

· Role of the firm, production function, law of diminished marginal

utility, output elasticity, three stages of production, Isoquants, long run

production function

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36 | P a g e

Noon Business School, University of Sargodha

8

· Production and cost, short run cost, key relationships in cost,

mathematical relationship between ATC and MC, economies of scale, multi

product cost function

Mid Term Exam

9

· Profit maximization, optimal input combination, unconstraint

optimization, total revenue maximization

10

· Characteristics of market structure, equilibrium price, monopoly,

evaluating perfect competition and monopoly

11

· Monopolistic competition, short run monopolistic equilibrium,

advertising in monopolistically competitive industries

12 · Characteristics of duopoly and oligopoly, Game theory

13 · Price discrimination, no marginal pricing, multiproduct pricing

14 · Capital budgeting, time value, capital rationing, cost of capital

15 · Risk and uncertainty, Measuring risk, firm behavior,

16

· Game theory, game trees, Decision making under uncertainty,

Insurance.

Final Term

Exam

Facilities

Required Multi media for presentations

Recommended Text

Managerial Economics; Theory and Practice

by Thomas J. Webster

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37 | P a g e

Noon Business School, University of Sargodha

Course Title Strategic Business Management

Course Objectives

The goal of this course is to provide you with the knowledge and skills that you can use to

effectively manage

the business to achieve organizational goals.

Learning Outcomes

In order to achieve this goal, you will:

• Take a strategic approach to business management.

• Assess the global environment of business in which your organization operates.

• Forecast the human resource needs of your organization or department.

• Do structural analysis of competitive forces of your organization and/or department.

• Identify competency gaps in your organization or department.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Introduction: Strategic management

2 Definition and process, nature of strategic decisions

3 The strategy managers: the role and tasks

4

Strategy Formulation: Information Inputs: Operating

environment scanning,

5

Structural analysis of competitive forces, The Structure and

performance

of the industry as a whole.

6 Strategy Formulation: Mission and Objective:

7

Concepts: Mission,

goals, objectives and targets, Mission development and statement,

Relationship

8

The strategymaking

hierarchy, corporate strategy, Functional strategies, operating strategy,

factors shaping

strategy.

Mid Term Exam

9

Action Plan Choice: The generic competitive strategies, the offensive

strategic

postures,

10 the defensive strategic postures, corporate diversification strategies

11

Strategies

Evaluation and Selection: Evaluation models, Growth share matrix

(GSM),

12

General electric’s

stop light grid, Life cycle analysis, Gap analysis, Directional policy

matrix (DPM), Selection

models and contexts.

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38 | P a g e

Noon Business School, University of Sargodha

13

Function Strategy Formulation: Selection of functional areas,

Formulation

of functional objectives, Formulation of functional action plans

14

Strategy Implementation:

Analyzing strategy-change, Analyzing organizational structure,

15

Analyzing organizing culture,

selecting an implementation approach. Strategic Control: The strategic

control process

16

A Case

Analysis Framework: Diagnosis and record of the current situation,

Identification and record of

the strategic issues and key problems.

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text

• G. Johnson & K. Scholes: Exploring Corporate Strategy, Prentice

Hall.(Latest Edition)

• Wheelen: Strategic Management(Latest Edition)

• Fried. R. David: Strategic Management, Prentice Hall.(Latest

Edition)

• Thomous, Stricklend: Strategic Management, BPI, IRWIN.(Latest

Edition)

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39 | P a g e

Noon Business School, University of Sargodha

Course Title Organizational Behaviour

Course Objectives

the main objective of this course to provide better understanding of organizatons. It will help students to

behave well in their respective organizations. It provide better understanding of their values norms and

their culture.

Learning Outcomes

this course will help students :

1.better understanding of their organization and its background

2. it help students to understand the importance of organization's norms and values.

3. it will provide the understanding of different behaviors on workplace

4. provide understanding of delegation of authorities

5. students will be able to know the organization politics

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Introduction and Background:

2

Organizational behavior:

Key concepts,

A historical perspective on organizational behavior,

Organizational behavior and contemporary issues.

3

Organization:

Structure and Design:

The nature and purpose of organization,

4 The classical and modern concepts of organization,

Span of control and organization structures,

5

Authority relations:

Line,

staff and functional,

6

Authority:

Delegation and decentralization,

Departmentalization,

Organizational life cycle stages,

7 The contingency approach of organization design,

Today’s organizations and various designs,

8

Organizational effectiveness Organizational Culture:

The dynamics of organization’s culture, the basic approaches to organizational

culture,

Mid Term Exam

9

The cross-cultural awareness,

Total quality culture creation,

changing and developing cohesive organization’s culture

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40 | P a g e

Noon Business School, University of Sargodha

10

Organizational Change and Development:

The nature and typology of organizational change,

The diagnosis of forces for change,

The models and dynamics of planned change,

11 Resistance to change and its management,

Techniques for managing change,

12

Organizational development:

Objective & model,

Change management and contemporary issues in TQM.

Foundations of Individual Behavior:

The perception process,

The attribution theory,

Personality and organizational behavior, Attitudes,

13

personal values and ethics:

Learning &behavioral modification

Behavior Modification:

Behavioral learning models,

Principles of behavior modification,

the process of modifying on-the-job behavior,

14

Behavioral self-management Socialization and Mentoring:

The organizational socialization process,

The socialization techniques, Mentoring,

15

Organizational roles and norms Work Group Behavior: Work group:

Types, functions & development process, Work group structure,

composition and effectiveness, Inter group interactions, Organization influence

tactics,

16

Organization’s politics, Strategies for improving work group performance.

Organizational Conflicts Management:

The nature of conflict, Functional versus dysfunctional conflict,

Approaches to effective conflict resolution, Conflict stimulation

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text

· Judith R. Gordon, Organizational Behavior, Prentice Hall.(Latest Edition)

· Fred Luthans: Organizational Behaviour(Latest Edition)

· Davis and Newstrom, Human Behavior at Work: Organizational Behavior,

McGraw Hill.(Latest Edition)

Robert Kreitner& Angelo Kinicki Organizational Behavior, IRWIN(Latest

Edition)

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41 | P a g e

Noon Business School, University of Sargodha

Course Title Total Quality Management

Course Objectives The objectives of this course is to introduce the main principles of business and social excellence, to

generate knowledge and skills of students to use models and quality

management methodology for the implementation of total quality management in any sphere of

business and public sector

Learning

Outcomes At the end of the course students should:

• know business excellence models and be able assess organization’s performance making reference

to their criteria.

• know the principles of total quality management and peculiarities of their implementation.

• be able to use quality management methods analyzing and solving problems of organization.

• know prerequisites of evolution of total quality management and significance of quality gurus’

works to the management of modern organizations.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introduction to Total Quality Management Defining Total Quality Management

Basic Approaches of Total Quality Management

Gurus of Total Quality Management

2

TQM Framework

Awareness about the improved quality

Historical Review

Obstacles in implementing TQM

Benefits of TQM

3

Leadership and Total Quality Management Defining Leadership

Characteristics of Quality Leaders

Leadership Concepts

The seven habits of highly effective people

Ethics and Quality

Deming Philosophy

4

Role of Leaders in TQM

Implementation

Quality control

Core Values, Concepts and Framework

Strategic Planning and Communication

Decision Making

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42 | P a g e

Noon Business School, University of Sargodha

5

Customer Satisfaction and Employee Involvement Customer Satisfaction (An Overview)

What is customer?

Customer perception of Quality and feedback from customer

Effectively using customer complaints

Transforming needs into requirement of customers and importance of

customer

retention.

Employee involvement in improving quality.

6

Motivational theories

Empowerment

Teams and their effectiveness

Rewards, Recognition and Performance appraisal

Union and employee involvement

Benefits of employee involvement

7

Continuous Process of Improvement and Performance Measures Perfection through continuous improving process

Process

The Juran Approach to continuous improvement process

Improvement Strategies

Types of Problems

Problem solving method

Kaizan

Reengineering

Six Sigma

8

Appropriate Strategy

Presentation of Performance Measures

Quality Costs

Malcolm Baldrige National Quality Award.

Mid Term Exam

9

Benchmarking “A tool for Continuous Improvement” Concept of Benchmarking

Importance of Benchmarking

Definition of Benchmarking

Important Reasons of Benchmarking

Process of Benchmarking Deciding what to

Benchmark

Benchmark Planning

Actions to close the Gap between Benchmark

Pitfalls and Criticisms of Benchmarking

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10

Quality Management System ISO Benefits of ISO registration

ISO 9000 Series of Standards

ISO 9001 requirements

Implementation of Quality Management System (ISO)

Documentation

Internal Audits

ISO Certification for Service Organizations

ISO VsBaldrige Award

Standards in Pakistan

11

Environmental Management System Introduction to Environmental Management Standards

ISO 14000 Series Standards

Concept of ISO 14001

Requirements of ISO 14001

Benefits of Environmental Management System

Integrating ISO 14000 with ISO 9000

Relationship of Standards with Health and Safety

12

Quality Function Deployment and Quality by Design

Concept of Quality Function Deployment

Role of team in QFD

Benefits of QFD

Driving force behind QFD

Process of information by organization

House of Quality

Building House of Quality

13

Quality Function Deployment Process

Concept of Quality by Design

Rational of Implementing Quality by Design

Benefits of Quality by Design

Communication Models

Implementation of Quality by Design

Tools used for implementing Quality by Design

14

Management and Technical Tools for improving Introduction of Management Tools and there importance

Forced Field Analysis

Nominal Group Technique

Affinity Diagram

Tree Diagram

15

Matrix Diagram

Process decision program chart

Activity network diagram

Just in Time and Just in Case

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16

Concept of Statistical Process Control Pareto Diagram

Process Flow diagram

Cause and effect diagram

Check sheets

Histogram 10.6 Control Charts

Scatter Diagram

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text 1. Total Quality Management By: Dale H. Besterfield (Latest Edition)

Reference Text

1.Quality Management By: Donna C.S. Summers

2. Total Quality Management By: Joel E. Ross (Latest Edition)

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Noon Business School, University of Sargodha

Course Title Advanced Organizational Behavior

Course Objectives

main objective of this course to aware students about organizations , attitudes& values of

organizations.what is the importance of personality and emotions , how to control our emotions at

work place .

Learning Outcomes

the learning objective of this course are:

1. understand the importance of personality and emotions

2. what is the impact of attitude and personality on work place

3. how to perform well in groups and teams

4. what is the role of power and politics in organization.

5.importance of ethics at workplace

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 course overview

2 performance

3 perception

4 personality and emotions

5 values

6 attitude

7 impact of personality and attitude on work place

8 motivation

Mid Term Exam

9 groups and teams

10 communication

11 power and politics

12 conflict

13 leadership

14 descion making

15 creativity and ethics

16 organizational structure and change

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text Nancy Langton & Stephen P. Robbins (2007). Organizational

Behaviour:

Concepts, Controversies, Applications. 4th Canadian edition, Pearson

Prentice Hall: Toronto.

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Noon Business School, University of Sargodha

Course Title Advanced Research Methods

Course Objectives

the course objective to study advanced research methods is to understand the importance of research in

daily life or the importance of research for solving business problems efficiently

Learning Outcomes

learning objectives of thos course are :

1. understand the historical comparative research methods and different techniques

2. different approaches of research

3. what is importance of reliability and validity in research

4. how research help us in solving problems

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introduction of Course

Objective of learning advanced course in research methods

Concepts related to population and sampling

Types of Data and Basis Statistical Tools

2

Concepts of Distributions.

Basics of Hypothesis Testing

3

Univariate Analysis: Z Test Application and Hypothesis

Testing

4

Univariate Analysis: T Test Application and Hypothesis

Testing

5 Univariate Analysis: F Test (ANOVA) and Hypothesis Testing

6 Chi-Square Test and its Application

7 Fundamental Primary Data Instruments

8 Fundamental Primary Data Instruments

Mid Term Exam

9 Bivariate Analysis: Correlation and Simple Linear Regression

10 Bivariate Analysis: Hypothesis Testing

11 Multivariate Analysis and Hypothesis Testing (Software)

12 Questionnaire Development/coding and Primary Data Analysis

13 Reliability and validity and complex models (Software)

14 Report Writing and References (End Note Software)

15 Project Presentation

16 Project Presentation

Final Term Exam

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Facilities Required Multimedia/lab etc

Recommended Text Krishnaswamy K. N, Sivakumar A. I. And Mathirajan M (2008).

Management Research Methodology, Integration of Principles,

Methods and Techniques.

Yogesh Kumar (2006), Fundamentals of Research Methodology and

Statistics. ISBN : 978-81-224-2418-8

Burns, Robert B. (2000) Introduction to Research Methods, Sage

Publications, N. Delhi

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Noon Business School, University of Sargodha

Course Title Project Management

Course Objectives

The basic purpose of teaching this subject is to give awareness of project , how much a project is

important ? What is project management? How we can manage different elements of projects ? It

provides all awareness of project and its life cycle..

Learning Outcomes

The basic learning outcomes of this subject are to understand:

1. importance of management ?

2. the nature of project?

3.what are project constraints?

4. project life cycle?

5. how to manage the cost of project in different stages?

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introduction to Project Management

What is a Project?

Project Management

Project Constraints

Understanding the Nature of Projects

The Project Life Cycle

Project Identification

The Project Initiation Stage

2

The Project Initiation Stage

Identifying What has Triggered your Project

Project Management Roles

The Project Definition Document

The Product Description

3

Determining Project Goals

Brainstorming and Consultation: Determine Goals

Determining Project Specifications

Determine Project Deliverables

4

Determine Project Constraints

Determine Project Assumption

Presenting Your Business Case

Speaking to the Business Need

5 Presenting the Business Case

Completing the Project Definition Document

The Project Planning Stage

6

The Planning Stage

Determine the Scope of Work

Scope Management Plan

The Work Breakdown Structure (WBS)

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7

Creating the Work Breakdown Structure, WBS

Unique WBS Identifiers

Determine Deliverable-Specific Task List

Define Task Descriptions

8

Planning the Time Element

Time Estimates

Time Estimate: Mathematical Method, PERT

PERT Calculations

Buffer Time

Mid Term Exam

9

The Project Schedule

Project Schedule Charts

Updating Project Assumption & Time Constraints

Assigning Resources and Responsibility

10

Planning the Cost Element

Resource Identification

Cost Estimation Methods

Administrative Costs

Buffer Costs

11 Procurement Plan

Human Resource Management Plan

Project Cost Constraints and Assumptions

12

Planning the Quality Element

Decision Making and Risk Taking Skills

Module 4: Team Building for Project

Leaders

Team Building

Leadership vs. Management

Responsibilities of a Team Leader

Team Building Benefits

13

Team Selection

Team Communication

What is Conflict Resolution?

Motivating Teams

Coaching Teams

14

Module 5: Motivation

Motivation

Desires and Needs

Encouraging Performance

Morale

Improving Morale

Building Loyalty in Teams

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15

Module 6: Implementing the Project Plan

Implementing the Project Plan

Implementing the Procurement Plan

Quality Control and Assurance Measures

Business Communication Model

Performance Tracking

Earned Value Analysis

Change Management

Budgetary Control Measures

Implementation Stage: Project Management Areas

16

Module 7: The Closing Stage

Acceptance of Deliverables

Releasing Resources

Acceptance of Contracts

Disassembling Project Team Members

Project Documentation

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

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Noon Business School, University of Sargodha

Course Title Supply Chain Management

Course Objectives

This will be an important concept that we will refine in the context of different logistical drivers

The course of the quarter. We start discussion on how a firm can manage inventories to ensure a

fit between strategic supply chain objectives and inventory management.

We will illustrate the strategic framework for supply chain decisions in the context of the Seven

Eleven Japan case

Learning Outcomes

1)Understanding of the effects of demand forecasts and forecast errors on a tactical decision policy

for a supply chain.

2)Assessing future product demand is critical for capacity planning, purchasing

and inventory management.

3)In this session we will examine two cases and see how the concepts of forecasting

and safety-stock are applied in practical situations.

4)Inventory issue: air freighting printers to Europe, developing more formalized inventory

planning processes, or building a factory in Europe.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 understanding the supply chain

2 supply chain performance: achieving strategic fit and scope

3 supply chain drivers and metrics

4 designing distribution network and application to online sales

5 network design in the supply chain

6 designing global supply chain networks

7 demand forecasting in a supply chain

8 aggregate planning in a supply chain

Mid Term Exam

9 planning supply and demand in a supply chain

10 coordination in a supply chain

11 .managing economies of scale in supply chain:

cycle invetory

12 managing uncertainity in a supply chain:

safety inventory

13 determining the optimal level ofproduct availability

14 transportation in a supply chain

15 .pricing and revenue management distribution in a supply chain

16 sustainability in a supplychain

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text supply chain management by sunil chopra & peter meindl

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Noon Business School, University of Sargodha

Course Title Strategic HR & Leadership

Course Objectives

This course introduces students to the key concepts and policies underlying international human

resource management (HRM) in organizations. With the growth of ‘knowledge work’ and what

some see as a ‘knowledge economy’, human resources have increased in importance for the firm,

and therefore appropriate strategies for managing these resources have become critical to

competition between companies. As firms internationalize and integrate their production and

services across national borders, they find that they need to coordinate workforces that are

accustomed to contrasting management styles, and with skills and competences that have been

differently constructed. The course examines knowledge work and more mobility within labor

markets as firms internationalize and globalize their operations. This course will also examine

the impact of labor markets and other factors on the changing nature of human resource

management over recent years, focusing on the core HR issues that firms have to deal with in a

globalizing economy.

Learning Outcomes

the basic learning outcomes will be to understand :

1.HRM and Strategic HRM

2. concepts and policies relating to strategic HRM

3.labour markets and their impact in organizations

4.importance of leadership, motivations, teamwork, culture

5.relationship between leadership, management and administration;

transactional and transforming leadership, leadership and the management of

culture and meaning and dysfunctional forms of leadership

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

introduction of HRM , strategic HRM and difference between HRM &

strategic HRM

2

key concepts and policies underlying international human resource

management (HRM)

in organizations.

3

impact of labour markets and other factors on the changing nature of human

resource

management over recent years, focusing on the core HR issues

4

HRM in multinational corporations and discusses the issue of ‘transfer’ of

HRM

practices from one country setting to another.

5

an advanced understanding of the processes of leadership

- its scope and limitations - in different social and organizational contexts.

6 motivation, teamwork

7 culture and change management.

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Noon Business School, University of Sargodha

8

discussion of students’ own experiences as leaders and followers to enable

them to understand

a wide range of organizational phenomena

Mid Term Exam

9 relationship between leadership, management and administration

10 relationship between transactional and transforming leadership

11 relationship between leadership and the management of culture

12 relationship between meaning and dysfunctional forms of leadership.

13 organizational politics

14 business ethics

15 morality and sustainability

16 management of diversity and difference.

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text The Five Dysfunctions of a Team: A Leadership Fable; by Patrick M.

Lencioni

Execution: The Discipline of Getting Things Done; by Larry Bossidy, Ram

Charan, and Charles

Burck

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Noon Business School, University of Sargodha

Course Title Seminar In Business Management

Course Objectives

This course is designed to present business management from the point of view of the practicing

manager. It focuses on specific knowledge and skills that are required to understand strategy and

the process by which it is developed in business organizations, and provides information on the

situation and context in which strategy i formed and implemented.

This course will integrate knowledge and skill development in the core courses of the MBA

program , but that is not only its goal. Specific new information about activities and skills of

general managers will be presented. Students are expected to combine knowledge from other

courses with information presented here to develop sophisticated interpretations and analysis of

actual problems and opportunities.

Learning Outcomes

Course learning outcomes will be :

1.Development and reinforcement of a general management point of view

2. Development of an understanding of fundamental concepts in strategic management

3. Understand the role of general manager, the level of component strategy, competitive analysis,

the industrial organization perspective, the resource based view.

4. understanding of the influence of global competition on firm strategy and performance

5.practice in working out business strategies and implementation plans

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introductions and Course Overview;

Doing Research for Knowledge

Development in business management

2

Identifying Viable Research Topics;

What is a Contribution? Seminal

Contributions, Extensions and

Replications;

3 Developing and Stating

Research Questions; Establishing

Research Scope; Empirical

Generalization

4

Theory, Method, and Validity in

Scholarly business management Research; Research

Programs and Generalization of

Findings;

5 Falsifiable Propositions,

Testable Hypotheses, and Empirical

Conjectures

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6 The Research Domain of business management Strategy

7

discussion on Business Management Module 1

Introduction to Business Management

• Characteristics and Environment of Business Management

• Business Ownership

• Supervision, Decision Making, and Leadership

• Planning and Organizing

• Implementation and Control

• Business Ethics

• Overview of a Typical Business

• Desirable Qualities for Successful Business Management

• Time and Stress Management

8

discussion topics :

Business Management Module 2

Business Management and Its Application

• Basic Management Functions

• Where Business Management Is Used

• Types of Business Activities

• The Legal Structure of a Business

• The Purpose of a Business

• Starting a Business

Mid Term Exam

9

Business Management Module 3

Business Organizational Structures and Functions of Management

• Types of Organizational Structure

• A Functional Approach to Business Management

•planing

•Organizing

• Leading/Directing

• Controlling/Monitoring

• Management Information Systems

10

discussion topics :

Business Management Module 4

Finance Demystified For Entrepreneurs

• Basic Business Math

• The Balance Sheet

• Financial Statement Preparation

• Using the Financial Statements

• More Financial Analysis

• Preparing Budgets

• Financing Alternatives and Business Valuation

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11

discussion topics :

Business Management Module 5

Business Environments

• Human Environments

• Economic Environments

• Government Environments

12

discussion topics :

• Global Environments

• Trade Environments

• Ethical Environments

13 discussion topic:

•technology , innovations, competition

•strategic issues in managing technology and innovation

14

discussion topics :

•entrepreneurial ventures and small businesses

•strategic issues in entrepreneurial ventures and small businesses

15

discussion topic:

Business module 6

•Customer Relationship Management (CRM)

•Customer

•Satisfaction

•Guerrilla Marketing

•Marketing

•Green

•Marketing Mix

•Marketing Research

•Six Sigma

•Total Quality Management (TQM)

16 final presentations

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

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Noon Business School, University of Sargodha

Specialization in HRM

Course Title Industrial and Labour law

Course Objectives

This course is built upon different rules and laws which help in governing the organizations. It will

help in developing the good concepts of laws regulation in the organizations

Learning

Outcomes

this course will help students:

1. how to react legally when any problem occur

2. it will help students to run organizations ethically

3. it will help students to establish organizations by following proper rules and regulations.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

INTRODUCTION TO LAW AND LAW GOVERNING CONTRACTS.

The Origin of the Contract, Definition of Contract, Communication,

Acceptance and Revocation, Essentials of a valid Contract, Performance of the

Contract, Discharge of Contract

2

Breach of Contract, Damages of Breach of Contract, Indemnity and Guarantee

Contract of Bailment, Contract of Agency

3

THE LAW OF SALES OF GOODS, Definitions, The Formation of the

Contract., Effects of the Contract, Performance of the contract, Rights of

Unpaid seller against the Goods., Sale by Auction, Breach of Contract

4

PARTNERSHIP LAW, Definitions in Partnership Law, Types of Partnership

Essential Elements of a Partnership, Registration of Partnership Firms,

Partnership Becoming Illegal, Partnership Distinguished from Company

5

Partnership Distinguished form Private Company, Partnership Distinguished

from Co-Ownership, Partnership Agreement, Rights and Liabilities of the

Members of a Partnership Firm, Personal Profits Earned by Partners, The

Property of the Firm

6

Implied Authority of a Partnership, Principle of Holding out

Minor as a Partner, Reconstitution of a Firm, Dissolution of Partnership and

Settlement of Accounts on Dissolution, Rights and Obligations of Partners after

Dissolution of Partnership.

7

LAW GOVERNING COMPANIES I, Introduction to Companies Ordinance

1984, Company Courts, Corporate Law Authority, Registration of Company

Memorandum of Association, Name of Company, Registered Office, Object

Capital Clause of Memorandum, Articles of Association

8

Promoters, Contracts, Prospectus, Commission, Discount and Premium

Allotment of Shares, Commencement of Business, Membership, Share Capital

Shares and Certificates, Transfer and Transmission of Shares, Directors, Chief

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Noon Business School, University of Sargodha

Executive

Mid Term Exam

9

LAW GOVERNING COMPANIES II, General Meetings, Meetings of

directors. Secretary, Dividend, Auditor, Managing Agents, Investment by

Company, Debentures, Private Companies, Guarantee Company, Unlimited

Company

10

Accounts, Inspection, Annual Return, Winding up by Court, Winding up of

Companies, Contributors and Creditors, Voluntary Winding up, Removal of

Defunct Companies.Winding up of Unregistered Companies. Reconstruction

and Amalgamation.Companies Established Outside PakistanOfficial Liquidator

11

LAWS GOVERNING ESTABLISHMENT OF FACTORIES, Definitions

Pertained to the Factories Act. 1934, Exemption from Certain Provisions of the

Act Inspectors and their Powers, Certifying Surgeons, Health and Safety,

Disposal of Wastes and Effluents, Artificial Humidification, Vaccination and

Inoculation, Holidays with Pay and Provisions of the Act for Worker

12

Special Provisions for Adolescents and Children, Penalties and Procedure

Penalty for Contravention of Act and Rules., Display of Factory Notices

Publication of Rules, Protection to Persons Acting under this Act.

13

LAWS GOVERNING INDUSTRIAL EMPLOYMENT AND INDUSTRIAL

RELATIONS, Trade Unions and Freedom of Associations, Application for

Registration and Requirements. Certificate of Registration and its Cancellation

Power and Functions of Registrar, Collective Bargaining Agents.

National Industrial Relations Commission and its Powers.

14

Joint Consolation Conciliation and Meditation Wage Commission and Fixation

of Wages, Powers and of the Wage Commission. Penalties and Procedure.

Penalty of Committing Breach of Settlement. Penalty of Embezzlement of

Misappropriation of Funds. Indemnity and Powers to Make Rules.

15

EMPLOYEES OLD AGE BENEFITS ACT, 1976 -1, Employees Old-Age

Benefits Contribution rules, 1978, Employees Old-Age, Benefits General

Regulations. 1980, Insured Persons, Board or Trustees, Powers, Functions, and

Terms of Office of Members. Employees Old-Age Benefits Determination or

Wages for Computation of Contribution, Regulation, 1980.

Employees Old-Age Benefits Determination of Complaints, Questions, and

Disputes, Regulations, 1980

16

EMPLOYEES OLD AGE BENEFITS ACT, 1976 - II

Employees old-Age Benefits Institution and Certificate of Authority and Proof

of Age, Payment of Contributions and Liability of Employer.

Offenses and Penalties, Finance and Audit.. Employees Old-Age Benefits, Old-

Age Pension, Old-Age Grant Widows, Pension,

Invalidity Provision, Benefit Claims and Benefits, Extinguishment of Benefits.

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text

1. Company Law (Revised Edition) By KhawajaAmjadSaeed

2. Business Law By Qazi Awais Amin Azeem Academy Lahore

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Noon Business School, University of Sargodha

Course Title Training and Development

Course Objectives

The course is about the training and employee development and human performance

improvement in organizations; but that is not the whole story. The field of training and

development is changing. There is a need for trainers to reorient their thinking from the

comfort and structure of the classroom to the more ambiguous consulting area. The

gap is actually not nearly as wide as some might think. Trainers have considerable

expertise in job and task analysis, learning specialists, facilitators, communication

experts, and professionals with a broad perspective of the human dimensions of human

performance in organizations.

Learning Outcomes

it will help students to understand :

1.importance of training,

2.Influence of training on employees

3. mechanism of training

4. what are HRD needs, programs

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Introduction to training and HRD

2 Influences on employee behavior

3 Learning and HRD

4 Assessing training/HRD needs

5 Designing training/HRD programs

6 Implementing training/HRD programs

7 Evaluating training/HRD programs

8 Employee orientation

Mid Term Exam

9 Skills and technical training

10 Performance management & coaching

11 Career management and development

12 Employee counseling

13 Management development

14 Organization development and change

15 Organization development and change

16 Cultural diversity and HRD

Final Term Exam

Recommended

Text

DeSimone, Randy L., Werner, Jon M., & Harris, David M.

(2002). Human Resource Development, Third Edition Cincinnati:

Thomson/South-Western College Publishing. Available for rental from the

Moraine Bookstore.

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Noon Business School, University of Sargodha

Course Title Performance and Compensation Management

Course Objectives

Compensation management in organizations, including the role of human resources

management in dealing with employees, and methods used to provide compensation. It also

highlights the importance of maintaining the capable education qualification, the value of

developing their skills, and the significance of providing the appropriate atmosphere for

them. Several important topics will be addressed in the class such as: Compensation

professionals’ goals within a human resource department. Ways to strengthen the pay-for-

performance link. Ways to strengthen the pay-for-performance link. Health insurance

concepts. This course examines the importance of an effective performance management

system in helping organizations define and achieve short and long term goals. It explains and

reinforces the concept that performance management is not a one-time supervisory event, but

an ongoing process of planning, facilitating, assessing, and improving individual and

organizational performance. In addition, the course emphasizes the importance of measuring

the effectiveness of human resource activities that are designed to enhance individual and

organizational performance.

Learning Outcomes

At the end of the course the students will be able to:

To learn basic compensation concepts and the context of compensation practice

To illustrate different ways to strengthen the pay-for-performance link.

To learn the concepts of Payment and employee benefits issues for contingent workers.

To understand the Legally required employee benefits.

To learn some of the implications for strategic compensation and possible employer

approaches to managing legally required benefits Upon successful completion of this course,

the student will have reliably demonstrated the ability to:

1. Design an organization¿s performance management process that is compliant with law and

supports organizational mission and strategy.

2. Compare and contrast various organizational performance management programs and best

practices and define attributes of effective performance management systems.

3. Employ job-related performance standards and performance indicators that reflect the

employee¿s range of responsibilities.

4. Assess how increased employee involvement can contribute to effective performance and

coach employees to identify career paths and resources available to support individual

development.

5. Identify and communicate appropriate actions with employees (e.g. training and

development, wage increase, promotion, bonus etc.) based on their performance strengths

and weaknesses.

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61 | P a g e

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Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introduction To Compensation Definition of compensation

The pay model

Strategic pay policies

2

Strategic Perspectives In Compensation Management Strategic perspectives of pay

Strategic pay decisions

Best practices vs.Best fit options

3

Defining Internal Alignment Definition Of Internal Alignment

Internal Pay Structures

Strategic Choices In Internal Alignment Design

Which Internal Structure Fits Best

4

Job Analysis Why Perform Job Analysis

Job Analysis Procedures

Job Analysis Data Collection Process

Job Descriptions

5

Job Evaluation/Person-based Structures Definition of Job Evaluation

Major Decisions In Job Evaluation

Job Evaluation Methods

Final Result-Pay Structures

6

Determining External Competitiveness Definition Of Competitiveness

Pay Policy Alternatives

Wage Surveys

Interpreting Survey Results

Pay Policy Line

Pay Grades

7

Employee Contributions: Pay For Performance (PFP) Rewarding Desired Behaviors

Does Compensation Motivate Performance?

Designing PFP Plans

Merit Pay/Variable Pay

Individual vs. Group Incentives

Long Term Incentives

8

Performance Appraisals Role Of Performance Appraisal In Compensation

Common Errors In Performance Appraisal

Measuring Job Performance

Mid Term Exam

9

Training Raters

Contexual Issues In Appraisal

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10

benefits Benefits Determination Process

Value of Benefits

11

Legally Required Benefits

Retirement, Medical, And Other Benefits

12

Compensation Of Special Groups Who are Special Groups And Minority Groups

Compensation Strategies for Special Groups

13

Legal And Administrative Issues In Compensation Legal Issues

Pay Discrimination

14

Comparable Worth

Budgets And Administration

15

Global Compensation Recognizing Variations

Social Contract

Culture and Pay

16

Strategic Choices In Global Compensation

Comparing Systems

Expatriate Pay

Final Term Exam

Facilities

Required Multimedia/lab etc

Recommended

Text

Martocchio,J.J.,Strategic Compensation: A Human Resource

Management Approach,4th Ed, pearson / prentice Hall, 2006.

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Noon Business School, University of Sargodha

Course Title HR Development

Course

Objectives

This course examines the primary role of human resources development (HRD) in the

organization to help people and organizations effectively manage change. This highly interactive

course focuses on strategies for assessing, designing, and implementing training and

organizational development efforts that positively impact the performance of the individual and

the work group. The course also provides an overview of change interventions, including

training and staff development; succession planning and performance management; factors that

influence HRD; the consulting role and skills of the HRD professional, including facilitation and

group dynamics; and the trends in HRD, such as human performance technology and the work

out process model.

Learning Outcomes

the learning outcomes will be:

1) Analyzing Employability Skills and Workforce Education Needs

2)the opportunity to examine critical issues in human resource development (HRD) as a tool for

enabling organizations to maximize effectiveness and efficiency

3)the opportunity to examine critical issues in human resource development (HRD) as a tool for

enabling organizations to maximize effectiveness and efficiency

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Analysing Employability Skills and Workforce Education Needs

nature and functions of contemporary employability skills and workforce education,

as well as the recent and continuing trends – both locally and internationally –

impacting on it.

2

critically examine the necessary changes of workforce education and training in

responding to the

cutting-edge employability skills in real practice so that the employability

performance can be strengthened accordingly

empower participants to assume proactive leadership roles in workforce education,

responding intelligently to both local and global influences.

3

Critical Issues in Human Resource Development

the opportunity to examine critical issues in human resource development (HRD) as a

tool for

enabling organizations to maximize effectiveness and efficiency through manpower

development.

4

investigating the foundations of HRD in learning, the current and emerging ideas

related to HRD roles, process and functions, and the selected HRD practices in terms

of employee socialisation and orientation, individual career development, and

management development

5

key trends on HRD – including the increased emphasis of strategic perspective on

HRD, use of new technology, and HRD programmes for culturally diverse employees

– will also be explored.

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6

Design and Implementation for HRD

the opportunity to examine critical issues in human resource development (HRD) as a

tool for enabling organizations to maximize effectiveness and efficiency and critical

reflection on practical experience

7

focus will be on relating theory into practice, highlighting the use of IT and

authentic multi-media resources (i.e. blended learning) in the teaching and learning

process, employing professional judgment and managing on-going improvement in

achieving quality educational outcomes in the context of HRD

8

Knowledge Management This provides participants an opportunity to examine the

development of theory and practice of knowledge management, which is considered

to have critical impacts on the field of human resources training and development.

The concepts and practices of the development of organisational learning and learning

organisation, and the facilitation of knowledge sharing among co-workers in

organisations will be the focus of the course. This course will promote participants’

contribution to knowledge management initiatives in the human resources training

and development context.

Mid Term Exam

9

Measuring and Improving Human Performance in Organisations

an understanding on the critical roles of performance measurement as the basis of

improving human performance in organisations

10

Participants will examine the principles and the process of performance management,

the methods of measuring job performance, and the application of performance

review and appraisal systems. These concepts and practices will also be examined in

connection to various practices for improving employees’ performance, including the

uses of reward and incentives, staff disciplines, performance feedback, coaching and

mentoring

11

Organisational Behaviour and Development

introduces participants to the study of organisational behaviour with a specific focus

on organisational development (OD).

Participants will examine key concepts and theories of organisational behaviour at

individual, group and organizational levels, their relationships on organisational

outcomes, as well as the influences of organisational structure and culture.

12

the ideas and practices of organisational development will be considered in relation to

organisational change, employee development, and organisational strategy

13

participating in various learning tasks and projects, participants will be fully aware of

the

importance of human behvaiour within organisation and the critical issues related to

organisational adaptation to change and development.

14

Training and Consulting Skills

The will examine the important training skills involved in human resources training

and development, in particular, facilitation skills, consulting skills and coaching skills

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15

The selection and use of these skills in various situations and contexts, the role of

trainers, as well as the impacts and effects in practical applications of these skills will

be critically discussed. This course will enhance participants’ ability in the selection

and application of these training skills in facilitating and developing the potentials of

learners.

16 presentations

Final Term Exam

Facilities

Required Multimedia/lab etc

Recommended Text

Human Resource Development latest edition

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Noon Business School, University of Sargodha

Course Title Industrial Relations

Course Objectives

This course is designed to explore the major issues in the theory and practice of industrial

relations in Canada. It serves as a jumping-off point to explore other senior courses addressing

issues of human resource management and industrial relations. There are three major themes in

the course: Employment Relationships, Conflict and Accommodation, and Critical Analysis of

Accommodation.

Learning Outcomes

This course is designed for people working in unionized or non–unionized workplaces, in the

public or private sector, and in managerial or non-managerial environments. The course fosters

critical thinking by examining the connection between personal experience and wider social

forces, or between private troubles and public issues

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 The Employment Relationship

2 Pre-industrial and Industrial Forms of Employment

3 The Common Law Contract of Employment

4 The Contemporary Labour Market

5 Unitarism and Theory in Industrial Relations

6

Conflict in Employment Relationships

The Floor of Rights

7 Trade Unions: Rationale and Development

8 Pluralism and Collective Bargaining

Mid Term Exam

9 Labour Law: Rationale and Framework

10 Collective Bargaining

11 Collective Agreement and Grievance Arbitration

12 Strikes, Lockouts, and Interest Arbitration

13

Trade Union Limits and Incorporation

Critiquing the Floor of Rights

14 Radicalism and the Rights of Labour

15

Globalization and the Changing Role of the State

Public Sector Labour Relations

16

Regional Differences in Canadian Industrial Relations

Human Capital Theory

Final Term Exam

Facilities Required Multimedia/lab etc

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Recommended Text

• Rose, Ed. Employment Relations: Policies & Practices, 2nd Edition,

Financial Times, Prentice-

Hall, Harlow, England, 2004

• Foz, Vicente B. The Labor Code of the Philippines, 2002-2003 Edition,

Philippine Law Gazette,

2003

Sloane, Arthur A. & Fred Witney. Labor Relations, 10th Edition,

Prentice-Hall, Saddle River, Miranda, Gregorio S. Labor-Management

Relations, 4th Edition, National Bookstore, 2001

Salamon, Michael. Industrial Relations: Theory & Practice, 4th Edition,

Pearson Education Ltd.,

England, 2000

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Course Title Advance HR Practices

Course Objectives

This immersive program is designed to enhance your competence as both a member of your

senior management team and a leader of the human resource function in your firm. Learn to use

HR practices to deliver business strategy; create a leadership agenda and strategy for your firm’s

HR function

Learning Outcomes

it will help the students to understand, how to innovate, align, and integrate HR practices that add

value to

investors, customers, and employees. You will interact closely with top researchers and thought

leaders in the field of human resource management as well as your peers from other leading

organizations.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Participating and Contributing to the Management

• Changing roles for HR professionals

Developing Ef ective Business Strategy

2

• Creating and prioritizing strategic goals and agendas

Driving Business Strategy Through HR

3

• Amplifying HR’s impact on business results

Optimizing Global Competitiveness

4 • Organizing to enter global markets

5

• Balancing multinational and business cultures

Building the Competitive Culture

6

• Becoming both the guardian of existing mindsets and the

champion of new mindsets inside and outside the organization

7

Measuring HR Ef ectiveness

• Creating the right HR metrics for the workplace,

workforce, and HR function

8

Preparing a Leadership Agenda for the

Human Resource Function

Mid Term Exam

9

Preparing a Leadership Agenda for the

Human Resource Function

10 Assuring Talent Management

11

• Defi ning a talent management agenda that delivers results

Creating a Leadership Brand

12

• Shaping a leadership agenda for your company

• Setting a vision for HR

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13

Transforming the HR Function

• Determining who does what and where they do it

Managing System Change

14

• Facilitating the processes of change to increase the

speed with which the organization’s systems adapt, Implementing Ef ective

HR Practices

15

• Meeting the strategic needs of the business

• Managing from the outside in

• Building HR practices to meet customer and investor expectations

16

• Shaping a personal agenda

• Developing a personal agenda for change

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

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Noon Business School, University of Sargodha

Course Title Organizational Development

Course Objectives

Organizational Development (OD) is a conscious, planned process of developing an

organization’s capabilities so that it can attain and sustain an optimum level of

performance as

measured by efficiency, effectiveness, and health. Through the process of OD, we

attempt to

bring about successful change efforts in individual employees, groups and teams, inter-

groups,

and organizations as well. At any of these levels, when we use the process of OD we are

essentially asking:

¾ Where are we?

¾ Where do we want to be?

¾ How do we get from where we are to where we want to be?

Learning Outcomes

the learning outcomes are:

1. proper understanding of organization

2. students will get the importance of organizational development

3. process of development

4. need of development

5. need of change in global setting

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Overview of Course and Introduction to OD

· OD defined

· Growth and relevance of OD

· Short history of OD

· Evolution of OD

2

Nature of Planned Change; OD Practitioner;

Entering/Contracting

3

Readings: Chapters 2 - 4 (focus on Chapters 2 & 4).

Exercise: Class teams will meet to prepare for and conduct a

contracting

meeting with Terry their client in the Southwest Energy Case.

4

Entering/Contracting (continued); Diagnosing Organizations

· Entering an OD Relationship

· Elements of Contracting

· Need for Diagnosis

5 · Diagnostic Models

· Open Systems Model

6 Diagnosing Groups/Jobs; Collecting and Analyzing Data

· Group Level Diagnosis

· Individual Level Diagnosis

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7 · The Diagnostic Relationship

· Techniques for Analyzing Data

8 Feeding Back Diagnostic Data

· Determining the Content of the Feedback

· Characteristics of the Feedback Process

Mid Term Exam

9 · Survey Feedback

· Determining Next Steps

10

Designing Interventions; Leading and Managing Change

· How to Design an Effective Intervention

· Overview of Interventions (Human Process, Techno-

structural, Human

Resource, Strategic)

11

Interpersonal and Group Process; Organization Process

Approaches

· Process Consultation, and Team Building

· Appreciative Inquiry

12

Large Group Interventions

· Organization Conflict Meeting, and Intergroup Relations

Interventions

13

Redesigning Organization; Employee Involvement

Readings: Chapters 14 & 15

Threaded Discussion and File Sharing: Having collected

information, students

will share Best Companies to Work For information and

compile a master list of

“Best Company” characteristics

14

Performance Management and Developing and Assisting

Members

Strategic Change Interventions – Competitive and

Collaborative Strategies and

Organizational Transformation

15

Special Focus – Psychologically Healthy Work Places

Student Teams will have finalized master list of Best

Companies characteristics

and identify the resistances to implementing three of them.

They will then

create an implementation plan for those characteristics.

16 Organizational Development in Global Settings

Reading: Chapter 21

Final Term Exam

Facilities Required Multimedia/lab etc

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Recommended Text Thomas G. Cummings and Christopher G. Worley.

Organization Development and Change, 8th

Edition, South‐Western Publishing Company, 2005. ISBN

0324224931 or 0324260601.

• Rothwell, W. & Sullivan, R. (2005). Practicing

Organizational Development: A Guide for Consultants. 2nd

Edition. Pfeiffer

• “Best practice” case readings. (Student packet)

• Case reading for the Team Diagnostic Scan assignment.

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Noon Business School, University of Sargodha

Course Title International HRM

Course Objectives

To teach students understand the need for international HR management in

organizations, equip them with techniques, factors, drawbacks, benefits and processes involved

in expatriate management and to give reasons to the rise in Multinational Enterprises.

Learning Outcomes

This course is designed for people working in unionized or non–unionized workplaces, in the

public or private sector, and in managerial or non-managerial environments. The course fosters

critical thinking by examining the connection between personal experience and wider social

forces, or between private troubles and public issues.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Introduction

2 Definition of IHRM

3 Aims of IHRM

4 The importance of IHRM to local organizations

5 IHRM in Context

6 Comparative IHRM

7 IHRM Trends in Rwanda

8 IHRM in developing Countries; CAT week

Mid Term Exam

9 Multinationals and the Management of Labor

10 Multinationals and Industrial Relations

11 Transfer of Best Practice HRM within Multinationals

12 International Management Development

13 Issues of Diversity Management

14 Expatriate Management

15 Managing Internationally

16 Course Recap and Review

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

International Human Resource Management. (2nd Edition) 92004)

Scullion, H. and Lineham, M. (eds) (2005)

Sparrow, P. Brewster, C. and Harris, H. (2004)

Edwards, T. and Rees, C. (2006)

Globalising Human Resource Management, (2004)

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Noon Business School, University of Sargodha

Course Title Leadership

Course Objectives

To employs theoretical concepts and models, coupled with case

studies based on the experiences of leaders within the profession to understand how to

develop leadership potential in oneself and others

Learning Outcomes

This course provides an opportunity for practitioners and students to focus on

leadership in the information professions from both theoretical and practical

perspectives.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Context and challenges in leadership

Relationship between leadership and management theories

2

Leadership theories overview

Challenges for leadership in the information services professions

3

Knowing yourself as a leader

Self-assessment tools and approaches

4

Leadership traits and styles (theory and application)

Emotional intelligence

5 Gender and leadership

6

Leading people

Understanding and leading individuals

7 Coaching, mentoring and facilitating

8 Creating and leading teams

Mid Term Exam

9

Direction and strategy

Strategic focus and direction

10 Shaping values and cultures

11 Change leadership

12

Developing leaders

Models and theories of leadership development

13

Leadership development for yourself

Leadership development for others

14

Influential leadership

Influence and persuasion

15 Working with politics and power

16 Leadership beyond the information services context

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Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Roberts, S. and Rowley, J. (2008). Leadership: The challenge for the

information

profession. London: Facet Publishing

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Noon Business School, University of Sargodha

Course Title Strategic HRM

Course Objectives

The goal of this course is to provide you with the knowledge and skills that you can use to effectively

manage human resources to achieve organizational goals.

Learning Outcomes

learning outcomes are:

Take a strategic approach to human resource management.

• Assess the global human resources environment in which your organization operates.

• Forecast the human resource needs of your organization or department.

• Do a job analysis and competency audit of your organization and/or department.

• Identify competency gaps in your organization or department.

• Provide feedback to employees to help them reach personal and organizational goals.

• Use powerful "coaching" questions to help employees attain personal and organizational goals.

• Use competency-based recruitment and selection techniques.

• Manage and motivate employees using the basic principles of strategic human resource

management.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Introduction The External Environment and Your Organization

2 Introductions and a Model for Strategic Human Resources

3

Getting the Global Picture

Going from Good to Great: External Factors and Global Perspectives

4

Understanding Your Human Resources Customers

Understanding Human Resources Stakeholders

5 Understanding the Flow of People

6 Understanding Staffing Needs and Options

7 Core Competencies

8 Recruitment Strategies

Mid Term Exam

9 Performance Management

10 Understanding the Value of Performance Management

11 Delivering Employee Feedback

12

Assessing Willingness to Work

Coaching

13 Building Human Resources Strategy

14 Understanding Human Resources Strategy

15 Understanding Human Resources Trends and Metrics

16 The Four-Step Process for Building Human Resources Strategy

Final Term Exam

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Facilities Required Multimedia/lab etc

Recommended Text

1. Schwind, H., Das, H., and T. Wagar. Canadian Human Resource

Management: A Strategic Approach. 8th

ed.. Toronto: McGraw-Hill Ryerson, 2007.

Type: Textbook. ISBN: 978-0-07-095176-1

2. Collins, J. Good to Great. HarperCollins Publishers Inc, 2001.

Type: Textbook. ISBN:0-06-662099-6

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Course Title Seminar in HRM

Course Objectives

The core purpose of this course is to provide students opportunity of application of research

methods learned in the earlier semesters. The course is designed to review the empirical research

of the different areas of management sciences. Scheme of course includes the on hand training

on research software and presentation of research papers by the course participants. Course

contents include SPSS and Amos training in the module.

Learning Outcomes

This course is an advanced seminar in human resources management that provides a broad

coverage of topics in the human resources field. The seminar will be research-focused and

discussions will involve critical review and evaluation of existing work and potential avenues for

future research. Through reading assignments and a research paper, students should gain an appreciation for

the existing state of research and begin to articulate major issues and challenges

facing this field.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introductions and Course Overview;

Doing Research for Knowledge

Development in HRM

2

Identifying Viable Research Topics;

What is a Contribution? Seminal

Contributions, Extensions and

Replications;

3

Developing and Stating

Research Questions; Establishing

Research Scope; Empirical

Generalisation

4

Theory, Method, and Validity in

Scholarly HRM Research; Research

Programs and Generalisation of

Findings;

5

Falsifiable Propositions,

Testable Hypotheses, and Empirical

Conjectures

6

Discussion topics:

• Building high performance teams

• Recruitment, Reward and Retention (NEW!)

• Career Success & Mentoring

• Training Employees

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7

Discussion topics:

• Leadership During Times of Complexity and Change

• Getting the Best Employees

• Performance & Performance Appraisal

8

Discussion topics:

• Employee Handbook Design: Policies, Procedures and Practices

• Helping Employees Achieve Better Work/Life Balance

• Organizational Citizenship Behavior

Mid Term Exam

9

Discussion topics:

• Challenges for HR

• Sexual Harassment/Harassment in the Workplace: Combat Strategies

• Developing Less Subjective Employee Appraisals

10

Discussion topics:

• Organizational Commitment

• Managing a Diverse Workforce - Impacts and Rewards

• Sustaining High-Performing Employees

11

Discussion topics:

• Basic Overviews of Human Resource Management

• Change Management & Today's Marketplace:

Precepts, Proficiencies, Method & Skills

12

Discussion topics:

• Recruitment & Job Search

• Ensuring Compliance to Regulations

13

Discussion topics:

• Employee Laws, Topics and Issues

• Ensuring Safe Work Environments

14 • Dealing with Drugs in the Workplace

15

Discussion topics:

• Employee Assistance Programs

• Human Relations Movement.

16 Final presentations

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text Relevant latest research published in world reputed international journals.

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Specialization in Finance Course Title Special Topics in Accounting Standards

Course Objectives

The primary aim of Financial statement analysis is to provide students with an introduction to the

process and function of financial reporting. Whilst a large proportion of the course is aimed at

understanding financial statements as a process, taking a preparers‟ perspective, we will also seek to

develop an understanding of the importance of the role of financial statements in today‟s society.

Learning Outcomes

After studying this course the student will be able to understand:

1.importance of accounting cycle and GAAP

2. rules of debit and credit

3. financial statements and their limitations

4. importance of auditing and its procedure

5. importance of statement analysis in descion making policy

6. diffferent ratios and their importance in liquidity

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introduction to accounting & accounting principles, Generally accepted

accounting

principles (GAAP),Accounting cycle/process,

2 Rules of Debit and Credit, Steps in accounting cycle,

3 Limitations of trial balance, Preparing financial statements,

4 balance sheet, income statement, Expenditures Vs Expenses,

5 Adjusting entries and their types, Statement of owner’s equity

6 closing entries, Statement of Cash flows, Parts of cash flow statement

7

Notes to financial statements, Accounting policies, inventory accounting

policies

8 Depreciation accounting policies, Methods of computing depreciation

Mid Term Exam 67 | P a g e

9 Annual report generated by business, Audit’s report

10 Types of business, Using Financial Statements Information,

11 Financial Statement Analysis, Ratio Analysis,

12 Vertical & horizontal analysis,

13 Different types of ratios, Liquidity ratio

14 Leverage ratio

15 Coverage ratio, Activity ratio

16 profitability Ratios

Final Term Exam

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Facilities

Required Multimedia/lab etc

Recommended

Text Financial Statement Analysis by Charles Gibson

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Noon Business School, University of Sargodha

Course Title Financial Statement Analysis

Course Objectives

The primary aim of Financial statement analysis is to provide students with an introduction to the

process and function of financial reporting. Whilst a large proportion of the course is aimed at

understanding financial statements as a process, taking a preparers‟ perspective, we will also seek to

develop an understanding of the importance of the role of financial statements in today‟s society.

Learning Outcomes

After studying this course the student will be able to understand:

1.importance of accounting cycle and GAAP

2. rules of debit and credit

3. financial statements and their limitations

4. importance of auditing and its procedure

5. importance of statement analysis in descion making policy

6. diffferent ratios and their importance in liquidity

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introduction to accounting & accounting principles, Generally accepted

accounting

principles (GAAP),Accounting cycle/process,

2 Rules of Debit and Credit, Steps in accounting cycle,

3 Limitations of trial balance, Preparing financial statements,

4 balance sheet, income statement, Expenditures Vs Expenses,

5 Adjusting entries and their types, Statement of owner’s equity

6 closing entries, Statement of Cash flows, Parts of cash flow statement

7

Notes to financial statements, Accounting policies, inventory accounting

policies

8 Depreciation accounting policies, Methods of computing depreciation

Mid Term Exam 67 | P a g e

9 Annual report generated by business, Audit’s report

10 Types of business, Using Financial Statements Information,

11 Financial Statement Analysis, Ratio Analysis,

12 Vertical & horizontal analysis,

13 Different types of ratios, Liquidity ratio

14 Leverage ratio

15 Coverage ratio, Activity ratio

16 profitability Ratios

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Final Term Exam

Facilities

Required Multimedia/lab etc

Recommended

Text Financial Statement Analysis by Charles Gibson

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Course Title Advanced Accounting

Course Objectives

the main objective of teaching this course is to provide coplete understanding and knowledge

about final accounts , it gives knowledge how to maintain different accounts of company , loan

ploicies , partnership and closing of business.

Learning

Outcomes

the objectives are to provide understanding:

1)Companies Ordinance 1984, Fourth Schedule.

2) general trading account

3)long term and short term loans

4)Consolidated Income Statement and Balance Sheet of undertakings.

5) accounting operating issues

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Preparation of final accounts under Companies Ordinance 1984.

2 Companies Ordinance 1984, Fourth Schedule.

3 General, Trading Account

4 Profit and loss Account.

5 Profit and loss appropriation account and Balance Sheet

6

treatment of certain items in preparing Companies Financial Statements

like

dividends, reserves, excise duty and sales tax,

7

long term loans and current maturity, issue of

shares, allowances for bad debts, rectification of errors

8

workers profit participation fund,

worker’s welfare fund, bank margins and guarantees.

Mid Term Exam

9

Prepare Consolidated Income Statement and Balance Sheet of

undertakings.

10 Treatment in Consolidated Financial Statements of Minority interest,

11

Pre and Post acquisition

reserves, goodwill, dividends, bonus shares,

12

intra group transactions, prefereance shares,

debentures and mid year acquisitions.

13 Basic lease accounting issues and procedures.

14

Accounting for finance lease in the books of lessor and lessee including

financial

statement disclosures,

15 Accounting for operating lease,

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16

Bargain purchase option, residual value (guaranteed and un guaranteed),

depreciation, initial

direct costs.

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text

Gupta, R.L. & Swamy, M. Radha, “Advanced Accounting”, Sultan

Chand & Sons

2. Shukla M.C & Grewal, T. S , “Advanced Accounts” Volume 1 and 2,

15th Edition.

Sultan Chand & Sons.

3. International Accounting Standards Committee Foundation (IASCF)

2005, International

Financial Reporting Standards (IFRSs), London United Kingdom.

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Course Title Advance Auditing Techniques

Course

Objectives

The objective of this subject is to give students a know how about the audit, audit activities , planning,

risk factors.

Learning

Outcomes

learning outcomes will be:

1) what is audit and its type?

2) process of audit?

3) reporting and fraud related parties

4) computer auditing techniques

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Preliminary engagement activities

2 Preliminary engagement activities

3 Planning

4 Materiality

5 Audit risk

6 Cycle - Revenue and Receipts

7 Reporting, fraud and related parties (week 6) possibly a short theory question.

8 Reporting, fraud and related parties

Mid Term

Exam

9 Computers generally and computer auditing – everything covered in the notes

10 Cycle - Payroll and Personnel / Advanced Computer Systems

11 Cycle –Acquisitions and Payments (see Note 4 below)

12 APAct and Disciplinary rules (week 11) possibly a short theory question.

13 APAct and Disciplinary rules

14 Companies Act

15 Cycle – Finance and investment cycle

16

Everything to date including:

• Corporate governance

• Cycle – Inventory and production

• Reliance on other Parties / Subsequent Events

Final Term

Exam

Facilities

Required Multimedia/lab etc

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Recommended Text

Latest ISA

Reference Text

Graded Questions on Auditing 20011 - Gowar & Jackson

• SAICA Legislation Handbook 2011 - Butterworths (This book incorporates a

selection of Acts

which you are required to study.)

• Auditing Notes for South African Students 7th Edition - Jackson & Stent

• The Members Handbook - SAICA. (2010/11)

• IRBA Manual of Information 2011. These can be obtained for free> We will let

you know how to

go about obtaining a copy.

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Noon Business School, University of Sargodha

Course Title EDP AND COMPUTERISED ACCOUNTING

Course Objectives

To learn some contemporary issues in finance and investment area

To bridge the gap between theory and real world practices

Explore to broader area of study and works in financial world

Learning Outcomes

it will help to Calculating, recording and preparing reports for fixed assets and depreciation;

creating subsidiary ledger records for individual fixed assets, General payroll concepts, preparing a

reconciliation of the checking account

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Lesson 1: Basic Concepts & the Balance Sheet

Elements of the balance sheet; assets; liabilities and equity; dual-aspect

concept; money

measurement concept; entity concept; going-concern concept; asset

management concept;

balance sheet items and changes; income measurement

2

Lesson 2: Accounting Systems & Revenues

The account; rules for increases and decreases; debit and credit; income

statement accounts; the

ledger and the journal; the closing process; a note on computers; fiscal

year; accrual accounting;

conservatism; materiality; realization; service revenue; amount of

revenue; monetary assets;

days' sales uncollected.

3

Lesson 3: Expenses, Inventories & Depreciation

Expense and expenditure; unexpired and expired costs; matching concept;

expenses that create

liabilities; fringe benefits; rent; losses; the income statement; cost of

sales; inventory valuation;

first-in, first-out and last-in, first-out methods; average-cost method;

adjustment to market;

inventory in a manufacturing company; product and period costs;

inventory turnover; noncurrent

assets; acquisitions; capital leases; depreciation; depletion; intangible

assets

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4

Lesson 4: Liabilities; Equity; Statement of Cash Flows

Working, debt and equity capital; sources of capital; retained earnings

and dividends;

distributions to shareholders; balancing debt and equity capital; debt ratio;

consolidated financial

statements; cash flow from operating activities, investing and financing

activities; adjustments

for depreciation expense and changes in working capital accounts and

current assets and

liabilities; net effect of working capital changes; summary of operating

adjustments; the cash

flow statement.

5

Lesson 5: Non-Profits & Financial Statement Analysis

Limitations of financial statement analysis; auditing; measures of

performance and profitability;

return on equity;

6

tests of capital utilization and financial condition; non-profit

organizations; net

assets; revenues, expenses and investments; transfers; similarities to

financial statement of forprofit

entities; limitation of ratio analysis.

7

Lesson 6: Getting Started; Setting Up a Company

Manual vs. computer accounting; navigating Peachtree®; the help

feature; how to open, save

and back up files; types of organizations; setting up a new company;

creating a chart of accounts;

entering balances.

8

Lesson 7: Entering Transactions for a Cash Business Transactions and the

general journal; creating new accounts and entering beginning balances

for a simple cash business; recording and editing transactions in the

general journal; printing the general journal and financial statements

Mid Term Exam

9

Lesson 8: Accounts Receivable & Payable for a Services Business

Recording accounts receivable; creating subsidiary ledger accounts for

customers and vendors

and entering the beginning balances; processing accounts receivable,

payable, sales and purchase

transactions;

10

creating action items and event logs; adjusting the accounts receivable for

uncollectible accounts and print reports; recording accounts payable; how

to create subsidiary

ledger accounts.

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11

Lesson 9: Processing Cash Payments & Receipts

Recording and managing cash; using the cash payments and cash receipts

modules; preparing a

reconciliation of the checking account

12

Lesson 10: Preparing Financial Statements

How to journalize the adjusting entries; preparing and printing the

financial statements; changing

the financial statements; changing the accounting period

13

Lesson 11: Purchases & Sales of Inventory in a Merchandise Business

Periodic and perpetual inventory systems; common inventory costing

methods; the inventory

account;

14

subsidiary ledger accounts for inventory items; processing inventory and

sales

transactions; inventory sales concepts; creating sales tax accounts and

codes; invoicing; creating

sales orders from quotations; recording finance charges on overdue

customer balances; printing

inventory and sales reports.

15

Lesson 12: Payroll & Job Costing

General payroll concepts; using the Payroll Setup Wizard; payroll system

maintenance; printing

payroll checks, tax returns and payroll reports; job costing projects;

creating phase codes and

cost codes and entering estimated revenue and expenses; using the job

costing system to record

purchases; creating and printing job cost reports

16

Lesson 13: Fixed Assets, Partnerships & Corporations

Calculating, recording and preparing reports for fixed assets and

depreciation; creating

subsidiary ledger records for individual fixed assets; making entries to

record the disposal of

fixed assets; entering the disposal of a fixed asset in the general journal;

partnerships and

corporations; recording paid-in capital and retained earnings; the

stockholders' equity section of

the balance sheet; recording dividends; creating partnership and corporate

accounts and entering

corresponding transactions; closing the fiscal year.

Final Term Exam

Facilities Required

Recommended

Software

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Course Title .

Taxation Management Course Objectives

This course introduces students to the key concepts and policies underlying in taxation Management.

Learning Outcomes

The course will give an understanding of nature of tax,

scope of income tax law, better understanding about provident fund,

income from property, income from business,

assets and depreciations and sales tax.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introduction

Categories of revenue

Features of a good tax system

Nature of tax

Scope of Income Tax Law

2

Definition and terminology

Income Tax Authorities - Powers & Functions

Scope of Tax

3

Exemption & concessions, Assessment of Salaried individuals, Non salaries

persons, AOP & Company

4

Salary

Provident fund

Income from property

5

Income from Business

Assets & depreciation

Methods of accounting

6

Capital gains

Income from other sources

7

Tax credits

Set off & carry forward of losses

8

Payment of tax

Assessment procedure

Offences & penalties

Mid Term Exam

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9

Refund & tax credit Appeals & revision

Final tax regime (FTR) Minimum Tax Liability

10

Capital Value Tax

Sales Tax

11

Introduction & Definition

Sales tax authorities

12

Scope of sales tax

Registration

Records & books

13

Returns

Offences & penalties

Refunds & Recoveries

14

Sales tax calculation-practical problems

Federal Excise duty

Introduction – definition

Levy & collection of duty

15

Definition

Scope of custom duty

Warehousing

16

Drawback

Appeals & revision

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Mirza Munawar Hussain, “Synopsis of taxes in Pakistan” Iqbal Brothers

Publications, Lahore

Mughal, Muhammad Muazzam, Income Tax Principles & Practice, Syed Mobin &

Co Lahore

Mughal, Muhammad Muazzam, Sales Tax Syed Mobin & Co Lahore

Further Reading

Income Tax ordinance 2001 (updated & amended to date)

Sales Tax Act 1990 (updated & amended to date)

The Federal Excise Act 2005 (updated & amended to date)

The customs act 1969 (updated & amended to date)

www.fbr.gov.pk

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Noon Business School, University of Sargodha

Course Title Industrial Accounting

Course Objectives

Industrial accounting focuses primarily on understanding the cost accounting including different cost

terms, costing systems and Cost Behavior and Estimation. This course also help in understanding

budgeting and monitoring system. The Industrial Accounting is suitable for students pursuing careers

in the industrial accounting.

Learning Outcomes

Upon successful completion of the course students will be expected to:

1-Managerial accounting, cost terms and cost allocation concepts.

2-Costing system, Cost Behavior and Estimation and Cost – Volume

– Profit Analysis:

3-Budgeting & Monitoring: Framework of budgeting, The master budget development process.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introduction: Managerial accounting: A perspective, Cost terms, concepts

and classification.

2 Responsibility Accounting and Cost Allocation concepts

3 Responsibility accounting centers and performance reports.

4 Cost Flows and Accumulation

5

The basic cost flow model, Cost accumulation: Merchandising organizations-

Manufacturing organizations- Service organizations.

6

Costing Systems: Job order-costing systems, Process costing system, Hybrid

product costing system,

7 Cost management systems for new manufacturing environment.

8

Cost Behavior and Estimation: Cost behavior patterns, Cost estimation

methods. Cost – Volume

– Profit Analysis:

Mid Term Exam

9

The breakeven point, CVP analysis, CVP with multiple products, Cost

structure and leverage analysis.

10

Standard Costing Systems: Standard costs and control, setting cost standards,

Overhead application in a standard costing system,

11 Analysis of cost variances.

12

Differential Cost Analysis: Differential costs versus variable costs,

Differential costs versus total costs, Cost analysis for pricing decisions,

Make-or-buy decision.

13

Variable Costing: Variable costing versus full absorption costing,

Appropriateness of variable costing & full absorption costing methods.

14

Flexible Budgeting: Static budget versus Flexible budget, Sales activity

(Volume) Variance, Profit variance analysis, Variable, manufacturing costs

variance.

15 Budgeting & Monitoring: Framework of budgeting, The master budget

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development process.

16

Budgeting in merchandising operations, service enterprising & non-profit

organization, Budget under uncertainty, Reports for monitoring.

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text Ronald W. Hilton Managerial Accounting McGraw Hill. (Latest Edition)

Charles T. Hongren Inroduction to Managerial Accounting Prentice Hall,

International. (Latest Edition)

Reference Text Grarrison: Managerial Accounting McGraw Hill. (Latest Edition)

Matz & Usry, Cost Accounting. (Latest Edition

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Noon Business School, University of Sargodha

Course Title Seminar in Accounting

Course Objectives

Seminar in Accounting Theory is intended to be a capstone graduate level course for students pursuing

the Master of Science in Accounting (MSA) degree, The course provides students with opportunity to

hone their knowledge and mastery in a number of the below five areas which comprise the MSA

learning goals and program objectives:

1-Functional Competencies: Identify and interpret accounting issues within the framework of

Generally Accepted Accounting Principles.

2-Analytical Problem Solving: Apply quantitative measures and professional judgment to solve

business problems.

3-Communication: Communicate financial information to decision makers in an effective and

professional manner.

4-Professional Integrity: Recognize ethical challenges facing business and embrace ethical standards

required by the accounting profession and the regulatory environment.

5-Global Perspective: Understand how the impact of the global business environment impacts financial

reporting.

Learning Outcomes

Through this course, students will:

1. Develop an understanding and appreciation of the body of knowledge generally identified as financial

accounting.

2- Study and critically assess factors in accounting theory and the current state of the art.

3-Develop oral and written communicative skill in the context of advanced accounting thought.

4- Gain insight into research and analytical skills used to explore advanced accounting topics.

5- Develop the ability to reason through complex reporting situations using existing standards and

principles.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introductions and Course Overview;

Doing Research for Knowledge

Development in accounting

2

Identifying Viable Research Topics;

What is a Contribution? Seminal

Contributions, Extensions and

Replications;

3

Developing and Stating

Research Questions; Establishing

Research Scope; Empirical

Generalisation

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4

Theory, Method, and Validity in

Scholarly Marketing Research; Research

Programs and Generalisation of

Findings;

5

Falsifiable Propositions,

Testable Hypotheses, and Empirical

Conjectures

6

Introduction to seminar -Need for seminar in accounting

Introduction to the class -Need for accounting theory;interplay of accounting theory on policy

making.

-Administrative protocol

-Course Organization

-Sallybus

-Group assigments:cases,articles,debates

-Methods to explore topics

- Faculty/student introductions

7

Development of Accounting Theory Early History of Accounting

Accounting in the United States Since 1930

Evolution of the Phrase “GAAP”

Role of Ethics in Accounting

International Accounting Standards

Financial Accounting Research System

8

Pursuit of the Conceptual Framework Early Theorists

Early Attempts to Develop the Framework

Principles-Based vs. Rules-Based Standards

International Convergence

Mid Term Exam

9

International Accounting International Business Accounting Issues

Development of Accounting Systems

International Accounting Standards Committee

Revising the IASB’s Constitution

Uses of International Accounting Standards

Framework for Financial Statement Preparation

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10

Income Concept

Nature of Income

Income Recognition

Earnings Quality, Earnings Management, and

Fraudulent Financial Reporting

Income Statement Economic Consequences of Financial Reporting

Income Statement Elements

Statement Format

Proposed Format of the Statement of Comprehensive Income

Value of Corporate Earnings

International Accounting Standards

11

Balance Sheet and Statement of Cash Flows The Balance Sheet

The Statement of Cash Flows

International Accounting Standards

Working Capital Development of the Working Capital Concept

Components of Working Capital

International Accounting Standards

12

Investments and Intangibles Investments in Equity Securities

Investments in Debt Securities

Permanent Decline in Fair Value

Impairment of Investments in Unsecuritized Debt

Transfers of Financial Assets

Intangibles

Financial Analysis of Investments and Intangibles

International Accounting Standards

13

Accounting for Income Taxes Historical Perspective

The Income Tax Allocation Issue

Permanent and Temporary Differences

Alternative Interperiod Tax Allocation Methods

Financial Analysis of Income Taxes

International Accounting Standards

14

Equity Theories of Equity

Definition of Equity

Reporting Equity

Financial Analysis of Stockholders’ Equity

International Accounting Standards

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15

Financial Reporting, Disclosures, and Ethical Responsibilities Recognition and Measurement Criteria

Areas Directly Affected by Existing FASB Standards – Supplementary

Information

Financial Reporting – Other Means of Financial Reporting

Securities and Exchange Commission

Ethical Responsibilities

International Accounting Standards

16 Presentations

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text Relevant latest research published in world reputed international journals

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Noon Business School, University of Sargodha

Course Title Corporate Finance

Course Objectives Corporate Finance is the worldwide leading discipline in business administration that describes

the theory and practice of corporate finance. Throughout this course the instructors shall show

how managers use financial theory to solve practical problems and as a way of learning how to

respond to change by showing not just how but why companies and management act as they do.

The recommended text is comprehensive, authoritative, and modern and yet the material is

presented at a common sense level.

Learning Outcomes Upon successful completion of the course students will be expected to:

1-Analyze major corporate finance issues, 2- Demonstrate knowledge of the theory underpinning

corporate valuation, 3-Demonstrate knowledge of the basics of risk and return for cost of capital

valuation, 4- Recognize and understand the principles underlying risk management and

options valuation, 5-Understand dividend policy for increasing shareholder value, 6-Value

mergers and acquisitions

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 An Overview of Corporate Financing: Book value vs market value;

dividend , stockholders' rights, classes of stocks, convertible securities.

2 How corporations Issue securities, Venture capital, The underwritters,

General Cash offers by public companies, The private placement.

3 Corporate Payout Policy

4 Does Debt Policy Matters?

5 How much should a corporate borrow?

6 How musch should a corporate borrow?

7 Financing and Valuation

8 Financing and Valuation

Mid Term Exam

9 Credit Rsk and the value fo corporate debt

10 Credit Rsk and the value fo corporate debt

11 The Many different kinds of debt

12 Leasing

13 Managing Risk

14 Managing International risk

15 Working Capital Management

16 Mergers and Corporate Restructuring.

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Principles of Corporate Finance (11th or latest edition) by Richard A

Brealy, Steward C Myers and Franklin Allen.

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Course Title International Financial Management

Course

Objectives

International Financial Management will introduce students to global financial markets and

operations of multinational firms. Topics to be discussed will include foreign exchange

markets, international financial markets, international banking, currency derivative markets,

euromarkets, risk management, and investment decisions in the global marketplace.

Learning

Outcomes

The architecture of foreign exchange markets, the motivation of participants in foreign

exchange markets (arbitrage, speculation, hedging), the role of conventions in exchange rates

quotation and trading in foreign exchange markets, the type of foreign exchange operations

(spot, forward, FX swaps, currency swaps, futures and option), the factors that influence the

price of currency derivatives (forward rate, swap points, interest rates, futures price, option

premium), the relationship between the changes of exchange rates and the dynamics

of fundamental economic factors (balance of payments, inflation, interest rates,

expectations), the prediction of future exchange rates movements by the tools of technical

analysis, the changes of foreign currency regime since the crash of Bretton Woods regime of

fixed exchange rates, the nature of foreign exchange exposure and risk and its management,

the structure of the balance of payments and main relations between economic transaction in

the balance of payments

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 An Overview of International Finance

2 The Foreign Exchange Market

3 The Balance of Payment and Effective Exchange Rate

4

Factors Affecting the Balance of Payment Position, The real effective

exchange rate

5

Exchange Rate Determination: Some stylised facts about exchange rate,

Factors affecting demand and supply, speculation in the spot foreign

exchange market

6

Purchasing power parity, the monetary model of exchange rates,

determination of bid offere spread and the forward spread.

7

The international Monetary system and the exchange rate argument.

Criteria, classes, different parallel systems of exchanges.

8 The euro currency market and international banking.

Mid Term Exam

9 International Banking regulations and the Basel accord

10 Exchange rate forecasting, Technical Analysis and Trading rules

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11 Exchange rate forecasting, Technical Aalysis and Trading rules

12 Currency futures and swaps

13

Comparison of forward and future market, specification of currency

futures, interest rate swap

14 International Arbitrage

15

Foreign exchange risk exposure: definition, value at risk, definition of

exposure

16

Foreign exchange risk exposure: Translation, economic and

transcational

Final Term

Exam

Facilities

Required Multimedia/lab etc

Recommended Text

Internatioal Finance: an analytical apporach by Imad A Mosa, McGraw

Hill publishers (latest Edition)

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Course Title Credit Management

Course

Objectives

Confidential credit assessment/ratings on sample debtors / prospects.

• Design effective T & C’s and Credit Application forms for prompt payments.

• Focus on improvement in Company Receipts and Cash Flows.

• Appreciate the essential features of a legally binding contract.

• Outline the main considerations in getting paid in a sales contract.

Learning

Outcomes it will help students to understand:

• Understand the issues involved in pursuing slow payers and debtor recovery.

• Understand the Legal Processes in the Collection of Debts.

• Utilise the international banking payment methods to minimise credit risks.

• Ensure Credit Management is seen as a positive influence in Customer Relations.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Doing Business in a Global Environment

International Commercial Terms

2 Commercial Documents

International Payment Criteria.national Payment Criteria.

3 Credit Risk Management

Credit Insurance

4 Credit Control & Collections

Terms and Conditions of sale

5 Assessing the Financial Risks

Assessing Credit Terms

6 Credit application Form

Defining Credit Limits

7 Accounts Receivables Receivables

Debtor aged analysis, days outstanding

8 The Currency Market and Exchange Rates

Mid Term Exam

9 Debtor Management ---

Using Debt Collection Agencies

10 Credit Payments Case Study & Exercise

International Banking Payment Methods

11 Documentary Letters of ---

Documentary Letters of Credit and Collections Credit and Collections

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12 Parties to the contract, Customer Relationships

Role of Finance and Credit Management

13 Role of Finance and Credit Management

Operations Development

14

Operating Procedures & Progress check lists

Review of Key Credit Criteria

Communications internally / third parties parties

15

Effective document generation

Basics of Civil Litigation

Late Payments legislation

16

Legal Proceedings

Making Decisions on Legal Action

Court Processes

What you can do

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text Credit Risk Management by Colquitt, Joetta (Latest Edition)

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Course Title Investment and Portfolio Management

Course Objectives The main objective of the course is to enhance the students' analytical ability to understand the stock

market operations and procedures.

Learning Outcomes

After reading this course the student should be able to address basic market related problems of

valuation and stock behavior. The student should be able to evaluation and construct optimal

portfolio practically from stock exchange.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Understanding Investment: Overall perspective, Understanding Investment

Decision: Investment Alternatives: Money Market Securities, Capital Market,

Fixed Income, Equity Securities.

2 Indirect Investing: What is an investment Company, Major Types, Detail of

Indirect Investing, and Investing Internationally?

3 Security Markets and Market Indices. How Securities are Traded: Brokerage,

How Orders work, Short sales etc.

4 The Return and Risk from Investing; Measuring return, global perspective,

Measuring Risk

5 Portfolio Theory; Dealing with Uncertainty, Introduction to Modern Portfolio

Theory, Analyzing Portfolio Risk, Calculating Portfolio Risk

6 Portfolio Selection and Asset Allocation, Alternative Methods of obtaining

Efficient Frontier; Capital Market Theory

7 Capital Market Theory and Asset Pricing Model; CAPM, SML, APT etc.

8 Revision of Common Stock Valuation, Common Stock Analysis and

Strategies

Mid Term Exam

9 Market Efficiency: Weak, Semi strong, and strong.

10 Economy/Market Analysis, Economy and Stock Market Boom, Modeling

Market Forecasts

11 Sector/Industry Analysis

12 Company Analysis; Financial Statement Analysis

13 Company Analysis: Earning Estimates, P/E Ratio, Fundamental Security

Analysis

14 Technical Analysis: Stock Price and Volume Techniques

15 Technical Analysis; Chart Reading

16 Final Term Project Presentation.

Final Term Exam

Recommended Text Investment Analysis and Management by Charles P. Jones (Latest Edition)

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Course Title Stock Market Efficiency

Course Objectives The module has two main objectives. First, it aims to give students an awareness and

understanding of the way financial markets function in terms of the different categories

of participants, their role in the financial system and their interaction. The second

purpose of the module is to develop students’ ability to understand, critically evaluate

and conduct empirical research on the role of accounting and financial information in

capital markets

Learning Outcomes

After the completion of the course the student shall be able to understand the stock market

terminology, method and techniques of trading and stock analysis along with the major concoepts in

stock market efficiency

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Course Introduction (Dos and Don’ts) Investment Background, Environment, Issues Market and Instruments

2

How Securities are Traded Mutual Funds and Other Investment Companies

3 Risk and Return: Past and Prologue

4 Efficient Diversification

5

Efficient Market Hypothesis Empirical Evidence on Stock Returns

6 Anomalies of EMH

7 Efficient Markets and the Behavioral Critique

8

Efficiency Estimation: Methods and Techniques Capital Market Research

Mid Term Exam

9 Macro Economics and Industry Analysis

10

Equity Valuation Model Financial Statement Analysis

11

Portfolio Performance Evaluation Process of Portfolio Management

12 The Theory of Active Portfolio Management

13 Technical Analysiy

14 Reading Volume Signals

15 KSE Index Calculation

16 KSE: How it reacts

Final Term Exam

Recommended Text Esentials of Investment by Bodie Kane and Marcus. Web of stock exchange

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Noon Business School, University of Sargodha

Course Title Advanced Financial Instruments and Markets

Course Objectives

An overview of the ideas, methods, and institutions that permit human society to

manage risks and foster enterprise. Description of practices today and analysis of

prospects for the future. Introduction to risk management and behavioral finance

principles to understand the functioning of securities, insurance, and banking

industries. The major objective of this paper is to develop an understanding and

appreciation of Finance theories as they apply to corporate financial decisions and to

understand the implications for problem solving. The focus is on how financial

management can create value for the firm.

Learning Outcomes

By the end of a successful completion of this module students should possess

knowledge of the theoretical tools and current practices of financial markets. In

addition, they should be able to understand, analyze and evaluate issues in theory

and practice in financial markets and appreciate the sources of and possible

solutions to controversies in financial innovations. With the help of real life case

studies and published research articles successful students should understand the

role and application of financial instruments in Multinational Organizations and be

able to explore their understanding to real world problems.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

What this course will do for you and your purpose to

attend.

Scheme of study

Why Study Financial Markets (Mishkin chapter 1)

2

Over view of Financial System (Mishkin Chapter 2)

3

Interest Rate and Its Role in Valuation (Mishkin chapter

3)

Why Do Interest Rate Change? (Mishkin chapter 4)

4

How do Risk and Term Structure Affect Interest Rate

(Mishkin chapter 5)

5

Why Do Financial Institutions Exist (Mishkin Chapter 7)

Risk and Financial Market Crisis (Mishkin Chapter 8)

6

Institution of Insurance. (Fabozzi Chapter 6)

Institutions for Portfolio Diversification (Fabozzi

Chapter 7)

7

Market for Government and Corporate Securities

Organization and Structure of Market (Fabozzi Chapter

13 &14)

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8

What this course will do for you and your purpose to

attend.

Scheme of study

Why Study Financial Markets (Mishkin chapter 1)

Mid Term Exam

9

Introduction to Financial Instruments

Collateral Present Value and Vocabulary of Finance

10

Mechanics of Future Markets (John C Hull)

Hedging Strategies using futures

11

Interest rates and Determinants of Forward and Future

prices

12 Interest Rate Futures and Swaps (John C Hull)

13 Mechanics of Option Markets(John C Hull)

14

Insurance: The Archetypal Risk Management

Institution (John C Hull)

15

Financial Instruments and Major World Financial Crisis

(John C Hull)

16 Guest Speaker: Recent Financial Crashes

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Mishkin and Eakins, Advnace Financial Makets and

Institutions 7th edition.

Fabozzi, Frank J., Franco Modigliani, Frank J. Jones,

and Michael G. Ferri. Foundations of Financial

Markets and Institutions, 4th ed. Prentice Hall, 2010.

John C. Hull, Options, Futures and Other

Derivatives, 6th Edition.

Frank J. Fabozzi: Bond Market Analysis and

Strategies, Prentice Hall.

Szymon Borak Wolfgang Karl Härdle Brenda López

Cabrera Statistics of Financial Markets, Springer

Heidelberg Dordrecht London New York

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Noon Business School, University of Sargodha

Course Title Seminar in Finance

Course Objectives

course objectives of finance are

1-integrate the key concepts of finance

2-comprehend the main concepts in finance

Learning Outcomes

Upon successful completion of this course, a student will be able to:

1-Think critically about finance issues.

2-understand corporate finanace/governancecorporate ownership structure

3-capital Structure And Agency Issues

Capital Structure And Informational Asymmetry and many more

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introductions and Course Overview;

Doing Research for Knowledge

Development in Finance

2

Identifying Viable Research Topics;

What is a Contribution? Seminal

Contributions, Extensions and

Replications;

3

Developing and Stating

Research Questions; Establishing

Research Scope; Empirical

Generalisation

4

Theory, Method, and Validity in

Scholarly Marketing Research; Research

Programs and Generalisation of

Findings;

5

Falsifiable Propositions,

Testable Hypotheses, and Empirical

Conjectures

6

Discussion Topics

Introduction to corporate finanace/governance.

corporate ownership structure

7

discussion topics

capital Structure And Agency Issues

Capital Structure And Informational Asymmetry

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8

Discussion Topics

Panel Analysis In Corporate Finance

Corporate Investment

Mid Term Exam

9

Discussion Topics

Corporate Diversification and focus

The market for corporate control

10

Discussion Topics

Executive Compensation

Incentives inside the firm

11

Discussion Topics

International corporate finance

Labour economics and corporate finance

12

discussion topic:

auditor's report

13 Asset valuation and risk management

14

Discussion topics

corporate policies

preparing a complete financial analysis

15 final presentation

16 final presentation

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Relevant latest research published in world reputed international

journals

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Noon Business School, University of Sargodha

Course Title Risk Management

Course Objectives

Risk management course is of importance to business students expecting to deal with

business and professional lives in the future. This course is designed to introduce and

discuss various risk management concepts, tools, and techniques. Using integrated

approaches, the course will emphasize discussion on the design and implementation of

risk management practices. Basically, it purports to help students realize, understand,

and master various state-of-the-art risk management theories and practices

Learning Outcomes

1. To provide students with a comprehensive perspective on risk management

and insurance concepts, tools, and techniques;

2. To develop analytical and integrative thinking in understanding and

implementing the risk management practices;

3. To arouse the sense of business through an experiential approach, especially

in the completion of assignments;

4. To practice communication skills intertwined with risk management topics

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

The Regulatory Context

Precautionary Surveillance

Basel Committee

2

Changes in Financial Risk Management

A new Risk Return World

3

Evaluation of Equities & Bonds

Portfolio management

Financial Asset Equilibrium and Application

Equity Dynamic Model

4

Evaluation of Equities & Bonds

Characteristics and Financial Risk Involved

5

Risk Management in Equities

Estimation and Evaluations through asset pricing

6

Risk Management in Bonds

Deterministic structure of interest

Passive and Active strategies

Stochastic Bond dynamic model

The Cox, Ingersoll and Ross model

7

Evaluation of Options

Binomial valuation model

Strategies in Risk Management

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8

Evaluation of Options

Black Scholes

More complex strategies

Mid Term Exam

9

Theory of VaR

The concept of risk per share

VaR in Single Asset

VaR for a portfolio

10

Var Estimation Techniques

General questions in estimation of VaR

Estimated Variance-Covariance Matrix

11

Var Estimation Techniques

Monte Carlo Simulations in VaR

12

Setting Up a VaR Methodology

Putting together the data base

Calculations

13

Setting Up a VaR Methodology

The normality hypothesis

14

Portfolio Risk Management

Investment strategies

Risk Framework

15

Portfolio Risk Management

Sharp Simple Index Method

16 Project Presentations

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Asset and Risk Management: Risk Oriented Finance Louis Esch, Robert Kieffer and Thierry Lopez

Wiley Finance Publishing

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Noon Business School, University of Sargodha

SPECIALIZATIN IN MARKETING

Course Title Sales Management

Course Objectives

There are two primary purposes for the Sales Management course:

1-To gain a solid understanding of professional B2B sales including its planning and staffing,

structure, and evaluation

2- To understand how to manage and motivate a professional B2B sales force from the perspectives of

a sales manager (authority) and a marketing manager

Learning

Outcomes Upon completion of the course, students will be able to understand, design, and manage the role of

salespeople and sales forces in the marketing strategies of organizations.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Setting the Foundation; Customer Service

2 Success as a Large Retail Store Department Manager

3 Success as a Small Retail Store Entrepreneur

4 Success as a Small Retail Store Entrepreneur

5 The Exciting Retail World

6 Multichannel Retailing & Consumer Behavior

7 Strategic Planning & Financial Performance

8 Strategic Planning & Financial Performance

Mid Term Exam

9 Location & Site Selection

10 Managing Human Resources; Customer Relations; Information Systems

11 Managing Human Resources; Customer Relations; Information Systems

12 Merchandise Assortment, Buying Systems & Vendor Relations

13 Pricing & the Retail Communication Mix

14 Pricing & the Retail Communication Mix

15 Store Management

16 Store Management

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Management of Sales Force. 11th edition (2003). Irwin/McGraw-Hill. Spiro,

Stanton & Rich

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Noon Business School, University of Sargodha

Course Title Marketing Management

Course Objectives

In today’s fast-paced world, marketing has become more complex. Changes in technology

and

consumer and business needs, as well as, increased globalization pose new challenges for

marketers. These events have made marketers more aware of the necessity for careful but

speedy analysis and decision-making. The implication is that marketing management as a

field

of study has become more important. Marketing management is the art of optimal

manipulation

of the marketing mix to achieve business goals.

Learning Outcomes

This course is geared toward providing an understanding of the rationale for marketing

decisions

from a managerial perspective. It also seeks to provide a framework for decision-making that

is

logical but does not stifle creativity. o meet these goals, this course will require the

integration of

theory and practice. Students will have to make strategic marketing decisions based on

analytical

techniques they will learn in this course. They will have to devise a plan that is based on a

sound

conceptual framework, to implement the decision. It is hoped that through this exercise

students

will learn the value of marketing management in business.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Who Markets?

Company Orientation toward the Marketplace

2

Marketing Management Tasks

Developing Marketing Strategies and Plans

3

Corporate and Division Strategic Planning

ChannelDesign Decisions

4

Channel Integration and Systems

Advertising Sales

5

Conducting Marketing Research and Forecasting Demand

Connecting with Customers

6

Analyzing Consumer Markets

Analyzing Business Markets

7

The Scope of Branding

Building Brand Equity

8

Managing Brand Equity

Customer Equity

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Mid Term Exam

9

Shaping the Market Offerings

Designing and Managing Services

10

Developing Pricing Strategies and Programs

Sales Promotion

11

Events and Experiences

Interactive Marketing

12

Word of Mouth

Managing the Sales Force

13

Creating Successful LongTerm Growth

Tapping into Global Markets

14

Evaluating Potential Markets

Branding

15

Deciding on the Marketing Organization

Internal Marketing

16

Building a Creative Marketing Organization

Marketing Implementation

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended

Text Marketing Management by Philip Kotler

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Noon Business School, University of Sargodha

Course Title Advertising Management

Course Objectives Preparing graduates with knowledge, skills and competencies for being able to become a Strategic

Planner, a Media Planner, and a Creative Advertising & Marketing Communication profession.

Learning

Outcomes Students will be able to:

1. Identify basic advertising terminology.

2. Explain the application of advertising principles as they relate to the

marketing of goods and services for profit and non-profit businesses.

3. Produce a comprehensive advertising campaign.

4. Assess the types of media, such as: print, broadcast, interactive and outof- home media.

5. Outline the relationship between ethics, social responsibility and

advertising.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Role of advertising in society

2 The Evolution of Advertising

3 Advertising and Consumer Behavior

4 Ethics and social responsibility

5 Social, and Regulatory Aspects of Advertising

6 Advertising and the marketing mix

7 Planning and Strategy

8 Advertising research

Mid Term Exam

9 Media strategy in print, broadcast, out-of-home, and interactive media

10 Creative Strategy and the Creative Process

11 Creative aspects of advertising in print, broadcast, out-of-home, and

interactive media

12 Direct -Response advertising

13 Interactive, Direct Mail & Out of Home Media

14 Promotions

15 .Public Relations

16 Developing an integrated advertising campaign

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

William F. Arens Title: Contemporary Advertising

Publisher: McGraw Hill, Edition: latest

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Noon Business School, University of Sargodha

Course Title Brand Management

Course Objectives 1-To increase understanding of the important issues in planning and evaluating product and brand

strategies.

2- To provide and be able to work with the appropriate theories, models and other tools to ensure

better branding decisions, and to make these concepts relevant for any type of organization.

3-To provide “real world” experience and understanding of product and branding strategies.

4-To understand product and branding concepts from the consumer’s point-of-view.

5- To explore contemporary issues in product and branding development and sustainability.

6-To provide a strategic approach to product and branding issues.

Learning Outcomes By the end of this course students should be able to:

1. Understand key principles of branding

2. Explain branding concepts and ideas in their own words

3. Understand and conduct the measurement of brand equity and brand performance

4. Practically develop a brand, including positioning and communication

5. Prepare a professional, logical and coherent report in the form of a brand audit

6. Deliver an oral presentation in a professional, engaging manner

7. Develop an argument and express themselves clearly in both written and oral communication

8. Consider ethical issues

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 NATURE OF PRODUCTS AND BRANDS • Characteristics of Products and Services; The Concept of the Brand ; Brand

Types in Products and Services

2 IMPORTANCE OF STRONG BRANDS • Brand Adds Value to Companies; Prevent competition

3 Affect Consumer Perceptions as basis

for Extension; Form Quality Certification and Trust LECTURE THREE

4 BUILDING SUCCESSFUL BRANDS • Creating a Brand; Brand name Strategies and Choices;

5 Re-branding and Brand Extension; •

Stretching and Co-branding

6 POWERFUL BRANDS AND COMPETITION • Brands as Strategic Devices; Brands Sources of Competitive Advantage

7 The Meaning of

Brand Share; • Extending Brands

8 GLOBAL BRANDING • Global Branding Decisions and Strategies; Geographic Extension

Mid Term Exam

9 Brand acquisition; Brand

Alliances

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10 CORPORATE IDENTITY MANAGEMENT • Dimensions of Corporate Identity, Managing Corporate Identity Program

11 Protecting Brands

through Trade, Ethical Issues Concerning Brands

12 MANAGING BRANDS OVER THEIR LIFE CYCLE • Developing and Launching New Brands, Managing over their Life Cycle

13 Financial Implications During the Life Cycle Rejuvenating/Revitalizing

Brands.

14 BRAND EVALUATION • Growing Brand Equity

15 Commercial Models of Brand Equity Growth; Measuring Brand

Equity

16 Financial Value of Brands and Measurement

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

K. Okoso-Amaa, Compendium on Brand Management and Corporate Identity.

FBM – OUT

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Noon Business School, University of Sargodha

Course Title International Marketing

Course Objectives This course is designed to provide students with an understanding of the decision variables a marketing

manager may use in developing and implementing marketing decisions in an international marketing

environment. The theories covered in this course include the basis of analysing international consumer

behaviour and the international marketing environment, the logic of adaptation versus standardisation

of the marketing mix and those guiding market entry decisions.

Learning

Outcomes On successful completion of this course, students will be able to:

1-Apply basic international marketing theories and concepts to understand the environment

2-Undertake strategic business analysis in order to develop appropriate international marketing

objectives and strategies

3-Identify, analyse, and evaluate data, information, and evidence related to international business

opportunities and threats relevant in the current world

4-Communicate, clarify, and present to peer audiences in a professional setting and work in a team

reflected in assessment activities and

5-Produce a report considering the marketing of a business to consumers or business customers in

different cultural contexts with consideration of ethical conduct

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Introduction The Globalization of Markets

2 Protectionism vs. Int’l. Free Trade

3 Financial Risk Mgt. in Int’l Markets

4 Environmental Variables in International Marketing Geography, Culture, and History

5 Business Customs and Practices

6 Political and Legal Environments

7 Economic Development

8 Multinational Market Groups

Mid Term Exam

9 The International Marketing Mix A. Global Marketing Management

10 Target Market Identification

11 Target Market Identification

12 Product Strategy

13 Pricing Strategy

14 Promotion Strategy

15 Distribution Strategy

16 International Negotiation

Final Term Exam

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Facilities Required Multimedia/lab etc

Recommended Text

International Marketing, 15th edition, by Cateora, Gilly

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Noon Business School, University of Sargodha

Course Title Marketing Research

Course Objectives To enhance the students understanding of the marketing research industry.

1- To develop skills required by the researcher and understand different

applications of Marketing Research

2- To explore different approaches of Marketing research

3-To be able to exploit Marketing Research data for management decision making

Learning

Outcomes The student should be able to

1 understand the process of marketing research and its different processes

2- identify sources of information

3- understand different research methods

4- apply selected research methods

5- analyse and interpret both qualitative and quantitative data

6- conduct and analyse a focus group discussion

7- build a simple questionnaire from a web-based survey administration site.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

The Marketing Research Environment • Introduction and welcome to marketing research.

• Why does marketing research exist?

• What is marketing?

• What is market research and marketing research?

• Who carries out marketing research?

• What are the various types of marketing research?

2

What are the benefits of marketing research to marketing managers?

• Professional commercial marketing research in Canada.

• guide‐lines for successful marketing research

How to Design a Marketing Research Project • Why is research design important?

• What was I thinking?

• Why problems are not defined properly.

• Confusing latent variables with manifest variables.

3

• Confusing project objectives with the scope of the study.

• A practical guide to defining marketing research problems.

• Can this study provide answers to the problem?

• What are marketing research projects like?

• How is data collection designed?

• When should qualitative research be used?

• When should quantitative research be used?

• Why is the marketing research proposal so important?

• A very practical introduction to consulting in marketing research, obtaining a

client, developing the project proposal, scheduling the project, and initiating the

research process.

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4

STATISTICAL ANALYSIS OF SURVEY DATA Introduction to Statistical Analysis Using SPSS

The analysis of survey data using a computer‐based statistical package ‐‐ SPSS

Windows

Data Reduction, Processing and Tabulation

• Editing; coding; tabulation (one‐way & cross‐tabs)

Data Analysis: Basic Questions

• Choice of analysis technique; type of data; research design;

• assumptions for statistics, hypothesis testing confidence intervals;

• univariate and bivariate analyses

• cross tabs & Chi‐Square test

• z‐test for the difference between proportions

• t‐test for the difference between two means

Data Analysis: Multivariate Analysis

• Analysis of variance and

• Linear regression.

• Other multivariate methods

Data Analysis: Other Non‐Parametric Procedures

• Correlation and difference tests for nominal and ordinal data.

• Friedman analysis of variance

5

HOW TO DESIGN A QUESTIONNAIRE • The development of questionnaires will be covered in depth. A specific

questionnaire design will be explained. The principles taught in this section must

be used for the project questionnaires.

6

HOW TO MEASURE ATTITUDES, BEHAVIOUR AND TRAITS

• How to write screeners and warm‐up questions

• General overview of measurement and scaling

• How to measure attitudes

• How to assess behaviour

• Lifestyle measurement

• Measuring demographic traits

7

HOW TO MANAGE THE MECHANICS OF RESEARCH • How is fieldwork done?

• How to secure confidentiality and assure quality

8

What factors influence fieldwork?

• Interviewer training • Data collection

online

• Processing the data

Mid Term Exam

9

HOW TO CARRY OUT QUALITATIVE RESEARCH: FOCUS GROUPS

AND IN‐DEPTH PERSONAL INTERVIEWS • the purpose, design and execution of focus groups

• designing the discussion guide, recruiting respondents, moderating the group

discussion, debriefing clients and presenting the findings

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10

HOW TO CARRY OUT QUALITATIVE RESEARCH: FOCUS GROUPS

AND IN‐DEPTH PERSONAL INTERVIEWS • the purpose, design and execution of focus groups

• designing the discussion guide, recruiting respondents, moderating the group

discussion, debriefing clients and presenting the findings

11

HOW TO DRAW SAMPLES

Sample Size Population and sample characteristics; intention of the sampling

(variables, attribute, precision, and confidence)

Sampling Procedures • Sampling plan; non‐probability and probability samples;

estimation; stratified and cluster sampling 8.3 Adjusting for sample bias

• Techniques to adjust results to account for sample biases and on‐representativeness, sample weighting

12

HOW TO DRAW SAMPLES 8.1 Sample Size

• Population and sample characteristics; intention of the sampling (variables,

attribute,

precision, and confidence)

13

8.2 Sampling Procedures

• Sampling plan; non‐probability and probability samples; estimation; stratified

and cluster sampling

8.3 Adjusting for sample bias

• Techniques to adjust results to account for sample biases and non‐representativeness, sample weighting

14

9. ETHICS IN MARKETING RESEARCH • Rights & obligations among parties

• Common‐sense relationship building in marketing research

• Responsibilities to the public

15

10. HOW TO PRESENT RESEARCH FINDINGS • A short course in business communication

• Avoid gobbledygook

• Use Multiple Exposure

• Write with a purpose

16

• Providing key marketing research deliverables

• How to effectively present research findings

• Writing the formal research report

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Chakrapani, C. and K. Deal. Modern Marketing Research: Step‐by‐Step.

Revised Edition, 2010.A Guide to PASW (SPSS) Statistics 18.0.

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Noon Business School, University of Sargodha

Course Title Retail Marketing

Course Objectives

This course offers an in-depth examination of the retail industry for students

interested in the field of retail marketing management-whether employed with a

large organization or in their own business. Covering planning, management, and

execution of activities taking place in the buying and selling of goods and services

for the end consumer, the course addresses the challenges of this dynamic industry.

Through analysis of the retail marketing mix, the course looks at branding in the

retail industry, product placing and development, pricing alternatives, location

options, and the promotion of goods and/or services. Because of their importance in

today's competitive environment, the course covers matters such as the application of

technology to retail marketing management, e-commerce, international retailing, and

customer relationship management.

Learning

Outcomes

Design and develop marketing solutions for current retail environments by

employing appropriate marketing strategies.

Apply knowledge of basic management skills to maximize employee productivity.

Use foundational skills knowledge to remain current with marketing and

management strategies and trends and employ them in new business environments.

Apply problem solving skills using financial accounting principles through

appropriate technology and with the understanding of the business environment.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Retail Marketing Management

Introduction to Retailing

Types of Retailers

2 Global Retailing

Consumer Buying Behaviour in Retailing

Retail Marketing

3 Retail Marketing Strategy

Retail Marketing Strategy

Financial Strategy

4 Retail Location Strategy

Retail Site Location Strategy

5 Retail Marketing Mix-Product

Product Category Structure and Management

6 Merchandise Management

7 Merchandise Planning Systems

8 Buying Merchandise

Mid Term Exam

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9 Retail Marketing Mix-Price and Distribution

Retail Pricing

10 Distribution

11 Multi-Channel Retailing

12 Supply Chain Management and Information Systems

13 Retail Marketing Mix-Promotion

Retail Communication Mix

14 Customer Relationship Management

15 Store Layout, Design, and Visual Merchandising

16 Customer Service

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Levy, M and B Weitz. Retailing Management. 6th ed. New

York: McGraw-Hill Irwin, 2007.

Type: Textbook. ISBN: 9780073019789 / 0-07-301978-X

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Course Title Services Marketing

Course Objectives

To provide an in-depth appreciation and understanding of the unique challenges inherent in

managing and delivering quality services. Participants will be introduced to and have the

opportunity to work with tools and strategies that address these challenges.

· To develop an understanding of the ‘state of the art’ service management thinking.

· To promote a customer service-oriented mindset.

Learning

Outcomes

Upon completion of the subject, students will be able to:

a. Identify the special management issues and unique challenges involved in marketing and

managing services

b. Understand the expectations of customers and know how to translate this knowledge into

genuine value for customers

c. Interpret service behavior and service consumption in the light of service-dominant marketing

logic and articulate the outcome to service marketing management

d. Appreciate, modify, and/or extend new theories and concepts pertaining to explaining the

characteristics of customers' purchasing and consumption behavior of services and service firms'

marketing behavior

e. Apply new approaches to managing customer satisfaction and loyalty

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Introduction to Services Marketing

The Scope of Services Marketing

2 The Gaps Model of Services Quality

3 Focus on the Customer-Consumer Behaviour

Focus on the Customer-What Do Customers Expect?

4 Services Marketing: Understanding the Customer

Customer Perceptions in Services

5 Listening to Customers Through Research

6 Building Customer Relationships

7 Building Customer Relationships

8 Standardizing and Aligning the Delivery of Services

Service Development and Design

Mid Term Exam

9 Customer-Defined Service Standards

Physical Evidence and the Services cape

10 The People Who Deliver and Perform Services

Employees' Roles in Service Delivery

11 Customers' Roles in Service Delivery

12 Delivering Service Through Intermediaries and Electronic Channels

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13 Managing Demand and Capacity

14 Promotions and Pricing Strategies in Services Marketing

Integrated Services Marketing Communications

15 Pricing of Services

16 The Financial and Economic Impact of Service

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Zeithaml, V.A., Bitner, M.J., Gremler, D.D., Mahaffey, T., & Hiltz, B. .

Services marketing:

Reference Text

Integrating customer focus across the firm. Canadian ed.. Toronto, ON:

McGraw-Hill Ryerson

Limited, 2007. Type: CUSTOM TEXT ISBN: 1259076598

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Course Title Tourism Marketing

Course Objectives

Marketing of Tourism Destinations Examines the guidelines for formulating destination-oriented

marketing goals and strategies; covers the trend issues and challenges influencing tourism

destination marketing and the elements that combine to create an integrated destination marketing

system.

Learning

Outcomes

Upon completion of this course students should be able to:

1-Appreciate the significance of concepts of temporary mobility for understanding contemporary

tourism phenomena internationally.

2-Understand tourism development processes in different environmental contexts.

3-Understand the multiple dimensions of the tourism product concept and its implications for

tourism marketing and management.

4-Understand a constraints based approach to the identification of tourism markets.

5-Understand the services dimension of tourism marketing and management.

6-Critically evaluate destination branding and marketing campaigns.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Understand the function of positioning in tourism marketing.

2 Explain the impact of competition and its impact in tourism marketing.

3 Develop a marketing plan or a destination.

4 Explain how intangibles are a part of marketing a tourism destination.

5 Analyze the importance of target marketing.

6 Understand how the target market perceives competition.

7 Define the top ten activities used to market a destination.

8 Understand the pricing mix in the marketing of tourist destinations.

Mid Term Exam

9 Identify attributes features, or customer benefits of a destination.

10 Explain the various positioning approaches used in marketing destination.

11 Identify current trends influencing tourism destination marketing.

12 Explain the components of an integrated destination marketing system.

13 Develop a strategic marketing plan.

14 Understand how the SOWT analysis is used in destination marketing.

15 Develop a presentation to “Sell” a destination.

16 Understand the role of symbiotic relationships in destination marketing.

Final Term Exam

Recommended Text

Utilize the available online sources

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Course Title Cyber Marketing

Course Objectives

Cyber Marketing combines the creative and technical aspects of the Internet with design,

development, advertising, and marketing part of a business. The purpose of this course is to

acquaint you with the special behavioral considerations for buyers that emerge when the

Internet

plays a role in the firm’s marketing.

Learning Outcomes

the learning outcomes of teaching this subject are :

1) what is cyber marketing ? Its nature?

2) how it is connected with E-commerce ?

3)what is E-mail marketing, viral marketing , affiliate marketing ?

4) what is impact of advertising on merketing ?

5) cosultation of cyber marketing with companies?

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Introduction to Cyber Marketing

2

E-Commerce Concepts

E-Commerce Policies and Legal Issues

3

Building E-Commerce Websites

Electronic Payment Systems

4 Search Engine Optimization and Increasing Website Traffic

5

Web Analytics

Advertising Campaign

6 Designing Ad Banners

7 E-mail Marketing

8 Viral Marketing

Mid Term Exam

9 Affiliate Marketing

10

Blog Advertising

YouTube and Video Advertising

11 Podcast Advertising

12 Advertising on Search Engines

13

Mobile Advertising

Social Media Advertising

14

Advertising on News Sites

Converting Visitors into Customers and Maintaining Customers

15 Competitive Intelligence

16

Ad Revenues

Cyber Marketing Consulting Companies

Final Term Exam

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Facilities Required Multimedia/lab etc

Recommended Text Utilize the available online sources

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Course Title Export Marketing

Course Objectives

This course is deigned to demonstrate the student regarding export marketing ,

introduction, explanation, scope, concepts, trade barriers, internationals export

policies and all the topics regarding international markets.

Learning

Outcomes

the students will be able to demonstrate an understanding of export ,marketing as a

managerial challenge learn about the strategic aspects of the of export marketing

acquire knowledge about the procedural aspect of export marketing

Weekly Lecture Plan

Lecture No Topic To be Discussed

1

Introduction to Export Marketing, basic definitions and terms

related to Exports. Explanations of shipping terminologies.

2

Explanation of Incoterms 2000.

Methods of Payment

3

Scope, Concepts and Drivers of International Marketing.

Arguments for protectionism.

4

Trade Barriers and Facilitators.

Regional Economic and Political Integration.

5

Impact of culture on International Marketing.

Requirements for International market segmentation.

6

Country Attractiveness.

Macro and Micro Segmentation,

7

Global Targeting and Positioning strategies and techniques.

International marketing plan.

8

Market Entry mode selection.

Products and Services: Branding Decisions in International

Markets

Mid Term Exam

9

Standardization Vs Adaptation

Product/Service Stereotypes

10

International Product Life Cycle.

International Product and Service strategies.

11

Managing International Distribution Operations.

International Retailing.

12

International Promotional Mix and Advertising strategies.

International Publicity and Public relations.

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13

Sales promotion strategies.

Global Services

14

Services Vs products

Global Distribution, Retailing and Wholesaling

15 International Pricing Strategies

16 International Personal Selling and Personnel Management

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

International Marketing by Dana-Nicoleta Lascu

Reference Text

Global marketing – Foreign Entry, Local Marketing and

Global Management by Johny K. Johansson – 4th Edition

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Course Title Agriculture Marketing

Course Objectives

The objective of this course is to provide practical knowledge and application

capabilities to the student for the marketing of agricultural products. This course will

explore current marketing methods for agricultural products and services, thereby

providing knowledge toward efficient and effective marketing schemes. The student will be able

to demonstrate and understanding of these techniques through a semester long marketing project

as well as exams. The purpose of this syllabus is to guide the student through the requirements and

evaluation criteria of the course, as well as aid in time management.

Learning

Outcomes

At the end of this course, you should be able to:

1. Demonstrate comprehension of strategic marketing

2. Identify and describe personality traits that affect success at various segments of the marketing

mix.

3. Demonstrate comprehension and appreciation for value added products, benefits, and

limitations.

4. Identify economic opportunities for new genetic or other value added products 5. Describe

functional food value of designer crops and where this fits into a market

6. Describe methods used to protect value and intellectual property in value added products

7. Demonstrate how to sell quality in a commodity oriented marketplace and describe items of

importance in doing this successfully

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Market System

2 Economic Environment

3 Economic Environment

4 Public Policy and the Market & Government Programs

5 Public Policy and the Market & Government Programs

6 Two Functional & Organizational issues

7 Market and Bargaining Power

8 Market and Bargaining Power

Mid Term Exam

9 Risk Management and Futures Market

10 Risk Management and Futures Market

11 Market Development and Demand Expansion

12 Market Development and Demand Expansion

13 Post-Harvest handling of Farm products

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14 Post-Harvest handling of Farm products

15 Goat Marketing System

Milk Marketing System

16 Marketing System of Fish Feed

Silk Marketing

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Agricultural Marketing – System, Coordination, Cash and Future Prices,

Wage Purcell

Reference Text

Marketing of Agricultural Products, Kohls & Uhl

Changing Role of Agricultural Marketing in Bangladesh, Akramul Haque

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Course Title Promotion

Course Objectives

This course is designed for marketing professionals, both agencies and clients, who want to

improve their Promotion strategies, learn how to integrate this strategy in their overall

marketing plans and develop the skill set to enhance their ability to bring successful

promotions to life. In a saturated market and challenging economic times, Promotions are

more than ever a way to both increase sales and act as a key differentiator for your brand.

This course will teach you how to be successful in the short-term goal of the promotion and

how to translate that success into longterm marketing potential.

Learning

Outcomes

Upon successful completion of this course, a student will be able to:

1-Define and apply commonly used Promotion terms, concepts, and tools.

2-Analyze possible consequences of Promotion marketing decisions on company

performance.

3-Define the role, importance, and limitations of Promotion marketing decisions in

influencing company performance.

4-Identify and evaluate trends, changes, and opportunities presented in the promotions field

for product and services, consumers and industrial markets, profit and non-profit

organizations and traditional and e-commerce enterprises.

5-Describe, analyze, and design a promotion plan appropriate for a product/service, and

enterprise or brand and its target markets.

6-Implement and coordinate the various promotional mix elements with other marketing

activities within a company or in an agency (full service advertising/media firms or creative

boutique or media buying.)

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Session 1: Introduction and Understanding Promotion Strategy

2 Course Overview

The role and purpose of Promotions

Developing Promotion strategies

3 Session 2: The Marketing Mix – Marketing Strategy and Promotion

Planning

Exploring the role of Promotions within the Marketing Mix

4 Review of the corporate structure and external influencers in

promotional planning

Developing the ideal promotion planning framework

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5

Session 3: Understanding Segments & Promotion Objectives –

B2B/B2C New Customer

Acquisition and Client Up-Sell

Identifying, developing promotion strategies for new customer

acquisition objectives

6

Identifying, developing promotion strategies for client up-sell

objectives

Integrating promotion strategies as a means of attracting and keeping

clients

7 Session 4: Promotion Strategy in Loyalty Marketing

Defining Loyalty Marketing

Integrating multi-organizational promotion strategies

8 Developing the client relationship strategy

Mid Term Exam

9 Session 5: The “Net Effect” – Paying the Benefit Forward

Defining Success: the tangible and intangible success criteria of

promotion campaigns

10 Establishing the optimal measurement criteria

Integrating results into future planning potential

11 Session 6: Targeting - Maximizing Redemption Opportunities

Using analysis and segmentation as a tool

12 Understanding the role of Customer Insight and Market Research in

developing Promotion Strategy

Analysis and trends for use in Promotional planning

13 Session 7: Group Case Study Presentations

14 Session 7: Group Case Study Presentations

15

Session 8: The Message and the Media – Promotions and the Client

Experience

Linking the message and the media

Assessing the media opportunities and integrating into a

comprehensive communications plan by

segment

Defining value through promotions

16

Session 9: Promotion Redemption Design and Strategy

Assessing online and offline redemption strategies

Establishing vendor management

Linking internal and external processes

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Advertising and Promotion (Latest Edition)

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Course Title Seminar in Marketing

Course Objectives

Upon successful completion of this course, a student will be able to:

Lead and manage group dynamics.

Use analytical skills to understand business problems, identify key issues involved in

a problem, and develop alternative solutions.

Use conceptual knowledge and analytical skills in market segmentation, product

positioning, product portfolio analysis, and analysis of competition and industry.

Use conceptual knowledge and analytical skills to develop marketing mix strategies.

Improve oral and written communication skills.

Write a business plan.

Learning

Outcomes

Upon successful completion of this course, a student will be able to:

1-Think critically about marketing issues.

2-Understand how marketing concepts and strategies can be applied to the analysis

of a variety of marketing issues.

3-Understand the forces that shape how marketing decisions are actually made.

Weekly Lecture Plan

Lecture No Topic To be Discussed

1 Introductions and Course Overview;

Doing Research for Knowledge

Development in Marketing

2

Identifying Viable Research Topics;

What is a Contribution? Seminal

Contributions, Extensions and

Replications;

3

Developing and Stating

Research Questions; Establishing

Research Scope; Empirical

Generalisation

4

Theory, Method, and Validity in

Scholarly Marketing Research; Research

Programs and Generalisation of

Findings;

5 Falsifiable Propositions,

Testable Hypotheses, and Empirical

Conjectures

6 The Research Domain of Marketing Strategy

7 Market Segmentation Theory: The Core Classics

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8

Marketing Strategy or Competitive Business Strategy? Theories of Marketing Information and Market Segmentation

Mid Term Exam

9 Distribution Channel Structure and

Relationships: Contingency and

Transaction Cost Theories

10 Testing Theories of Marketing

11 Innovation Performance and Disruptive

12

Management and Marketing Strategy

13 Innovation

14

Management and Marketing Strategy

15 Presentations on current marketing issues and topics

16 Presentations on current marketing issues and topics

Final Term Exam

Facilities Required Multimedia/lab etc

Recommended Text

Relevant latest research published in world reputed

international journals

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