MASTER OF BUSINESS ADMINISTRATIONCONTENTS About York St John University 1 About Robert Kennedy...
Transcript of MASTER OF BUSINESS ADMINISTRATIONCONTENTS About York St John University 1 About Robert Kennedy...
MASTEROF BUSINESS ADMINISTRATION
COURSE GUIDE
Offered by Robert Kennedy College in exclusive partnership with York St John University
CONTENTS
About York St John University 1
About Robert Kennedy College 3
100% Online MBA Leading Innovation and Change 5
100% Online MBA Coaching Mentoring and Leadership 7
100% Online MBA Entrepreneurship and Innovation 9
100% Online MBA Innovation Leadership and Consulting 11
100% Online MBA Leadership and Management 13
100% Online MBA Management Consulting 15
The Programmes at A Glance 4
Core Course Team 17
Programme Tutors 21
Application Form 24
ABOUTYORK ST JOHN UNIVERSITY
York St John University is a prestigious civic university with roots going back to the 1840s. York Diocesan Training School, for teacher education, opened in May 1841 with one pupil on the register: 16-year-old Edward Preston Cordukes. 1846 saw the foundation of the Female Training School which moved to Ripon in Yorkshire in 1862. The college in York was described as St John’s College from the late 1890s.
By 1904 St John’s was the largest Diocesan college in the country with 112 students (today it has almost 6,000 students).
After rapid development of its subject base and student number, the two institutions merged in 1974 to become the College of Ripon & York St John. The University has also had a long and productive relationship with the University of Leeds dating back to 1920. In 1999 the College’s Board of Governors decided to relocate all taught courses to the York campus and by the end of 2001 all students and staff had transferred across
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to York and a new name was chosen: York St John University.
In September 2005 York St John University
was officially granted taught degree awarding
powers. Following this, it received approval
from the Privy Council of the United Kingdom
to become a university and adopted the
full title of York St John University on the
1st October 2006. This was followed by the
installation of its first Chancellor, Archbishop
Sentamu, in March 2007.
Today the university is based on an award-
winning campus in the centre of the ancient
city of York where its students study a broad
range of subjects. It has a highly recognised
reputation for its teaching and learning, and
a wide network of regional, national, and
international partnerships which now includes
Robert Kennedy College.
ABOUTROBERT KENNEDY COLLEGE
Robert Kennedy College is a private educational institution in Zürich, Switzerland that was founded in 1998. The College pioneered Swiss quality online learning; we offer rigorous but flexible learning programmes, enhanced by state of the art online e-learning technology that has been developed entirely in-house. The Robert Kennedy College online Masters level programmes are in an exclusive partnership with York St John University, and recognised worldwide.
Our instructors are graduates from some of the best universities worldwide, and with over 7,000 students from 130 different countries, we are a truly international establishment.
Our students benefit from our proprietary state of the art online delivery platform OnlineCampus: an all-encompassing interactive and easy-to-use software which makes studying online a truly satisfying experience. RKC employs highly qualified instructors who are graduates from leading universities such as the Harvard
Business School, Stanford University, Oxford University, University of Basel and Washington University, to name a few.
By studying at Robert Kennedy College you are sure that your qualification will be recognised anywhere. York St John University degrees are recognised worldwide.
THE PROGRAMMESAT A GLANCE
Duration
Minimum 12 months, maximum 3 years.
Delivery Method
100% online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration.
Places
The number of places per term is strictly limited to 60.
Terms
Four terms per year (winter, spring, summer and autumn).
Tuition Fees
15,000 CHF (Swiss Francs). You might be eligible for a bursary of 2,000 CHF (Swiss Francs) reducing your tuition fees to 13,000 CHF (Swiss Francs). This fee includes online library access (including ebooks), OnlineCampus access, graduation fees, and University matriculation fees. Fees are payable
in interest free instalments, however, the programme is not eligible for UK Postgraduate Loans for Master’s Study. The fees are for the entire programme, and include all the courses as well as supervision for the final dissertation.
Accreditation and Recognition
After successfully completing your studies at Robert Kennedy College, you will receive a degree from York St John University which is duly accredited by the British Government. York St John University degrees are recognised worldwide.
100% ONLINE MBALEADING INNOVATIONAND CHANGE
Module Descriptions
Induction
This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits, and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.
Leading Innovation and Change
The aim of this module is to explore concepts and theories concerning how sustainable innovation and change may be achieved. The module will include analyses of the leadership of innovation and change in different contexts. In addition, participants will be encouraged to use their own experience of leadership, innovation and change to inform discussion, enquiry, critical thinking and reflection.
Introductory
Not-for-credit
Stage 1
Four taught modules.
Core
• Leading Innovation and Change• The Essence of Leadership• Culture, Leadership and Innovation in
Organisations• Successful Strategic Thinking
Stage 2
Individual dissertation (60 credits)
Capstone Project
Supervised dissertation work.
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The Essence of Leadership
The aim of this module is to critically appraise theories of leadership and how leaders act to influence others directly, and also indirectly, by influencing organisational systems and structures. The module will focus on issues of leadership behaviours and skills required to achieve sustainable success and development for groups and organisations. The module will include an analysis of the activities of individuals in leadership roles in an organisation, or organisations, of the participant’s choice. Participants will be encouraged to use their experience of their own leadership role to inform discussions, enquiry and critical thinking.
Culture, Leadership and Innovation in Organisations
The aim of this module is to study the cultural context of the organisation and its impact on performance, innovation and change. The module will explore concepts and theories of national and organisational culture, concepts from institutional theory and the relationship between culture and leadership in organisations. The impact of culture on
how power is exercised, and on ethical behaviour in organisations, will be explored.
Successful Strategic Thinking
The aim of the module is to build awareness and understanding of strategic thinking and strategic leadership and their contribution to sustainable organisational performance by reviewing relevant theories, models and concepts. Participants will develop a critical appreciation of the complexity of relationships and tensions associated with developing and implementing strategy. They will be encouraged to use their own experience to inform discussion, enquiry, critical thinking and reflection.
100% Online MBA Leading Innovation and Change
100% Online MBA Leading Innovation and Change
100% ONLINE MBACOACHING MENTORINGAND LEADERSHIP
Introductory
Not-for-credit
Stage 1
Four taught modules.
Core
• The Essence of Leadership• Coaching and Mentoring Skills for
Success• Culture, Leadership and Innovation in
Organisations• Building Success Through Coaching
and Mentoring
Stage 2
Individual dissertation (60 credits)
Capstone Project
Supervised dissertation work.
Module Descriptions
Induction
This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits, and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.
The Essence of Leadership
The aim of this module is to critically appraise theories of leadership and how leaders act to influence others directly, and also indirectly, by influencing organisational systems and structures. The module will focus on issues of leadership behaviours and skills required to achieve sustainable success and development for groups and organisations. The module will include an analysis of the activities of individuals in leadership roles in an organisation, or organisations, of the participant’s choice. Participants will be encouraged to use their experience of their own leadership
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role to inform discussions, enquiry and critical thinking.
Coaching and Mentoring Skills for Success
This module will focus on supporting students as they develop the coaching and mentoring skills that are instrumental in building sustainable success for individuals and groups. It will have a strong underpinning of theory and practical application which will be supported through peer to peer learning.
Culture, Leadership and Innovation in Organisations
The aim of this module is to study the cultural context of the organisation and its impact on performance, innovation and change. The module will explore concepts and theories of national and organisational culture, concepts from institutional theory and the relationship between culture and leadership in organisations. The impact of culture on how power is exercised, and on ethical behaviour in organisations, will be explored.
Building Success Through Coaching and Mentoring
This module will focus on evaluating the application of a range of coaching and mentoring skills and frameworks to improve performance and success for individuals and organisations.
100% Online MBA Coaching Mentoring and Leadership
100% Online MBA Coaching Mentoring and Leadership
100% ONLINE MBAENTREPRENEURSHIPAND INNOVATION
Introductory
Not-for-credit
Stage 1
Four taught modules.
Core
• Leading Innovation and Change• Entrepreneurship and Society• Culture, Leadership and Innovation in
Organisations• Successful Strategic Thinking
Stage 2
Individual dissertation (60 credits)
Capstone Project
Supervised dissertation work.
Module Descriptions
Induction
This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits, and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.
Leading Innovation and Change
The aim of this module is to explore concepts and theories concerning how sustainable innovation and change may be achieved. The module will include analyses of the leadership of innovation and change in different contexts. In addition, participants will be encouraged to use their own experience of leadership, innovation and change to inform discussion, enquiry, critical thinking and reflection.
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Entrepreneurship and Society
Entrepreneurship and Society seeks to expose students to the challenges, contexts and implications of entrepreneurship in society. The module is based around 5 seemingly simple questions pertaining to a wide range of entrepreneurial phenomena:
1. Who is the entrepreneur?
2. What is entrepreneurship?
3. Where does entrepreneurship take place?
4. Why study entrepreneurship as a social phenomenon?
5. How has entrepreneurship become a social ideology (entrepreneurialism)?
By unpacking these questions through a series of examples, cases and formative assessments, the module will give a sense of the challenges inherent in starting up and running a new enterprise. Students will also develop a critical understanding of contemporary discourses surrounding ‘entrepreneurs’ and ‘entrepreneurship’ as they are found in a range of national cultures and organizational contexts.
Culture, Leadership and Innovation in Organisations
The aim of this module is to study the cultural context of the organisation and its impact on performance, innovation and change. The module will explore concepts and theories of national and organisational culture, concepts from institutional theory and the relationship between culture and leadership in organisations. The impact of culture on how power is exercised, and on ethical behaviour in organisations, will be explored.
Successful Strategic Thinking
The aim of the module is to build awareness and understanding of strategic thinking and strategic leadership and their contribution to sustainable organisational performance by reviewing relevant theories, models and concepts. Participants will develop a critical appreciation of the complexity of relationships and tensions associated with developing and implementing strategy. They will be encouraged to use their own experience to inform discussion, enquiry, critical thinking and reflection.exercised, and on ethical behaviour in organisations, will be explored.
100% Online MBA Entrepreneurship and Innovation
100% Online MBA Entrepreneurship and Innovation
100% ONLINE MBAINNOVATION LEADERSHIPAND CONSULTING
Introductory
Not-for-credit
Stage 1
Four taught modules.
Core
• Leading Innovation and Change• Building and Leading High Performing
Teams• Mastering Strategic Consulting• Successfull Strategic Thinking
Stage 2
Individual dissertation (60 credits)
Capstone Project
Supervised dissertation work.
Module Descriptions
Induction
This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits, and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.
Leading Innovation and Change
The aim of this module is to explore concepts and theories concerning how sustainable innovation and change may be achieved. The module will include analyses of the leadership of innovation and change in different contexts. In addition, participants will be encouraged to use their own experience of leadership, innovation and change to inform discussion, enquiry, critical thinking and reflection.
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Building and Leading High Performing Teams
The aim of this module is to appraise critically theories of teams, teamworking and how leadership may be exercised in teams. The module will focus on issues of how effective and creative teams can be developed and maintained in organisations, to achieve a high level of performance. Consideration will be given to enduring teams, such as strategic senior leadership teams, as well as temporary teams – such as project teams – and also teams that cross departmental and organisational boundaries, and virtual teams. The module will include an analysis of a team or teams in an organisation, or organisations, of the participant’s choice. Participants will be encouraged to use their own experience of team membership to inform their enquiry and critical thinking.
Mastering Strategic Consulting
The aim of the module is to build awareness and understanding of the main theoretical and empirical frameworks associated with management consultancy in order to develop an understanding of the key characteristics of the consultancy industry, its market, and the distinguishing
features of successful consultancy projects. Participants will develop a critical appreciation of the complexity of relationships and tensions associated with developing and implementing successful consultancy projects. The module will also consider the role of management consulting and consultants in contemporary business and society. Participants will also be encouraged to use their own experience to inform discussion, enquiry, critical thinking and reflection.
Successful Strategic Thinking
The aim of the module is to build awareness and understanding of strategic thinking and strategic leadership and their contribution to sustainable organisational performance by reviewing relevant theories, models and concepts. Participants will develop a critical appreciation of the complexity of relationships and tensions associated with developing and implementing strategy. They will be encouraged to use their own experience to inform discussion, enquiry, critical thinking and reflection.exercised, and on ethical behaviour in organisations, will be explored.
100% Online MBA Innovation Leadership and Consulting
100% Online MBA Innovation Leadership and Consulting
100% ONLINE MBALEADERSHIPAND MANAGEMENT
Introductory
Not-for-credit
Stage 1
Four taught modules.
Core
• The Essence of Leadership• Building and Leading High Performing
Teams• Coaching and Mentoring Skills for
Success• Successful Strategic Thinking
Stage 2
Individual dissertation (60 credits)
Capstone Project
Supervised dissertation work.
Module Descriptions
Induction
This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits, and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.
The Essence of Leadership
The aim of this module is to critically appraise theories of leadership and how leaders act to influence others directly, and also indirectly, by influencing organisational systems and structures. The module will focus on issues of leadership behaviours and skills required to achieve sustainable success and development for groups and organisations. The module will include an analysis of the activities of individuals in leadership roles in an organisation, or organisations, of the participant’s choice. Participants will be encouraged to use their experience of their own leadership
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role to inform discussions, enquiry and critical thinking.
Building and Leading High Performing Teams
The aim of this module is to appraise critically theories of teams, teamworking and how leadership may be exercised in teams. The module will focus on issues of how effective and creative teams can be developed and maintained in organisations, to achieve a high level of performance. Consideration will be given to enduring teams, such as strategic senior leadership teams, as well as temporary teams – such as project teams – and also teams that cross departmental and organisational boundaries, and virtual teams. The module will include an analysis of a team or teams in an organisation, or organisations, of the participant’s choice. Participants will be encouraged to use their own experience of team membership to inform their enquiry and critical thinking.
Coaching and Mentoring Skills for Success
This module will focus on supporting students as they develop the coaching and mentoring skills that are instrumental in building sustainable success for individuals and groups. It will have a strong underpinning of theory and practical application which will be supported through peer to peer learning.
Successful Strategic Thinking
The aim of the module is to build awareness and understanding of strategic thinking and strategic leadership and their contribution to sustainable organisational performance by reviewing relevant theories, models and concepts. Participants will develop a critical appreciation of the complexity of relationships and tensions associated with developing and implementing strategy. They will be encouraged to use their own experience to inform discussion, enquiry, critical thinking and reflection.
100% Online MBA Leadership and Management
100% Online MBA Leadership and Management
100% ONLINE MBAMANAGEMENTCONSULTING
Introductory
Not-for-credit
Stage 1
Four taught modules.
Core
• Mastering Strategic Consulting• Culture, Leadership and Innovation in
Organisations• High Impact Management Consulting• Successful Strategic Thinking
Stage 2
Individual dissertation (60 credits)
Capstone Project
Supervised dissertation work.
Module Descriptions
Induction
This is the first module of the programme which gives an orientation to the course and the online learning style. It does not carry credits, and students are encouraged to go through the material in this module at their own pace and get accustomed to the online medium.
Mastering Strategic Consulting
The aim of the module is to build awareness and understanding of the main theoretical and empirical frameworks associated with management consultancy in order to develop an understanding of the key characteristics of the consultancy industry, its market, and the distinguishing features of successful consultancy projects. Participants will develop a critical appreciation of the complexity of relationships and tensions associated with developing and implementing successful consultancy projects. The module will also consider the role of management consulting and consultants
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in contemporary business and society. Participants will also be encouraged to use their own experience to inform discussion, enquiry, critical thinking and reflection.
Culture, Leadership and Innovation in Organisations
The aim of this module is to study the cultural context of the organisation and its impact on performance, innovation and change. The module will explore concepts and theories of national and organisational culture, concepts from institutional theory and the relationship between culture and leadership in organisations. The impact of culture on how power is exercised, and on ethical behaviour in organisations, will be explored.
High Impact Management Consulting
The aim of the module is to build awareness and understanding of how consultancy can make a real difference within organisational through the appropriate use of techniques and strategies that combine corporate strategy with consultancy. The module will examine the nature of consultancy and what that means to different stakeholders
and how competing influences can be accommodated. Participants will develop a critical appreciation of the complexity of developing and implementing consultancy strategy that has both uniqueness and resilience. The process of evaluation and review and implementation of strategy revision will also be explored. Participants will be encouraged to use their own experience to inform discussion, enquiry, critical thinking and reflection.
Successful Strategic Thinking
The aim of the module is to build awareness and understanding of strategic thinking and strategic leadership and their contribution to sustainable organisational performance by reviewing relevant theories, models and concepts. Participants will develop a critical appreciation of the complexity of relationships and tensions associated with developing and implementing strategy. They will be encouraged to use their own experience to inform discussion, enquiry, critical thinking and reflection.
100% Online MBA Management Consulting
100% Online MBA Management Consulting
CORECOURSETEAM
Dr. iur. David CostaDean
David Costa is Dean of Faculty and one of
the founders of Robert Kennedy College. In
his capacity as Dean, Dr. Costa oversees the
faculty review process of the college, as well
as several of the academic programmes.
Dr. Costa holds a Dr. iur. (Doctor Iuris, Doctor
of Law) degree from the University of Basel,
Switzerland where he researched the law and
regulations related to synthetic investment
products, an LL.M in U.S. law from the School
of Law of the Washington University in St.
Louis, Missouri and an LL.M in International
Trade Law from the School of Law of the
University of Northumbria at Newcastle.
Dean Costa also holds a BA in Business
Studies from the University of Derby,
an MBA in eCommerce from Queen
Margaret University in Edinburgh, and a
PhD in Strategy, Programme and Project
Management from the École Supérieure de
Commerce de Lille (with a thesis on index-
based commodity investments).
Dr. Costa lectures in the area of Investment
Law, Contracts Law, Negotiations and Money
Management, and is a frequent guest on
business television channels such as CNBC
Europe and Bloomberg Television.
His research on risk-adjusted portfolios
of stocks and commodities has been
used for the creation of a Swiss publicly
traded investment certificate issued by
Commerzbank AG, Germany’s second largest
bank. He is the author of The Portable Private
Banker and The Art of Banking.
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Dr Brendan Paddison, FHEA, BA (Hons), PhDHead of Programme,York St John University
Brendan is a Senior Lecturer in Business
and Management at York St John University,
teaching on both the undergraduate and
postgraduate programmes. Brendan teaches
across a range of Business and Management
subject areas, including IT, tourism, project
management, business politics and career
and professional development.
Brendan recently completed his PhD titled
Governance and Community Advocacy in
Tourism Development: An International
Comparison awarded by the University of
Leeds. His main research interests include
tourism, urban geography, destination
governance, public policy and public sector
management. Brendan is a committee
member on the Minster Quarter, appointed in
2008, and a member of the Visit York Visitor
Economy steering group.
Brendan is the York Business School
academic lead for the placement year degree
programmes and also leads the Heritage and
Arts Visitor Research Collaborative (HAVRC)
research group. As a University Liaison
Representative within York Business School,
Brendan works closely with our collaborative
partners at home and overseas.
Previously, Brendan worked for an
international language school teaching
English as a foreign language. He has also
lectured at partner universities in Rotterdam,
Seville and Vietnam.
Dr Radu Negoescu, MSc, PhDProgramme Leader, Robert Kennedy College
Dr Radu Negoescu has an MSc in Computer
Science and a Postgraduate Diploma in
Management Studies from the Polytechnic
Core Course Team
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University of Bucharest. He has worked in the
software and services industry in Romania,
and later joined RKC as their Chief Software
Architect.
After a short intermezzo during which he
quenched his life-long thirst to study law at
the University of Neuchâtel, Radu went back
to his original field of study and obtained
his PhD in Computer Science from the
Ecole polytechnique fédérale de Lausanne
(EPFL) in 2011. His research involved using
probabilistic models for the modelling
and understanding of online communities
in social media, with a focus on human
behaviour in photo sharing environments.
He has been back at RKC since June 2011 as
the Programme Leader for the MA in Leading
Innovation and Change, as well as tutoring
and looking at new ways in which technology
can make students’ study life easier and more
enjoyable and rewarding.
Dr George Boak, MSc, MA, PhDSenior Lecturer, York St John University
George has worked on aspects of individual
and organisational development for over
30 years, with managers and professionals
from the UK health service, local
government, and from a wide range of
private sector companies, large and small.
He is particularly interested in leadership,
leadership development, and how change
and innovation can be brought about in
complex organisations. He is a core member
of the University’s executive MA in Leading
Innovation and Change. As well as working
part-time for the University, he also runs his
own company providing training, coaching
and consultancy, which he has done for 20
years. He is the author of “A Complete Guide
to Learning Contracts” and co-author, with
David Thompson, of “Mental Models for
Managers”. He is an Associate of the Institute
of Employment Studies.
Core Course Team
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Irene Chu, FHEA, MBASenior Lecturer, York St John University
Irene is a Senior Lecturer in Management.
She has worked for more than 10 years in
the public and private sectors in Taiwan and
her areas of expertise including marketing,
tourism promotion and event services. After
gaining her MBA degree in Durham, she
developed her teaching experience in the
further education sector. Her specialist
areas cover sustainability, corporate social
responsibility, the business environment and
business ethics. She is currently studying
for a PhD at Durham Business School and is
interested in the contrast in culture between
the East and the West, especially the role
of business in different societies, based on
concepts of the contemporary moral and
political philosopher Alasdair MacIntyre.
Irene teaches both undergraduate and
postgraduate programmes across a range
of subject areas in business management
such as organization, competition and
environment, sustainable business,
operational management and information
systems, and leadership and management.
Core Course Team
David Costa and Stefano CostaNasdaq, New York, USA.
PROGRAMMETUTORS
Professor David DuffillDeputy Dean, Robert Kennedy College
MA Engineering
Science (Pembroke
College, Oxford
University), MBA
(Harvard Business
School), Harkness
Fellow (1975-1977).With his Oxford MA and his Harvard MBA
Prof. David Duffill had been a professional
consultant for almost 20 years when in 1997
the company in which he was a partner was
sold to Renaissance Solutions of the USA.
Two years later, he and three colleagues
left Renaissance to start TCI Consulting, a
“virtual” consultancy specializing in helping
clients by providing strategy inputs and
business intelligence for their strategic
planning process.
While Prof. Duffill’s main recent industrial
focus has been in the healthcare, automotive
and construction materials markets, his
experience covers a broad range of industrial
and service organisations. A substantial
part of his current consulting activity is in
competitive intelligence, including helping
clients to benchmark their cost position
against key competitors.
David Thompson MA, PGDips HRM and BPS, Henley Professional Certificate in Coaching
David spent twelve
years as a consulting
academic in
higher education
designing and
delivering learning
programmes for
public and private organisations. He was MBA
Programme Director and external examiner
for a number of programmes at Master’s
level, including the York St John MALIC
programme. His MA is based on research into
how adult students learn in non-traditional
programmes. Since 2001 David has run
his own consulting business which advises
organisations on a range of development
initiatives, of which a few examples are: the
creation of a corporate university as a culture
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change agent in a multinational company
based in Russia; top team development in
companies in the US, Italy, Sweden, Poland
and France; business expansion through
innovation; managing culture changes which
result from business growth; intercultural
partnership development; and family
business succession. In addition to a number
of research articles and learning materials
published over the years, David is co-author,
with George Boak, of Mental Models for
Managers.
Dr Alistair Benson MSc, MBA, PhDAcademic Director
Alistair Benson
turned to Business
Studies after 15
years of research in
the medical field.
After completing his
MBA, he devoted
himself to higher-education teaching and
postgraduate research supervision at both
Master and Doctoral levels, activities in which
he has been deeply involved for the past 35
years. One of his major teaching areas of
interest is leadership in organisations.In his position as Academic Director at Robert Kennedy College, his responsibilities involve developing, monitoring and assessing current teaching practice, and reviewing the relevant
materials and delivery channels.
Emeritus Professor Gabriel JacobsMember of the Board of Academic Governors and Research Coordinator, Robert Kennedy College
BA (University of
London), Ph.D.
(University of Wales)
Before retiring
from his Chair of
Business Information
Technology at
Swansea University, Professor Jacobs’s
primary teaching interests were in multimedia
applications, business telematics and
computer-assisted learning. In 1993, he
helped found the Association for Learning
Technology and for nine years was Editor
then Executive Editor of its journal, ALT-J.
Before that, he was Joint Editor of the journal
Interactive Multimedia.
Professor Jacobs has directed several major
European-funded projects related to small
businesses, multimedia and e-learning.
He has researched and published very
extensively in the areas of IT and general
business management.
Programme Tutors
S W I S S Q U A L I T Y E D U C A T I O N
Head Office and Technopark® CampusTechnoparkstrasse 1, 8005 Zürich Switzerland
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+41 844 007 007+41 844 007 008
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