Master Management

Master of Arts

Management

CultureCreativityBrandNew MediaTourismFinanceIntercultural CompetenceDiversity

What’s the buzz?

Management & SpecializationGeneral Management and an individual selection of two out of our eight areas of specializati-on form the program.

Management & PhilosophyPeople and their inter-relationships are essential to us. Therefore, we approach management from a cultural sciences point-of-view.

Trust & PerformanceWe want to get determined, dedicated and open minds together – regardless of their financial standing. Therefore, you only pay the amount you believe the program is worth.

Time & StudiesThe time schedule will be especially designed so you can complete a full-time Master pro-gram with maximum temporal flexibility.

Internationality & LanguageWe are international! The lectures are entirely held in English.

Personality & SkillsThe program is designed not only to widen your expertise but to develop your personality and to equip you with the rules and tools for your future success.

Innovation & ResearchThe Master creatively and disruptively bridges the gap between theory and practice through reality-related projects and research.

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The Master Program at Karlshochschule

The Master program at Karlshochschule International University is divided into three parts:

two areas of specialization, General Management and Personal Skills

Regardless of the two areas you decide to specialize in, the management modules and per-sonal skills are mandatory components of the Master program. In the first semester you refine and deepen the knowledge acquired before. In the second semester, students are confronted with the political (strategic and tactical) levels of management in various “arenas”. In the third semester, students learn to deal with complexity by assuming responsibility and developing both intuition and the ability to improvise.

The two areas of specialization can be chosen from the following:

Culture Creativity Brand New Media Tourism Finance Intercultural Competence Diversity

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Contents

Structure 5Areas of Specialization en detail

Culture 7Creativity 9Brand 11New Media 13 Tourism 15Finance 17Intercultural Competence 19Diversity 21

General Management 23Personal Skills 28The 4th semester 32Outlines & Application 33

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Structure

General Management

Specialization I

Special Issue Research Colloquium

General Management

Specialization I Specialization II GeneralManagement

General Management

PersonalSkills

Specialization II General Management

GeneralManagement

PersonalSkills

1

2

Sem

este

r

Master Thesis

General Management

Specialization II

Specialization I

General Management

General Management

PersonalSkills

PersonalSkills

4

3

5

Areas of Specialization en detail

6

General Management

5 ECTS 5 ECTS

5 ECTS 5 ECTS

5 ECTS 5 ECTS

Specialization I


General Management

Specialization I Specialization II GeneralManagement

General Management

PersonalSkills


GeneralManagement

PersonalSkills

1

2

Sem

este

r

Master Thesis

General Management

Specialization II

Specialization I

General Management

General Management

PersonalSkills

PersonalSkills

4

3

CulturePerson in charge: Prof. Dr. Stephan Sonnenburg V.

In CULTURE, students learn to comprehend and encounter the meaning of culture in its complexity and its transformation potential for management. Coming from the Cultural Turns, students look at Performance and Performativity as central dimensions in the examination of economy as culture. They learn to face the tensions of the fi eld and to accompany and de-sign cultural transformations.

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CultureContent, Acquired Knowledge & Abilities

Leading Culture: Betwixt & BetweenDealing with the tensions between culture and economy as a funda-mental requirement for leadership in the cultural sector and beyondDevelopment of adequate strategies for dealing with situations of dilemma or uncertainty Persuading interaction with various stakeholders of contrary interestsGaining artists’ and funders’ acceptance for one’s own views and ideas and balancing the right amount of empathy, intuition, sponta-neity and taste

Performance & Performativity Unfolding the phenoma of performance and performativity in their multiple facetsDescription of performance and performativity in their aesthetic dimensionTransmission of the terms performance and performativity to econo-mic contextsAdaption and transfer of performance and performativity for one’s own actions

Cultural TurnsDescription and analysis of the cultural turn in the humanitiesTheory-historic outline of the development of the various cultural turnsDistinction and refl ection of each cultural turn and its impact on societyComprehension and description of economy as a cultural phenome-non

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General Management

5 ECTS 5 ECTS

5 ECTS 5 ECTS

5 ECTS 5 ECTS

Leading Culture:Betwixt & Between


General Management

Performance &Performativity

Specialization II GeneralManagement

General Management

PersonalSkills


GeneralManagement

PersonalSkills

Master Thesis

General Management

Specialization II

Cultural Turns

General Management

General Management

PersonalSkills

PersonalSkills

CreativityPerson in charge: Prof. Dr. Stephan Sonnenburg V.

CREATIVITY sets off directly at transformation itself. Students compile the competence to challenge, examine and design creativity with its complexity to transform it into innovation. Special focus is on the qualifi cation of students to broach the issue that the management of creativity is impalpable and fuzzy, to incorporate this fact in their actions and to nevertheless develop creative solutions.

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CreativityContent, Acquired Knowledge & Abilities

Creativity & InnovationCategorization and critical refl ection of stages, factors of success and frameworks of creative actionIdentifi cation of fuzziness as a chance, requirement and restriction of creativity and description of the correlation of creativity and inno-vation processesDevelopment and persuading enforcement of ideas and convictionsIntegration of ethical questions into action

Creative IndustriesIdentifi cation of creativity as an economic phenomenonComprehension of the meaning of the creative industries as a loca-tion factor in national and international comparisonExamination and differentiation of creative areas of economy and analysis of creative companiesCritical refl ection of creative entrepreneurs

Creativity in ContextPresentation and evaluation of the current state of creativity re-search and refl ection on empirical methods of creativity diagnostics Critical examination of creativity as an individual (psychological) phenomenonComparison and evaluation of different socio-individual theoriesDevelopment of creativity as a communicative phenomenon perfor-med by groups and organizations

10

General Management

5 ECTS 5 ECTS

5 ECTS 5 ECTS

5 ECTS 5 ECTS

Creativity &Innovation


General Management

Creative Industries Specialization II GeneralManagement

General Management

PersonalSkills


GeneralManagement

PersonalSkills

Master Thesis

General Management

Specialization II

Creativity in Context

General Management

General Management

PersonalSkills

PersonalSkills

BrandPerson in charge: Prof. Dr. Stephan Sonnenburg V.

BRAND sees the brand as an economic power as well as a societal key phenomenon. Re-cent critics of culture and consumption, discourses of brand and brand management as well as the development of brand strategies and brand architectures will be approached. Hence, students comprehend brand leadership not as a trivial reason-cause correlation but as the art of navigating between stakeholders.

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BrandContent, Acquired Knowledge & Abilities

Brand StoriesDescription of the distinction between brand leadership as a trivial reason-cause correlation and brand leadership as the art of naviga-tionDefi nition of the narrative structure (stories) of brands and integrati-on to brand navigation Evolvement of stories in textual/visual media (e.g. Print or TV) and their localization in space (e.g. brand lands or cyberspace)Adjustment of creation and strategy with qualitative methods

Brand StrategiesComprehension of the correlation between brand strategy, marke-ting and company strategy as well as systemic conception of brand strategies and brand architecturesDevelopment of brand strategies from a deep understanding of consumer desires and the identity of an organizationImplementation of brand strategies in the marketCritical approach of brand evaluation and brand controlling

Approaching BrandsCritical debate and refl ection of current discourses about brand and brand managementComprehension of the mutual meaning of brand and culture/mar-ket/consumptionComparing system-theoretic/constructivist approaches of brand theory and traditional models Exercising qualitative methods of brand research and differentiating them from quantitative methods

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General Management

5 ECTS 5 ECTS

5 ECTS 5 ECTS

5 ECTS 5 ECTS

Brand Stories


General Management

Brand Strategies Specialization II GeneralManagement

General Management

PersonalSkills


GeneralManagement

PersonalSkills

Master Thesis

General Management

Specialization II

Approaching Brands

General Management

General Management

PersonalSkills

PersonalSkills

New MediaPerson in charge: Dr. Christian Stiegler

In NEW MEDIA, students understand the circumstances and phenomena of digital network culture, analyze them and develop strategies and actions to decode digital communication forms. They develop communication and staging strategies for social media tools, refl ect constructions of reality in the virtual space and comprehend social networks as communica-tive phenomena.

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New MediaContent, Acquired Knowledge & Abilities

Social Media LabIdentifi cation of various application fi elds of social media and refl ec-tion of the uncontrollability of social mediaDevelopment of suitable strategies and practices for dealing with uncertainty in social mediaIdentifi cation of the various application possibilities of social mediaHands-on examination of concrete forms of social media in a labo-ratory situation

Social NetworksDefi nition of the most infl uential terms of social network theory and theoretical approaches to social networks in regard to new mediaIdentifi cation and examination of application examples concerning the relevance of network research for new mediaApplication of qualitative and quantitative methods of network research for the examination of communicative phenomena and identifi cation of key personalities in networks Refl ection of the distribution of content in social networks on the basis of network theory

New Media CultureComprehension of the change of social relationships, working forms, consumer products and aesthetic designs in regard to the outlines of network cultureRefl ection of the infl uence of network culture on everyday culture and vice versaAnalysis of media practices as cultural phenomena with interdiscip-linary methodsExamination of the emergence of independent ethical standards, aesthetic patterns and performative practices in the web

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General Management

5 ECTS 5 ECTS

5 ECTS 5 ECTS

5 ECTS 5 ECTS

Social Media Lab


General Management

Social Networks Specialization II GeneralManagement

General Management

PersonalSkills


GeneralManagement

PersonalSkills

Master Thesis

General Management

Specialization II

New Media Culture

General Management

General Management

PersonalSkills

PersonalSkills

TourismPerson in charge: Prof. Dr. Desmond Wee

TOURISM frames tourism as an inherent part of the everyday, exploring how tourism is per-formed, how identities are reproduced and how new spaces emerge. It relooks the notion of mobilities ‘on tour’, a touring mobility that demands us to engage tourism in creative ways. Students unfold touring mobilities in practice and discover to what extent touring practices are performed and embodied.

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TourismContent, Acquired Knowledge & Abilities

Tourism & DevelopmentExploration of the development of performance, space, identities, cities, bodies and intimacy within tourism and leisureIdentifi cation and analysis of current trends in tourism and leisure industriesCritical analysis of the effects of tourism on urban, regional, national and global developmentsRefl ection of a concept of touristifi cation as a general feature of modern societies

Consumption of TourismRefl ection of the paradox between the narrative of undiscovered spaces and (mass) tourist consumptionAnalysis of the creation of tourist identities in leisure and tourism placesDescription of the relationship between sensual experiences and consuming space and interpretation of the commodifi cation of tou-rist consumptionApplication of ethnographic, visual and refl exive research methods to analyze touristic consumption

Becoming a touristDifferentiation of various theoretical frameworks and approaches to tourism and especially the touristAnalysis of tourism and touristic behavior from an interpretative perspectiveConception of tourism mobilities as performative and spatial practi-ces that help to shape identitiesApplication of the concept of “being a tourist” to home, leisure and everyday life

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General Management

5 ECTS 5 ECTS

5 ECTS 5 ECTS

5 ECTS 5 ECTS

Tourism & Development


General Management

Consumption ofTourism


General Management

PersonalSkills


GeneralManagement

PersonalSkills

Master Thesis

General Management

Specialization II

Becoming a tourist

General Management

General Management

PersonalSkills

PersonalSkills

FinancePerson in charge: Prof. Dr. Bernd Ankenbrand

In FINANCE, students discover the interdependencies and complex mutual mechanisms of recent global transformation processes and explore historic fi nancial and economic crises. Students learn to detect, refl ect and design global and comprehensive transformation pro-cesses of the fi nancial industry beyond the singular, mono-perspective view of (fi nance-eco-nomic) single-events.

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FinanceContent, Acquired Knowledge & Abilities

Staging in Global Financial MarketsOffi cial and informal codes of conduct of fi nancial professionals Ethnographic studies on the behavior of employees in the fi nancial industries Staging of fi nancial events (like roadshows, IPOs or fund raising of hedge funds) and the deconstruction/construction of staging in experimental settingsHeuristic and bias infl uencing fi nancial decisions

Revolutions & BubblesHistorical perspective on political revolutionsFinancial crises of the past centuries and their roots, causes and outcomesFinancial bubbles and their causes from a sociological, psychologi-cal and economic perspectiveFinancial innovations (such as securitizations), specifi c innovation processes of new fi nancial instruments and early warning signs of potential fi nancial bubbles

Business ModelingVarious methods of business modeling including the Business Mo-dell CanvasExperimental techniques to map tangible business modelsEthnographic research methods to identify business model building blocks and their interdependenciesFinancial, cultural and organizational interdependencies between building blocks of a business model

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General Management

5 ECTS 5 ECTS

5 ECTS 5 ECTS

5 ECTS 5 ECTS

Staging in Global Financial Markets


General Management

Revolutions & Bubbles Specialization II GeneralManagement

General Management

PersonalSkills


GeneralManagement

PersonalSkills

Master Thesis

General Management

Specialization II

Business Modeling

General Management

General Management

PersonalSkills

PersonalSkills

Intercultural CompetencePerson in charge: Prof. Dr. Andreas Müller

In INTERCULTURAL COMPETENCE, the understanding of the evolution of cultural para-meters and values and the competence to successfully design intercultural processes are central. Students learn to persist throughout complex challenges in an organizational context with unknown and foreign infl uencing factors, to act target-oriented and to offer orientation themselves.

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Intercultural CompetenceContent, Acquired Knowledge & Abilities

Culture & EconomyCritical discussion of management and economic action from a culturalistic point of viewDesign of the correlation between management and culture in refe-rence to multiple factors in an entrepreneurial settingInterpretation and organization of intercultural working correlations a priori as interculturalistic challengesEvaluation, ethical interpretation and design-related improvement of the value of cultural diversity for economic transformation and entrepreneurial development

Working in Intercultural EnvironmentsIntercultural communication and inter-cultural stylisticsRisk management, leadership, claim managementIntercultural teams, trust-building practices and intercultural confl ict resolutionIntercultural trainings, demand analysis and design

National & Cultural IdentityNation, state, ethnicity, and related concepts, their capabilities and restrictionsHistory of nations, evolvement of nations, socio-political and ideolo-gical functionsSpecifi c methods of discourse analysis (e.g. historical semantics) for the verbalization of research questions in the cultural sciencesSelected topics of cultural sciences in regard to literature, music, architecture, fi ne arts etc.

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General Management

5 ECTS 5 ECTS

5 ECTS 5 ECTS

5 ECTS 5 ECTS

Culture & Economy


General Management

Working in Intercultural Environments


General Management

PersonalSkills


GeneralManagement

PersonalSkills

Master Thesis

General Management

Specialization II

National & CulturalIdentity

General Management

General Management

PersonalSkills

PersonalSkills

DiversityPerson in charge: Prof. Dr. Cordula Braedel-Kühner

DIVERSITY examines the rising demographic plurality of contemporary society and the com-municative construction of social identities. Encounters in societal (sub-) arenas take place as discursive debates on social and economic capital. Students learn to moderate and lead these discourses, to design adequate solutions and thereby accompany those transformation processes.

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DiversityContent, Acquired Knowledge & Abilities

Diversity & LeadershipIndividualized leadership of a diverse workforce Diversity concepts in management: equalization, equality of chan-ces, heterogeneous teams, interculturality, recruitmentInternational network cooperation in regard to diversity in research and practiceEvaluation of the effect of diversity on economic and entrepreneurial success

Diversity & Organizational CultureConstruction of social diversity through emergent, social action in organizations (interpretative approach)Construction of diversity in regard to ideology and political interac-tion (inclusion/exclusion) Construction of diversity through discursive action (power and control)“Doing being diverse” as a methodological principle

IdentityDefi nitions and principles of diversity, identity and societyHistorical and philosophical meaning of identity and subjectivityTheoretical and methodological research questions in regard to a new defi nition of identity Socio-cultural constructions (e.g. age and gender) and the con-cepts of relationalism, super-diversity etc.

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General Management

5 ECTS 5 ECTS

5 ECTS 5 ECTS

5 ECTS 5 ECTS

Diversity & Leadership


General Management

Diversity & OrganizationalCulture


General Management

PersonalSkills


GeneralManagement

PersonalSkills

Master Thesis

General Management

Specialization II

Identity

General Management

General Management

PersonalSkills

PersonalSkills

General Management

5 ECTS

Strategic Practice

Spezialization I


Innovation Project

Spezialization I Spezialization II

5 ECTS

Edubike Tour:Arenas, Actors, Agendas

5 ECTS

Governance:Norms, Rulesand Rituals

PersonalSkills

Spezialization II Culture, Markets and Consumption

5 ECTS

Controlling:Leading for Results

5 ECTS

PersonalSkills

1

2

Sem

este

r

Master Thesis

Business Analysis

Spezialization II

Spezialization I

5 ECTS

5 ECTS

Legitimacy:Ethics and Aesthetics

5 ECTS

BusinessTransformation

5 ECTS

PersonalSkills

PersonalSkills

4

3

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In the General Management modules, students learn to critically reflect on and analyze the external conditions applying to management. They examine a culturalistic perspective on economy and how markets can be understood as arenas shaped by culture. Transformation processes and the element of uncertainty are focal points. Students apply their findings to (their future) leadership behavior.

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General Management

1st semester

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Business AnalysisInterpretative approaches to economic, entrepreneurial and organizational action and their evaluati-on in regard of their heuristic value and practical benefitsAnalysis and critical reflection of intra-organizational conditions and restrictions for managerial actionAnalysis and critical reflection of external frameworks for managerial action in a national and inter-national contextIdentification, Anticipation and Evaluation of reciprocal actions between environmental factors and organizations

Controlling: Leading for ResultsIdentification of leadership with goals and Key Performance Indicators (KPIs) as governance tools of entrepreneurial design Definition and implementation of KPIsAnalysis and critical reflection of the performative character of financing models, indicators, visuali-zation of results and the respective communicative rituals Comprehension of the calculative presentation of entrepreneurial activity as a descriptive language of financial leadership of a company and as a social construction

Culture, Markets and ConsumptionEconomy as a cultural phenomenonMarkets as culturally determined arenasAnalysis and comprehension of Cultures of Consumption and Consumer Cultures and examination of intercultural differences Reflection of strategies and measures of companies to approach consumption as sense-making

2nd semester

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Strategic PracticeIdentification, analysis and critical reflection of concrete strategies as construction and interaction of companies with their social environmentEvaluation of the relative strength of various strategic positions as the starting point of decision-making and exploration of strategic decision-making situations with two or more decision-makers in conflict and/or cooperationEvaluation of strategy classics and their adaption to current issuesAdaption of imperfect solutions for unsolvable strategic issues and implementation of pre-rational schemes of action, intuition, emotion, dream, etc.

Governance: Norms, Rules and RitualsAnalysis and adaption of norms, rules and rituals as governance tools of management Development of governance principles for various types of organizationsEffects of norms, rules and rituals on and within organizations and their application to the respecti-ve roles of managers, employees, colleagues and consultantsIdentification of intercultural differences in application and implementation of norms, rules and ritu-als

Edubike Tour: Arenas, Actors, AgendasConception of playing fields of social examination as arenas and identification of actors in these arenas, their interactions and inter-relationsAnalysis of the motifs and action patterns (agendas) behind the interactions and the dynamics of their evolution Implementation of the descriptive language arenas, actors, agendas for the analysis of real con-textsExpansion and practice of conflict-, cooperation-, team and enforcement abilities and of empathy, intuition and spontaneity in the framework of a field study

3rd semester

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Business TransformationRecognition and attentive handling of necessary and indispensable individual, organizatio-nal and social transformations in the tension-relationship between stability and changeDiscovery of the re-definition of relations between organization and its (national and inter-national) environment in and through transformationsEvaluation of the social relevance of transformations supported by qualitative methods (e.g. discourse analysis) with regard to their positive and negative consequencesReflection of the will for personal transformation as a requirement for successful leadership

Legitimacy: Ethics and AestheticsEvaluation and integration of ethical questions and their effects on leadership actionsReflection of the question in how far ethics is to be seen as a general maxim for managerial action or an issue in concrete contexts and often in dilemmasReflection of the role of empathy, intuition, spontaneity and taste in the handling of complex, uncer-tain leadership situationsDescription and comprehension of organizations not only as exclusively cognitive constructs, but also as a phenomenon determined by aesthetic and sensual experiences (implicit knowledge)

Innovation ProjectFraming and structuring of a project (stages of task execution and team formation) in order to enable innovation Handling of incalculability and fuzziness in innovation processesReflection and “exploitation” of (intercultural) conflicts in a team as enrichmentPersuading communication of results concerning innovation processes and its implemen-tation in an arena

Personal Skills

General Management

Specialization I


5 ECTS

GeneralManagement

Specialization I Specialization II General Management

General Management

5 ECTS

Power and Conflict


General Management

5 ECTS

Rhetorics and Stylistics

1

2

Sem

este

r

Master Thesis

GeneralManagement

Specialization II

Specialization I

General Management

General Management

Creativity, Improvisationand Play

Personal Renewal

5 ECTS

4

3

28

In the Personal Skills modules, students acquire rhetorical skills and figures for organizational contexts. They develop awareness of their own behavior and the impression they leave on others. Appropriate application of performative techniques, aspects of drama and acting to conflicts and dealing with their causes are central.

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Personal Skills

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1st and 2nd semester

Rhetorics and StylisticsIdentification and use of rhetoric instruments and figures in various oral and written genres of inter-action in an organizational contextAnalysis of various uses of language for the construction of meaningRecognition, reflection and adjustment of effects regarding verbal and non-verbal appearance towards othersDiscovery and pracitice of rhetoric and stylistic as tools and art

Power and ConflictReflection of power as a central category of social relationships and organizational reality as well as leadership resourceIdentification and adjustment of power as a performative momentumRecognition of the productive power of conflicts and appropriate handling of conflictsApplication of negotiation techniques and processes of moderation and mediation

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3rd and 4th semester

Creativity, Improvisation and PlayIntuitive application of different performative techniques, methods and settings in unforeseen situa-tions and skillful reaction to surprising stimuliIntuitive and playful dealing with processes and decision-makingComprehension and use of personality (mind and body) as “working material”Description and reflection on a team as an ensemble

Personal RenewalCritical reflection of the qualifications and competences acquired during the studies in regard to one’s personal future and one’s contribution to societyContrasting one’s own life situation with that of socially weaker peopleDesigning the graduation as the beginning of lifelong learning and lifelong personality developmentDevelopment of suitable tools for continuous personal renewal in a bodily, intellectual, emotional and ethical perspective for oneself

The 4th semester

Special IssueStudents explore and write about a scientific topic as a group of journalists, looking at it from different angles. As a result, their work will become part of the growing Karlshochschule student scientific paper series. Alternatively, students may take and execute their work from a range of main topics given and directly related to the respective professor’s field of study.

Master Thesis/Research ColloquiumIn the Master Thesis, students are required to show their comprehension of management. They need to prove their ability to undertake and execute a research project within a given period of time in a mostly self-directed, autonomous and scientific manner. The Master Thesis is accompanied by a weekly Research Colloquium to monitor and reflect the progress and success of students.

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Outlines & Application

Tuition FeesThe principle of the Master program is: Pay as much as you like.This means we do not charge a uniform monthly tuition fee, but it is up to the individual stu-dent how much they want to pay for their Master program. We want to get together deter-mined, dedicated and open minds – regardless of their financial standing. To give our students an orientation, however, we would like to inform the costs of the Master program as they accumulate for the university: The full-costs of the Master program are 664,- Euros per month per student, the partial-costs sum up to 432,- Euros per month per student.At fixed points of time before, during and after their studies, students are required to decide on the individual amount they wish to give to the university.This is a model based on mutual trust and an incentive for the university to offer our students the best education possible and to help them build and shape their future careers.

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Time ModelThe lectures are held on a weekly basis and are tailored to give our students a maximum of flexibility. The schedule brings the liberty of timing their off-site study hours according to their own personal needs and favors and offers them a variety of possibilities to design their every-day work-life balance.

LanguagesKarlshochschule International University – The name says it all! We are international. Therefore, all lectures are held in English.

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Outlines & Application

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KarlshochschuleInternational UniversityKarlstraße 36 - 3876133 Karlsruhe

Staatlich anerkannte Hochschule derKarlshochschule gemeinnützige GmbH Karlsruhe

Tel.: +49 721 1303-500Fax: +49 721 1303-300

E-mail: [email protected]

Master Management

Documents

Transcript of Master Management